Humectants Market Size and Share: 2031 Key Findings
The Humectants Market is expected to register a CAGR of 6% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Humectants Market covers analysis by Source (Synthetic, Natural); Type (Sugar Alcohols, Glycerol, Glycols, Alpha Hydroxy Acids (AHAS) & Polysaccharides, Others); Application (Food & Beverages, Oral & Personal Care Products, Animal Feed, Pharmaceuticals, Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Humectants are used in food, medicines, cosmetics, and pesticides to reduce the loss of moisture. Thee are hygroscopic in nature and function opposite to that of a desiccant. Humectants attract or retain moisture present in the surrounding air by the phenomena of absorption and draw the water vapors into the surface of the object.
Purpose of the ReportThe report Humectants Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Humectants Market Segmentation
Source- Synthetic
- Natural
- Sugar Alcohols
- Glycerol
- Glycols
- Alpha Hydroxy Acids & Polysaccharides
- Others
- Food & Beverages
- Oral & Personal Care Products
- Animal Feed
- Pharmaceuticals
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Humectants Market Growth Drivers- Rising Demand for Humectants in Personal Care Products: Humectants are widely used in moisturizers, shampoos, and all other products related to skincare in order to retain moisture. Hydrating properties in personal care products increase their demand significantly, causing the humectants market to grow as people consider skincare as a priority.
- Increased Demand for Humectants in Food and Beverage Formulations: Maintaining moisture and texture in processed foods and beverages is vital. Increased demand for packaged, convenience, and functional food products boosts demand for humectants in food formulations for freshness and quality.
- Consumer Awareness Driving Growth in the Humectants Market: Growing consumer awareness of skin care and benefits of hydration boost the demand for products that include humectants, giving a resultant push to the market growth, as customers are on the lookout for the best solutions that ensure effective moisturization and anti-aging properties.
- Rising Demand for Plant-Based Humectants in Eco-Friendly Products: The trend toward natural, organic, and eco-friendly products is on the rise. Due to demand for sustainability and chemical-free, non-synthetic ingredients, plant-based humectants such as glycerin and sorbitol continue to be preferred in personal care and foodstuffs.
- Humectants Gaining Popularity in Functional Foods and Beverages: Increasingly, humectants are being applied in functional foods and beverages, such as energy drinks and nutritional bars, to retain moisture and ensure stability. This trend is on the upswing with heightened consumer demand for health-enhancing and convenience-focused food products.
- Innovation in Humectant Formulations: Innovative formulation research and development, such as a multifunctional humectant which also provides preservation and antimicrobial and anti-aging effects, would be high. The evolution comes from the demand for more efficient and performance-oriented products in cosmetics, food, and pharmaceuticals.
- Economic Growth in Emerging Markets: As Asia-Pacific, Latin America, and Africa economies grow, the demand for personal care, food, and beverages is increasing. This presents massive opportunities for the humectants market in Thee regions where consumption of moisturizing products and processed foods is on the rise.
- Rising Consumer Demand for Eco-Friendly Humectants in Personal Care Products: Growing consumer demand for sustainably sourced, animal-friendly, and eco-friendly personal care products opens up more opportunities to humectant manufacturers. As plant-based, biodegradable humectants are entering into cosmetics formulations, companies can target the emergent space of the environmentally aware consumer.
- Expanding Use of Humectants in Pharmaceuticals and Medical Applications: Humectants are coming to the fore in controlled-release tablets, moisturizers, and wound care in pharmaceutical formulations. With the increasing pharmaceutical market globally, the scope of developing humectant-based solutions for drug delivery and other similar applications in the medical sector will also increase.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Humectants Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Humectants Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
A shift towards plant-based humectants is an emerging trend in the market.
The Asia Pacific market is expected to account for the highest CAGR during the forecast period owing to the growing food and beverage industry in the region.
The natural source segment accounted for the largest market share in 2023
Growth in the food and beverage industry is a key driver in the market.
Archer Daniels Midland Company, Ashland, Barentz, BASF SE, Brenntag AG, Cargill, E. I. du Pont de Nemours and Company, INGREDION, Roquette Frères, and The Dow Chemical Company are some of the key players in the market.
The Humectants Market is estimated to witness a CAGR of 6% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Humectants Market - By Source
1.3.2 Humectants Market - By Type
1.3.3 Humectants Market - By Application
1.3.4 Humectants Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. HUMECTANTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. HUMECTANTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. HUMECTANTS MARKET - GLOBAL MARKET ANALYSIS
6.1. HUMECTANTS - GLOBAL MARKET OVERVIEW
6.2. HUMECTANTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. HUMECTANTS MARKET - REVENUE AND FORECASTS TO 2028 - SOURCE
7.1. OVERVIEW
7.2. SOURCE MARKET FORECASTS AND ANALYSIS
7.3. SYNTHETIC
7.3.1. Overview
7.3.2. Synthetic Market Forecast and Analysis
7.4. NATURAL
7.4.1. Overview
7.4.2. Natural Market Forecast and Analysis
8. HUMECTANTS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. SUGAR ALCOHOLS
8.3.1. Overview
8.3.2. Sugar Alcohols Market Forecast and Analysis
8.4. GLYCEROL
8.4.1. Overview
8.4.2. Glycerol Market Forecast and Analysis
8.5. GLYCOLS
8.5.1. Overview
8.5.2. Glycols Market Forecast and Analysis
8.6. ALPHA HYDROXY ACIDS (AHAS) & POLYSACCHARIDES
8.6.1. Overview
8.6.2. Alpha Hydroxy Acids (AHAS) & Polysaccharides Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. HUMECTANTS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FOOD & BEVERAGES
9.3.1. Overview
9.3.2. Food & Beverages Market Forecast and Analysis
9.4. ORAL & PERSONAL CARE PRODUCTS
9.4.1. Overview
9.4.2. Oral & Personal Care Products Market Forecast and Analysis
9.5. ANIMAL FEED
9.5.1. Overview
9.5.2. Animal Feed Market Forecast and Analysis
9.6. PHARMACEUTICALS
9.6.1. Overview
9.6.2. Pharmaceuticals Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. HUMECTANTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Humectants Market Overview
10.1.2 North America Humectants Market Forecasts and Analysis
10.1.3 North America Humectants Market Forecasts and Analysis - By Source
10.1.4 North America Humectants Market Forecasts and Analysis - By Type
10.1.5 North America Humectants Market Forecasts and Analysis - By Application
10.1.6 North America Humectants Market Forecasts and Analysis - By Countries
10.1.6.1 United States Humectants Market
10.1.6.1.1 United States Humectants Market by Source
10.1.6.1.2 United States Humectants Market by Type
10.1.6.1.3 United States Humectants Market by Application
10.1.6.2 Canada Humectants Market
10.1.6.2.1 Canada Humectants Market by Source
10.1.6.2.2 Canada Humectants Market by Type
10.1.6.2.3 Canada Humectants Market by Application
10.1.6.3 Mexico Humectants Market
10.1.6.3.1 Mexico Humectants Market by Source
10.1.6.3.2 Mexico Humectants Market by Type
10.1.6.3.3 Mexico Humectants Market by Application
10.2. EUROPE
10.2.1 Europe Humectants Market Overview
10.2.2 Europe Humectants Market Forecasts and Analysis
10.2.3 Europe Humectants Market Forecasts and Analysis - By Source
10.2.4 Europe Humectants Market Forecasts and Analysis - By Type
10.2.5 Europe Humectants Market Forecasts and Analysis - By Application
10.2.6 Europe Humectants Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Humectants Market
10.2.6.1.1 Germany Humectants Market by Source
10.2.6.1.2 Germany Humectants Market by Type
10.2.6.1.3 Germany Humectants Market by Application
10.2.6.2 France Humectants Market
10.2.6.2.1 France Humectants Market by Source
10.2.6.2.2 France Humectants Market by Type
10.2.6.2.3 France Humectants Market by Application
10.2.6.3 Italy Humectants Market
10.2.6.3.1 Italy Humectants Market by Source
10.2.6.3.2 Italy Humectants Market by Type
10.2.6.3.3 Italy Humectants Market by Application
10.2.6.4 United Kingdom Humectants Market
10.2.6.4.1 United Kingdom Humectants Market by Source
10.2.6.4.2 United Kingdom Humectants Market by Type
10.2.6.4.3 United Kingdom Humectants Market by Application
10.2.6.5 Russia Humectants Market
10.2.6.5.1 Russia Humectants Market by Source
10.2.6.5.2 Russia Humectants Market by Type
10.2.6.5.3 Russia Humectants Market by Application
10.2.6.6 Rest of Europe Humectants Market
10.2.6.6.1 Rest of Europe Humectants Market by Source
10.2.6.6.2 Rest of Europe Humectants Market by Type
10.2.6.6.3 Rest of Europe Humectants Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Humectants Market Overview
10.3.2 Asia-Pacific Humectants Market Forecasts and Analysis
10.3.3 Asia-Pacific Humectants Market Forecasts and Analysis - By Source
10.3.4 Asia-Pacific Humectants Market Forecasts and Analysis - By Type
10.3.5 Asia-Pacific Humectants Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Humectants Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Humectants Market
10.3.6.1.1 Australia Humectants Market by Source
10.3.6.1.2 Australia Humectants Market by Type
10.3.6.1.3 Australia Humectants Market by Application
10.3.6.2 China Humectants Market
10.3.6.2.1 China Humectants Market by Source
10.3.6.2.2 China Humectants Market by Type
10.3.6.2.3 China Humectants Market by Application
10.3.6.3 India Humectants Market
10.3.6.3.1 India Humectants Market by Source
10.3.6.3.2 India Humectants Market by Type
10.3.6.3.3 India Humectants Market by Application
10.3.6.4 Japan Humectants Market
10.3.6.4.1 Japan Humectants Market by Source
10.3.6.4.2 Japan Humectants Market by Type
10.3.6.4.3 Japan Humectants Market by Application
10.3.6.5 South Korea Humectants Market
10.3.6.5.1 South Korea Humectants Market by Source
10.3.6.5.2 South Korea Humectants Market by Type
10.3.6.5.3 South Korea Humectants Market by Application
10.3.6.6 Rest of Asia-Pacific Humectants Market
10.3.6.6.1 Rest of Asia-Pacific Humectants Market by Source
10.3.6.6.2 Rest of Asia-Pacific Humectants Market by Type
10.3.6.6.3 Rest of Asia-Pacific Humectants Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Humectants Market Overview
10.4.2 Middle East and Africa Humectants Market Forecasts and Analysis
10.4.3 Middle East and Africa Humectants Market Forecasts and Analysis - By Source
10.4.4 Middle East and Africa Humectants Market Forecasts and Analysis - By Type
10.4.5 Middle East and Africa Humectants Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Humectants Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Humectants Market
10.4.6.1.1 South Africa Humectants Market by Source
10.4.6.1.2 South Africa Humectants Market by Type
10.4.6.1.3 South Africa Humectants Market by Application
10.4.6.2 Saudi Arabia Humectants Market
10.4.6.2.1 Saudi Arabia Humectants Market by Source
10.4.6.2.2 Saudi Arabia Humectants Market by Type
10.4.6.2.3 Saudi Arabia Humectants Market by Application
10.4.6.3 U.A.E Humectants Market
10.4.6.3.1 U.A.E Humectants Market by Source
10.4.6.3.2 U.A.E Humectants Market by Type
10.4.6.3.3 U.A.E Humectants Market by Application
10.4.6.4 Rest of Middle East and Africa Humectants Market
10.4.6.4.1 Rest of Middle East and Africa Humectants Market by Source
10.4.6.4.2 Rest of Middle East and Africa Humectants Market by Type
10.4.6.4.3 Rest of Middle East and Africa Humectants Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Humectants Market Overview
10.5.2 South and Central America Humectants Market Forecasts and Analysis
10.5.3 South and Central America Humectants Market Forecasts and Analysis - By Source
10.5.4 South and Central America Humectants Market Forecasts and Analysis - By Type
10.5.5 South and Central America Humectants Market Forecasts and Analysis - By Application
10.5.6 South and Central America Humectants Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Humectants Market
10.5.6.1.1 Brazil Humectants Market by Source
10.5.6.1.2 Brazil Humectants Market by Type
10.5.6.1.3 Brazil Humectants Market by Application
10.5.6.2 Argentina Humectants Market
10.5.6.2.1 Argentina Humectants Market by Source
10.5.6.2.2 Argentina Humectants Market by Type
10.5.6.2.3 Argentina Humectants Market by Application
10.5.6.3 Rest of South and Central America Humectants Market
10.5.6.3.1 Rest of South and Central America Humectants Market by Source
10.5.6.3.2 Rest of South and Central America Humectants Market by Type
10.5.6.3.3 Rest of South and Central America Humectants Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOINT VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. HUMECTANTS MARKET, KEY COMPANY PROFILES
12.1. ARCHER DANIELS MIDLAND COMPANY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ASHLAND
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BARENTZ
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. BASF SE
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BRENNTAG AG
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. CARGILL
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. E. I. du Pont de Nemours and Company
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. INGREDION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. ROQUETTE FRERES
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THE DOW CHEMICAL COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Archer Daniels Midland Company
2. Ashland
3. Barentz
4. Brenntag AG
5. Cargill
6. E. I. du Pont de Nemours and Company
7. INGREDION
8. Roquette Frères
9. The Dow Chemical Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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