The indoor location-based search and advertising market is expected to register a CAGR of 15.3% during 2023–2031. Integration of indoor location technology with interactive maps, intelligent search, and indoor navigation and adoption of location marketing technology for contextual messaging, audience segmentation, and proximity-based marketing are likely to remain key trends in the market.
Indoor Location-Based Search and Advertising Market Analysis
- Introducing a new level of reliability and simplicity, this technology will enable businesses and organizations across the globe to utilize the cutting-edge capabilities of indoor navigation, as well as an advanced-level enterprise functionality, as never before.
- Indoor positioning is getting increasingly popular and producing outstanding results every year. Not only does it help to enhance the company’s performance, but it also opens a whole new world of opportunities for marketing, customer care, and location-based solutions.
Indoor Location-Based Search and Advertising Market Overview
- Indoor location system – it is an important tool in the development of business as follows from the previous part. Most of the business processes are based on the geolocation platforms. The geolocation gives the benefit of enhancing customer loyalty directly to the brand.
- Also, it is the best way to organize marketing activities and do it in a methodical way. Indoor positioning is based on certain sensors called (beacons, banners and tags), which are installed in various places of the building and malls. These sensors are turned on so that they can position people or a certain product asset.
- These sensors send signals that are then detected by the special readers, and these readers which already have been integrated with the cloud, transmit the course information to the cloud.
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Indoor Location-Based Search and Advertising Market: Strategic Insights
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Indoor Location-Based Search and Advertising Market Drivers and Opportunities
Growing Number of Shopping Malls to Favor the Market
- Dataset information is obtained from Datarade, which refers to shopping malls of the Geodatindustry World database. This database contains more than 18,000 shopping malls with complete and accurate data in the retail, commercial and industry areas.
- With more than 25 years of experience and specialized teams, these large shopping malls with indoor spaces and complex infrastructure around the world can use the latest positioning technologies to track locations and improve the customer experience while managing spaces.
- For shopping malls, analytical and location-based marketing can create a smart shopping experience for visitors through highly personalized advertising and alerts.
Demand from Corporate Offices
- Large corporations have large corporate buildings with different departments. So, it is easier to monitor the structure indoors as people are slowly going back to work with the re-opening of so many offices. In that case, indoor tracking will make it easier for people to follow safety measures while going to work. For example, they won't have to go and physically ask others for directions. They can simply check where they have to go through indoor tracking.
- They can book rooms through the app where they can have meetings and check the availability of these rooms before the meeting.
- People will find it easier to check the resources available around them with the help of an indoor map. Indoor tracking can help to keep track of all the assets and their status.
Indoor Location-Based Search and Advertising Market Report Segmentation Analysis
Key segments that contributed to the derivation of the indoor location-based search and advertising market analysis are product type and application.
- Based on product type, the indoor location-based search and advertising market is divided into push and pull.
- Based on the application, the indoor location-based search and advertising market is divided into search, messaging, and display.
Indoor Location-Based Search and Advertising Market Share Analysis by Geography
- Indoor Location-Based Search and Advertising Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Indoor Location-Based Search and Advertising market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Indoor Location-Based Search and Advertising market in these regions.
Indoor Location-Based Search and Advertising Market Report Scope
Indoor Location-Based Search and Advertising Market News and Recent Developments
The indoor location-based search and advertising market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the indoor location-based search and advertising market are listed below:
- Google Cloud Marketplace is offering indoor navigation services from OurCrowd portfolio company Orient to help retailers improve the in-store shopping experience. The platform benefits retailers by reducing the loss of sales due to unfound items while offering analytics to improve operations, customer loyalty and the bottom line. Retailers can add the technology with seamless procurement and consolidated billing through a single channel. (Source: OurCrowd, Press Release, December 2022)
Indoor Location-Based Search and Advertising Market Report Coverage and Deliverables
The “Indoor Location-Based Search and Advertising Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Indoor location-based search and advertising market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Indoor location-based search and advertising market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Indoor location-based search and advertising market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the indoor location-based search and advertising market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The leading players operating in the indoor location-based search and advertising market are Apple Inc., Broadcom, Cisco Systems, Inc., Estimote, Inc., Facebook, Foursquare Labs, Inc., Polaris Wireless, Verizon Media, Verve Group, Inc. and Aruba Networks
Integration of indoor location technology with interactive maps, intelligent search, and indoor navigation and adoption of location marketing technology for contextual messaging, audience segmentation, and proximity-based marketing are likely to remain key trends in the market.
The global Indoor Location-Based Search and Advertising market is expected to grow at a CAGR of 15.3% during the forecast period 2023 - 2031.
A growing number of shopping malls and demand for precise location data for targeted promotions and advertisements are expected to drive the indoor location-based search and advertising market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Indoor Location-based Search And Advertising Market - By Product Type
1.3.2 Indoor Location-based Search And Advertising Market - By Application
1.3.3 Indoor Location-based Search And Advertising Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. INDOOR LOCATION-BASED SEARCH AND ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. INDOOR LOCATION-BASED SEARCH AND ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. PUSH
7.3.1. Overview
7.3.2. Push Market Forecast and Analysis
7.4. PULL
7.4.1. Overview
7.4.2. Pull Market Forecast and Analysis
8. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. SEARCH
8.3.1. Overview
8.3.2. Search Market Forecast and Analysis
8.4. MESSAGING
8.4.1. Overview
8.4.2. Messaging Market Forecast and Analysis
8.5. DISPLAY
8.5.1. Overview
8.5.2. Display Market Forecast and Analysis
9. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Indoor Location-based Search And Advertising Market Overview
9.1.2 North America Indoor Location-based Search And Advertising Market Forecasts and Analysis
9.1.3 North America Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Product Type
9.1.4 North America Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Application
9.1.5 North America Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Countries
9.1.5.1 United States Indoor Location-based Search And Advertising Market
9.1.5.1.1 United States Indoor Location-based Search And Advertising Market by Product Type
9.1.5.1.2 United States Indoor Location-based Search And Advertising Market by Application
9.1.5.2 Canada Indoor Location-based Search And Advertising Market
9.1.5.2.1 Canada Indoor Location-based Search And Advertising Market by Product Type
9.1.5.2.2 Canada Indoor Location-based Search And Advertising Market by Application
9.1.5.3 Mexico Indoor Location-based Search And Advertising Market
9.1.5.3.1 Mexico Indoor Location-based Search And Advertising Market by Product Type
9.1.5.3.2 Mexico Indoor Location-based Search And Advertising Market by Application
9.2. EUROPE
9.2.1 Europe Indoor Location-based Search And Advertising Market Overview
9.2.2 Europe Indoor Location-based Search And Advertising Market Forecasts and Analysis
9.2.3 Europe Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Product Type
9.2.4 Europe Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Application
9.2.5 Europe Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Indoor Location-based Search And Advertising Market
9.2.5.1.1 Germany Indoor Location-based Search And Advertising Market by Product Type
9.2.5.1.2 Germany Indoor Location-based Search And Advertising Market by Application
9.2.5.2 France Indoor Location-based Search And Advertising Market
9.2.5.2.1 France Indoor Location-based Search And Advertising Market by Product Type
9.2.5.2.2 France Indoor Location-based Search And Advertising Market by Application
9.2.5.3 Italy Indoor Location-based Search And Advertising Market
9.2.5.3.1 Italy Indoor Location-based Search And Advertising Market by Product Type
9.2.5.3.2 Italy Indoor Location-based Search And Advertising Market by Application
9.2.5.4 United Kingdom Indoor Location-based Search And Advertising Market
9.2.5.4.1 United Kingdom Indoor Location-based Search And Advertising Market by Product Type
9.2.5.4.2 United Kingdom Indoor Location-based Search And Advertising Market by Application
9.2.5.5 Russia Indoor Location-based Search And Advertising Market
9.2.5.5.1 Russia Indoor Location-based Search And Advertising Market by Product Type
9.2.5.5.2 Russia Indoor Location-based Search And Advertising Market by Application
9.2.5.6 Rest of Europe Indoor Location-based Search And Advertising Market
9.2.5.6.1 Rest of Europe Indoor Location-based Search And Advertising Market by Product Type
9.2.5.6.2 Rest of Europe Indoor Location-based Search And Advertising Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Indoor Location-based Search And Advertising Market Overview
9.3.2 Asia-Pacific Indoor Location-based Search And Advertising Market Forecasts and Analysis
9.3.3 Asia-Pacific Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Indoor Location-based Search And Advertising Market
9.3.5.1.1 Australia Indoor Location-based Search And Advertising Market by Product Type
9.3.5.1.2 Australia Indoor Location-based Search And Advertising Market by Application
9.3.5.2 China Indoor Location-based Search And Advertising Market
9.3.5.2.1 China Indoor Location-based Search And Advertising Market by Product Type
9.3.5.2.2 China Indoor Location-based Search And Advertising Market by Application
9.3.5.3 India Indoor Location-based Search And Advertising Market
9.3.5.3.1 India Indoor Location-based Search And Advertising Market by Product Type
9.3.5.3.2 India Indoor Location-based Search And Advertising Market by Application
9.3.5.4 Japan Indoor Location-based Search And Advertising Market
9.3.5.4.1 Japan Indoor Location-based Search And Advertising Market by Product Type
9.3.5.4.2 Japan Indoor Location-based Search And Advertising Market by Application
9.3.5.5 South Korea Indoor Location-based Search And Advertising Market
9.3.5.5.1 South Korea Indoor Location-based Search And Advertising Market by Product Type
9.3.5.5.2 South Korea Indoor Location-based Search And Advertising Market by Application
9.3.5.6 Rest of Asia-Pacific Indoor Location-based Search And Advertising Market
9.3.5.6.1 Rest of Asia-Pacific Indoor Location-based Search And Advertising Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Indoor Location-based Search And Advertising Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Indoor Location-based Search And Advertising Market Overview
9.4.2 Middle East and Africa Indoor Location-based Search And Advertising Market Forecasts and Analysis
9.4.3 Middle East and Africa Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Indoor Location-based Search And Advertising Market
9.4.5.1.1 South Africa Indoor Location-based Search And Advertising Market by Product Type
9.4.5.1.2 South Africa Indoor Location-based Search And Advertising Market by Application
9.4.5.2 Saudi Arabia Indoor Location-based Search And Advertising Market
9.4.5.2.1 Saudi Arabia Indoor Location-based Search And Advertising Market by Product Type
9.4.5.2.2 Saudi Arabia Indoor Location-based Search And Advertising Market by Application
9.4.5.3 U.A.E Indoor Location-based Search And Advertising Market
9.4.5.3.1 U.A.E Indoor Location-based Search And Advertising Market by Product Type
9.4.5.3.2 U.A.E Indoor Location-based Search And Advertising Market by Application
9.4.5.4 Rest of Middle East and Africa Indoor Location-based Search And Advertising Market
9.4.5.4.1 Rest of Middle East and Africa Indoor Location-based Search And Advertising Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Indoor Location-based Search And Advertising Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Indoor Location-based Search And Advertising Market Overview
9.5.2 South and Central America Indoor Location-based Search And Advertising Market Forecasts and Analysis
9.5.3 South and Central America Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Application
9.5.5 South and Central America Indoor Location-based Search And Advertising Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Indoor Location-based Search And Advertising Market
9.5.5.1.1 Brazil Indoor Location-based Search And Advertising Market by Product Type
9.5.5.1.2 Brazil Indoor Location-based Search And Advertising Market by Application
9.5.5.2 Argentina Indoor Location-based Search And Advertising Market
9.5.5.2.1 Argentina Indoor Location-based Search And Advertising Market by Product Type
9.5.5.2.2 Argentina Indoor Location-based Search And Advertising Market by Application
9.5.5.3 Rest of South and Central America Indoor Location-based Search And Advertising Market
9.5.5.3.1 Rest of South and Central America Indoor Location-based Search And Advertising Market by Product Type
9.5.5.3.2 Rest of South and Central America Indoor Location-based Search And Advertising Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET , KEY COMPANY PROFILES
11.1. APPLE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BROADCOM
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CISCO SYSTEMS, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. ESTIMOTE, INC.,
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FACEBOOK
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. FOURSQUARE LABS, INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. POLARIS WIRELESS
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. VERIZON MEDIA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. VERVE GROUP, INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WAZE MOBILE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Apple Inc.
2. Broadcom
3. Cisco Systems, Inc.
4. Estimote, Inc.,
5. Facebook
6. Foursquare Labs, Inc.
7. Polaris Wireless
8. Verizon Media
9. Verve Group, Inc
10. Waze Mobile
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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