Laptop Market Strategies and Share 2031
Increasing internet penetration, swelling global population, rising disposable incomes, and growing awareness among consumers about the emergence of novel technologies are the primary driving factor for the laptops market growth. Further, the global demand for gaming laptops is rising at a steady pace, led by an increase in gamers number across the globe. Effective features of laptops such as long battery life, powerful processors, easy portability, reduced size, lightweight, etc. are also positively impacting the laptops market growth.
MARKET DYNAMICS
Continuous product innovation initiatives, a high degree of digital convergence, a booming e-commerce industry, and surging demand for portable devices fuel the laptops market growth. Moreover, an increase in the gaming trend drives the need for gaming laptops. Growing demand for laptops from the corporate sector for presentations, graphics design, and document editing, also a increasing trend of Bring Your Own Device (BYOD), is expected to provide lucrative growth opportunities for the laptops market in the coming years.
MARKET SCOPE
The "Global Laptop Market Analysis to 2031" is a specialized and in-depth study of the laptop industry with a special focus on the global market trend analysis. The report aims to provide an overview laptop market with detailed market segmentation as type, RAM size, price range, end-user, and geography. The global laptop market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading laptop market players and offers key trends and opportunities in the laptop market.
MARKET SEGMENTATION
The global laptop market is segmented on the basis of type, RAM size, price range, end-user. On the basis of type the market is segmented as traditional laptop, 2-in-1 laptop. On the basis of RAM size the market is segmented as upto 8 GB, 8 GB - 16 GB, above 16 GB. On the basis of price range the market is segmented as low, mid, high. On the basis of end-user the market is segmented as personal, business, gaming.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global laptop market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The laptop market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
`The report analyzes factors affecting laptop market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the laptop market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global laptop market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The laptop market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
`The report analyzes factors affecting laptop market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the laptop market in these regions.
MARKET PLAYERS
The reports cover key developments in the laptop market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from laptop market are anticipated to lucrative growth opportunities in the future with the rising demand for laptop in the global market. Below mentioned is the list of few companies engaged in the laptop market.
The report also includes the profiles of key laptop companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Acer Inc.
- Apple Inc.
- AsusTek Computer Inc.
- Dell Inc.
- Hewlett Packard Enterprise Development LP
- Lenovo
- Microsoft Corporation
- Micro-Star Int'l Co.,Ltd. (MSI)
- Razer Inc.
- Samsung
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Laptop Market - By Type
1.3.2Laptop Market - By RAM Size
1.3.3Laptop Market - By Price Range
1.3.4Laptop Market - By End-user
1.3.5Laptop Market - By Region
1.3.5.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.LAPTOP MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTEr's FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.LAPTOP MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.LAPTOP MARKET - GLOBAL MARKET ANALYSIS
6.1.LAPTOP - GLOBAL MARKET OVERVIEW
6.2.LAPTOP - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.LAPTOP MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.TRADITIONAL LAPTOP
7.3.1.Overview
7.3.2.Traditional Laptop Market Forecast and Analysis
7.4.2-IN-1 LAPTOP
7.4.1.Overview
7.4.2.2-in-1 Laptop Market Forecast and Analysis
8.LAPTOP MARKET - REVENUE AND FORECASTS TO 2028 - RAM SIZE
8.1.OVERVIEW
8.2.RAM SIZE MARKET FORECASTS AND ANALYSIS
8.3.UPTO 8 GB
8.3.1.Overview
8.3.2.Upto 8 GB Market Forecast and Analysis
8.4.8 GB - 16 GB
8.4.1.Overview
8.4.2.8 GB - 16 GB Market Forecast and Analysis
8.5.ABOVE 16 GB
8.5.1.Overview
8.5.2.Above 16 GB Market Forecast and Analysis
9.LAPTOP MARKET - REVENUE AND FORECASTS TO 2028 - PRICE RANGE
9.1.OVERVIEW
9.2.PRICE RANGE MARKET FORECASTS AND ANALYSIS
9.3.LOW
9.3.1.Overview
9.3.2.Low Market Forecast and Analysis
9.4.MID
9.4.1.Overview
9.4.2.Mid Market Forecast and Analysis
9.5.HIGH
9.5.1.Overview
9.5.2.High Market Forecast and Analysis
10.LAPTOP MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
10.1.OVERVIEW
10.2.END-USER MARKET FORECASTS AND ANALYSIS
10.3.PERSONAL
10.3.1.Overview
10.3.2.Personal Market Forecast and Analysis
10.4.BUSINESS
10.4.1.Overview
10.4.2.Business Market Forecast and Analysis
10.5.GAMING
10.5.1.Overview
10.5.2.Gaming Market Forecast and Analysis
11.LAPTOP MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1.NORTH AMERICA
11.1.1North America Laptop Market Overview
11.1.2North America Laptop Market Forecasts and Analysis
11.1.3North America Laptop Market Forecasts and Analysis - By Type
11.1.4North America Laptop Market Forecasts and Analysis - By RAM Size
11.1.5North America Laptop Market Forecasts and Analysis - By Price Range
11.1.6North America Laptop Market Forecasts and Analysis - By End-user
11.1.7North America Laptop Market Forecasts and Analysis - By Countries
11.1.7.1United States Laptop Market
11.1.7.1.1United States Laptop Market by Type
11.1.7.1.2United States Laptop Market by RAM Size
11.1.7.1.3United States Laptop Market by Price Range
11.1.7.1.4United States Laptop Market by End-user
11.1.7.2Canada Laptop Market
11.1.7.2.1Canada Laptop Market by Type
11.1.7.2.2Canada Laptop Market by RAM Size
11.1.7.2.3Canada Laptop Market by Price Range
11.1.7.2.4Canada Laptop Market by End-user
11.1.7.3Mexico Laptop Market
11.1.7.3.1Mexico Laptop Market by Type
11.1.7.3.2Mexico Laptop Market by RAM Size
11.1.7.3.3Mexico Laptop Market by Price Range
11.1.7.3.4Mexico Laptop Market by End-user
11.2.EUROPE
11.2.1Europe Laptop Market Overview
11.2.2Europe Laptop Market Forecasts and Analysis
11.2.3Europe Laptop Market Forecasts and Analysis - By Type
11.2.4Europe Laptop Market Forecasts and Analysis - By RAM Size
11.2.5Europe Laptop Market Forecasts and Analysis - By Price Range
11.2.6Europe Laptop Market Forecasts and Analysis - By End-user
11.2.7Europe Laptop Market Forecasts and Analysis - By Countries
11.2.7.1Germany Laptop Market
11.2.7.1.1Germany Laptop Market by Type
11.2.7.1.2Germany Laptop Market by RAM Size
11.2.7.1.3Germany Laptop Market by Price Range
11.2.7.1.4Germany Laptop Market by End-user
11.2.7.2France Laptop Market
11.2.7.2.1France Laptop Market by Type
11.2.7.2.2France Laptop Market by RAM Size
11.2.7.2.3France Laptop Market by Price Range
11.2.7.2.4France Laptop Market by End-user
11.2.7.3Italy Laptop Market
11.2.7.3.1Italy Laptop Market by Type
11.2.7.3.2Italy Laptop Market by RAM Size
11.2.7.3.3Italy Laptop Market by Price Range
11.2.7.3.4Italy Laptop Market by End-user
11.2.7.4United Kingdom Laptop Market
11.2.7.4.1United Kingdom Laptop Market by Type
11.2.7.4.2United Kingdom Laptop Market by RAM Size
11.2.7.4.3United Kingdom Laptop Market by Price Range
11.2.7.4.4United Kingdom Laptop Market by End-user
11.2.7.5Russia Laptop Market
11.2.7.5.1Russia Laptop Market by Type
11.2.7.5.2Russia Laptop Market by RAM Size
11.2.7.5.3Russia Laptop Market by Price Range
11.2.7.5.4Russia Laptop Market by End-user
11.2.7.6Rest of Europe Laptop Market
11.2.7.6.1Rest of Europe Laptop Market by Type
11.2.7.6.2Rest of Europe Laptop Market by RAM Size
11.2.7.6.3Rest of Europe Laptop Market by Price Range
11.2.7.6.4Rest of Europe Laptop Market by End-user
11.3.ASIA-PACIFIC
11.3.1Asia-Pacific Laptop Market Overview
11.3.2Asia-Pacific Laptop Market Forecasts and Analysis
11.3.3Asia-Pacific Laptop Market Forecasts and Analysis - By Type
11.3.4Asia-Pacific Laptop Market Forecasts and Analysis - By RAM Size
11.3.5Asia-Pacific Laptop Market Forecasts and Analysis - By Price Range
11.3.6Asia-Pacific Laptop Market Forecasts and Analysis - By End-user
11.3.7Asia-Pacific Laptop Market Forecasts and Analysis - By Countries
11.3.7.1Australia Laptop Market
11.3.7.1.1Australia Laptop Market by Type
11.3.7.1.2Australia Laptop Market by RAM Size
11.3.7.1.3Australia Laptop Market by Price Range
11.3.7.1.4Australia Laptop Market by End-user
11.3.7.2China Laptop Market
11.3.7.2.1China Laptop Market by Type
11.3.7.2.2China Laptop Market by RAM Size
11.3.7.2.3China Laptop Market by Price Range
11.3.7.2.4China Laptop Market by End-user
11.3.7.3India Laptop Market
11.3.7.3.1India Laptop Market by Type
11.3.7.3.2India Laptop Market by RAM Size
11.3.7.3.3India Laptop Market by Price Range
11.3.7.3.4India Laptop Market by End-user
11.3.7.4Japan Laptop Market
11.3.7.4.1Japan Laptop Market by Type
11.3.7.4.2Japan Laptop Market by RAM Size
11.3.7.4.3Japan Laptop Market by Price Range
11.3.7.4.4Japan Laptop Market by End-user
11.3.7.5South Korea Laptop Market
11.3.7.5.1South Korea Laptop Market by Type
11.3.7.5.2South Korea Laptop Market by RAM Size
11.3.7.5.3South Korea Laptop Market by Price Range
11.3.7.5.4South Korea Laptop Market by End-user
11.3.7.6Rest of Asia-Pacific Laptop Market
11.3.7.6.1Rest of Asia-Pacific Laptop Market by Type
11.3.7.6.2Rest of Asia-Pacific Laptop Market by RAM Size
11.3.7.6.3Rest of Asia-Pacific Laptop Market by Price Range
11.3.7.6.4Rest of Asia-Pacific Laptop Market by End-user
11.4.MIDDLE EAST AND AFRICA
11.4.1Middle East and Africa Laptop Market Overview
11.4.2Middle East and Africa Laptop Market Forecasts and Analysis
11.4.3Middle East and Africa Laptop Market Forecasts and Analysis - By Type
11.4.4Middle East and Africa Laptop Market Forecasts and Analysis - By RAM Size
11.4.5Middle East and Africa Laptop Market Forecasts and Analysis - By Price Range
11.4.6Middle East and Africa Laptop Market Forecasts and Analysis - By End-user
11.4.7Middle East and Africa Laptop Market Forecasts and Analysis - By Countries
11.4.7.1South Africa Laptop Market
11.4.7.1.1South Africa Laptop Market by Type
11.4.7.1.2South Africa Laptop Market by RAM Size
11.4.7.1.3South Africa Laptop Market by Price Range
11.4.7.1.4South Africa Laptop Market by End-user
11.4.7.2Saudi Arabia Laptop Market
11.4.7.2.1Saudi Arabia Laptop Market by Type
11.4.7.2.2Saudi Arabia Laptop Market by RAM Size
11.4.7.2.3Saudi Arabia Laptop Market by Price Range
11.4.7.2.4Saudi Arabia Laptop Market by End-user
11.4.7.3U.A.E Laptop Market
11.4.7.3.1U.A.E Laptop Market by Type
11.4.7.3.2U.A.E Laptop Market by RAM Size
11.4.7.3.3U.A.E Laptop Market by Price Range
11.4.7.3.4U.A.E Laptop Market by End-user
11.4.7.4Rest of Middle East and Africa Laptop Market
11.4.7.4.1Rest of Middle East and Africa Laptop Market by Type
11.4.7.4.2Rest of Middle East and Africa Laptop Market by RAM Size
11.4.7.4.3Rest of Middle East and Africa Laptop Market by Price Range
11.4.7.4.4Rest of Middle East and Africa Laptop Market by End-user
11.5.SOUTH AND CENTRAL AMERICA
11.5.1South and Central America Laptop Market Overview
11.5.2South and Central America Laptop Market Forecasts and Analysis
11.5.3South and Central America Laptop Market Forecasts and Analysis - By Type
11.5.4South and Central America Laptop Market Forecasts and Analysis - By RAM Size
11.5.5South and Central America Laptop Market Forecasts and Analysis - By Price Range
11.5.6South and Central America Laptop Market Forecasts and Analysis - By End-user
11.5.7South and Central America Laptop Market Forecasts and Analysis - By Countries
11.5.7.1Brazil Laptop Market
11.5.7.1.1Brazil Laptop Market by Type
11.5.7.1.2Brazil Laptop Market by RAM Size
11.5.7.1.3Brazil Laptop Market by Price Range
11.5.7.1.4Brazil Laptop Market by End-user
11.5.7.2Argentina Laptop Market
11.5.7.2.1Argentina Laptop Market by Type
11.5.7.2.2Argentina Laptop Market by RAM Size
11.5.7.2.3Argentina Laptop Market by Price Range
11.5.7.2.4Argentina Laptop Market by End-user
11.5.7.3Rest of South and Central America Laptop Market
11.5.7.3.1Rest of South and Central America Laptop Market by Type
11.5.7.3.2Rest of South and Central America Laptop Market by RAM Size
11.5.7.3.3Rest of South and Central America Laptop Market by Price Range
11.5.7.3.4Rest of South and Central America Laptop Market by End-user
12.INDUSTRY LANDSCAPE
12.1.MERGERS AND ACQUISITIONS
12.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3.NEW PRODUCT LAUNCHES
12.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13.LAPTOP MARKET, KEY COMPANY PROFILES
13.1.ACER INC.
13.1.1.Key Facts
13.1.2.Business Description
13.1.3.Products and Services
13.1.4.Financial Overview
13.1.5.SWOT Analysis
13.1.6.Key Developments
13.2.APPLE INC.
13.2.1.Key Facts
13.2.2.Business Description
13.2.3.Products and Services
13.2.4.Financial Overview
13.2.5.SWOT Analysis
13.2.6.Key Developments
13.3.ASUSTEK COMPUTER INC.
13.3.1.Key Facts
13.3.2.Business Description
13.3.3.Products and Services
13.3.4.Financial Overview
13.3.5.SWOT Analysis
13.3.6.Key Developments
13.4.DELL INC.
13.4.1.Key Facts
13.4.2.Business Description
13.4.3.Products and Services
13.4.4.Financial Overview
13.4.5.SWOT Analysis
13.4.6.Key Developments
13.5.HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
13.5.1.Key Facts
13.5.2.Business Description
13.5.3.Products and Services
13.5.4.Financial Overview
13.5.5.SWOT Analysis
13.5.6.Key Developments
13.6.LENOVO
13.6.1.Key Facts
13.6.2.Business Description
13.6.3.Products and Services
13.6.4.Financial Overview
13.6.5.SWOT Analysis
13.6.6.Key Developments
13.7.MICROSOFT CORPORATION
13.7.1.Key Facts
13.7.2.Business Description
13.7.3.Products and Services
13.7.4.Financial Overview
13.7.5.SWOT Analysis
13.7.6.Key Developments
13.8.MICRO-STAR INT'L CO.,LTD. (MSI)
13.8.1.Key Facts
13.8.2.Business Description
13.8.3.Products and Services
13.8.4.Financial Overview
13.8.5.SWOT Analysis
13.8.6.Key Developments
13.9.RAZER INC.
13.9.1.Key Facts
13.9.2.Business Description
13.9.3.Products and Services
13.9.4.Financial Overview
13.9.5.SWOT Analysis
13.9.6.Key Developments
13.10.SAMSUNGÂ
13.10.1.Key Facts
13.10.2.Business Description
13.10.3.Products and Services
13.10.4.Financial Overview
13.10.5.SWOT Analysis
13.10.6.Key Developments
14.APPENDIX
14.1.ABOUT THE INSIGHT PARTNERS
14.2.GLOSSARY OF TERMS
1. Acer Inc.
2. Apple Inc.
3. AsusTek Computer Inc.
4. Dell Inc.
5. Hewlett Packard Enterprise Development LP
6. Lenovo
7. Microsoft Corporation
8. Micro-Star Int'l Co.,Ltd. (MSI)
9. Razer Inc.
10. Samsung
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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