Inside Sales Software Market Opportunities 2031
Inside sales software is an advanced sales platform to manage different sales activities such as sales leads, managing customer data and files, business reports, statistics & sales performance, and other inside sales activities. Inside sales software helps management staff and internal sales departments to quickly manage and organize the important information related to customers, business, and sales in different regions.
MARKET DYNAMICS
Increasing awareness of inside sales software among lead generation and marketing companies to increase the sales leads and manage the customer data base on a single platform for employees is driving the growth of the inside sales software market. However, the increasing security threat by cyber-attacks and availability of open-source software may restrain the growth of the inside sales software market. Furthermore, the rising adoption of inside sales software in multiple industries is anticipated to create market opportunity for the inside sales software market during the forecast period.
MARKET SCOPE
The "Global Inside Sales Software Market Analysis To 2031" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The inside sales software market report aims to provide an overview of the inside sales software market with detailed market segmentation by deployment, enterprise size, end user, and geography. The global inside sales software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading inside sales software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global inside sales software market is segmented on the basis of deployment, enterprise size, end user. Based on deployment, the inside sales software market is segmented into: cloud based and on-premises. On the basis of enterprise size, the inside sales software market is segmented into: large enterprises and SMEs. Based on end user, the inside sales software market is segmented into: BFSI, automobile, manufacturing, consumer electronics, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global inside sales software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The inside sales software market by each region is later sub-segmented by respective countries and segments. The inside sales software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the inside sales software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the inside sales software market in these regions.
IMPACT OF COVID-19 ON INSIDE SALES SOFTWARE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the inside sales software market. Many companies now operate their businesses on online platforms due to the lockdown conditions; companies are adopting inside sales software to secure the online platform for their customer database. Demand for inside sales software solutions is increasing during COVID-19 and is also set to increase during the forecast period.
Have a question?
Naveen
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global inside sales software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The inside sales software market by each region is later sub-segmented by respective countries and segments. The inside sales software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the inside sales software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the inside sales software market in these regions.
IMPACT OF COVID-19 ON INSIDE SALES SOFTWARE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the inside sales software market. Many companies now operate their businesses on online platforms due to the lockdown conditions; companies are adopting inside sales software to secure the online platform for their customer database. Demand for inside sales software solutions is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the inside sales software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from inside sales software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the inside sales software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the inside sales software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Bitrix, Inc.
- Copper CRM Inc.
- Datanyze, Inc.
- Elastic Inc (Close)
- ExecVision Inc.
- Freshworks Inc.
- Mixmax, Inc.
- Pipedrive
- Qsoft
- Salesforce.com, Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Inside Sales Software Market - By Deployment
1.3.2 Inside Sales Software Market - By Enterprise Size
1.3.3 Inside Sales Software Market - By End User
1.3.4 Inside Sales Software Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INSIDE SALES SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. INSIDE SALES SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. INSIDE SALES SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. INSIDE SALES SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. INSIDE SALES SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. INSIDE SALES SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD BASED
7.3.1. Overview
7.3.2. Cloud Based Market Forecast and Analysis
7.4. ON-PREMISES
7.4.1. Overview
7.4.2. On-premises Market Forecast and Analysis
8. INSIDE SALES SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. INSIDE SALES SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. AUTOMOBILE
9.4.1. Overview
9.4.2. Automobile Market Forecast and Analysis
9.5. MANUFACTURING
9.5.1. Overview
9.5.2. Manufacturing Market Forecast and Analysis
9.6. CONSUMER ELECTRONICS
9.6.1. Overview
9.6.2. Consumer Electronics Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. INSIDE SALES SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Inside Sales Software Market Overview
10.1.2 North America Inside Sales Software Market Forecasts and Analysis
10.1.3 North America Inside Sales Software Market Forecasts and Analysis - By Deployment
10.1.4 North America Inside Sales Software Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Inside Sales Software Market Forecasts and Analysis - By End User
10.1.6 North America Inside Sales Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Inside Sales Software Market
10.1.6.1.1 United States Inside Sales Software Market by Deployment
10.1.6.1.2 United States Inside Sales Software Market by Enterprise Size
10.1.6.1.3 United States Inside Sales Software Market by End User
10.1.6.2 Canada Inside Sales Software Market
10.1.6.2.1 Canada Inside Sales Software Market by Deployment
10.1.6.2.2 Canada Inside Sales Software Market by Enterprise Size
10.1.6.2.3 Canada Inside Sales Software Market by End User
10.1.6.3 Mexico Inside Sales Software Market
10.1.6.3.1 Mexico Inside Sales Software Market by Deployment
10.1.6.3.2 Mexico Inside Sales Software Market by Enterprise Size
10.1.6.3.3 Mexico Inside Sales Software Market by End User
10.2. EUROPE
10.2.1 Europe Inside Sales Software Market Overview
10.2.2 Europe Inside Sales Software Market Forecasts and Analysis
10.2.3 Europe Inside Sales Software Market Forecasts and Analysis - By Deployment
10.2.4 Europe Inside Sales Software Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Inside Sales Software Market Forecasts and Analysis - By End User
10.2.6 Europe Inside Sales Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Inside Sales Software Market
10.2.6.1.1 Germany Inside Sales Software Market by Deployment
10.2.6.1.2 Germany Inside Sales Software Market by Enterprise Size
10.2.6.1.3 Germany Inside Sales Software Market by End User
10.2.6.2 France Inside Sales Software Market
10.2.6.2.1 France Inside Sales Software Market by Deployment
10.2.6.2.2 France Inside Sales Software Market by Enterprise Size
10.2.6.2.3 France Inside Sales Software Market by End User
10.2.6.3 Italy Inside Sales Software Market
10.2.6.3.1 Italy Inside Sales Software Market by Deployment
10.2.6.3.2 Italy Inside Sales Software Market by Enterprise Size
10.2.6.3.3 Italy Inside Sales Software Market by End User
10.2.6.4 United Kingdom Inside Sales Software Market
10.2.6.4.1 United Kingdom Inside Sales Software Market by Deployment
10.2.6.4.2 United Kingdom Inside Sales Software Market by Enterprise Size
10.2.6.4.3 United Kingdom Inside Sales Software Market by End User
10.2.6.5 Russia Inside Sales Software Market
10.2.6.5.1 Russia Inside Sales Software Market by Deployment
10.2.6.5.2 Russia Inside Sales Software Market by Enterprise Size
10.2.6.5.3 Russia Inside Sales Software Market by End User
10.2.6.6 Rest of Europe Inside Sales Software Market
10.2.6.6.1 Rest of Europe Inside Sales Software Market by Deployment
10.2.6.6.2 Rest of Europe Inside Sales Software Market by Enterprise Size
10.2.6.6.3 Rest of Europe Inside Sales Software Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Inside Sales Software Market Overview
10.3.2 Asia-Pacific Inside Sales Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Inside Sales Software Market Forecasts and Analysis - By Deployment
10.3.4 Asia-Pacific Inside Sales Software Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Inside Sales Software Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Inside Sales Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Inside Sales Software Market
10.3.6.1.1 Australia Inside Sales Software Market by Deployment
10.3.6.1.2 Australia Inside Sales Software Market by Enterprise Size
10.3.6.1.3 Australia Inside Sales Software Market by End User
10.3.6.2 China Inside Sales Software Market
10.3.6.2.1 China Inside Sales Software Market by Deployment
10.3.6.2.2 China Inside Sales Software Market by Enterprise Size
10.3.6.2.3 China Inside Sales Software Market by End User
10.3.6.3 India Inside Sales Software Market
10.3.6.3.1 India Inside Sales Software Market by Deployment
10.3.6.3.2 India Inside Sales Software Market by Enterprise Size
10.3.6.3.3 India Inside Sales Software Market by End User
10.3.6.4 Japan Inside Sales Software Market
10.3.6.4.1 Japan Inside Sales Software Market by Deployment
10.3.6.4.2 Japan Inside Sales Software Market by Enterprise Size
10.3.6.4.3 Japan Inside Sales Software Market by End User
10.3.6.5 South Korea Inside Sales Software Market
10.3.6.5.1 South Korea Inside Sales Software Market by Deployment
10.3.6.5.2 South Korea Inside Sales Software Market by Enterprise Size
10.3.6.5.3 South Korea Inside Sales Software Market by End User
10.3.6.6 Rest of Asia-Pacific Inside Sales Software Market
10.3.6.6.1 Rest of Asia-Pacific Inside Sales Software Market by Deployment
10.3.6.6.2 Rest of Asia-Pacific Inside Sales Software Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Inside Sales Software Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Inside Sales Software Market Overview
10.4.2 Middle East and Africa Inside Sales Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Inside Sales Software Market Forecasts and Analysis - By Deployment
10.4.4 Middle East and Africa Inside Sales Software Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Inside Sales Software Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Inside Sales Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Inside Sales Software Market
10.4.6.1.1 South Africa Inside Sales Software Market by Deployment
10.4.6.1.2 South Africa Inside Sales Software Market by Enterprise Size
10.4.6.1.3 South Africa Inside Sales Software Market by End User
10.4.6.2 Saudi Arabia Inside Sales Software Market
10.4.6.2.1 Saudi Arabia Inside Sales Software Market by Deployment
10.4.6.2.2 Saudi Arabia Inside Sales Software Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Inside Sales Software Market by End User
10.4.6.3 U.A.E Inside Sales Software Market
10.4.6.3.1 U.A.E Inside Sales Software Market by Deployment
10.4.6.3.2 U.A.E Inside Sales Software Market by Enterprise Size
10.4.6.3.3 U.A.E Inside Sales Software Market by End User
10.4.6.4 Rest of Middle East and Africa Inside Sales Software Market
10.4.6.4.1 Rest of Middle East and Africa Inside Sales Software Market by Deployment
10.4.6.4.2 Rest of Middle East and Africa Inside Sales Software Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Inside Sales Software Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Inside Sales Software Market Overview
10.5.2 South and Central America Inside Sales Software Market Forecasts and Analysis
10.5.3 South and Central America Inside Sales Software Market Forecasts and Analysis - By Deployment
10.5.4 South and Central America Inside Sales Software Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Inside Sales Software Market Forecasts and Analysis - By End User
10.5.6 South and Central America Inside Sales Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Inside Sales Software Market
10.5.6.1.1 Brazil Inside Sales Software Market by Deployment
10.5.6.1.2 Brazil Inside Sales Software Market by Enterprise Size
10.5.6.1.3 Brazil Inside Sales Software Market by End User
10.5.6.2 Argentina Inside Sales Software Market
10.5.6.2.1 Argentina Inside Sales Software Market by Deployment
10.5.6.2.2 Argentina Inside Sales Software Market by Enterprise Size
10.5.6.2.3 Argentina Inside Sales Software Market by End User
10.5.6.3 Rest of South and Central America Inside Sales Software Market
10.5.6.3.1 Rest of South and Central America Inside Sales Software Market by Deployment
10.5.6.3.2 Rest of South and Central America Inside Sales Software Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Inside Sales Software Market by End User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. INSIDE SALES SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. BITRIX, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. COPPER CRM INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DATANYZE, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ELASTIC INC (CLOSE)
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. EXECVISION INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. FRESHWORKS INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MIXMAX, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. PIPEDRIVE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. QSOFT
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SALESFORCE.COM, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Bitrix, Inc.
2. Copper CRM Inc.
3. Datanyze, Inc.
4. Elastic Inc (Close)
5. ExecVision Inc.
6. Freshworks Inc.
7. Mixmax, Inc.
8. Pipedrive
9. Qsoft
10. Salesforce.com, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.