Independent Software Vendors (ISVs) Market Strategies and Share 2031
The Independent Software Vendors (ISVs) Market is expected to register a CAGR of 21.4% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Deployment Model (Cloud Based Software, On-Premise Software); End User (Large Enterprises, SMEs); Industry Vertical (BFSI, Healthcare, IT and Telecom, Retail, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Independent Software Vendors (ISVs) Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Independent Software Vendors (ISVs) Market Segmentation
Deployment Model- Cloud Based Software
- On-Premise Software
- Large Enterprises
- SMEs
- BFSI
- Healthcare
- IT and Telecom
- Retail
- Others
Strategic Insights
Independent Software Vendors (ISVs) Market Growth Drivers- Digital Transformation and Cloud Adoption: As businesses progressively shift to cloud-based platforms and embrace digital transformation, ISVs are well-positioned to benefit from this demand by providing software solutions that enable scalability, flexibility, and remote work capabilities. Cloud-native development, SaaS (Software as a Service) solutions, and cloud infrastructure connections are key drivers in the ISV sector, allowing businesses to streamline operations and improve consumer experiences.
- Increased Demand for Customization and Vertical Solutions: Businesses across industries are looking for customized software solutions to solve specific difficulties, regulatory restrictions, and operational complexities. This trend is driving up demand for specialty ISVs that provide vertical-specific solutions, such as healthcare, financial, and manufacturing software. Businesses are increasingly relying on customizable solutions and industry-specific applications to differentiate themselves in a competitive market.
- Subscription-Based Pricing Models: Subscription-based models (such as SaaS) are becoming the most popular way to sell software. This recurring revenue model enables ISVs to earn regular cash flows while allowing clients to avoid hefty upfront payments. Furthermore, it is consistent with the growing need for flexible, pay-as-you-go services in both the enterprise and SMB sectors.
- Integration with Emerging Technologies:ISVs are increasingly incorporating emerging technologies like IoT (Internet of Things), blockchain, and AR/VR into their software solutions. These integrations enable businesses to gain a competitive edge by offering innovative products and services that enhance operational efficiency, user engagement, and security.
- AI and Machine Learning Integration: ISVs can significantly innovate by combining artificial intelligence (AI) and machine learning (ML) capabilities into their solutions. These technologies can help firms improve their data analytics, automate procedures, and increase consumer engagement. As AI and ML adoption increases, ISVs who incorporate these technologies into their products are going to see growth across a variety of industries.
- Partnerships with Cloud Providers: As major cloud service providers such as AWS, Microsoft Azure, and Google Cloud extend their capabilities, ISVs can collaborate with them to develop integrated solutions. These alliances offer up huge markets as organizations seek seamless connections with cloud infrastructure. ISVs can use cloud marketplace ecosystems to distribute and monetize their products, hence increasing their reach and client acquisition.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Independent Software Vendors (ISVs) Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Independent Software Vendors (ISVs) Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
The Independent Software Vendors (ISVs) Market is estimated to witness a CAGR of 21.4% from 2023 to 2031
Digital transformation and cloud adoption and increased demand for customization and vertical solutions are the major factors driving the independent software vendors (ISVs) market.
Subscription-based pricing models are likely to remain a key trend in the market.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Independent Software Vendors (ISVs) Market - By Deployment
1.3.2 Independent Software Vendors (ISVs) Market - By Industry
1.3.3 Independent Software Vendors (ISVs) Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET - GLOBAL MARKET ANALYSIS
6.1. INDEPENDENT SOFTWARE VENDORS (ISVS) - GLOBAL MARKET OVERVIEW
6.2. INDEPENDENT SOFTWARE VENDORS (ISVS) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON-PREMISE
7.4.1. Overview
7.4.2. On-Premise Market Forecast and Analysis
8. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
8.1. OVERVIEW
8.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. BFSI
8.3.1. Overview
8.3.2. BFSI Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. IT AND TELECOM
8.5.1. Overview
8.5.2. IT and Telecom Market Forecast and Analysis
8.6. RETAIL
8.6.1. Overview
8.6.2. Retail Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Independent Software Vendors (ISVs) Market Overview
9.1.2 North America Independent Software Vendors (ISVs) Market Forecasts and Analysis
9.1.3 North America Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Deployment
9.1.4 North America Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Industry
9.1.5 North America Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Countries
9.1.5.1 United States Independent Software Vendors (ISVs) Market
9.1.5.1.1 United States Independent Software Vendors (ISVs) Market by Deployment
9.1.5.1.2 United States Independent Software Vendors (ISVs) Market by Industry
9.1.5.2 Canada Independent Software Vendors (ISVs) Market
9.1.5.2.1 Canada Independent Software Vendors (ISVs) Market by Deployment
9.1.5.2.2 Canada Independent Software Vendors (ISVs) Market by Industry
9.1.5.3 Mexico Independent Software Vendors (ISVs) Market
9.1.5.3.1 Mexico Independent Software Vendors (ISVs) Market by Deployment
9.1.5.3.2 Mexico Independent Software Vendors (ISVs) Market by Industry
9.2. EUROPE
9.2.1 Europe Independent Software Vendors (ISVs) Market Overview
9.2.2 Europe Independent Software Vendors (ISVs) Market Forecasts and Analysis
9.2.3 Europe Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Deployment
9.2.4 Europe Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Industry
9.2.5 Europe Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Independent Software Vendors (ISVs) Market
9.2.5.1.1 Germany Independent Software Vendors (ISVs) Market by Deployment
9.2.5.1.2 Germany Independent Software Vendors (ISVs) Market by Industry
9.2.5.2 France Independent Software Vendors (ISVs) Market
9.2.5.2.1 France Independent Software Vendors (ISVs) Market by Deployment
9.2.5.2.2 France Independent Software Vendors (ISVs) Market by Industry
9.2.5.3 Italy Independent Software Vendors (ISVs) Market
9.2.5.3.1 Italy Independent Software Vendors (ISVs) Market by Deployment
9.2.5.3.2 Italy Independent Software Vendors (ISVs) Market by Industry
9.2.5.4 United Kingdom Independent Software Vendors (ISVs) Market
9.2.5.4.1 United Kingdom Independent Software Vendors (ISVs) Market by Deployment
9.2.5.4.2 United Kingdom Independent Software Vendors (ISVs) Market by Industry
9.2.5.5 Russia Independent Software Vendors (ISVs) Market
9.2.5.5.1 Russia Independent Software Vendors (ISVs) Market by Deployment
9.2.5.5.2 Russia Independent Software Vendors (ISVs) Market by Industry
9.2.5.6 Rest of Europe Independent Software Vendors (ISVs) Market
9.2.5.6.1 Rest of Europe Independent Software Vendors (ISVs) Market by Deployment
9.2.5.6.2 Rest of Europe Independent Software Vendors (ISVs) Market by Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Independent Software Vendors (ISVs) Market Overview
9.3.2 Asia-Pacific Independent Software Vendors (ISVs) Market Forecasts and Analysis
9.3.3 Asia-Pacific Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Industry
9.3.5 Asia-Pacific Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Independent Software Vendors (ISVs) Market
9.3.5.1.1 Australia Independent Software Vendors (ISVs) Market by Deployment
9.3.5.1.2 Australia Independent Software Vendors (ISVs) Market by Industry
9.3.5.2 China Independent Software Vendors (ISVs) Market
9.3.5.2.1 China Independent Software Vendors (ISVs) Market by Deployment
9.3.5.2.2 China Independent Software Vendors (ISVs) Market by Industry
9.3.5.3 India Independent Software Vendors (ISVs) Market
9.3.5.3.1 India Independent Software Vendors (ISVs) Market by Deployment
9.3.5.3.2 India Independent Software Vendors (ISVs) Market by Industry
9.3.5.4 Japan Independent Software Vendors (ISVs) Market
9.3.5.4.1 Japan Independent Software Vendors (ISVs) Market by Deployment
9.3.5.4.2 Japan Independent Software Vendors (ISVs) Market by Industry
9.3.5.5 South Korea Independent Software Vendors (ISVs) Market
9.3.5.5.1 South Korea Independent Software Vendors (ISVs) Market by Deployment
9.3.5.5.2 South Korea Independent Software Vendors (ISVs) Market by Industry
9.3.5.6 Rest of Asia-Pacific Independent Software Vendors (ISVs) Market
9.3.5.6.1 Rest of Asia-Pacific Independent Software Vendors (ISVs) Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Independent Software Vendors (ISVs) Market by Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Independent Software Vendors (ISVs) Market Overview
9.4.2 Middle East and Africa Independent Software Vendors (ISVs) Market Forecasts and Analysis
9.4.3 Middle East and Africa Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Industry
9.4.5 Middle East and Africa Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Independent Software Vendors (ISVs) Market
9.4.5.1.1 South Africa Independent Software Vendors (ISVs) Market by Deployment
9.4.5.1.2 South Africa Independent Software Vendors (ISVs) Market by Industry
9.4.5.2 Saudi Arabia Independent Software Vendors (ISVs) Market
9.4.5.2.1 Saudi Arabia Independent Software Vendors (ISVs) Market by Deployment
9.4.5.2.2 Saudi Arabia Independent Software Vendors (ISVs) Market by Industry
9.4.5.3 U.A.E Independent Software Vendors (ISVs) Market
9.4.5.3.1 U.A.E Independent Software Vendors (ISVs) Market by Deployment
9.4.5.3.2 U.A.E Independent Software Vendors (ISVs) Market by Industry
9.4.5.4 Rest of Middle East and Africa Independent Software Vendors (ISVs) Market
9.4.5.4.1 Rest of Middle East and Africa Independent Software Vendors (ISVs) Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Independent Software Vendors (ISVs) Market by Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Independent Software Vendors (ISVs) Market Overview
9.5.2 South and Central America Independent Software Vendors (ISVs) Market Forecasts and Analysis
9.5.3 South and Central America Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Industry
9.5.5 South and Central America Independent Software Vendors (ISVs) Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Independent Software Vendors (ISVs) Market
9.5.5.1.1 Brazil Independent Software Vendors (ISVs) Market by Deployment
9.5.5.1.2 Brazil Independent Software Vendors (ISVs) Market by Industry
9.5.5.2 Argentina Independent Software Vendors (ISVs) Market
9.5.5.2.1 Argentina Independent Software Vendors (ISVs) Market by Deployment
9.5.5.2.2 Argentina Independent Software Vendors (ISVs) Market by Industry
9.5.5.3 Rest of South and Central America Independent Software Vendors (ISVs) Market
9.5.5.3.1 Rest of South and Central America Independent Software Vendors (ISVs) Market by Deployment
9.5.5.3.2 Rest of South and Central America Independent Software Vendors (ISVs) Market by Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. INDEPENDENT SOFTWARE VENDORS (ISVS) MARKET, KEY COMPANY PROFILES
11.1. AVGI SOLUTIONS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CISCO SYSTEMS, INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. GOOGLE, LLC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HP DEVELOPMENT COMPANY, L.P.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. IBM CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MAGIC SOFTWARE ENTERPRISES
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MICROSOFT
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ORACLE
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. RED HAT, INC.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. VIRTUSA CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Avgi Solutions
2. Cisco Systems, Inc.
3. Google, LLC
4. HP Development Company, L.P.
5. IBM Corporation
6. Magic Software Enterprises
7. Microsoft
8. Oracle
9. Red Hat, Inc.
10. Virtusa Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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