Infant Formula Market Dynamics 2021-2031
The infant formula market accounted for approximately US$ 70 billion in 2021 and is projected to exceed US$ 130 billion by 2031 with an estimated CAGR of 9.5% between 2022 and 2031.
Infant formula market is expected to witness a significant growth during the forecast period. The demand for infant formula has surged due to growing focus on infant care and nutrition, increasing research and development activities, and industry focus on innovation and development of new products. Increasing adoption of infant formula by middle-class population in emerging economies is further contributing to the growth of the market. Further, the consumer inclination toward clean-label and plant-based products is expected to pose growth opportunity for the market. In developed countries, the growth of the infant formula market is attributed to rising awareness about health benefits of infant formula.
MARKET DYNAMICS
Infant formula is specially designed formulation for infants to promote their overall growth and provide overall nutritional benefits. Infant formula consists of various nutrients such as proteins, fats, carbohydrates, minerals, vitamins, and others that help the overall development of infants. Various government institutes and organizations such as World Health Organization (WHO), Food Safety and Standard Authority of India (FSSAI) are regulating the infant formula product to ensure the high quality of the products. Such stringent organizations regarding the quality of the products have driven consumer inclination toward the adoption of the products.
MARKET SCOPE
The "Global Infant Formula Market Analysis to 2031" is a specialized and in-depth study of the infant formula market with a special focus on the global market trend analysis. The report aims to provide an overview of the infant formula market with detailed market segmentation. The report provides key statistics on the market status of leading market players and highlights key trends and opportunities in the infant formula market.
Strategic Insights
MARKET SEGMENTATION
The global infant formula market is segmented into type, category, and distribution channel. Based on type, the market is further segmented into starting milk formula, follow-on milk formula, toddler’s milk formula, and specialty milk formula. By category, the market is bifurcated into organic and conventional. In terms of distribution channel, the market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others.
The report provides a detailed industry overview, including qualitative and quantitative information. It provides an overview and forecast of the global infant formula market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 with respect to 5 major regions: North America, Europe, Asia (APAC), the Middle East & Africa (MEA), and South America. The infant formula market by each region is later sub-segmented by respective countries. The report covers analysis and forecast of 18 countries globally along with current trends and opportunities prevailing in the region.
From the regional perspective, APAC dominated the infant formula market. The dominance of this regional market is mainly driven by the strong demands emerging from high birth rate. Increasing number of working population, growing disposable income, and rise in malnutrition cases among infants are among the other factors aiding the infant formula market.
The below figure showcases the revenue growth trend in the global infant formula market:
The report analyzes factors affecting the infant formula market from both the demand and supply side. Further, it evaluates market dynamics, i.e., drivers, restraints, opportunities, and future trends, influencing the market during the forecast period. The report also provides an exhaustive Porter's five forces analysis highlighting the factors affecting the infant formula market.
IMPACT OF COVID-19 PANDEMIC
The COVID-19 outbreak resulted the significant shortage of infant formula globally. The shortage was led owing to disruption in supply chain and recent recalls of several infant formula products over contamination issue. According to the study conducted by UC Merced Lactation Attachment Technology and Child Health (LATCH) Lab in collaboration with UC Irvine and the University of Toronto in May 2022, stated that 69% of families had trouble accessing infant formula. Supply chain disruptions created a shortage of raw materials, which affected the production and distribution of various products, leading to increased prices. Above mentioned factors, hampered the profitability of various small-scale and large-scale producers. However, since 2021, the demand for infant formula has surged owing to rising focus on infant nutrition for proper development and improve immunity. This would propel the procurement of infant formula, which would eventually result in a notable growth of the market during the forecast period.
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The report provides a detailed industry overview, including qualitative and quantitative information. It provides an overview and forecast of the global infant formula market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 with respect to 5 major regions: North America, Europe, Asia (APAC), the Middle East & Africa (MEA), and South America. The infant formula market by each region is later sub-segmented by respective countries. The report covers analysis and forecast of 18 countries globally along with current trends and opportunities prevailing in the region.
From the regional perspective, APAC dominated the infant formula market. The dominance of this regional market is mainly driven by the strong demands emerging from high birth rate. Increasing number of working population, growing disposable income, and rise in malnutrition cases among infants are among the other factors aiding the infant formula market.
The below figure showcases the revenue growth trend in the global infant formula market:
The report analyzes factors affecting the infant formula market from both the demand and supply side. Further, it evaluates market dynamics, i.e., drivers, restraints, opportunities, and future trends, influencing the market during the forecast period. The report also provides an exhaustive Porter's five forces analysis highlighting the factors affecting the infant formula market.
IMPACT OF COVID-19 PANDEMIC
The COVID-19 outbreak resulted the significant shortage of infant formula globally. The shortage was led owing to disruption in supply chain and recent recalls of several infant formula products over contamination issue. According to the study conducted by UC Merced Lactation Attachment Technology and Child Health (LATCH) Lab in collaboration with UC Irvine and the University of Toronto in May 2022, stated that 69% of families had trouble accessing infant formula. Supply chain disruptions created a shortage of raw materials, which affected the production and distribution of various products, leading to increased prices. Above mentioned factors, hampered the profitability of various small-scale and large-scale producers. However, since 2021, the demand for infant formula has surged owing to rising focus on infant nutrition for proper development and improve immunity. This would propel the procurement of infant formula, which would eventually result in a notable growth of the market during the forecast period.
MARKET PLAYERS
The reports cover key developments in organic and inorganic growth strategies in the infant formula market. Various companies are focusing on organic growth strategies, such as product launches, product approvals, and others, including patents and events. Inorganic growth strategies witnessed in the market were acquisitions and partnerships and collaborations. These activities have paved the way for expanding market players' business and customer base. With the rising demand for infant formula, market players are anticipated to have lucrative growth opportunities in the near future.
The report also includes the profiles of key companies in this market, their SWOT analysis, and market strategies. In addition, the report focuses on leading industry players with information, such as company profiles, components, and services offered, financial information of the last 3 years, and key development in the past 5 years. Below mentioned is the list of a few companies engaged in the infant formula market:
- Nestlé
- Abbott
- Danone SA
- Arla Foods amba
- Bellamy's Organic
- The Kraft Heinz Company
- Perrigo Company plc
- Reckitt Benckiser Group PLC
- Burt's Bees
- HiPP GmbH & Co. Vertrieb KG
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Distribution Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Infant Formula Market - By Product Type
1.3.2 Infant Formula Market - By Distribution Channel
1.3.3 Infant Formula Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. INFANT FORMULA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. INFANT FORMULA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. INFANT FORMULA MARKET - GLOBAL MARKET ANALYSIS
6.1. INFANT FORMULA - GLOBAL MARKET OVERVIEW
6.2. INFANT FORMULA - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. INFANT FORMULA MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. STARTING MILK FORMULA
7.3.1. Overview
7.3.2. Starting Milk Formula Market Forecast and Analysis
7.4. FOLLOW-ON MILK FORMULA
7.4.1. Overview
7.4.2. Follow-on Milk Formula Market Forecast and Analysis
7.5. TODDLERS MILK FORMULA
7.5.1. Overview
7.5.2. Toddlers Milk Formula Market Forecast and Analysis
7.6. SPECIAL MILK FORMULA
7.6.1. Overview
7.6.2. Special Milk Formula Market Forecast and Analysis
8. INFANT FORMULA MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets Market Forecast and Analysis
8.4. ONLINE STORES
8.4.1. Overview
8.4.2. Online Stores Market Forecast and Analysis
8.5. PHARMACY STORES
8.5.1. Overview
8.5.2. Pharmacy Stores Market Forecast and Analysis
8.6. SPECIALTY STORES
8.6.1. Overview
8.6.2. Specialty Stores Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. INFANT FORMULA MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Infant Formula Market Overview
9.1.2 North America Infant Formula Market Forecasts and Analysis
9.1.3 North America Infant Formula Market Forecasts and Analysis - By Product Type
9.1.4 North America Infant Formula Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Infant Formula Market Forecasts and Analysis - By Countries
9.1.5.1 United States Infant Formula Market
9.1.5.1.1 United States Infant Formula Market by Product Type
9.1.5.1.2 United States Infant Formula Market by Distribution Channel
9.1.5.2 Canada Infant Formula Market
9.1.5.2.1 Canada Infant Formula Market by Product Type
9.1.5.2.2 Canada Infant Formula Market by Distribution Channel
9.1.5.3 Mexico Infant Formula Market
9.1.5.3.1 Mexico Infant Formula Market by Product Type
9.1.5.3.2 Mexico Infant Formula Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Infant Formula Market Overview
9.2.2 Europe Infant Formula Market Forecasts and Analysis
9.2.3 Europe Infant Formula Market Forecasts and Analysis - By Product Type
9.2.4 Europe Infant Formula Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Infant Formula Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Infant Formula Market
9.2.5.1.1 Germany Infant Formula Market by Product Type
9.2.5.1.2 Germany Infant Formula Market by Distribution Channel
9.2.5.2 France Infant Formula Market
9.2.5.2.1 France Infant Formula Market by Product Type
9.2.5.2.2 France Infant Formula Market by Distribution Channel
9.2.5.3 Italy Infant Formula Market
9.2.5.3.1 Italy Infant Formula Market by Product Type
9.2.5.3.2 Italy Infant Formula Market by Distribution Channel
9.2.5.4 United Kingdom Infant Formula Market
9.2.5.4.1 United Kingdom Infant Formula Market by Product Type
9.2.5.4.2 United Kingdom Infant Formula Market by Distribution Channel
9.2.5.5 Russia Infant Formula Market
9.2.5.5.1 Russia Infant Formula Market by Product Type
9.2.5.5.2 Russia Infant Formula Market by Distribution Channel
9.2.5.6 Rest of Europe Infant Formula Market
9.2.5.6.1 Rest of Europe Infant Formula Market by Product Type
9.2.5.6.2 Rest of Europe Infant Formula Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Infant Formula Market Overview
9.3.2 Asia-Pacific Infant Formula Market Forecasts and Analysis
9.3.3 Asia-Pacific Infant Formula Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Infant Formula Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Infant Formula Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Infant Formula Market
9.3.5.1.1 Australia Infant Formula Market by Product Type
9.3.5.1.2 Australia Infant Formula Market by Distribution Channel
9.3.5.2 China Infant Formula Market
9.3.5.2.1 China Infant Formula Market by Product Type
9.3.5.2.2 China Infant Formula Market by Distribution Channel
9.3.5.3 India Infant Formula Market
9.3.5.3.1 India Infant Formula Market by Product Type
9.3.5.3.2 India Infant Formula Market by Distribution Channel
9.3.5.4 Japan Infant Formula Market
9.3.5.4.1 Japan Infant Formula Market by Product Type
9.3.5.4.2 Japan Infant Formula Market by Distribution Channel
9.3.5.5 South Korea Infant Formula Market
9.3.5.5.1 South Korea Infant Formula Market by Product Type
9.3.5.5.2 South Korea Infant Formula Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Infant Formula Market
9.3.5.6.1 Rest of Asia-Pacific Infant Formula Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Infant Formula Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Infant Formula Market Overview
9.4.2 Middle East and Africa Infant Formula Market Forecasts and Analysis
9.4.3 Middle East and Africa Infant Formula Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Infant Formula Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Infant Formula Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Infant Formula Market
9.4.5.1.1 South Africa Infant Formula Market by Product Type
9.4.5.1.2 South Africa Infant Formula Market by Distribution Channel
9.4.5.2 Saudi Arabia Infant Formula Market
9.4.5.2.1 Saudi Arabia Infant Formula Market by Product Type
9.4.5.2.2 Saudi Arabia Infant Formula Market by Distribution Channel
9.4.5.3 U.A.E Infant Formula Market
9.4.5.3.1 U.A.E Infant Formula Market by Product Type
9.4.5.3.2 U.A.E Infant Formula Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Infant Formula Market
9.4.5.4.1 Rest of Middle East and Africa Infant Formula Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Infant Formula Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Infant Formula Market Overview
9.5.2 South and Central America Infant Formula Market Forecasts and Analysis
9.5.3 South and Central America Infant Formula Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Infant Formula Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Infant Formula Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Infant Formula Market
9.5.5.1.1 Brazil Infant Formula Market by Product Type
9.5.5.1.2 Brazil Infant Formula Market by Distribution Channel
9.5.5.2 Argentina Infant Formula Market
9.5.5.2.1 Argentina Infant Formula Market by Product Type
9.5.5.2.2 Argentina Infant Formula Market by Distribution Channel
9.5.5.3 Rest of South and Central America Infant Formula Market
9.5.5.3.1 Rest of South and Central America Infant Formula Market by Product Type
9.5.5.3.2 Rest of South and Central America Infant Formula Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. INFANT FORMULA MARKET, KEY COMPANY PROFILES
11.1. ABBOTT LABORATORIES
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ARLA FOODS AMBA
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BELLAMY'S ORGANIC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DANONE NUTRICIA
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GLANBIA PLC,
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MEAD JOHNSON AND COMPANY, LLC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NESTLé S.A.,
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PERRIGO NUTRITIONALS
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PFIZER INC.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE HAIN CELESTIAL GROUP
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Abbott Laboratories
2. Arla Foods amba
3. Bellamy's Organic
4. Danone Nutricia
5. Glanbia plc,
6. Mead Johnson and Company, LLC.
7. Nestle S.A.,
8. Perrigo Nutritionals
9. Pfizer Inc.
10. The Hain Celestial Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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