Hair Wig Market Size Report | Forecast & Analysis by 2030
[Research Report] The hair wig market is expected to grow from US$ 3,656.20 million in 2022 to US$ 5,106.57 million by 2030; it is expected to grow at a CAGR of 4.3% from 2022 to 2030.
Market Insights and Analyst View:
Hair wigs offer a versatile and convenient way for women to experiment with different hairstyles and colors without changing their natural hair permanently. Women can easily switch from short to long hair with wigs and instantly achieve a different look. In addition, wigs offer a practical solution for women suffering from hair loss or thinning due to medical conditions such as hormonal changes, pregnancy, and other factors, age, or other factors. Wearing a wig can help boost their confidence and self-esteem, allowing them to maintain their desired appearance. Furthermore, hair wigs have become a popular fashion accessory and styling tool. Celebrities, social media influencers, and fashion icons frequently showcase various wig styles, influencing their fans and followers to try different looks and stay updated with the latest hair trends.
Growth Drivers and Challenges:
Autoimmune disorders, genetics, hormonal imbalances, stress, and other factors can cause alopecia, a condition characterized by partial or complete hair loss. It affects people of all ages and genders, leading to emotional distress and loss of confidence. Wigs offer a practical and aesthetically pleasing solution to individuals affected by alopecia, enabling them to restore their appearance and self-esteem. Due to increasing awareness about the benefits of hair wigs, people suffering from hair loss due to alopecia prefer hair wigs as a viable option to cope with the challenges posed by hair loss.
Moreover, excessive heat styling, chemical treatments, environmental factors, or modern lifestyles are a few factors that lead to hair breakage, thinning, and overall deterioration in hair quality. As people become conscious of the importance of maintaining healthy hair, they use wigs to wear trendy hairstyles without damaging their natural hair.
Furthermore, the evolution of hair wig technology and materials has expanded the hair wig market. Advances in synthetic fibers and human hair processing have created natural-looking and comfortable wigs. Modern wigs are breathable, lightweight, and come in various styles and colors, allowing people suffering from alopecia or hair damage to choose from a wide range of wigs. Thus, the rising prevalence of alopecia and hair damage has been driving the global hair wig market growth.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Hair Wig Market: Strategic Insights
Market Size Value in US$ 3,656.20 million in 2022 Market Size Value by US$ 5,106.57 million by 2030 Growth rate CAGR of 4.3% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Hair Wig Market: Strategic Insights
Market Size Value in | US$ 3,656.20 million in 2022 |
Market Size Value by | US$ 5,106.57 million by 2030 |
Growth rate | CAGR of 4.3% from 2022 to 2030 |
Forecast Period | 2022-2030 |
Base Year | 2022 |
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to AnalystReport Segmentation and Scope:
The “Global Hair Wig Market” is segmented on the basis of type, end user, distribution channel, and geography. Based on type, the hair wig market is segmented into human hair and synthetic hair. By end user, the market is bifurcated into men and women. Based on distribution channel, the hair wig market is segmented into specialty stores, online retail, and others. The hair wig market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
Segmental Analysis:
Based on type, the hair wig market is segmented into human hair and synthetic hair. The synthetic hair segment held a larger share of the hair wig market, in 2022, and the market for this segment is expected to register a significant growth rate during the forecast period. Synthetic wigs are moderately inexpensive than human hair wigs, and having multiple hairpieces or replacing wigs when one gets tired of the current look is more affordable. They also require little maintenance. However, synthetic wigs cannot be straightened or curled with heated styling tools unless it is a precisely designed "heat friendly" synthetic wig. In addition, the availability of a wide variety of colors, styles, and lengths and less application time of synthetic hair wigs fuel the demand for synthetic hair wigs. All these factors positively influence the hair wig market growth for the synthetic hair segment.
Regional Analysis:
Based on geography, the hair wig market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global hair wig market was dominated by North America and was estimated to be around US$ 1000 million in 2022. Europe is a second major contributor holding more than 25% share of the market. The hair wig market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for hair wigs across North America. Therefore, the region accounted for a remarkable share of the global hair wig market in 2022.
Industry Developments and Future Opportunities:
Various initiatives taken by the key players operating in the hair wig market are listed below:
- In May 2023, Celebrity Hairstylist Kim Kimble joined forces with HairUWear to create the wig collection, which is designed specifically for those with textured hair, and spans eight styles in 14 shades, ranging in price from US$ 299 to US$ 479.
- In May 2022, Artnature Co Ltd launched an automatic wig hair transplanter. This has allowed automation of the transplantation process through an automatic wig hair transplanter. This development has helped the company in stabilizing the supply structure by automating certain work processes.
- In August 2022, Lordhair Co Ltd announced to expand its collection of afro hair wigs for African American men and women suffering from thinning and hair loss triggered by alopecia, heredity hair loss, hormonal changes, and medical conditions.
- In November 2019, Indique Hair LLC opened stores in Africa with the launch of the brand in Ghana. Indique Hair LLC is available in three retail locations, exclusively selling products to discerning women in Ghana.
Hair Wig Market Report Scope
COVID-19 Impact:
After the COVID-19 pandemic, the hair wig market started to recover gradually. During the pandemic, isolation and work-from-home measures led many to focus on self-care and personal grooming. In addition, stress and lifestyle changes during the pandemic led to increased hair loss or damage, which propelled the demand for hair wigs. Moreover, as the economic situation has improved, the demand for hair wigs and other beauty accessories increased, thereby positively influencing the hair wigs market outlook.
The increasing shift toward online shopping since the COVID-19 pandemic fueled the adoption of e-commerce as customers who became accustomed to the convenience of purchasing hair wigs online have continued to do so. Additionally, many influencers and celebrities openly endorsed the use of wigs, which sparked interest among their admirers and increased demand for hair wigs.
Competitive Landscape and Key Companies:
Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Aleriana SRL, Lordhair Co Ltd, Papillon Hair World, UniWigs Inc, and Indique Hair LLC are among the prominent players operating in the global hair wig market. These hair wig manufacturers offer cutting-edge hair wigs with innovative features to deliver a superior experience to the consumers.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, End User, Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Increasing popularity of wigs among women anticipate lucrative opportunities for the hair wig market. Hair wigs offer a versatile and convenient way for women to experiment with different hairstyles and colors without changing their natural hair permanently. Women can easily switch from short to long hair with wigs and instantly achieve a different look. In addition, wigs offer a practical solution for women suffering from hair loss or thinning due to medical conditions, age, or other factors. Wearing a wig can help boost their confidence and self-esteem, allowing them to maintain their desired appearance. Furthermore, hair wigs have become a popular fashion accessory and styling tool. Celebrities, social media influencers, and fashion icons frequently showcase various wig styles, influencing their fans and followers to try different looks and stay updated with the latest hair trends.
The major players operating in the global hair wig market are Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Aleriana SRL, Lordhair Co Ltd, Papillon Hair World, UniWigs Inc, Indique Hair LLC.
Based on type, synthetic hair segment has largest revenue share. Synthetic hair wigs are made from numerous synthetic and blended fibers, such as plastic or acrylic. The synthetic fibers used for hair wigs are manufactured to closely resemble the look and tendency of human hair. They cannot be colored as most dyes contain ammonia or bleach, which can destroy synthetic hair. Synthetic hair wigs are easy to take care of; they are called "style retention," and they never have to be styled. Synthetic wigs carry their style regardless of the weather. They are available in an array of natural colors and several fantasy colors. Synthetic wigs are moderately inexpensive than human hair wigs, and having multiple hairpieces or replacing wigs when one gets tired of the current look is more affordable. They also require little maintenance.
Rising incidence of hair loss among patients undergoing cancer treatment is driving the hair wig market. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, hair wig market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period.
North America accounted for the largest share of the global hair wig market. The hair wig market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for hair wig across North America. Therefore, the region accounted for a remarkable share of the global hair wig market in 2022.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. various hair wig options from their homes without visiting physical stores. Additionally, online retailers often offer an incredible range of products, allowing customers to choose desired products by browsing different lengths, colors, and styles as per their preferences. Moreover, online platforms provide detailed product descriptions, customer reviews, and images, which assist shoppers in making informed decisions. The competitive pricing shown by online retailers is another attractive factor, as customers can compare prices of products from different brands and find deals that suit their budget.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Hair Wig Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
4.3.1.1 List of Hair Wig Raw Material Suppliers
4.3.1.2 List of Hair Wig Manufacturers and Distributors
5. Hair Wig Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment
5.1.2 Rising Prevalence of Alopecia and Hair Damage
5.2 Market Restraints
5.2.1 Rising Competition from Hair Extensions and Hair Transplant Procedures
5.3 Market Opportunities
5.3.1 Increasing Popularity of Wigs Among Women
5.4 Future Trends
5.4.1 Increased Promotion of Hair Wigs on Social Media
5.5 Impact of Drivers and Restraints:
6. Hair Wig Market - Global Market Analysis
6.1 Hair Wig Market Revenue (US$ Million), 2022 – 2030
6.2 Hair Wig Market Forecast and Analysis
7. Global Hair Wig Market Analysis – Type
7.1 Human Hair
7.1.1 Overview
7.1.2 Human Hair Market Revenue and Forecast to 2030 (US$ Million)
7.2 Synthetic Hair
7.2.1 Overview
7.2.2 Synthetic Hair Market Revenue and Forecast to 2030 (US$ Million)
8. Global Hair Wig Market Analysis – End User
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
9. Global Hair Wig Market Analysis – Distribution Channel
9.1 Specialty Stores
9.1.1 Overview
9.1.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Online Retail
9.2.1 Overview
9.2.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Hair Wig Market - Geographical Analysis
10.1 North America
10.1.1 North America Hair Wig Market Overview
10.1.2 North America Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3 North America Hair Wig Market Breakdown by Type
10.1.3.1 North America Hair Wig Market Revenue and Forecasts and Analysis - By Type
10.1.4 North America Hair Wig Market Breakdown by End User
10.1.4.1 North America Hair Wig Market Revenue and Forecasts and Analysis - By End User
10.1.5 North America Hair Wig Market Breakdown by Distribution Channel
10.1.5.1 North America Hair Wig Market Revenue and Forecasts and Analysis - By Distribution Channel
10.1.6 North America Hair Wig Market Revenue and Forecasts and Analysis - By Countries
10.1.6.1 Hair Wig Market Breakdown by Country
10.1.6.2 US Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.6.2.1 US Hair Wig Market Breakdown by Type
10.1.6.2.2 US Hair Wig Market Breakdown by End User
10.1.6.2.3 US Hair Wig Market Breakdown by Distribution Channel
10.1.6.3 Canada Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.6.3.1 Canada Hair Wig Market Breakdown by Type
10.1.6.3.2 Canada Hair Wig Market Breakdown by End User
10.1.6.3.3 Canada Hair Wig Market Breakdown by Distribution Channel
10.1.6.4 Mexico Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.6.4.1 Mexico Hair Wig Market Breakdown by Type
10.1.6.4.2 Mexico Hair Wig Market Breakdown by End User
10.1.6.4.3 Mexico Hair Wig Market Breakdown by Distribution Channel
10.2 Europe
10.2.1 Europe Hair Wig Market Overview
10.2.2 Europe Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.3 Europe Hair Wig Market Breakdown by Type
10.2.3.1 Europe Hair Wig Market Revenue and Forecasts and Analysis - By Type
10.2.4 Europe Hair Wig Market Breakdown by End User
10.2.4.1 Europe Hair Wig Market Revenue and Forecasts and Analysis - By End User
10.2.5 Europe Hair Wig Market Breakdown by Distribution Channel
10.2.5.1 Europe Hair Wig Market Revenue and Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Hair Wig Market Revenue and Forecasts and Analysis - By Countries
10.2.6.1 Hair Wig Market Breakdown by Country
10.2.6.2 Germany Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.2.1 Germany Hair Wig Market Breakdown by Type
10.2.6.2.2 Germany Hair Wig Market Breakdown by End User
10.2.6.2.3 Germany Hair Wig Market Breakdown by Distribution Channel
10.2.6.3 France Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.3.1 France Hair Wig Market Breakdown by Type
10.2.6.3.2 France Hair Wig Market Breakdown by End User
10.2.6.3.3 France Hair Wig Market Breakdown by Distribution Channel
10.2.6.4 Italy Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.4.1 Italy Hair Wig Market Breakdown by Type
10.2.6.4.2 Italy Hair Wig Market Breakdown by End User
10.2.6.4.3 Italy Hair Wig Market Breakdown by Distribution Channel
10.2.6.5 UK Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.5.1 UK Hair Wig Market Breakdown by Type
10.2.6.5.2 UK Hair Wig Market Breakdown by End User
10.2.6.5.3 UK Hair Wig Market Breakdown by Distribution Channel
10.2.6.6 Russia Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.6.1 Russia Hair Wig Market Breakdown by Type
10.2.6.6.2 Russia Hair Wig Market Breakdown by End User
10.2.6.6.3 Russia Hair Wig Market Breakdown by Distribution Channel
10.2.6.7 Rest of Europe Hair Wig Market Revenue and Forecasts to 2030 (US$ Mn)
10.2.6.7.1 Rest of Europe Hair Wig Market Breakdown by Type
10.2.6.7.2 Rest of Europe Hair Wig Market Breakdown by End User
10.2.6.7.3 Rest of Europe Hair Wig Market Breakdown by Distribution Channel
10.3 Asia Pacific Hair Wig Market
10.3.1 Overview
10.3.2 Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.3 Asia Pacific Hair Wig Market Breakdown by Type
10.3.3.1 Asia Pacific Hair Wig Market Revenue and Forecasts and Analysis - By Type
10.3.4 Asia Pacific Hair Wig Market Breakdown by End User
10.3.4.1 Asia Pacific Hair Wig Market Revenue and Forecasts and Analysis - By End User
10.3.5 Asia Pacific Hair Wig Market Breakdown by Distribution Channel
10.3.5.1 Asia Pacific Hair Wig Market Revenue and Forecasts and Analysis - By Distribution Channel
10.3.6 Asia Pacific Hair Wig Market Breakdown by Country
10.3.6.1 Hair Wig Market Breakdown by Country
10.3.6.2 Australia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.2.1 Australia Hair Wig Market Breakdown by Type
10.3.6.2.2 Australia Hair Wig Market Breakdown by End User
10.3.6.2.3 Australia Hair Wig Market Breakdown by Distribution Channel
10.3.6.3 China Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.3.1 China Hair Wig Market Breakdown by Type
10.3.6.3.2 China Hair Wig Market Breakdown by End User
10.3.6.3.3 China Hair Wig Market Breakdown by Distribution Channel
10.3.6.4 India Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.4.1 India Hair Wig Market Breakdown by Type
10.3.6.4.2 India Hair Wig Market Breakdown by End User
10.3.6.4.3 India Hair Wig Market Breakdown by Distribution Channel
10.3.6.5 Japan Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.5.1 Japan Hair Wig Market Breakdown by Type
10.3.6.5.2 Japan Hair Wig Market Breakdown by End User
10.3.6.5.3 Japan Hair Wig Market Breakdown by Distribution Channel
10.3.6.6 South Korea Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.6.1 South Korea Hair Wig Market Breakdown by Type
10.3.6.6.2 South Korea Hair Wig Market Breakdown by End User
10.3.6.6.3 South Korea Hair Wig Market Breakdown by Distribution Channel
10.3.6.7 Rest of Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
10.3.6.7.1 Rest of Asia Pacific Hair Wig Market Breakdown by Type
10.3.6.7.2 Rest of Asia Pacific Hair Wig Market Breakdown by End User
10.3.6.7.3 Rest of Asia Pacific Hair Wig Market Breakdown by Distribution Channel
10.4 Middle East & Africa
10.4.1 Middle East & Africa Hair Wig Market Overview
10.4.2 Middle East & Africa Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.4.3 Middle East & Africa Hair Wig Market Breakdown by Type
10.4.3.1 Middle East & Africa Hair Wig Market and Forecasts and Analysis - By Type
10.4.4 Middle East & Africa Hair Wig Market Breakdown by End User
10.4.4.1 Middle East & Africa Hair Wig Market and Forecasts and Analysis - By End User
10.4.5 Middle East & Africa Hair Wig Market Breakdown by Distribution Channel
10.4.5.1 Middle East & Africa Hair Wig Market and Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East & Africa Hair Wig Market Revenue and Forecasts and Analysis - By Countries
10.4.6.1 Hair Wig Market Breakdown by Country
10.4.6.2 South Africa Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.2.1 South Africa Hair Wig Market Breakdown by Type
10.4.6.2.2 South Africa Hair Wig Market Breakdown by End User
10.4.6.2.3 South Africa Hair Wig Market Breakdown by Distribution Channel
10.4.6.3 UAE Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.3.1 UAE Hair Wig Market Breakdown by Type
10.4.6.3.2 UAE Hair Wig Market Breakdown by End User
10.4.6.3.3 UAE Hair Wig Market Breakdown by Distribution Channel
10.4.6.4 Saudi Arabia Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.4.1 Saudi Arabia Hair Wig Market Breakdown by Type
10.4.6.4.2 Saudi Arabia Hair Wig Market Breakdown by End User
10.4.6.4.3 Saudi Arabia Hair Wig Market Breakdown by Distribution Channel
10.4.6.5 Rest of Middle East & Africa Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.4.6.5.1 Rest of Middle East & Africa Hair Wig Market Breakdown by Type
10.4.6.5.2 Rest of Middle East & Africa Hair Wig Market Breakdown by End User
10.4.6.5.3 Rest of Middle East & Africa Hair Wig Market Breakdown by Distribution Channel
10.5 South & Central America
10.5.1 South & Central America Hair Wig Market Overview
10.5.2 South & Central America Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.5.3 South & Central America Hair Wig Market Breakdown by Type
10.5.3.1 South & Central America Hair Wig Market and Forecasts and Analysis - By Type
10.5.4 South & Central America Hair Wig Market Breakdown by End User
10.5.4.1 South & Central America Hair Wig Market Revenue and Forecasts and Analysis - By End User
10.5.5 South & Central America Hair Wig Market Breakdown by Distribution Channel
10.5.5.1 South & Central America Hair Wig Market Revenue and Forecasts and Analysis - By Distribution Channel
10.5.6 South & Central America Hair Wig Market Revenue and Forecasts and Analysis - By Countries
10.5.6.1 Hair Wig Market Breakdown by Country
10.5.6.2 Brazil Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.2.1 Brazil Hair Wig Market Breakdown by Type
10.5.6.2.2 Brazil Hair Wig Market Breakdown by End User
10.5.6.2.3 Brazil Hair Wig Market Breakdown by Distribution Channel
10.5.6.3 Argentina Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.3.1 Argentina Hair Wig Market Breakdown by Type
10.5.6.3.2 Argentina Hair Wig Market Breakdown by End User
10.5.6.3.3 Argentina Hair Wig Market Breakdown by Distribution Channel
10.5.6.4 Rest of South & Central America Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
10.5.6.4.1 Rest of South & Central America Hair Wig Market Breakdown by Type
10.5.6.4.2 Rest of South & Central America Hair Wig Market Breakdown by End User
10.5.6.4.3 Rest of South & Central America Hair Wig Market Breakdown by Distribution Channel
11. Hair Wig Market – Impact of COVID-19 Pandemic
11.1 Pre & Post Covid-19 Impact
12. Competitive Landscape
12.1 Heat Map Analysis- By Key Players
12.2 Company Positioning & Concentration
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 New Product Development
13.4 Merger and Acquisition
14. Company Profiles
14.1 Evergreen Products Group Ltd
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 HairUWear Inc
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Henan Ruimei Products Co Ltd
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Artnature Co Ltd
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Shake-N-Go Inc
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Aleriana SRL
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Lordhair Co Ltd
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Papillon Hair World
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 UniWigs Inc
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Indique Hair LLC
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
List of Tables
Table 1. Hair Wig Market Segmentation
Table 2. Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Global Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 4. Global Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 5. Global Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 6. North America Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 7. North America Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 8. North America Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 9. US Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 10. US Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 11. US Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 12. Canada Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 13. Canada Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 14. Canada Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 15. Mexico Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 16. Mexico Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 17. Mexico Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 18. Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 19. Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 20. Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 21. Germany Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 22. Germany Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 23. Germany Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 24. France Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 25. France Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 26. France Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 27. Italy Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 28. Italy Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 29. Italy Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 30. UK Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 31. UK Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 32. UK Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 33. Russia Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 34. Russia Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 35. Russia Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 36. Rest of Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 37. Rest of Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By End User
Table 38. Rest of Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 39. Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 40. Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 41. Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 42. Australia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 43. Australia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 44. Australia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 45. China Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 46. China Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 47. China Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 48. India Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 49. India Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 50. India Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 51. Japan Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 52. Japan Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 53. Japan Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 54. South Korea Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 55. South Korea Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 56. South Korea Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 57. Rest of Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Type
Table 58. Rest of Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 59. Rest of Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 60. Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 61. Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 62. Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 63. South Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 64. South Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 65. South Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 66. UAE Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 67. UAE Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 68. UAE Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 69. Saudi Arabia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 70. Saudi Arabia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 71. Saudi Arabia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 72. Rest of Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 73. Rest of Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 74. Rest of Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 75. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 76. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 77. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 78. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 79. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 80. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 81. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 82. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 83. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 84. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Type
Table 85. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By End User
Table 86. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 87. Heat Map Analysis- By Key Players
List of Figures
Figure 1. Hair Wig Market Segmentation, By Geography
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Global Hair Wig Market
Figure 4. Hair Wig Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Hair Wig Market Revenue (US$ Million), 2020 – 2030
Figure 7. Global Hair Wig Market Share (%) – Type, 2022 and 2030
Figure 8. Human Hair Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Synthetic Hair Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Global Hair Wig Market Share (%) –End User, 2022 and 2030
Figure 11. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Global Hair Wig Market Share (%) –Distribution Channel, 2022 and 2030
Figure 14. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Hair Wig Market Breakdown by Geography, 2022 and 2030 (%)
Figure 18. Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 19. Hair Wig Market Breakdown by Type (2022 and 2030)
Figure 20. Hair Wig Market Breakdown by End User (2022 and 2030)
Figure 21. Hair Wig Market Breakdown by Distribution Channel (2022 and 2030)
Figure 22. Hair Wig Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23. US Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 24. Canada Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 25. Mexico Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 26. Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 27. Hair Wig Market Breakdown by Type (2022 and 2030)
Figure 28. Hair Wig Market Breakdown by End User (2022 and 2030)
Figure 29. Hair Wig Market Breakdown by Distribution Channel (2022 and 2030)
Figure 30. Hair Wig Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 31. Germany Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 32. France Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 33. Italy Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 34. UK Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 35. Russia Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 36. Rest of Europe Hair Wig Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 37. Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 38. Asia Pacific Hair Wig Market Breakdown by Type (2022 and 2023)
Figure 39. Asia Pacific Hair Wig Market Breakdown by End User (2022 and 2023)
Figure 40. Asia Pacific Hair Wig Market Breakdown by Distribution Channel (2022 and 2023)
Figure 41. Asia Pacific Hair Wig Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 42. Australia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 43. China Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 44. India Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 45. Japan Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 46. South Korea Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 47. Rest of Asia Pacific Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 48. Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 49. Middle East & Africa Hair Wig Market Breakdown by Type (2022 and 2023)
Figure 50. Middle East & Africa Hair Wig Market Breakdown by End User (2022 and 2023)
Figure 51. Middle East & Africa Hair Wig Market Breakdown by Distribution Channel (2022 and 2023)
Figure 52. Hair Wig Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 53. South Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 54. UAE Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 55. Saudi Arabia Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 56. Rest of Middle East & Africa Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 57. Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 58. South & Central America Hair Wig Market Breakdown by Type (2022 and 2023)
Figure 59. South & Central America Hair Wig Market Breakdown by End User (2022 and 2023)
Figure 60. South & Central America Hair Wig Market Breakdown by Distribution Channel (2022 and 2023)
Figure 61. Hair Wig Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 62. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 63. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 64. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
Figure 65. Company Positioning & Concentration
The List of Companies - Hair Wig Market
- Evergreen Products Group Ltd
- HairUWear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Aleriana SRL
- Lordhair Co Ltd
- Papillon Hair World
- UniWigs Inc
- Indique Hair LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.