The Household Wipes Market is expected to register a CAGR of 6% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Household Wipes Market covers analysis by Product Type (Kitchen and Bathroom Wipes, Floor Wipes, Wood and Laminate Wipes, Glass and Stainless Steel Wipes); Distribution Channel (Hypermarkets and Supermarkets, Departmental Stores, Online, Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Household wipes are utilized to clean the surfaces and family merchandise to keep up cleanliness and tidiness in the house. Thee wipes are helps for cleaning of house and different products, for example, furniture, windows, and so forth. The different kinds of household wipes incorporates kitchen and restroom wipes, floor wipes, wood and overlay wipes, and glass and tempered steel wipes.
Purpose of the ReportThe report Household Wipes Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Household Wipes Market Segmentation
Product Type- Kitchen and Bathroom Wipes
- Floor Wipes
- Wood and Laminate Wipes
- Glass and Stainless Steel Wipes
- Hypermarkets and Supermarkets
- Departmental Stores
- Online
Strategic Insights
Household Wipes Market Growth Drivers- Rising Demand for Convenient Household Wipes: Household wipes are quick and convenient means of cleaning, making them popular among busy consumers. The demand for convenience, disposal cleaning products is creating the need for growth in the market, especially in households with fast-paced lifestyles and little time for old-time cleaning.
- Post-Pandemic Surge in Hygiene Awareness Drives Growth: Growth in the awareness of hygiene and cleanliness, post the pandemic particularly, has led to high demand for household wipes. The increased concerns regarding surface dis-infection, leading to a cleaner environment, are upsurging demand so as to ensure market expansion.
- Diverse and Innovative Wipes Cater to Evolving Consumer Needs: The wide variety of household wipes such as disinfecting, all-purpose, and specialty wipes caters to the diverse needs of consumers. The continuous innovative process in terms of eco-friendly and multi-functional wipes encourages consumer interest and market growth.
- Growing Demand for Sustainable and Eco-Friendly Household Wipes: Consumers want sustainable products. The current demand for household wipes in biodegradable, compostable, and environmentally friendly product with plant-based materials and recyclable packaging helps manufacturers meet the environmental concerns.
- Rising Popularity of Multi-Purpose Disinfecting Wipes: The trend of multi-purpose wipes with disinfecting properties is expected to increase. More and more, customers desire multi-purpose products that can clean, disinfect, and sanitize many surfaces at once-all-in-one wipes are one of the popular market trends over the next few years.
- Consumer Preference for Natural, Non-Toxic Cleaning Solutions: Most popular Thee days in the marketplace are natural, nontoxic household wipes using plant-based cleaners and essential oils. It reflects greater demand for safer, chemical-free cleaning solutions-especially from households with little children or pets.
- Growth in Disposable Incomes and Urbanization Drives Household Wipes Demand: In Asia-Pacific, Africa, and Latin America, the increase in disposable incomes as well as urbanization levels drives related growth prospects for household wipes. Probably, as consumers in those regions become more health-conscious, the demand would go up for convenient and hygienic cleaning products.
- E-Commerce Expansion Boosts Household Wipes Market: The push toward e-commerce opens significant growth possibilities for household wipes. Online shopping platforms offer consumers more options in terms of products and brands, giving them flexibility to place bulk orders for wipes. Thus, this convenience is an additional driver of market demand for household wipes.
- The Niche and Specialized Household Wipes: They will also have an emerging opportunity to create niche, specialized wipes for particular cleaning applications, for example, electronic wipes, furniture wipes, or kitchen wipes. This helps companies differentiate in a marketplace where competition exists by catering to the divergent needs of consumers through offering niche products.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Household Wipes Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Household Wipes Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Asia Pacific market is expected to account for the highest CAGR during the forecast period owing to the growing online retail in the region.
The kitchen and bathroom wipes product type segment accounted for the largest market share in 2023
Growing awareness of home hygiene is a key driver in the market
S. C. Johnson & Son, Nice-Pak Products, Inc, Clorox Company, Weiman Products, LLC, Method Products, pbc, Colgate-Palmolive Company, Procter & Gamble, Reckitt Benckiser Group plc, Amway, and 3M Company are some of the key players in the market.
The Household Wipes Market is estimated to witness a CAGR of 6% from 2023 to 2031
Growing focus on natural ingredients is an emerging trend in the market.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Household Wipes Market - By Product Type
1.3.2 Household Wipes Market - By Distribution Channel
1.3.3 Household Wipes Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. HOUSEHOLD WIPES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. HOUSEHOLD WIPES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. HOUSEHOLD WIPES MARKET - GLOBAL MARKET ANALYSIS
6.1. HOUSEHOLD WIPES - GLOBAL MARKET OVERVIEW
6.2. HOUSEHOLD WIPES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. HOUSEHOLD WIPES MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. KITCHEN AND BATHROOM WIPES
7.3.1. Overview
7.3.2. Kitchen and Bathroom Wipes Market Forecast and Analysis
7.4. FLOOR WIPES
7.4.1. Overview
7.4.2. Floor Wipes Market Forecast and Analysis
7.5. WOOD AND LAMINATE WIPES
7.5.1. Overview
7.5.2. Wood and Laminate Wipes Market Forecast and Analysis
7.6. GLASS AND STAINLESS STEEL WIPES
7.6.1. Overview
7.6.2. Glass and Stainless Steel Wipes Market Forecast and Analysis
8. HOUSEHOLD WIPES MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. HYPERMARKETS AND SUPERMARKETS
8.3.1. Overview
8.3.2. Hypermarkets and Supermarkets Market Forecast and Analysis
8.4. DEPARTMENTAL STORES
8.4.1. Overview
8.4.2. Departmental Stores Market Forecast and Analysis
8.5. ONLINE
8.5.1. Overview
8.5.2. Online Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. HOUSEHOLD WIPES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Household Wipes Market Overview
9.1.2 North America Household Wipes Market Forecasts and Analysis
9.1.3 North America Household Wipes Market Forecasts and Analysis - By Product Type
9.1.4 North America Household Wipes Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Household Wipes Market Forecasts and Analysis - By Countries
9.1.5.1 United States Household Wipes Market
9.1.5.1.1 United States Household Wipes Market by Product Type
9.1.5.1.2 United States Household Wipes Market by Distribution Channel
9.1.5.2 Canada Household Wipes Market
9.1.5.2.1 Canada Household Wipes Market by Product Type
9.1.5.2.2 Canada Household Wipes Market by Distribution Channel
9.1.5.3 Mexico Household Wipes Market
9.1.5.3.1 Mexico Household Wipes Market by Product Type
9.1.5.3.2 Mexico Household Wipes Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Household Wipes Market Overview
9.2.2 Europe Household Wipes Market Forecasts and Analysis
9.2.3 Europe Household Wipes Market Forecasts and Analysis - By Product Type
9.2.4 Europe Household Wipes Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Household Wipes Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Household Wipes Market
9.2.5.1.1 Germany Household Wipes Market by Product Type
9.2.5.1.2 Germany Household Wipes Market by Distribution Channel
9.2.5.2 France Household Wipes Market
9.2.5.2.1 France Household Wipes Market by Product Type
9.2.5.2.2 France Household Wipes Market by Distribution Channel
9.2.5.3 Italy Household Wipes Market
9.2.5.3.1 Italy Household Wipes Market by Product Type
9.2.5.3.2 Italy Household Wipes Market by Distribution Channel
9.2.5.4 United Kingdom Household Wipes Market
9.2.5.4.1 United Kingdom Household Wipes Market by Product Type
9.2.5.4.2 United Kingdom Household Wipes Market by Distribution Channel
9.2.5.5 Russia Household Wipes Market
9.2.5.5.1 Russia Household Wipes Market by Product Type
9.2.5.5.2 Russia Household Wipes Market by Distribution Channel
9.2.5.6 Rest of Europe Household Wipes Market
9.2.5.6.1 Rest of Europe Household Wipes Market by Product Type
9.2.5.6.2 Rest of Europe Household Wipes Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Household Wipes Market Overview
9.3.2 Asia-Pacific Household Wipes Market Forecasts and Analysis
9.3.3 Asia-Pacific Household Wipes Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Household Wipes Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Household Wipes Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Household Wipes Market
9.3.5.1.1 Australia Household Wipes Market by Product Type
9.3.5.1.2 Australia Household Wipes Market by Distribution Channel
9.3.5.2 China Household Wipes Market
9.3.5.2.1 China Household Wipes Market by Product Type
9.3.5.2.2 China Household Wipes Market by Distribution Channel
9.3.5.3 India Household Wipes Market
9.3.5.3.1 India Household Wipes Market by Product Type
9.3.5.3.2 India Household Wipes Market by Distribution Channel
9.3.5.4 Japan Household Wipes Market
9.3.5.4.1 Japan Household Wipes Market by Product Type
9.3.5.4.2 Japan Household Wipes Market by Distribution Channel
9.3.5.5 South Korea Household Wipes Market
9.3.5.5.1 South Korea Household Wipes Market by Product Type
9.3.5.5.2 South Korea Household Wipes Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Household Wipes Market
9.3.5.6.1 Rest of Asia-Pacific Household Wipes Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Household Wipes Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Household Wipes Market Overview
9.4.2 Middle East and Africa Household Wipes Market Forecasts and Analysis
9.4.3 Middle East and Africa Household Wipes Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Household Wipes Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Household Wipes Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Household Wipes Market
9.4.5.1.1 South Africa Household Wipes Market by Product Type
9.4.5.1.2 South Africa Household Wipes Market by Distribution Channel
9.4.5.2 Saudi Arabia Household Wipes Market
9.4.5.2.1 Saudi Arabia Household Wipes Market by Product Type
9.4.5.2.2 Saudi Arabia Household Wipes Market by Distribution Channel
9.4.5.3 U.A.E Household Wipes Market
9.4.5.3.1 U.A.E Household Wipes Market by Product Type
9.4.5.3.2 U.A.E Household Wipes Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Household Wipes Market
9.4.5.4.1 Rest of Middle East and Africa Household Wipes Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Household Wipes Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Household Wipes Market Overview
9.5.2 South and Central America Household Wipes Market Forecasts and Analysis
9.5.3 South and Central America Household Wipes Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Household Wipes Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Household Wipes Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Household Wipes Market
9.5.5.1.1 Brazil Household Wipes Market by Product Type
9.5.5.1.2 Brazil Household Wipes Market by Distribution Channel
9.5.5.2 Argentina Household Wipes Market
9.5.5.2.1 Argentina Household Wipes Market by Product Type
9.5.5.2.2 Argentina Household Wipes Market by Distribution Channel
9.5.5.3 Rest of South and Central America Household Wipes Market
9.5.5.3.1 Rest of South and Central America Household Wipes Market by Product Type
9.5.5.3.2 Rest of South and Central America Household Wipes Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. HOUSEHOLD WIPES MARKET, KEY COMPANY PROFILES
11.1. S. C. JOHNSON AND SON
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. NICE-PAK PRODUCTS, INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CLOROX COMPANY
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. WEIMAN PRODUCTS, LLC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. METHOD PRODUCTS, PBC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. COLGATE-PALMOLIVE COMPANY
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PROCTER AND GAMBLE
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. RECKITT BENCKISER GROUP PLC
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. AMWAY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. 3M COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. S. C. Johnson and Son
2. Nice-Pak Products, Inc.
3. Clorox Company
4. Weiman Products, LLC
5. Method Products, pbc.
6. Colgate-Palmolive Company
7. Procter and Gamble
8. Reckitt Benckiser Group plc
9. Amway
10. 3M Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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