Instant Coffee Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Instant coffee, also known by names such as soluble coffee and powder coffee is a beverage prepared from dried coffee extracts. It allows users to prepare hot coffee by adding hot water and milk to the instant coffee powder. The strength of instant coffee can be easily adjusted by adding a proportionate amount of instant coffee powder to the cup. Instant coffee offers advantages such as ease of preparation, longer shelf life, and low shipping and transporting costs.
MARKET DYNAMICS
The demand for instant coffee is buoyed by Millenials and the younger Generation Z, who are more inclined to try new variants and flavors of instant coffee. Instant coffee is also popularly consumed by office workers and professionals as a stimulating beverage to improve productivity and stay awake during late hours of work. Instant coffees today have become an integral part of office supplies and are anticipated to be growingly consumed in the forecast period. Premiumization of instant coffee products and strong emphasis laid by coffee manufacturers to develop authentic and unique coffee flavors has significantly aided in attracting consumer attention and increasing the sales of instant coffee. The emergence of coffee culture, especially in the western world and the urbanized centers across the world, has considerably contributed to the growth of the instant coffee market. Moreover, the proliferation of coffee houses and the growing popularity of instant coffee in the East has further fuelled the demand for instant coffee.
MARKET SCOPE
The "Global Instant Coffee Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the instant coffee market with detailed market segmentation by type, packaging, distribution channel, and geography. The global instant coffee market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading instant coffee market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global instant coffee market is segmented on the basis of type, packaging, and distribution channel. On the basis of type, the instant coffee market is segmented into spray-dried instant coffee and freeze-dried instant coffee. Based on packaging, the global instant coffee market is divided into jar, pouch, and sachet. Based on the distribution channel, the global instant coffee market is divided into supermarkets and hypermarkets, convenience stores, online, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global instant coffee market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The instant coffee market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the instant coffee market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the instant coffee market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global instant coffee market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The instant coffee market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the instant coffee market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the instant coffee market in these regions.
MARKET PLAYERS
The reports cover key developments in the instant coffee market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the instant coffee market are anticipated to lucrative growth opportunities in the future with the rising demand for instant coffee in the global market. Below mentioned is the list of few companies engaged in the instant coffee market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the instant coffee market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
- Jacob Douwe Egbert
- Keurig Green Mountain, Inc
- Kraft Food Inc
- Matthew Algie Company Limited
- Nestle S.A
- Starbucks Corporation
- Strauss Group Ltd
- Tata Global Beverage
- Tchibo Coffee International Ltd
- Unilever Plc
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Segment Covered
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![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Instant Coffee Market - By Type
1.3.2 Instant Coffee Market - By Packaging
1.3.3 Instant Coffee Market - By Distribution Channel
1.3.4 Instant Coffee Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INSTANT COFFEE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. INSTANT COFFEE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. INSTANT COFFEE MARKET - GLOBAL MARKET ANALYSIS
6.1. INSTANT COFFEE - GLOBAL MARKET OVERVIEW
6.2. INSTANT COFFEE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. INSTANT COFFEE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SPRAY-DRIED INSTANT COFFEE
7.3.1. Overview
7.3.2. Spray-Dried Instant Coffee Market Forecast and Analysis
7.4. FREEZE-DRIED INSTANT COFFEE
7.4.1. Overview
7.4.2. Freeze-Dried Instant Coffee Market Forecast and Analysis
8. INSTANT COFFEE MARKET - REVENUE AND FORECASTS TO 2028 - PACKAGING
8.1. OVERVIEW
8.2. PACKAGING MARKET FORECASTS AND ANALYSIS
8.3. JAR
8.3.1. Overview
8.3.2. Jar Market Forecast and Analysis
8.4. POUCH
8.4.1. Overview
8.4.2. Pouch Market Forecast and Analysis
8.5. SACHET
8.5.1. Overview
8.5.2. Sachet Market Forecast and Analysis
9. INSTANT COFFEE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. CONVENIENCE STORES
9.4.1. Overview
9.4.2. Convenience Stores Market Forecast and Analysis
9.5. ONLINE
9.5.1. Overview
9.5.2. Online Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. INSTANT COFFEE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Instant Coffee Market Overview
10.1.2 North America Instant Coffee Market Forecasts and Analysis
10.1.3 North America Instant Coffee Market Forecasts and Analysis - By Type
10.1.4 North America Instant Coffee Market Forecasts and Analysis - By Packaging
10.1.5 North America Instant Coffee Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Instant Coffee Market Forecasts and Analysis - By Countries
10.1.6.1 United States Instant Coffee Market
10.1.6.1.1 United States Instant Coffee Market by Type
10.1.6.1.2 United States Instant Coffee Market by Packaging
10.1.6.1.3 United States Instant Coffee Market by Distribution Channel
10.1.6.2 Canada Instant Coffee Market
10.1.6.2.1 Canada Instant Coffee Market by Type
10.1.6.2.2 Canada Instant Coffee Market by Packaging
10.1.6.2.3 Canada Instant Coffee Market by Distribution Channel
10.1.6.3 Mexico Instant Coffee Market
10.1.6.3.1 Mexico Instant Coffee Market by Type
10.1.6.3.2 Mexico Instant Coffee Market by Packaging
10.1.6.3.3 Mexico Instant Coffee Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Instant Coffee Market Overview
10.2.2 Europe Instant Coffee Market Forecasts and Analysis
10.2.3 Europe Instant Coffee Market Forecasts and Analysis - By Type
10.2.4 Europe Instant Coffee Market Forecasts and Analysis - By Packaging
10.2.5 Europe Instant Coffee Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Instant Coffee Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Instant Coffee Market
10.2.6.1.1 Germany Instant Coffee Market by Type
10.2.6.1.2 Germany Instant Coffee Market by Packaging
10.2.6.1.3 Germany Instant Coffee Market by Distribution Channel
10.2.6.2 France Instant Coffee Market
10.2.6.2.1 France Instant Coffee Market by Type
10.2.6.2.2 France Instant Coffee Market by Packaging
10.2.6.2.3 France Instant Coffee Market by Distribution Channel
10.2.6.3 Italy Instant Coffee Market
10.2.6.3.1 Italy Instant Coffee Market by Type
10.2.6.3.2 Italy Instant Coffee Market by Packaging
10.2.6.3.3 Italy Instant Coffee Market by Distribution Channel
10.2.6.4 United Kingdom Instant Coffee Market
10.2.6.4.1 United Kingdom Instant Coffee Market by Type
10.2.6.4.2 United Kingdom Instant Coffee Market by Packaging
10.2.6.4.3 United Kingdom Instant Coffee Market by Distribution Channel
10.2.6.5 Russia Instant Coffee Market
10.2.6.5.1 Russia Instant Coffee Market by Type
10.2.6.5.2 Russia Instant Coffee Market by Packaging
10.2.6.5.3 Russia Instant Coffee Market by Distribution Channel
10.2.6.6 Rest of Europe Instant Coffee Market
10.2.6.6.1 Rest of Europe Instant Coffee Market by Type
10.2.6.6.2 Rest of Europe Instant Coffee Market by Packaging
10.2.6.6.3 Rest of Europe Instant Coffee Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Instant Coffee Market Overview
10.3.2 Asia-Pacific Instant Coffee Market Forecasts and Analysis
10.3.3 Asia-Pacific Instant Coffee Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Instant Coffee Market Forecasts and Analysis - By Packaging
10.3.5 Asia-Pacific Instant Coffee Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Instant Coffee Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Instant Coffee Market
10.3.6.1.1 Australia Instant Coffee Market by Type
10.3.6.1.2 Australia Instant Coffee Market by Packaging
10.3.6.1.3 Australia Instant Coffee Market by Distribution Channel
10.3.6.2 China Instant Coffee Market
10.3.6.2.1 China Instant Coffee Market by Type
10.3.6.2.2 China Instant Coffee Market by Packaging
10.3.6.2.3 China Instant Coffee Market by Distribution Channel
10.3.6.3 India Instant Coffee Market
10.3.6.3.1 India Instant Coffee Market by Type
10.3.6.3.2 India Instant Coffee Market by Packaging
10.3.6.3.3 India Instant Coffee Market by Distribution Channel
10.3.6.4 Japan Instant Coffee Market
10.3.6.4.1 Japan Instant Coffee Market by Type
10.3.6.4.2 Japan Instant Coffee Market by Packaging
10.3.6.4.3 Japan Instant Coffee Market by Distribution Channel
10.3.6.5 South Korea Instant Coffee Market
10.3.6.5.1 South Korea Instant Coffee Market by Type
10.3.6.5.2 South Korea Instant Coffee Market by Packaging
10.3.6.5.3 South Korea Instant Coffee Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Instant Coffee Market
10.3.6.6.1 Rest of Asia-Pacific Instant Coffee Market by Type
10.3.6.6.2 Rest of Asia-Pacific Instant Coffee Market by Packaging
10.3.6.6.3 Rest of Asia-Pacific Instant Coffee Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Instant Coffee Market Overview
10.4.2 Middle East and Africa Instant Coffee Market Forecasts and Analysis
10.4.3 Middle East and Africa Instant Coffee Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Instant Coffee Market Forecasts and Analysis - By Packaging
10.4.5 Middle East and Africa Instant Coffee Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Instant Coffee Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Instant Coffee Market
10.4.6.1.1 South Africa Instant Coffee Market by Type
10.4.6.1.2 South Africa Instant Coffee Market by Packaging
10.4.6.1.3 South Africa Instant Coffee Market by Distribution Channel
10.4.6.2 Saudi Arabia Instant Coffee Market
10.4.6.2.1 Saudi Arabia Instant Coffee Market by Type
10.4.6.2.2 Saudi Arabia Instant Coffee Market by Packaging
10.4.6.2.3 Saudi Arabia Instant Coffee Market by Distribution Channel
10.4.6.3 U.A.E Instant Coffee Market
10.4.6.3.1 U.A.E Instant Coffee Market by Type
10.4.6.3.2 U.A.E Instant Coffee Market by Packaging
10.4.6.3.3 U.A.E Instant Coffee Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Instant Coffee Market
10.4.6.4.1 Rest of Middle East and Africa Instant Coffee Market by Type
10.4.6.4.2 Rest of Middle East and Africa Instant Coffee Market by Packaging
10.4.6.4.3 Rest of Middle East and Africa Instant Coffee Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Instant Coffee Market Overview
10.5.2 South and Central America Instant Coffee Market Forecasts and Analysis
10.5.3 South and Central America Instant Coffee Market Forecasts and Analysis - By Type
10.5.4 South and Central America Instant Coffee Market Forecasts and Analysis - By Packaging
10.5.5 South and Central America Instant Coffee Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Instant Coffee Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Instant Coffee Market
10.5.6.1.1 Brazil Instant Coffee Market by Type
10.5.6.1.2 Brazil Instant Coffee Market by Packaging
10.5.6.1.3 Brazil Instant Coffee Market by Distribution Channel
10.5.6.2 Argentina Instant Coffee Market
10.5.6.2.1 Argentina Instant Coffee Market by Type
10.5.6.2.2 Argentina Instant Coffee Market by Packaging
10.5.6.2.3 Argentina Instant Coffee Market by Distribution Channel
10.5.6.3 Rest of South and Central America Instant Coffee Market
10.5.6.3.1 Rest of South and Central America Instant Coffee Market by Type
10.5.6.3.2 Rest of South and Central America Instant Coffee Market by Packaging
10.5.6.3.3 Rest of South and Central America Instant Coffee Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. INSTANT COFFEE MARKET, KEY COMPANY PROFILES
12.1. JACOB DOUWE EGBERT
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. KEURIG GREEN MOUNTAIN, INC
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. KRAFT FOOD INC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. MATTHEW ALGIE COMPANY LIMITED
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. NESTLE S.A
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. STARBUCKS CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. STRAUSS GROUP LTD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TATA GLOBAL BEVERAGE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TCHIBO COFFEE INTERNATIONAL LTD
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UNILEVER PLC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Jacob Douwe Egbert
2. Keurig Green Mountain, Inc
3. Kraft Food Inc
4. Matthew Algie Company Limited
5. Nestle S.A
6. Starbucks Corporation
7. Strauss Group Ltd
8. Tata Global Beverage
9. Tchibo Coffee International Ltd
10. Unilever Plc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.