Internet Security Market Key Findings by 2031
The Internet Security Market is expected to register a CAGR of 7.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Solution (Hardware, Software, Service); Type (Authentication, Access Control, Content Filtering, Cryptography, Others); End-user (BFSI, IT and Telecommunications, Retail, Government, Education, Others). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Internet Security Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Internet Security Market Segmentation
Solution- Hardware
- Software
- Service
- Authentication
- Access Control
- Content Filtering
- Cryptography
- Others
- BFSI
- IT and Telecommunications
- Retail
- Government
- Education
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- North America
- Europe
- Asia-Pacific
- South and Central America
Strategic Insights
Internet Security Market Growth Drivers- Increasing Cybersecurity Threats: Cyberattacks have been one of the strongest drivers for the internet security market. With such rising attacks like data breaches, ransomware, and phishing attacks, individuals, businesses, and government entities around the world are getting targeted. Cybercriminals using new technologies make it more complex to protect the network and data of an organization. This escalating threat landscape is forcing businesses to spend heavily on internet security solutions, including firewalls, antivirus software, intrusion detection systems (IDS), and encryption technologies to protect their operations and sensitive information.
- Digital Transformation and Cloud Adoption: As companies increasingly embrace digital transformation, cloud adoption, and the Internet of Things (IoT), new security vulnerabilities emerge. The transition to cloud computing has led to the scattering of data and applications across multiple locations, making it more difficult for organizations to have control over their data security. Cloud environments are particularly vulnerable to cyber threats if not properly secured. As more enterprises move to the cloud, the need for robust internet security solutions to protect data, prevent unauthorized access, and ensure compliance with regulatory requirements becomes paramount. Cloud security, including secure access, data encryption, and identity and access management (IAM), is the major driver in the internet security market.
- Quantum Computing and Its Impact on Cryptography: Quantum computing has the potential to revolutionize cybersecurity, yet it also poses a significant threat. Quantum computers could eventually break many encryption techniques that currently protect sensitive data today. In response, the internet security industry is now investing in post-quantum cryptography-new encryption methods that resist quantum computing attacks. As quantum computing continues to advance, development and implementation of quantum-safe encryption standards will be crucial in ensuring future security of data and communications. This poses both a challenge and an opportunity for internet security providers to innovate and stay ahead of threats.
- Adoption of Zero Trust Security Models: The trend towards adopting zero trust security models is gaining traction in the internet security market. Organizations are shifting from traditional perimeter-based security to a zero trust approach, which requires continuous verification of users and devices, enhancing overall security posture.
- Rising Mobile Device Usage: Growing usage of mobile devices to work, socialize, and make online transactions is expanding the attack surface for cybercriminals. Mobile phones, tablets, and other connected devices carry sensitive information and access to enterprise networks, making them prime targets for cyberattacks. Therefore, mobile security solutions such as mobile device management, endpoint security, and secure mobile applications are a must to protect against breaches, malware infections, and identity theft attacks. The rising trend of mobile devices and increasing usage of mobile for remote work also drive the market for internet security.
- Regulatory Compliance Requirements: With the increase in cyber threats and awareness of data privacy, governments worldwide are imposing stricter regulations on data protection and security. Laws such as the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have forced organizations to adopt more comprehensive security measures to avoid hefty penalties for non-compliance. This regulatory pressure is driving the need for internet security solutions to keep businesses abreast of industry-specific data protection standards and regulations. Data protection regulations in increasing, making companies invest in security solutions to prevent financial and reputational losses.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Internet Security Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Internet Security Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Internet Security Market is estimated to witness a CAGR of 7.5% from 2023 to 2031
The major factors driving the internet security market are:
1. Increasing Cybersecurity Threats
2. Digital Transformation and Cloud Adoption
Quantum Computing and Its Impact on Cryptography is anticipated to play a significant role in the global internet security market in the coming years
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Internet Security Market - By Solution
1.3.2 Internet Security Market - By Type
1.3.3 Internet Security Market - By End-user
1.3.4 Internet Security Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INTERNET SECURITY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. INTERNET SECURITY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. INTERNET SECURITY MARKET - GLOBAL MARKET ANALYSIS
6.1. INTERNET SECURITY - GLOBAL MARKET OVERVIEW
6.2. INTERNET SECURITY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. INTERNET SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1. OVERVIEW
7.2. SOLUTION MARKET FORECASTS AND ANALYSIS
7.3. HARDWARE
7.3.1. Overview
7.3.2. Hardware Market Forecast and Analysis
7.4. SOFTWARE
7.4.1. Overview
7.4.2. Software Market Forecast and Analysis
7.5. SERVICE
7.5.1. Overview
7.5.2. Service Market Forecast and Analysis
8. INTERNET SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. AUTHENTICATION
8.3.1. Overview
8.3.2. Authentication Market Forecast and Analysis
8.4. ACCESS CONTROL
8.4.1. Overview
8.4.2. Access Control Market Forecast and Analysis
8.5. CONTENT FILTERING
8.5.1. Overview
8.5.2. Content Filtering Market Forecast and Analysis
8.6. CRYPTOGRAPHY
8.6.1. Overview
8.6.2. Cryptography Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. INTERNET SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. IT AND TELECOMMUNICATIONS
9.4.1. Overview
9.4.2. IT and Telecommunications Market Forecast and Analysis
9.5. RETAIL
9.5.1. Overview
9.5.2. Retail Market Forecast and Analysis
9.6. GOVERNMENT
9.6.1. Overview
9.6.2. Government Market Forecast and Analysis
9.7. EDUCATION
9.7.1. Overview
9.7.2. Education Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. INTERNET SECURITY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Internet Security Market Overview
10.1.2 North America Internet Security Market Forecasts and Analysis
10.1.3 North America Internet Security Market Forecasts and Analysis - By Solution
10.1.4 North America Internet Security Market Forecasts and Analysis - By Type
10.1.5 North America Internet Security Market Forecasts and Analysis - By End-user
10.1.6 North America Internet Security Market Forecasts and Analysis - By Countries
10.1.6.1 United States Internet Security Market
10.1.6.1.1 United States Internet Security Market by Solution
10.1.6.1.2 United States Internet Security Market by Type
10.1.6.1.3 United States Internet Security Market by End-user
10.1.6.2 Canada Internet Security Market
10.1.6.2.1 Canada Internet Security Market by Solution
10.1.6.2.2 Canada Internet Security Market by Type
10.1.6.2.3 Canada Internet Security Market by End-user
10.1.6.3 Mexico Internet Security Market
10.1.6.3.1 Mexico Internet Security Market by Solution
10.1.6.3.2 Mexico Internet Security Market by Type
10.1.6.3.3 Mexico Internet Security Market by End-user
10.2. EUROPE
10.2.1 Europe Internet Security Market Overview
10.2.2 Europe Internet Security Market Forecasts and Analysis
10.2.3 Europe Internet Security Market Forecasts and Analysis - By Solution
10.2.4 Europe Internet Security Market Forecasts and Analysis - By Type
10.2.5 Europe Internet Security Market Forecasts and Analysis - By End-user
10.2.6 Europe Internet Security Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Internet Security Market
10.2.6.1.1 Germany Internet Security Market by Solution
10.2.6.1.2 Germany Internet Security Market by Type
10.2.6.1.3 Germany Internet Security Market by End-user
10.2.6.2 France Internet Security Market
10.2.6.2.1 France Internet Security Market by Solution
10.2.6.2.2 France Internet Security Market by Type
10.2.6.2.3 France Internet Security Market by End-user
10.2.6.3 Italy Internet Security Market
10.2.6.3.1 Italy Internet Security Market by Solution
10.2.6.3.2 Italy Internet Security Market by Type
10.2.6.3.3 Italy Internet Security Market by End-user
10.2.6.4 United Kingdom Internet Security Market
10.2.6.4.1 United Kingdom Internet Security Market by Solution
10.2.6.4.2 United Kingdom Internet Security Market by Type
10.2.6.4.3 United Kingdom Internet Security Market by End-user
10.2.6.5 Russia Internet Security Market
10.2.6.5.1 Russia Internet Security Market by Solution
10.2.6.5.2 Russia Internet Security Market by Type
10.2.6.5.3 Russia Internet Security Market by End-user
10.2.6.6 Rest of Europe Internet Security Market
10.2.6.6.1 Rest of Europe Internet Security Market by Solution
10.2.6.6.2 Rest of Europe Internet Security Market by Type
10.2.6.6.3 Rest of Europe Internet Security Market by End-user
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Internet Security Market Overview
10.3.2 Asia-Pacific Internet Security Market Forecasts and Analysis
10.3.3 Asia-Pacific Internet Security Market Forecasts and Analysis - By Solution
10.3.4 Asia-Pacific Internet Security Market Forecasts and Analysis - By Type
10.3.5 Asia-Pacific Internet Security Market Forecasts and Analysis - By End-user
10.3.6 Asia-Pacific Internet Security Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Internet Security Market
10.3.6.1.1 Australia Internet Security Market by Solution
10.3.6.1.2 Australia Internet Security Market by Type
10.3.6.1.3 Australia Internet Security Market by End-user
10.3.6.2 China Internet Security Market
10.3.6.2.1 China Internet Security Market by Solution
10.3.6.2.2 China Internet Security Market by Type
10.3.6.2.3 China Internet Security Market by End-user
10.3.6.3 India Internet Security Market
10.3.6.3.1 India Internet Security Market by Solution
10.3.6.3.2 India Internet Security Market by Type
10.3.6.3.3 India Internet Security Market by End-user
10.3.6.4 Japan Internet Security Market
10.3.6.4.1 Japan Internet Security Market by Solution
10.3.6.4.2 Japan Internet Security Market by Type
10.3.6.4.3 Japan Internet Security Market by End-user
10.3.6.5 South Korea Internet Security Market
10.3.6.5.1 South Korea Internet Security Market by Solution
10.3.6.5.2 South Korea Internet Security Market by Type
10.3.6.5.3 South Korea Internet Security Market by End-user
10.3.6.6 Rest of Asia-Pacific Internet Security Market
10.3.6.6.1 Rest of Asia-Pacific Internet Security Market by Solution
10.3.6.6.2 Rest of Asia-Pacific Internet Security Market by Type
10.3.6.6.3 Rest of Asia-Pacific Internet Security Market by End-user
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Internet Security Market Overview
10.4.2 Middle East and Africa Internet Security Market Forecasts and Analysis
10.4.3 Middle East and Africa Internet Security Market Forecasts and Analysis - By Solution
10.4.4 Middle East and Africa Internet Security Market Forecasts and Analysis - By Type
10.4.5 Middle East and Africa Internet Security Market Forecasts and Analysis - By End-user
10.4.6 Middle East and Africa Internet Security Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Internet Security Market
10.4.6.1.1 South Africa Internet Security Market by Solution
10.4.6.1.2 South Africa Internet Security Market by Type
10.4.6.1.3 South Africa Internet Security Market by End-user
10.4.6.2 Saudi Arabia Internet Security Market
10.4.6.2.1 Saudi Arabia Internet Security Market by Solution
10.4.6.2.2 Saudi Arabia Internet Security Market by Type
10.4.6.2.3 Saudi Arabia Internet Security Market by End-user
10.4.6.3 U.A.E Internet Security Market
10.4.6.3.1 U.A.E Internet Security Market by Solution
10.4.6.3.2 U.A.E Internet Security Market by Type
10.4.6.3.3 U.A.E Internet Security Market by End-user
10.4.6.4 Rest of Middle East and Africa Internet Security Market
10.4.6.4.1 Rest of Middle East and Africa Internet Security Market by Solution
10.4.6.4.2 Rest of Middle East and Africa Internet Security Market by Type
10.4.6.4.3 Rest of Middle East and Africa Internet Security Market by End-user
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Internet Security Market Overview
10.5.2 South and Central America Internet Security Market Forecasts and Analysis
10.5.3 South and Central America Internet Security Market Forecasts and Analysis - By Solution
10.5.4 South and Central America Internet Security Market Forecasts and Analysis - By Type
10.5.5 South and Central America Internet Security Market Forecasts and Analysis - By End-user
10.5.6 South and Central America Internet Security Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Internet Security Market
10.5.6.1.1 Brazil Internet Security Market by Solution
10.5.6.1.2 Brazil Internet Security Market by Type
10.5.6.1.3 Brazil Internet Security Market by End-user
10.5.6.2 Argentina Internet Security Market
10.5.6.2.1 Argentina Internet Security Market by Solution
10.5.6.2.2 Argentina Internet Security Market by Type
10.5.6.2.3 Argentina Internet Security Market by End-user
10.5.6.3 Rest of South and Central America Internet Security Market
10.5.6.3.1 Rest of South and Central America Internet Security Market by Solution
10.5.6.3.2 Rest of South and Central America Internet Security Market by Type
10.5.6.3.3 Rest of South and Central America Internet Security Market by End-user
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. INTERNET SECURITY MARKET, KEY COMPANY PROFILES
12.1. BULLGUARD
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CISCO SYSTEMS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CYLANCE INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DELL
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HEIMDAL SECURITY
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. IBM CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. KASPERSKY LAB
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MICROSOFT CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SYMANTEC CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TREND MICRO INCORPORATED
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.BullGuard
2.Cisco Systems, Inc.
3.Cylance Inc.
4.Dell
5.HEIMDAL SECURITY
6.IBM Corporation
7.Kaspersky Lab
8.Microsoft Corporation
9.Symantec Corporation
10.Trend Micro Incorporated
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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