The Insights-as-a-Service Market is expected to register a CAGR of 26.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented By Type (Descriptive Insights, Predictive Insights, Prescriptive Insights), Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), Organization Size (Large Enterprise, Small and Medium Enterprise), Application (Revenue Cycle Management, Governance, Risk, and Compliance Management, Customer Life-Cycle Management, Branding and Marketing Management, Strategy Management, Supply Chain Management), Vertical (Banking, Financial Services, and Insurance (BFSI), Healthcare and Life Sciences, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Telecommunication and IT, Government and Public Sector, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Insights-as-a-Service Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Insights-as-a-Service Market Segmentation
Type- Descriptive Insights
- Predictive Insights
- Prescriptive Insights
- Public Cloud
- Private Cloud
- Hybrid Cloud
- Large Enterprise
- Small and Medium Enterprise
- Revenue Cycle Management
- Governance
- Risk
- Compliance Management
- Customer Life-Cycle Management
- Branding and Marketing Management
- Strategy Management
- Supply Chain Management
- Banking
- Financial Services
- Insurance
- Healthcare and Life Sciences
- Retail and Consumer Goods
- Energy and Utilities
- Manufacturing
- Telecommunication and IT
- Government and Public Sector
Strategic Insights
Insights-as-a-Service Market Growth Drivers- Advanced AI and Machine Learning Integration: The rapid evolution of AI and machine learning technologies is revolutionizing the insights as a service market. These advanced technologies enable more sophisticated data processing, predictive analytics, and automated insights generation. Companies can now leverage complex algorithms to transform raw data into actionable intelligence with unprecedented speed and accuracy, reducing manual analysis time and delivering more nuanced strategic recommendations.
- Growing Data Complexity and Volume:Enterprises are experiencing exponential growth in data generation across multiple channels, creating immense complexity in data management and interpretation. Insights as a service platforms address this challenge by offering scalable, cloud-based solutions that can aggregate, analyze, and synthesize massive datasets from diverse sources. This driver enables organizations to overcome internal data processing limitations and access sophisticated analytical capabilities without substantial infrastructure investments.
- Democratization of Business Intelligence:The insights as a service market is experiencing a significant trend towards democratizing business intelligence. By providing user-friendly, intuitive platforms with self-service analytics capabilities, these services are making advanced data insights accessible to professionals across various organizational levels. This trend empowers decision-makers with real-time, actionable intelligence, reducing dependency on specialized data science teams and enabling more agile, data-driven strategic planning.
- Personalized and Contextual Insight Delivery: Advanced insights as a service platforms are developing highly personalized, contextually aware insight delivery mechanisms. By leveraging sophisticated user profiling, behavioral analytics, and adaptive learning technologies, these services can dynamically customize insights based on individual organizational roles, preferences, and specific business requirements. This trend drives market expansion by creating intelligent, tailored knowledge platforms that enhance user productivity, support more precise decision-making, and provide targeted strategic intelligence across diverse industry verticals.
- Industry-Specific Customized Insights: There is substantial potential for insights as a service providers to develop highly specialized, industry-tailored analytical solutions. By creating domain-specific algorithms and benchmarking tools for sectors like healthcare, finance, manufacturing, and retail, companies can offer more precise, contextually relevant insights. These customized solutions can address unique challenges, regulatory requirements, and performance metrics specific to each industry, creating significant competitive differentiation.
- Predictive and Prescriptive Analytics Expansion:The market presents an exciting opportunity to advance beyond descriptive analytics towards more sophisticated predictive and prescriptive analytical models. By integrating advanced machine learning techniques, natural language processing, and real-time data processing, insights as a service providers can offer predictive intelligence that not only explains past performance but also forecasts future trends and recommends optimal strategic actions across various business functions.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Insights-as-a-Service Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Insights-as-a-Service Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Artificial intelligence and predictive analytics to play a significant role in the global insights-as-a-service market in the coming years
Advanced AI and Machine Learning integration and growing data complexity and volume are the majors factor driving the insights-as-a-service market
The global insights-as-a-service market is expected to grow at a CAGR 26.5% during the forecast period 2024 - 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Insights-as-a-Service Market - By Type
1.3.2 Insights-as-a-Service Market - By Application
1.3.3 Insights-as-a-Service Market - By Deployment Type
1.3.4 Insights-as-a-Service Market - By Industry
1.3.5 Insights-as-a-Service Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INSIGHTS-AS-A-SERVICE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. INSIGHTS-AS-A-SERVICE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. INSIGHTS-AS-A-SERVICE MARKET - GLOBAL MARKET ANALYSIS
6.1. INSIGHTS-AS-A-SERVICE - GLOBAL MARKET OVERVIEW
6.2. INSIGHTS-AS-A-SERVICE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. INSIGHTS-AS-A-SERVICE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. PREDICTIVE INSIGHTS
7.3.1. Overview
7.3.2. Predictive Insights Market Forecast and Analysis
7.4. DESCRIPTIVE INSIGHTS
7.4.1. Overview
7.4.2. Descriptive Insights Market Forecast and Analysis
7.5. PRESCRIPTIVE INSIGHTS
7.5.1. Overview
7.5.2. Prescriptive Insights Market Forecast and Analysis
8. INSIGHTS-AS-A-SERVICE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. BRANDING AND MARKETING MANAGEMENT
8.3.1. Overview
8.3.2. Branding and Marketing Management Market Forecast and Analysis
8.4. GOVERNANCE RISK AND COMPLIANCE
8.4.1. Overview
8.4.2. Governance Risk and Compliance Market Forecast and Analysis
8.5. STRATEGY MANAGEMENT
8.5.1. Overview
8.5.2. Strategy Management Market Forecast and Analysis
8.6. REVENUE CYCLE MANAGEMENT
8.6.1. Overview
8.6.2. Revenue Cycle Management Market Forecast and Analysis
8.7. CUSTOMER LIFE CYCLE MANAGEMENT
8.7.1. Overview
8.7.2. Customer Life Cycle Management Market Forecast and Analysis
8.8. SUPPLY CHAIN MANAGEMENT
8.8.1. Overview
8.8.2. Supply Chain Management Market Forecast and Analysis
8.9. OTHERS
8.9.1. Overview
8.9.2. Others Market Forecast and Analysis
9. INSIGHTS-AS-A-SERVICE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
9.1. OVERVIEW
9.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
9.3. PUBLIC CLOUD
9.3.1. Overview
9.3.2. Public Cloud Market Forecast and Analysis
9.4. PRIVATE CLOUD
9.4.1. Overview
9.4.2. Private Cloud Market Forecast and Analysis
9.5. HYBRID CLOUD
9.5.1. Overview
9.5.2. Hybrid Cloud Market Forecast and Analysis
10. INSIGHTS-AS-A-SERVICE MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
10.1. OVERVIEW
10.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
10.3. MANUFACTURING
10.3.1. Overview
10.3.2. Manufacturing Market Forecast and Analysis
10.4. TELECOMMUNICATION AND IT
10.4.1. Overview
10.4.2. Telecommunication and IT Market Forecast and Analysis
10.5. RETAIL AND CONSUMER GOODS
10.5.1. Overview
10.5.2. Retail and Consumer Goods Market Forecast and Analysis
10.6. ENERGY AND UTILITIES
10.6.1. Overview
10.6.2. Energy and Utilities Market Forecast and Analysis
10.7. GOVERNMENT AND PUBLIC SECTOR
10.7.1. Overview
10.7.2. Government and Public Sector Market Forecast and Analysis
10.8. BFSI
10.8.1. Overview
10.8.2. BFSI Market Forecast and Analysis
10.9. HEALTHCARE AND LIFE SCIENCES
10.9.1. Overview
10.9.2. Healthcare and Life Sciences Market Forecast and Analysis
10.10. OTHERS
10.10.1. Overview
10.10.2. Others Market Forecast and Analysis
11. INSIGHTS-AS-A-SERVICE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Insights-as-a-Service Market Overview
11.1.2 North America Insights-as-a-Service Market Forecasts and Analysis
11.1.3 North America Insights-as-a-Service Market Forecasts and Analysis - By Type
11.1.4 North America Insights-as-a-Service Market Forecasts and Analysis - By Application
11.1.5 North America Insights-as-a-Service Market Forecasts and Analysis - By Deployment Type
11.1.6 North America Insights-as-a-Service Market Forecasts and Analysis - By Industry
11.1.7 North America Insights-as-a-Service Market Forecasts and Analysis - By Countries
11.1.7.1 United States Insights-as-a-Service Market
11.1.7.1.1 United States Insights-as-a-Service Market by Type
11.1.7.1.2 United States Insights-as-a-Service Market by Application
11.1.7.1.3 United States Insights-as-a-Service Market by Deployment Type
11.1.7.1.4 United States Insights-as-a-Service Market by Industry
11.1.7.2 Canada Insights-as-a-Service Market
11.1.7.2.1 Canada Insights-as-a-Service Market by Type
11.1.7.2.2 Canada Insights-as-a-Service Market by Application
11.1.7.2.3 Canada Insights-as-a-Service Market by Deployment Type
11.1.7.2.4 Canada Insights-as-a-Service Market by Industry
11.1.7.3 Mexico Insights-as-a-Service Market
11.1.7.3.1 Mexico Insights-as-a-Service Market by Type
11.1.7.3.2 Mexico Insights-as-a-Service Market by Application
11.1.7.3.3 Mexico Insights-as-a-Service Market by Deployment Type
11.1.7.3.4 Mexico Insights-as-a-Service Market by Industry
11.2. EUROPE
11.2.1 Europe Insights-as-a-Service Market Overview
11.2.2 Europe Insights-as-a-Service Market Forecasts and Analysis
11.2.3 Europe Insights-as-a-Service Market Forecasts and Analysis - By Type
11.2.4 Europe Insights-as-a-Service Market Forecasts and Analysis - By Application
11.2.5 Europe Insights-as-a-Service Market Forecasts and Analysis - By Deployment Type
11.2.6 Europe Insights-as-a-Service Market Forecasts and Analysis - By Industry
11.2.7 Europe Insights-as-a-Service Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Insights-as-a-Service Market
11.2.7.1.1 Germany Insights-as-a-Service Market by Type
11.2.7.1.2 Germany Insights-as-a-Service Market by Application
11.2.7.1.3 Germany Insights-as-a-Service Market by Deployment Type
11.2.7.1.4 Germany Insights-as-a-Service Market by Industry
11.2.7.2 France Insights-as-a-Service Market
11.2.7.2.1 France Insights-as-a-Service Market by Type
11.2.7.2.2 France Insights-as-a-Service Market by Application
11.2.7.2.3 France Insights-as-a-Service Market by Deployment Type
11.2.7.2.4 France Insights-as-a-Service Market by Industry
11.2.7.3 Italy Insights-as-a-Service Market
11.2.7.3.1 Italy Insights-as-a-Service Market by Type
11.2.7.3.2 Italy Insights-as-a-Service Market by Application
11.2.7.3.3 Italy Insights-as-a-Service Market by Deployment Type
11.2.7.3.4 Italy Insights-as-a-Service Market by Industry
11.2.7.4 United Kingdom Insights-as-a-Service Market
11.2.7.4.1 United Kingdom Insights-as-a-Service Market by Type
11.2.7.4.2 United Kingdom Insights-as-a-Service Market by Application
11.2.7.4.3 United Kingdom Insights-as-a-Service Market by Deployment Type
11.2.7.4.4 United Kingdom Insights-as-a-Service Market by Industry
11.2.7.5 Russia Insights-as-a-Service Market
11.2.7.5.1 Russia Insights-as-a-Service Market by Type
11.2.7.5.2 Russia Insights-as-a-Service Market by Application
11.2.7.5.3 Russia Insights-as-a-Service Market by Deployment Type
11.2.7.5.4 Russia Insights-as-a-Service Market by Industry
11.2.7.6 Rest of Europe Insights-as-a-Service Market
11.2.7.6.1 Rest of Europe Insights-as-a-Service Market by Type
11.2.7.6.2 Rest of Europe Insights-as-a-Service Market by Application
11.2.7.6.3 Rest of Europe Insights-as-a-Service Market by Deployment Type
11.2.7.6.4 Rest of Europe Insights-as-a-Service Market by Industry
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Insights-as-a-Service Market Overview
11.3.2 Asia-Pacific Insights-as-a-Service Market Forecasts and Analysis
11.3.3 Asia-Pacific Insights-as-a-Service Market Forecasts and Analysis - By Type
11.3.4 Asia-Pacific Insights-as-a-Service Market Forecasts and Analysis - By Application
11.3.5 Asia-Pacific Insights-as-a-Service Market Forecasts and Analysis - By Deployment Type
11.3.6 Asia-Pacific Insights-as-a-Service Market Forecasts and Analysis - By Industry
11.3.7 Asia-Pacific Insights-as-a-Service Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Insights-as-a-Service Market
11.3.7.1.1 Australia Insights-as-a-Service Market by Type
11.3.7.1.2 Australia Insights-as-a-Service Market by Application
11.3.7.1.3 Australia Insights-as-a-Service Market by Deployment Type
11.3.7.1.4 Australia Insights-as-a-Service Market by Industry
11.3.7.2 China Insights-as-a-Service Market
11.3.7.2.1 China Insights-as-a-Service Market by Type
11.3.7.2.2 China Insights-as-a-Service Market by Application
11.3.7.2.3 China Insights-as-a-Service Market by Deployment Type
11.3.7.2.4 China Insights-as-a-Service Market by Industry
11.3.7.3 India Insights-as-a-Service Market
11.3.7.3.1 India Insights-as-a-Service Market by Type
11.3.7.3.2 India Insights-as-a-Service Market by Application
11.3.7.3.3 India Insights-as-a-Service Market by Deployment Type
11.3.7.3.4 India Insights-as-a-Service Market by Industry
11.3.7.4 Japan Insights-as-a-Service Market
11.3.7.4.1 Japan Insights-as-a-Service Market by Type
11.3.7.4.2 Japan Insights-as-a-Service Market by Application
11.3.7.4.3 Japan Insights-as-a-Service Market by Deployment Type
11.3.7.4.4 Japan Insights-as-a-Service Market by Industry
11.3.7.5 South Korea Insights-as-a-Service Market
11.3.7.5.1 South Korea Insights-as-a-Service Market by Type
11.3.7.5.2 South Korea Insights-as-a-Service Market by Application
11.3.7.5.3 South Korea Insights-as-a-Service Market by Deployment Type
11.3.7.5.4 South Korea Insights-as-a-Service Market by Industry
11.3.7.6 Rest of Asia-Pacific Insights-as-a-Service Market
11.3.7.6.1 Rest of Asia-Pacific Insights-as-a-Service Market by Type
11.3.7.6.2 Rest of Asia-Pacific Insights-as-a-Service Market by Application
11.3.7.6.3 Rest of Asia-Pacific Insights-as-a-Service Market by Deployment Type
11.3.7.6.4 Rest of Asia-Pacific Insights-as-a-Service Market by Industry
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Insights-as-a-Service Market Overview
11.4.2 Middle East and Africa Insights-as-a-Service Market Forecasts and Analysis
11.4.3 Middle East and Africa Insights-as-a-Service Market Forecasts and Analysis - By Type
11.4.4 Middle East and Africa Insights-as-a-Service Market Forecasts and Analysis - By Application
11.4.5 Middle East and Africa Insights-as-a-Service Market Forecasts and Analysis - By Deployment Type
11.4.6 Middle East and Africa Insights-as-a-Service Market Forecasts and Analysis - By Industry
11.4.7 Middle East and Africa Insights-as-a-Service Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Insights-as-a-Service Market
11.4.7.1.1 South Africa Insights-as-a-Service Market by Type
11.4.7.1.2 South Africa Insights-as-a-Service Market by Application
11.4.7.1.3 South Africa Insights-as-a-Service Market by Deployment Type
11.4.7.1.4 South Africa Insights-as-a-Service Market by Industry
11.4.7.2 Saudi Arabia Insights-as-a-Service Market
11.4.7.2.1 Saudi Arabia Insights-as-a-Service Market by Type
11.4.7.2.2 Saudi Arabia Insights-as-a-Service Market by Application
11.4.7.2.3 Saudi Arabia Insights-as-a-Service Market by Deployment Type
11.4.7.2.4 Saudi Arabia Insights-as-a-Service Market by Industry
11.4.7.3 U.A.E Insights-as-a-Service Market
11.4.7.3.1 U.A.E Insights-as-a-Service Market by Type
11.4.7.3.2 U.A.E Insights-as-a-Service Market by Application
11.4.7.3.3 U.A.E Insights-as-a-Service Market by Deployment Type
11.4.7.3.4 U.A.E Insights-as-a-Service Market by Industry
11.4.7.4 Rest of Middle East and Africa Insights-as-a-Service Market
11.4.7.4.1 Rest of Middle East and Africa Insights-as-a-Service Market by Type
11.4.7.4.2 Rest of Middle East and Africa Insights-as-a-Service Market by Application
11.4.7.4.3 Rest of Middle East and Africa Insights-as-a-Service Market by Deployment Type
11.4.7.4.4 Rest of Middle East and Africa Insights-as-a-Service Market by Industry
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Insights-as-a-Service Market Overview
11.5.2 South and Central America Insights-as-a-Service Market Forecasts and Analysis
11.5.3 South and Central America Insights-as-a-Service Market Forecasts and Analysis - By Type
11.5.4 South and Central America Insights-as-a-Service Market Forecasts and Analysis - By Application
11.5.5 South and Central America Insights-as-a-Service Market Forecasts and Analysis - By Deployment Type
11.5.6 South and Central America Insights-as-a-Service Market Forecasts and Analysis - By Industry
11.5.7 South and Central America Insights-as-a-Service Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Insights-as-a-Service Market
11.5.7.1.1 Brazil Insights-as-a-Service Market by Type
11.5.7.1.2 Brazil Insights-as-a-Service Market by Application
11.5.7.1.3 Brazil Insights-as-a-Service Market by Deployment Type
11.5.7.1.4 Brazil Insights-as-a-Service Market by Industry
11.5.7.2 Argentina Insights-as-a-Service Market
11.5.7.2.1 Argentina Insights-as-a-Service Market by Type
11.5.7.2.2 Argentina Insights-as-a-Service Market by Application
11.5.7.2.3 Argentina Insights-as-a-Service Market by Deployment Type
11.5.7.2.4 Argentina Insights-as-a-Service Market by Industry
11.5.7.3 Rest of South and Central America Insights-as-a-Service Market
11.5.7.3.1 Rest of South and Central America Insights-as-a-Service Market by Type
11.5.7.3.2 Rest of South and Central America Insights-as-a-Service Market by Application
11.5.7.3.3 Rest of South and Central America Insights-as-a-Service Market by Deployment Type
11.5.7.3.4 Rest of South and Central America Insights-as-a-Service Market by Industry
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. INSIGHTS-AS-A-SERVICE MARKET, KEY COMPANY PROFILES
13.1. ACCENTURE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. CAPGEMINI
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. DELL
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. DELOITTE TOUCHE TOHMATSU LIMITED
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. GAVS TECHNOLOGIES
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. GOODDATA CORPORATION
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. IBM
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. NTT DATA CORPORATION
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. MICROSOFT
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. ORACLE
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1.Accenture
2.Capgemini
3.Dell
4.Deloitte Touche Tohmatsu Limited
5.GAVS Technologies
6.GoodData Corporation
7.IBM
8.NTT DATA Corporation
9.Microsoft
10.Oracle
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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