In-Flight Advertizing Market SWOT and PEST Analysis 2021-2031
The In-Flight Advertizing Market is expected to register a CAGR of 8.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
In-flight Advertising Market covers analysis By Type (In-flight Magazines, Baggage Tags, Display Systems, In-Flight Apps, Others); Aircraft Type (Business Aircraft, Passenger Aircraft) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America)
Purpose of the ReportThe report In-Flight Advertizing Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
In-Flight Advertizing Market Segmentation
Type- In-flight Magazines
- Baggage Tags
- Display Systems
- In-Flight Apps
- Others
- Business Aircraft
- Passenger Aircraft
Strategic Insights
In-Flight Advertizing Market Growth Drivers- Increasing Air Travel Demand: A significant driver of the in-flight advertising market is the continuous growth in global air travel. As more passengers take to the skies, airlines and advertisers are looking to tap into this captive audience to generate revenue. In-flight advertising offers brands an effective way to engage with travelers during their flights, particularly as the number of passengers, especially in regions like Asia-Pacific, Europe, and North America, continues to rise. This growing passenger base makes in-flight advertising a lucrative opportunity for airlines and advertisers alike.
- Technological Advancements in In-Flight Entertainment (IFE): The advancement of in-flight entertainment systems is another key driver for the in-flight advertising market. The rise of high-speed internet access, advanced seatback screens, and mobile connectivity allows airlines to offer more interactive and targeted advertising options. Through these systems, passengers can engage with ads, access personalized content, and even make purchases during the flight. The ability to leverage real-time data for more tailored advertising offers advertisers greater potential for ROI, increasing the attractiveness of in-flight advertising.
- Growth of Interactive and Immersive Ads: The future of in-flight advertising is moving towards more interactive and immersive experiences. Technologies such as augmented reality (AR) and virtual reality (VR) are beginning to be explored for use in in-flight advertising, offering passengers more engaging and dynamic ads. This trend will allow brands to create experiences that not only capture attention but also enhance brand recall by immersing passengers in rich, engaging content. For example, AR could allow passengers to interact with ads through their mobile devices or seatback screens, making advertising more memorable and impactful.
- Integration with Airline Loyalty Programs: Another future trend for in-flight advertising is the integration with airline loyalty programs. By linking advertising content with frequent flyer programs, airlines can offer passengers exclusive deals, rewards, or discounts based on their loyalty status. For example, passengers could receive personalized ads for products or services based on their travel habits, earning them points or discounts for engaging with the ads. This integration would further enhance the value proposition for both advertisers and airlines, improving customer retention and increasing ad engagement.
- Integration of E-commerce and Mobile Advertising: The convergence of e-commerce and in-flight advertising represents a significant opportunity for airlines and brands. With increasing connectivity and the proliferation of smartphones, airlines can offer a seamless shopping experience by integrating in-flight advertising with mobile platforms, allowing passengers to browse, shop, or even book services while on the plane. The ability to present real-time offers and promotions, whether for duty-free products, hotel bookings, or travel packages, adds another layer of value to in-flight advertising, further increasing its potential.
- Collaboration with Luxury Brands and High-Value Consumers: In-flight advertising offers unique opportunities for luxury brands and high-end advertisers looking to reach a captive audience of premium passengers. Business and first-class passengers often have a high disposable income, and airlines can create targeted advertising strategies for these premium segments. High-value consumer goods, financial services, and luxury travel brands, in particular, stand to benefit from in-flight advertising, as it provides them with access to a highly desirable audience during their flights.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the In-Flight Advertizing Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the In-Flight Advertizing Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The In-Flight Advertizing Market is estimated to witness a CAGR of 8.5% from 2023 to 2031
Growing Passenger Traffic: The in-flight advertising market witnesses a large push from growing passenger traffic.
High manufacturing cost of the in-flight advertizing hinders the market growth.
The major players in the market include Anuvu, Atin OOH, Aviation OOH, EAM Advertising, LLC, IMM InternationalÂ, In-Flight Media, Ink, Panasonic Corporation, PXCom
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1In-flight Advertising Market - By Type
1.3.2In-flight Advertising Market - By Aircraft Type
1.3.3In-flight Advertising Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.IN-FLIGHT ADVERTISING MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.IN-FLIGHT ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.IN-FLIGHT ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1.IN-FLIGHT ADVERTISING - GLOBAL MARKET OVERVIEW
6.2.IN-FLIGHT ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.IN-FLIGHT ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 â" TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.IN-FLIGHT MAGAZINES
7.3.1.Overview
7.3.2.In-flight Magazines Market Forecast and Analysis
7.4.BAGGAGE TAGS
7.4.1.Overview
7.4.2.Baggage Tags Market Forecast and Analysis
7.5.DISPLAY SYSTEMS
7.5.1.Overview
7.5.2.Display Systems Market Forecast and Analysis
7.6.IN-FLIGHT APPS
7.6.1.Overview
7.6.2.In-Flight Apps Market Forecast and Analysis
7.7.OTHERS
7.7.1.Overview
7.7.2.Others Market Forecast and Analysis
8.IN-FLIGHT ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 â" AIRCRAFT TYPE
8.1.OVERVIEW
8.2.AIRCRAFT TYPE MARKET FORECASTS AND ANALYSIS
8.3.BUSINESS AIRCRAFT
8.3.1.Overview
8.3.2.Business Aircraft Market Forecast and Analysis
8.4.PASSENGER AIRCRAFT
8.4.1.Overview
8.4.2.Passenger Aircraft Market Forecast and Analysis
9.IN-FLIGHT ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America In-flight Advertising Market Overview
9.1.2North America In-flight Advertising Market Forecasts and Analysis
9.1.3North America In-flight Advertising Market Forecasts and Analysis - By Type
9.1.4North America In-flight Advertising Market Forecasts and Analysis - By Aircraft Type
9.1.5North America In-flight Advertising Market Forecasts and Analysis - By Countries
9.1.5.1United States In-flight Advertising Market
9.1.5.1.1United States In-flight Advertising Market by Type
9.1.5.1.2United States In-flight Advertising Market by Aircraft Type
9.1.5.2Canada In-flight Advertising Market
9.1.5.2.1Canada In-flight Advertising Market by Type
9.1.5.2.2Canada In-flight Advertising Market by Aircraft Type
9.1.5.3Mexico In-flight Advertising Market
9.1.5.3.1Mexico In-flight Advertising Market by Type
9.1.5.3.2Mexico In-flight Advertising Market by Aircraft Type
9.2.EUROPE
9.2.1Europe In-flight Advertising Market Overview
9.2.2Europe In-flight Advertising Market Forecasts and Analysis
9.2.3Europe In-flight Advertising Market Forecasts and Analysis - By Type
9.2.4Europe In-flight Advertising Market Forecasts and Analysis - By Aircraft Type
9.2.5Europe In-flight Advertising Market Forecasts and Analysis - By Countries
9.2.5.1Germany In-flight Advertising Market
9.2.5.1.1Germany In-flight Advertising Market by Type
9.2.5.1.2Germany In-flight Advertising Market by Aircraft Type
9.2.5.2France In-flight Advertising Market
9.2.5.2.1France In-flight Advertising Market by Type
9.2.5.2.2France In-flight Advertising Market by Aircraft Type
9.2.5.3Italy In-flight Advertising Market
9.2.5.3.1Italy In-flight Advertising Market by Type
9.2.5.3.2Italy In-flight Advertising Market by Aircraft Type
9.2.5.4United Kingdom In-flight Advertising Market
9.2.5.4.1United Kingdom In-flight Advertising Market by Type
9.2.5.4.2United Kingdom In-flight Advertising Market by Aircraft Type
9.2.5.5Russia In-flight Advertising Market
9.2.5.5.1Russia In-flight Advertising Market by Type
9.2.5.5.2Russia In-flight Advertising Market by Aircraft Type
9.2.5.6Rest of Europe In-flight Advertising Market
9.2.5.6.1Rest of Europe In-flight Advertising Market by Type
9.2.5.6.2Rest of Europe In-flight Advertising Market by Aircraft Type
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific In-flight Advertising Market Overview
9.3.2Asia-Pacific In-flight Advertising Market Forecasts and Analysis
9.3.3Asia-Pacific In-flight Advertising Market Forecasts and Analysis - By Type
9.3.4Asia-Pacific In-flight Advertising Market Forecasts and Analysis - By Aircraft Type
9.3.5Asia-Pacific In-flight Advertising Market Forecasts and Analysis - By Countries
9.3.5.1Australia In-flight Advertising Market
9.3.5.1.1Australia In-flight Advertising Market by Type
9.3.5.1.2Australia In-flight Advertising Market by Aircraft Type
9.3.5.2China In-flight Advertising Market
9.3.5.2.1China In-flight Advertising Market by Type
9.3.5.2.2China In-flight Advertising Market by Aircraft Type
9.3.5.3India In-flight Advertising Market
9.3.5.3.1India In-flight Advertising Market by Type
9.3.5.3.2India In-flight Advertising Market by Aircraft Type
9.3.5.4Japan In-flight Advertising Market
9.3.5.4.1Japan In-flight Advertising Market by Type
9.3.5.4.2Japan In-flight Advertising Market by Aircraft Type
9.3.5.5South Korea In-flight Advertising Market
9.3.5.5.1South Korea In-flight Advertising Market by Type
9.3.5.5.2South Korea In-flight Advertising Market by Aircraft Type
9.3.5.6Rest of Asia-Pacific In-flight Advertising Market
9.3.5.6.1Rest of Asia-Pacific In-flight Advertising Market by Type
9.3.5.6.2Rest of Asia-Pacific In-flight Advertising Market by Aircraft Type
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa In-flight Advertising Market Overview
9.4.2Middle East and Africa In-flight Advertising Market Forecasts and Analysis
9.4.3Middle East and Africa In-flight Advertising Market Forecasts and Analysis - By Type
9.4.4Middle East and Africa In-flight Advertising Market Forecasts and Analysis - By Aircraft Type
9.4.5Middle East and Africa In-flight Advertising Market Forecasts and Analysis - By Countries
9.4.5.1South Africa In-flight Advertising Market
9.4.5.1.1South Africa In-flight Advertising Market by Type
9.4.5.1.2South Africa In-flight Advertising Market by Aircraft Type
9.4.5.2Saudi Arabia In-flight Advertising Market
9.4.5.2.1Saudi Arabia In-flight Advertising Market by Type
9.4.5.2.2Saudi Arabia In-flight Advertising Market by Aircraft Type
9.4.5.3U.A.E In-flight Advertising Market
9.4.5.3.1U.A.E In-flight Advertising Market by Type
9.4.5.3.2U.A.E In-flight Advertising Market by Aircraft Type
9.4.5.4Rest of Middle East and Africa In-flight Advertising Market
9.4.5.4.1Rest of Middle East and Africa In-flight Advertising Market by Type
9.4.5.4.2Rest of Middle East and Africa In-flight Advertising Market by Aircraft Type
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America In-flight Advertising Market Overview
9.5.2South and Central America In-flight Advertising Market Forecasts and Analysis
9.5.3South and Central America In-flight Advertising Market Forecasts and Analysis - By Type
9.5.4South and Central America In-flight Advertising Market Forecasts and Analysis - By Aircraft Type
9.5.5South and Central America In-flight Advertising Market Forecasts and Analysis - By Countries
9.5.5.1Brazil In-flight Advertising Market
9.5.5.1.1Brazil In-flight Advertising Market by Type
9.5.5.1.2Brazil In-flight Advertising Market by Aircraft Type
9.5.5.2Argentina In-flight Advertising Market
9.5.5.2.1Argentina In-flight Advertising Market by Type
9.5.5.2.2Argentina In-flight Advertising Market by Aircraft Type
9.5.5.3Rest of South and Central America In-flight Advertising Market
9.5.5.3.1Rest of South and Central America In-flight Advertising Market by Type
9.5.5.3.2Rest of South and Central America In-flight Advertising Market by Aircraft Type
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.IN-FLIGHT ADVERTISING MARKET, KEY COMPANY PROFILES
11.1.ANUVU
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.ATIN OOH
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.AVIATION OOH
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.EAM ADVERTISING, LLC
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.IMM INTERNATIONALÂ
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.IN-FLIGHT MEDIA
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.INK
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.PANASONIC CORPORATION
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.PXCOM
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.SMARTADS
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1.Anuvu
2.Atin OOH
3.Aviation OOH
4.EAM Advertising, LLC
5.IMM InternationalÂ
6.In-Flight Media
7.Ink
8.Panasonic Corporation
9.PXCom
10.SmartAds
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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