The Gold Plating Chemicals Market is expected to register a CAGR of 6.1% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Type (Potassium Gold Cyanide, Sodium Succinate, EDTA, Palladium Acetate, Succinic Acid, Sodium Gold Sulfite, and Others). The report further presents an analysis based on the Application (Printed Circuit Boards, Connectors, Semiconductors, Jewellery, Infrared Reflectors and Radar, and Others). The report scope covers five regions: North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America and key countries under each region. The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Gold Plating Chemicals Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Gold Plating Chemicals Market Segmentation
Type- Potassium Gold Cyanide
- Sodium Succinate
- EDTA
- Palladium Acetate
- Succinic Acid
- Sodium Gold Sulfite
- Others
- Printed Circuit Boards
- Connectors
- Semiconductors
- Jewellery
- Infrared Reflectors and Radar
- Others
Strategic Insights
Gold Plating Chemicals Market Growth Drivers- Rising Demand for Electronic Components Drives Growth in Gold Plating Chemicals Market: Rising demand for electronic components is spurring the driving force behind the gold plating chemicals sector. Gold plating enhances conductivity and even resists corrosion on the face of products like smartphones, laptops, and circuit boards. It would, therefore, have technology- and consumer electronics-led trends, thus further growth in the gold plating sector.
- Gold Plating Chemicals Gain Popularity in Jewelry, Electronics, and Aerospace Industries: In addition, gold jewelry and ornaments are gaining more interest, hence higher demand for the gold plating chemicals. Cheap gold plated products allow luxury at a reduced price, hence attracting more users to buy this commodity. This trend shoots advantage towards jewelry producers and craftsmen who use gold plating in different ornamental purposes.
- Growing Needs across Electronics, Automotive, and Luxury Goods Markets: Many of the parts that are used in the automotive and aerospace industries have gold plating, which makes them more functional as well as longer-lasting. This is so because gold has corrosion resistance as well as excellent conductivity properties, making it ideal for critical applications. Since the needs of materials from these industries fall under the highest standards with regard to regulation requirements, this demand is increased incrementally.
- Greener Gold Plating Chemicals: The gold plating chemicals market is getting greener because customer and regulatory demands are becoming more focused on green solutions. The effort to reduce the environmental footprint of gold plating products through the development of more environmentally friendly formulations and processes finds reflection in this trend. Such a trend fosters material recycling in gold plating and minimizes hazardous waste.
- Advancements in Gold Plating Technologies: New plating technologies are moving gold plating chemicals to a whole new dimension. New, sophisticated electroplating techniques and advanced formulations of chemical compositions provide benefits including improved adhesion, higher durability, and better quality finishes. Such developments increase efficiency and decrease cost, thus making it easier and more attractive for use in applications from electronics, jewelry, to even industrial components.
- Rising Demand for Customized Gold Plating: Increased demand for custom gold plating is realized as consumers of these products require unique services. Expectations in electronics and jewelry have seen industries work towards having customized gold plating options that best meet specific requirements as outlined in designs. This, therefore, exposes suppliers to more creativity and adaptable solutions that enhance customers' satisfaction and even market competitiveness.
- Emerging Markets Drive Growth in Gold Plating Chemicals: Emerging markets in Asia-Pacific and Latin America have strong growth potential for gold plating chemicals. Rapid industrialization and a rise in consumer spending are driving up electronic, jewelry, and automotive component production, thereby increasing demand. Companies can expand their presence in these regions to capture new customers and enhance market share.
- Specialty Gold Plating Chemicals for High-End Technologies: gold plating market for specialty gold plating chemicals, including specialized formulations related to high-end technologies such as wearables and IoT, since manufacturers require high-performance materials. By the new formulation of special chemicals suitable for applications, companies can make them more conductive and durable and align them with changing requirements set forth by consumers and industries for quality standards.
- Sustainability in Gold Plating: The ever-growing need to become more sustainable implies that suppliers of gold plating, such as chemical companies, may enjoy an increasing opportunity in the area of recycling and recovery. Recovery technologies of gold from electronic wastes can complement circular economy strategies as they allow companies to widely advertise their environmentally friendly practices. The waste reduction it offers is not only impressive but also satisfies market demand for the recovered materials.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Gold Plating Chemicals Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Gold Plating Chemicals Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growing emphasis on eco-friendly gold plating chemicals due to consumer and regulatory pressures is expected to be the key market trend.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
On the basis of geography, the gold plating chemicals market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America
The major factors driving the gold plating chemicals market are:
1. Increased demand for electronic components needing gold plating for conductivity.
2. Rising consumer interest in affordable gold-plated jewelry and decorative items.
Heimerle + Meule GmbH, METALOR Technologies SA, American Elements, SAXONIA Edelmetalle GmbH, Technic Inc, Umicore, DF Goldsmith, Zinex Corp, and Chautauqua Chemicals Co
The Gold Plating Chemicals Market is estimated to witness a CAGR of 6.1% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Gold Plating Chemicals Market - By Type
1.3.2 Gold Plating Chemicals Market - By Application
1.3.3 Gold Plating Chemicals Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. GOLD PLATING CHEMICALS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. GOLD PLATING CHEMICALS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. GOLD PLATING CHEMICALS MARKET - GLOBAL MARKET ANALYSIS
6.1. GOLD PLATING CHEMICALS - GLOBAL MARKET OVERVIEW
6.2. GOLD PLATING CHEMICALS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. GOLD PLATING CHEMICALS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLEANING CHEMICALS
7.3.1. Overview
7.3.2. Cleaning Chemicals Market Forecast and Analysis
7.4. PRE-TREATERS
7.4.1. Overview
7.4.2. Pre-Treaters Market Forecast and Analysis
7.5. ELECTROLYTE SOLUTIONS
7.5.1. Overview
7.5.2. Electrolyte Solutions Market Forecast and Analysis
7.6. ACIDS
7.6.1. Overview
7.6.2. Acids Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. GOLD PLATING CHEMICALS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ELECTRONICS
8.3.1. Overview
8.3.2. Electronics Market Forecast and Analysis
8.4. PRINTED CIRCUIT BOARD
8.4.1. Overview
8.4.2. Printed Circuit Board Market Forecast and Analysis
8.5. CONNECTORS
8.5.1. Overview
8.5.2. Connectors Market Forecast and Analysis
8.6. JEWELLERY
8.6.1. Overview
8.6.2. Jewellery Market Forecast and Analysis
8.7. GOLD PLATING PRODUCTS
8.7.1. Overview
8.7.2. Gold Plating Products Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. GOLD PLATING CHEMICALS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Gold Plating Chemicals Market Overview
9.1.2 North America Gold Plating Chemicals Market Forecasts and Analysis
9.1.3 North America Gold Plating Chemicals Market Forecasts and Analysis - By Type
9.1.4 North America Gold Plating Chemicals Market Forecasts and Analysis - By Application
9.1.5 North America Gold Plating Chemicals Market Forecasts and Analysis - By Countries
9.1.5.1 United States Gold Plating Chemicals Market
9.1.5.1.1 United States Gold Plating Chemicals Market by Type
9.1.5.1.2 United States Gold Plating Chemicals Market by Application
9.1.5.2 Canada Gold Plating Chemicals Market
9.1.5.2.1 Canada Gold Plating Chemicals Market by Type
9.1.5.2.2 Canada Gold Plating Chemicals Market by Application
9.1.5.3 Mexico Gold Plating Chemicals Market
9.1.5.3.1 Mexico Gold Plating Chemicals Market by Type
9.1.5.3.2 Mexico Gold Plating Chemicals Market by Application
9.2. EUROPE
9.2.1 Europe Gold Plating Chemicals Market Overview
9.2.2 Europe Gold Plating Chemicals Market Forecasts and Analysis
9.2.3 Europe Gold Plating Chemicals Market Forecasts and Analysis - By Type
9.2.4 Europe Gold Plating Chemicals Market Forecasts and Analysis - By Application
9.2.5 Europe Gold Plating Chemicals Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Gold Plating Chemicals Market
9.2.5.1.1 Germany Gold Plating Chemicals Market by Type
9.2.5.1.2 Germany Gold Plating Chemicals Market by Application
9.2.5.2 France Gold Plating Chemicals Market
9.2.5.2.1 France Gold Plating Chemicals Market by Type
9.2.5.2.2 France Gold Plating Chemicals Market by Application
9.2.5.3 Italy Gold Plating Chemicals Market
9.2.5.3.1 Italy Gold Plating Chemicals Market by Type
9.2.5.3.2 Italy Gold Plating Chemicals Market by Application
9.2.5.4 United Kingdom Gold Plating Chemicals Market
9.2.5.4.1 United Kingdom Gold Plating Chemicals Market by Type
9.2.5.4.2 United Kingdom Gold Plating Chemicals Market by Application
9.2.5.5 Russia Gold Plating Chemicals Market
9.2.5.5.1 Russia Gold Plating Chemicals Market by Type
9.2.5.5.2 Russia Gold Plating Chemicals Market by Application
9.2.5.6 Rest of Europe Gold Plating Chemicals Market
9.2.5.6.1 Rest of Europe Gold Plating Chemicals Market by Type
9.2.5.6.2 Rest of Europe Gold Plating Chemicals Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Gold Plating Chemicals Market Overview
9.3.2 Asia-Pacific Gold Plating Chemicals Market Forecasts and Analysis
9.3.3 Asia-Pacific Gold Plating Chemicals Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Gold Plating Chemicals Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Gold Plating Chemicals Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Gold Plating Chemicals Market
9.3.5.1.1 Australia Gold Plating Chemicals Market by Type
9.3.5.1.2 Australia Gold Plating Chemicals Market by Application
9.3.5.2 China Gold Plating Chemicals Market
9.3.5.2.1 China Gold Plating Chemicals Market by Type
9.3.5.2.2 China Gold Plating Chemicals Market by Application
9.3.5.3 India Gold Plating Chemicals Market
9.3.5.3.1 India Gold Plating Chemicals Market by Type
9.3.5.3.2 India Gold Plating Chemicals Market by Application
9.3.5.4 Japan Gold Plating Chemicals Market
9.3.5.4.1 Japan Gold Plating Chemicals Market by Type
9.3.5.4.2 Japan Gold Plating Chemicals Market by Application
9.3.5.5 South Korea Gold Plating Chemicals Market
9.3.5.5.1 South Korea Gold Plating Chemicals Market by Type
9.3.5.5.2 South Korea Gold Plating Chemicals Market by Application
9.3.5.6 Rest of Asia-Pacific Gold Plating Chemicals Market
9.3.5.6.1 Rest of Asia-Pacific Gold Plating Chemicals Market by Type
9.3.5.6.2 Rest of Asia-Pacific Gold Plating Chemicals Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Gold Plating Chemicals Market Overview
9.4.2 Middle East and Africa Gold Plating Chemicals Market Forecasts and Analysis
9.4.3 Middle East and Africa Gold Plating Chemicals Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Gold Plating Chemicals Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Gold Plating Chemicals Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Gold Plating Chemicals Market
9.4.5.1.1 South Africa Gold Plating Chemicals Market by Type
9.4.5.1.2 South Africa Gold Plating Chemicals Market by Application
9.4.5.2 Saudi Arabia Gold Plating Chemicals Market
9.4.5.2.1 Saudi Arabia Gold Plating Chemicals Market by Type
9.4.5.2.2 Saudi Arabia Gold Plating Chemicals Market by Application
9.4.5.3 U.A.E Gold Plating Chemicals Market
9.4.5.3.1 U.A.E Gold Plating Chemicals Market by Type
9.4.5.3.2 U.A.E Gold Plating Chemicals Market by Application
9.4.5.4 Rest of Middle East and Africa Gold Plating Chemicals Market
9.4.5.4.1 Rest of Middle East and Africa Gold Plating Chemicals Market by Type
9.4.5.4.2 Rest of Middle East and Africa Gold Plating Chemicals Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Gold Plating Chemicals Market Overview
9.5.2 South and Central America Gold Plating Chemicals Market Forecasts and Analysis
9.5.3 South and Central America Gold Plating Chemicals Market Forecasts and Analysis - By Type
9.5.4 South and Central America Gold Plating Chemicals Market Forecasts and Analysis - By Application
9.5.5 South and Central America Gold Plating Chemicals Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Gold Plating Chemicals Market
9.5.5.1.1 Brazil Gold Plating Chemicals Market by Type
9.5.5.1.2 Brazil Gold Plating Chemicals Market by Application
9.5.5.2 Argentina Gold Plating Chemicals Market
9.5.5.2.1 Argentina Gold Plating Chemicals Market by Type
9.5.5.2.2 Argentina Gold Plating Chemicals Market by Application
9.5.5.3 Rest of South and Central America Gold Plating Chemicals Market
9.5.5.3.1 Rest of South and Central America Gold Plating Chemicals Market by Type
9.5.5.3.2 Rest of South and Central America Gold Plating Chemicals Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. GOLD PLATING CHEMICALS MARKET, KEY COMPANY PROFILES
11.1. JOHNSON MATTHEY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. HIEMERLE + MEULE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. LEGOR GROUP S.P.A
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. TECHNIC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. AMERICAN ELEMENTS
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. UMICORE
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. METALOR
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MATSUDA SANGYO
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SAXONIA EDELMETALLE GMBH
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. JAPAN PURE CHEMICAL CO.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Johnson Matthey
2.Hiemerle + Meule
3.LEGOR GROUP S.p.A
4.Technic
5.American Elements
6.Umicore
7.METALOR
8.Matsuda Sangyo
9.SAXONIA Edelmetalle GmbH
10.Japan Pure Chemical Co.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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