Gluten-free Products Market Scope and Size by 2031
Analyst Perspective
The Global gluten-free products market is estimated to register a CAGR of 9.2%. Gluten is a kind of protein present in barley, wheat, and rye grains. Gluten-free products help to maintain healthy diets, improve bone health, and eliminate bloating. Gluten-free alternatives are expanding across various food categories, such as bakeries, snacks, and beverages. The popularity of gluten-free products has increased due to consumers' adoption of such products because of some medical conditions such as celiac disease. The gluten-free products market is substantially expanding due to lifestyle changes, increasing disposable income, etc. Challenges include high product prices and formulation difficulties, which affect the development and affordability of gluten-free products.
Market Overview
Gluten is commonly found in pizza, cereals, cookies, and other foods. In recent trends, Gluten-free products have become part of a healthy lifestyle. The Gluten-free products market is estimated to grow significantly due to the rise of consumer awareness and to prevent the risk of celiac disease. Technological advancement has played a significant role in the growth of the Gluten-free products market. Product innovation and personalization are possible due to technology. The market is expected to grow significantly as more consumers seek Gluten-free product options for health and lifestyle reasons. As awareness of gluten-free products grows, manufacturers are expanding their product range of gluten-free options.
Market drivers
- Health and wellness trends.
The growing trend towards healthier living has significantly increased the popularity of gluten-free products, with the rising demand from those with gluten-related issues and individuals making conscientious dietary choices. This surge in preference for Gluten-free product options is driven by a collective desire to manage weight, address digestive concerns, and pursue holistic well-being, positively impacting the market.
Market Segmentation
The global Gluten-free products market is segmented based on product type, source, and distribution channel. Based on product type, the global Gluten-free products market is segmented into ready meals, bakery products, baby food, pizzas & pasta, cereals & snacks, and savouries. Based on the source, the Gluten-free products market is bifurcated into animal and plant sources. The animal sources include dairy and meat. Likewise, the plant source includes rice & corn, oilseeds & pulses, and others. The Gluten-free products market is classified into supermarkets, conventional stores, drugstores & pharmacies, and others based on distribution channels.
Regional Framework
The report provides a detailed industry overview, which includes qualitative and quantitative information. It also provides an overview and forecast of the global Gluten-free products market based on various segments. It also gives information on market size and forecast estimates from 2021 to 2031 concerning five major regions: North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The Gluten-free products market by each region is later segmented based on respective countries. The report covers the analysis and forecast of eighteen countries globally and the prevailing trends and opportunities in the region.
The report analyses factors affecting the Gluten-free products market from the demand and supply side. Further, it also evaluates market dynamics during the forecast period, i.e., drivers, opportunities, restraints, and future trends. The report also provides an exhaustive Porter's Five Forces analysis for all five regions, namely Europe, North America, APAC, MEA, and South America, after evaluating economic, political, social, and technological factors affecting the Gluten-free products market in these regions.
Market Players
The reports cover key developments in the Gluten-free products market as organic and inorganic growth strategies. Various companies focus on organic growth strategies, including product launches, patents, approvals, and events. Inorganic growth strategies activities observed in the market were acquisitions, partnerships & collaborations. These activities have paved the way for the development of the business and customer base of market players. The market payers from the gluten-free products market are anticipated to have lucrative growth opportunities with the increasing demand for gluten-free products in the global market.
The report also includes key companies' profiles, SWOT analysis, and market strategies in the Gluten-free products market. In addition, the report focuses on leading market players with information on components and services offered, company profiles, financial information for the last three years, and key developments in the past five years.
Below is a list of companies engaged in the Gluten-free products Market.
- Genius Foods
- Dr. Schaer
- Amy's Kitchen Inc
- General Mills Inc
- Kraft Heinz Company
- Hero Group
- Kellogg Company
- Hain Celestial
- Pinnacle foods group
- FARMO S.P.A
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Gluten-free Products Market - By Product Type
1.3.2 Gluten-free Products Market - By Source
1.3.3 Gluten-free Products Market - By Distribution Channel
1.3.4 Gluten-free Products Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. GLUTEN-FREE PRODUCTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. GLUTEN-FREE PRODUCTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. GLUTEN-FREE PRODUCTS MARKET - GLOBAL MARKET ANALYSIS
6.1. GLUTEN-FREE PRODUCTS - GLOBAL MARKET OVERVIEW
6.2. GLUTEN-FREE PRODUCTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. GLUTEN-FREE PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. BAKERY PRODUCTS
7.3.1. Overview
7.3.2. Bakery Products Market Forecast and Analysis
7.4. BABY FOOD
7.4.1. Overview
7.4.2. Baby Food Market Forecast and Analysis
7.5. PIZZAS AND PASTAS
7.5.1. Overview
7.5.2. Pizzas and Pastas Market Forecast and Analysis
7.6. READY MEALS
7.6.1. Overview
7.6.2. Ready Meals Market Forecast and Analysis
7.7. CEREALS AND SNACKS
7.7.1. Overview
7.7.2. Cereals and Snacks Market Forecast and Analysis
7.8. SAVOURIES
7.8.1. Overview
7.8.2. Savouries Market Forecast and Analysis
7.9. OTHERS
7.9.1. Overview
7.9.2. Others Market Forecast and Analysis
8. GLUTEN-FREE PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - SOURCE
8.1. OVERVIEW
8.2. SOURCE MARKET FORECASTS AND ANALYSIS
8.3. ANIMAL SOURCE
8.3.1. Overview
8.3.2. Animal Source Market Forecast and Analysis
8.3.3. Dairy Market
8.3.3.1. Overview
8.3.3.2. Dairy Market Forecast and Analysis
8.3.4. Meat Market
8.3.4.1. Overview
8.3.4.2. Meat Market Forecast and Analysis
8.4. PLANT SOURCE
8.4.1. Overview
8.4.2. Plant Source Market Forecast and Analysis
8.4.3. Rice and Corn Market
8.4.3.1. Overview
8.4.3.2. Rice and Corn Market Forecast and Analysis
8.4.4. Oilseeds and Pulses Market
8.4.4.1. Overview
8.4.4.2. Oilseeds and Pulses Market Forecast and Analysis
8.4.5. Others Market
8.4.5.1. Overview
8.4.5.2. Others Market Forecast and Analysis
9. GLUTEN-FREE PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets Market Forecast and Analysis
9.4. CONVENTIONAL STORES
9.4.1. Overview
9.4.2. Conventional Stores Market Forecast and Analysis
9.5. DRUGSTORES AND PHARMACIES
9.5.1. Overview
9.5.2. Drugstores and Pharmacies Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. GLUTEN-FREE PRODUCTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Gluten-free Products Market Overview
10.1.2 North America Gluten-free Products Market Forecasts and Analysis
10.1.3 North America Gluten-free Products Market Forecasts and Analysis - By Product Type
10.1.4 North America Gluten-free Products Market Forecasts and Analysis - By Source
10.1.5 North America Gluten-free Products Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Gluten-free Products Market Forecasts and Analysis - By Countries
10.1.6.1 United States Gluten-free Products Market
10.1.6.1.1 United States Gluten-free Products Market by Product Type
10.1.6.1.2 United States Gluten-free Products Market by Source
10.1.6.1.3 United States Gluten-free Products Market by Distribution Channel
10.1.6.2 Canada Gluten-free Products Market
10.1.6.2.1 Canada Gluten-free Products Market by Product Type
10.1.6.2.2 Canada Gluten-free Products Market by Source
10.1.6.2.3 Canada Gluten-free Products Market by Distribution Channel
10.1.6.3 Mexico Gluten-free Products Market
10.1.6.3.1 Mexico Gluten-free Products Market by Product Type
10.1.6.3.2 Mexico Gluten-free Products Market by Source
10.1.6.3.3 Mexico Gluten-free Products Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Gluten-free Products Market Overview
10.2.2 Europe Gluten-free Products Market Forecasts and Analysis
10.2.3 Europe Gluten-free Products Market Forecasts and Analysis - By Product Type
10.2.4 Europe Gluten-free Products Market Forecasts and Analysis - By Source
10.2.5 Europe Gluten-free Products Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Gluten-free Products Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Gluten-free Products Market
10.2.6.1.1 Germany Gluten-free Products Market by Product Type
10.2.6.1.2 Germany Gluten-free Products Market by Source
10.2.6.1.3 Germany Gluten-free Products Market by Distribution Channel
10.2.6.2 France Gluten-free Products Market
10.2.6.2.1 France Gluten-free Products Market by Product Type
10.2.6.2.2 France Gluten-free Products Market by Source
10.2.6.2.3 France Gluten-free Products Market by Distribution Channel
10.2.6.3 Italy Gluten-free Products Market
10.2.6.3.1 Italy Gluten-free Products Market by Product Type
10.2.6.3.2 Italy Gluten-free Products Market by Source
10.2.6.3.3 Italy Gluten-free Products Market by Distribution Channel
10.2.6.4 United Kingdom Gluten-free Products Market
10.2.6.4.1 United Kingdom Gluten-free Products Market by Product Type
10.2.6.4.2 United Kingdom Gluten-free Products Market by Source
10.2.6.4.3 United Kingdom Gluten-free Products Market by Distribution Channel
10.2.6.5 Russia Gluten-free Products Market
10.2.6.5.1 Russia Gluten-free Products Market by Product Type
10.2.6.5.2 Russia Gluten-free Products Market by Source
10.2.6.5.3 Russia Gluten-free Products Market by Distribution Channel
10.2.6.6 Rest of Europe Gluten-free Products Market
10.2.6.6.1 Rest of Europe Gluten-free Products Market by Product Type
10.2.6.6.2 Rest of Europe Gluten-free Products Market by Source
10.2.6.6.3 Rest of Europe Gluten-free Products Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Gluten-free Products Market Overview
10.3.2 Asia-Pacific Gluten-free Products Market Forecasts and Analysis
10.3.3 Asia-Pacific Gluten-free Products Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Gluten-free Products Market Forecasts and Analysis - By Source
10.3.5 Asia-Pacific Gluten-free Products Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Gluten-free Products Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Gluten-free Products Market
10.3.6.1.1 Australia Gluten-free Products Market by Product Type
10.3.6.1.2 Australia Gluten-free Products Market by Source
10.3.6.1.3 Australia Gluten-free Products Market by Distribution Channel
10.3.6.2 China Gluten-free Products Market
10.3.6.2.1 China Gluten-free Products Market by Product Type
10.3.6.2.2 China Gluten-free Products Market by Source
10.3.6.2.3 China Gluten-free Products Market by Distribution Channel
10.3.6.3 India Gluten-free Products Market
10.3.6.3.1 India Gluten-free Products Market by Product Type
10.3.6.3.2 India Gluten-free Products Market by Source
10.3.6.3.3 India Gluten-free Products Market by Distribution Channel
10.3.6.4 Japan Gluten-free Products Market
10.3.6.4.1 Japan Gluten-free Products Market by Product Type
10.3.6.4.2 Japan Gluten-free Products Market by Source
10.3.6.4.3 Japan Gluten-free Products Market by Distribution Channel
10.3.6.5 South Korea Gluten-free Products Market
10.3.6.5.1 South Korea Gluten-free Products Market by Product Type
10.3.6.5.2 South Korea Gluten-free Products Market by Source
10.3.6.5.3 South Korea Gluten-free Products Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Gluten-free Products Market
10.3.6.6.1 Rest of Asia-Pacific Gluten-free Products Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Gluten-free Products Market by Source
10.3.6.6.3 Rest of Asia-Pacific Gluten-free Products Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Gluten-free Products Market Overview
10.4.2 Middle East and Africa Gluten-free Products Market Forecasts and Analysis
10.4.3 Middle East and Africa Gluten-free Products Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Gluten-free Products Market Forecasts and Analysis - By Source
10.4.5 Middle East and Africa Gluten-free Products Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Gluten-free Products Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Gluten-free Products Market
10.4.6.1.1 South Africa Gluten-free Products Market by Product Type
10.4.6.1.2 South Africa Gluten-free Products Market by Source
10.4.6.1.3 South Africa Gluten-free Products Market by Distribution Channel
10.4.6.2 Saudi Arabia Gluten-free Products Market
10.4.6.2.1 Saudi Arabia Gluten-free Products Market by Product Type
10.4.6.2.2 Saudi Arabia Gluten-free Products Market by Source
10.4.6.2.3 Saudi Arabia Gluten-free Products Market by Distribution Channel
10.4.6.3 U.A.E Gluten-free Products Market
10.4.6.3.1 U.A.E Gluten-free Products Market by Product Type
10.4.6.3.2 U.A.E Gluten-free Products Market by Source
10.4.6.3.3 U.A.E Gluten-free Products Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Gluten-free Products Market
10.4.6.4.1 Rest of Middle East and Africa Gluten-free Products Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Gluten-free Products Market by Source
10.4.6.4.3 Rest of Middle East and Africa Gluten-free Products Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Gluten-free Products Market Overview
10.5.2 South and Central America Gluten-free Products Market Forecasts and Analysis
10.5.3 South and Central America Gluten-free Products Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Gluten-free Products Market Forecasts and Analysis - By Source
10.5.5 South and Central America Gluten-free Products Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Gluten-free Products Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Gluten-free Products Market
10.5.6.1.1 Brazil Gluten-free Products Market by Product Type
10.5.6.1.2 Brazil Gluten-free Products Market by Source
10.5.6.1.3 Brazil Gluten-free Products Market by Distribution Channel
10.5.6.2 Argentina Gluten-free Products Market
10.5.6.2.1 Argentina Gluten-free Products Market by Product Type
10.5.6.2.2 Argentina Gluten-free Products Market by Source
10.5.6.2.3 Argentina Gluten-free Products Market by Distribution Channel
10.5.6.3 Rest of South and Central America Gluten-free Products Market
10.5.6.3.1 Rest of South and Central America Gluten-free Products Market by Product Type
10.5.6.3.2 Rest of South and Central America Gluten-free Products Market by Source
10.5.6.3.3 Rest of South and Central America Gluten-free Products Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. GLUTEN-FREE PRODUCTS MARKET, KEY COMPANY PROFILES
12.1. BARILLA G. E R. F.LLI S.P.A.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DR. SCHäR AG / SPA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. FARMO S.P.A.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GENERAL MILLS INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GLUTEN FREE FOODS MANUFACTURING, LLC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. HAIN CELESTIAL
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. HERO GROUP
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. KELLOGG COMPANY
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. PINNACLE FOODS GROUP LLC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. RAISIO PLC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Barilla G. e R. F.lli S.p.A.
2. Dr. Schar AG / SPA
3. FARMO S.p.A.
4. General Mills Inc.
5. Gluten Free Foods Manufacturing, LLC.
6. Hain Celestial
7. Hero Group
8. Kellogg Company
9. Pinnacle Foods Group LLC.
10. Raisio Plc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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