India Detergents Market to Grow at a CAGR of 7.0% to reach INR 73,660.4 crore from 2020 to 2027
The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027.
Detergents are defined as household chemical cleaning compounds which are significantly used for laundering and dishwashing purposes. The demand for such products in India is on the rise due to the growing awareness towards health and hygiene coupled with changing lifestyles of people as well as a considerable increase in per capita disposable income. At present, people are more concerned about sanitization in general than ever before. The critical development of the homecare items advertise is likewise ascribed to developing mindfulness among purchasers about close to home wellbeing and cleanliness. Customers are spending more on these items more than ever. The unmistakable utilization of cleansers in all the homecare items gives persistent push to the interest in cleansers. Mounting awareness among people about health and hygiene as well as considerable increase in per capita disposable income has boosted the sales of homecare products in India. Also, the advent of e-commerce website, extensive marketing campaigns by national players and growing penetration of multinational players is further expected to support the growth of detergents market in India.
The ongoing COVID-19 pandemic has altered the status of the detergents industry. The outbreak has distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, thereby, impacting the demand for detergents. Concerns regarding the spread of various diseases such as coronavirus have increased awareness among the consumers to keep their homes and surroundings clean and sanitized. This has substantially maintained the demand for detergents in Indian market. Further, as the economies are planning to revive their operations, the demand for detergents is expected to rise globally in the coming months. Further, significant investments by prominent companies in the development of advanced and organic products is, yet, another factor supporting the market growth.
Market Insights
Rising Inclination of Consumer Over Super Premium Detergents than Ordinary Regular Detergents
The shift in living standards backed by rising disposable incomes in the middle-class populace has escalated the demand for superior quality premium detergent products. Premium and super premium detergent powders which are specifically designed for front and top load washing machines have fine granules which can penetrate into the fibers and clean the fabrics while producing less lather and consuming less volume of water. The burgeoning ownership of washing machines in the Indian households has driven significant consumer base to try new premium and super premium detergent products and forged consumer loyalty for these premium products. Thus the evolving consumer preferences for enhanced and super premium detergent powders in India is likely to provide untapped opportunities for local as well as global detergent manufacturers in the forecast period.
Type-Based Insights
The detergents market, based on type, is segmented into anionic detergents, cationic detergents, non-ionic detergents, zwitterionic detergents, and others. Cationic detergents segment is expected to grow at the highest CAGR during the forecast period. Cationic detergents are composed of benzalkonium chloride, benzethonium chloride, methylbenzethonium, and cetylpyridinium chloride. They are significantly deployed in different forms such as powder, as paste, or in aqueous solution to produce automatic dishwashing powders, fabric softeners, some hair care and body care products, sanitizers, and disinfectants. They are known to possess characteristics such as wetting, foaming, and emulsifying and hence are widely used in personal cleaning products such as hair cleansers, conditioners, hand sanitizers and disinfectants.
Global Detergents Market, by Type – 2019 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Form-Based Insights
The detergents market, based on form, is segmented into powder, liquid, bar, and others. Liquid segment is expected to grow at the highest CAGR during the forecast period. Liquid laundry detergent is primarily used in cleaning laundry and has two main end-user segments, such as residential and commercial. The demand for liquid laundry detergent is growing, owing to the comfort and ease of application and lesser wastage as compared to detergent powders. Also they are skin friendly and do not have any harmful effects such as dry and rough skin or skin irritation like detergent bars and soaps. The increasing penetration of washing machines and dishwashers in urban areas is driving the growth of liquid detergents segment during the forecast period.
Application-based Insights
The detergents market, based on application, is segmented into personal cleaning, laundry cleaning, household cleaning, dishwashing and others. Household cleaning segment is expected to grow at the highest CAGR during the forecast period. The increasing per capita consumption is the major driver for the household cleaning product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of household cleaners. Consumers have changed their usage patterns for surface cleaners, toilet cleaners and these products witness daily usage by most consumers. Product development and portfolio augmentation are main considerations that will drive family unit cleaning items showcase development.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
India Detergents Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
India Detergents Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
A few key players operating in the global detergents market are Procter & Gamble Co; Hindustan Unilever Limited; Blue Chem India; Ashirwad Group; and others. Major market players are focused on strategies such as mergers and acquisitions, and product launches to increase their geographical presence and consumer base globally.
Report Spotlights
- Progressive industry trends in the detergents market help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the detergents market from 2017 to 2027
- Estimation of detergents demand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and detergents demand
- Market trends and outlook coupled with factors driving and restraining the growth of the detergents market
- Understanding of strategies that underpin commercial interest with regard to detergents market growth, which facilitates decision-making process for stakeholders
- Detergents market size at various nodes of market
- Detailed overview and segmentation of the detergents market, as well as its dynamics in the industry
India Detergents Market – by Type
- Anionic Detergents
- Cationic Detergents
- Non-Ionic Detergents
- Zwitterionic Detergents
- Others
India Detergents Market – by Form
- Powder
- Liquid
- Bar
- Others
India Detergents Market – by Application
- Personal Cleaning
- Laundry Cleaning
- Household Cleaning
- Dishwashing
- Fuel Additives
- Biological Reagent
- Others
Company Profiles
- Ashirwad Group
- Blue Chem India
- Fena (P) Limited
- Procter and Gamble Co.
- Hindustan Unilever Limited
- Jyothy Laboratories Limited
- Nirma Limited
- Patanjali Ayurved Limited
- Rohit Surfactants Private Limited
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 India Detergents Market, by Type
1.3.2 India Detergents Market, by Form
1.3.3 India Detergents Market, by Application
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. India Detergents Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Expert Opinions
4.4 Raw Material Supplier Analysis
5. India Detergents Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rapidly Growing India’s Middle Class Consumer Base
5.1.2 Increasing Demand For Detergents In The Hospitality, Textile, And Healthcare Industries
5.2 Market Restraints
5.2.1 Presence Of Toxic Chemicals In Detergents
5.3 Market Opportunities
5.3.1 Gradual Shift In Consumer Preference From Ordinary Regular Detergents To Super Premium Detergents
5.4 Future Trends
5.4.1 Growing Demand For Natural or Organic Detergents
5.5 Impact Analysis of Drivers And Restraints
6. India Detergents–Market Analysis
6.1 India Detergents Market Overview
6.2 India Detergents Market - Volume, Revenue and Forecast to 2027 (Rs. (Cr) & ’00 Tonnes)
6.2.1 Average Market Prices at India and zonal level (North/South/East/West)
6.2.2 India Detergents Market: Organised Vs Unorganised Players, Consumption
6.2.2.1 Organised Vs Unorganised Revenue Market Share (2019 vs 2027)
6.2.2.2 Organised Vs Unorganised Volume Market Share (2019 vs 2027)
6.2.2.3 Organised Players Regional Revenue Spilt, by Zones
6.2.2.4 Organised Players Regional Volume Spilt, by Zones
6.2.2.5 Unorganised Players Regional Revenue Spilt, by Zones
6.2.2.6 Unorganised Players Regional Volume Spilt, by Zones
6.2.3 India Detergents Market: Organised Vs Unorganised Players, Production
6.2.3.1 Organised Players Regional Volume Spilt for Production, by Zones
6.2.3.2 Unorganised Players Regional Volume Spilt for Production, by Zones
6.3 Market Share Analysis
7. India Detergents Market – By Type
7.1 Overview
7.2 India Detergents Market, By Type (2019 and 2027)
7.3 Anionic Detergents
7.3.1 Overview
7.3.2 Anionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.4 Cationic Detergents
7.4.1 Overview
7.4.2 Cationic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.5 Non-Ionic Detergents
7.5.1 Overview
7.5.2 Non-Ionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.6 Zwitterionic Detergents
7.6.1 Overview
7.6.2 Zwitterionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
7.7 Others
7.7.1 Overview
7.7.2 Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8. India Detergents Market – By Form
8.1 Overview
8.2 India Detergents Market, By Type (2019 and 2027)
8.3 Form Wise, Zonal Split (North/South/East/West) of India Detergents Market
8.4 Powder
8.4.1 Overview
8.4.2 Powder: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8.5 Liquid
8.5.1 Overview
8.5.2 Liquid: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8.6 Bar
8.6.1 Overview
8.6.2 Bars: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
8.7 Others
8.7.1 Overview
8.7.2 Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9. India Detergents Market – By Application
9.1 Overview
9.2 India Detergents Market, By Type (2019 and 2027)
9.3 Personal Cleaning
9.3.1 Overview
9.3.2 Personal Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.4 Laundry Cleaning
9.4.1 Overview
9.4.2 Laundry Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.5 Household Cleaning
9.5.1 Overview
9.5.2 Household Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.6 Dishwashing
9.6.1 Overview
9.6.2 Dishwashing: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
9.7 Others
9.7.1 Overview
9.7.2 Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
10. Impact of COVID-19 Pandemic on India Detergents Market
10.1 India: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Product News
12. Company Profiles
12.1 Ashirwad Group
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.2 Blue Chem India
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.3 Fena (P) Limited
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.4 Procter and Gamble Co.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Hindustan Unilever Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.6 Jyothy Laboratories Limited
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.7 Nirma Limited
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.8 Patanjali Ayurved Limited
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.9 Rohit Surfactants Private Limited
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products
12.9.4 Financial Overview
12.9.5 SWOT Analysis
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. India Detergents Market – Revenue and Forecast to 2027 (Cr)
Table 2. India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 3. India Detergents Market, by Category – Revenue and Forecast to 2027 (Cr)
Table 4. India Detergents Market, by Category – Volume and Forecast to 2027 (’00 Tonnes)
Table 5. Organised India Detergents Market – Revenue and Forecast to 2027 (Cr)
Table 6. Organised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 7. Unorganised India Detergents Market – Revenue and Forecast to 2027 (Rs. (Cr))
Table 8. Unorganised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 9. India Detergents Market, by Category – Volume and Forecast to 2027 (’00 Tonnes)
Table 10. Organised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 11. Unorganised India Detergents Market – Volume and Forecast to 2027 (’00 Tonnes)
Table 12. Glossary of Terms, India Detergents Market
LIST OF FIGURES
Figure 1. India Detergents Market Segmentation
Figure 2. India Detergents Market Overview
Figure 3. By Application, Laundry Cleaning Held Larger Share of India Detergents Market in 2019
Figure 4. INDIA: PEST Analysis
Figure 5. Expert Opinion
Figure 6. India Detergent Market Impact Analysis of Drivers And Restraints
Figure 7. India Detergents Market – Revenue and Forecast to 2027 (Cr)
Figure 8. India Detergents Market – Revenue and Forecast to 2027 (’00 Tonnes)
Figure 9. India Detergents Market Revenue Share, By Type (2019 and 2027)
Figure 10. India Detergents Market Volume Share, By Type (2019 and 2027)
Figure 11. Anionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 12. Cationic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 13. Non-Ionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 14. Zwitterionic Detergents: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 15. Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 16. India Detergents Market Revenue Share, By Type (2019 and 2027)
Figure 17. India Detergents Market Volume Share, By Type (2019 and 2027)
Figure 18. Form Wise, Zonal Split (North/South/East/West) of India Detergents Market: Organized Players
Figure 19. Form Wise, Zonal Split (North/South/East/West) of India Detergents Market: Unorganized Players
Figure 20. Powder: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 21. Liquid: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 22. Bars: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 23. Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 24. India Detergents Market Revenue Share, By Type (2019 and 2027)
Figure 25. India Detergents Market Volume Share, By Type (2019 and 2027)
Figure 26. Personal Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 27. Laundry Cleaning: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 28. Household: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 29. Dishwashing: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 30. Others: India Detergents Market – Volume, Revenue, and Forecast to 2027 (’00 Tonnes and Rs. (Cr))
Figure 31. Impact of COVID-19 Pandemic on India Detergents Markets
The List of Companies - India Detergents Market
- Ashirwad Group
- Blue Chem India
- Fena (P) Limited
- Procter and Gamble Co
- Hindustan Unilever Limited
- Jyothy Laboratories Limited
- Nirma Limited
- Rohit Surfactants Private Limited
- Patanjali Ayurved Limited
- Henkel
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For