Laser Marking Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
The laser marking refers to the process involved with placing a permanent mark on any material surface using a focused laser beam. These materials can be anything from metals, ceramics, rubbers, printed circuit boards, to plastic. It is a highly precise, quick, effective and safe method that results in a change in the color of the area that is marked. Change in color of the material is due to the heat and oxidation. The technology is used in many industries such as automotive, aerospace, medical and electronics, among others.
MARKET DYNAMICS
The laser marking market is anticipated to grow in the forecast period owing to driving factors such as increasing applicability of the technique in various useful applications across all major-end use industries. Moreover, enhanced performance of laser markings compared to traditional engraving or marking techniques is another factor expected to contribute towards the growth of the laser marking market. However, high deployment cost may hamper the growth of the market. Nonetheless, growing automation trend across manufacturing industries is likely to offer lucrative opportunities for the laser marking market during the forecast period.
MARKET SCOPE
The "Global Laser Marking Market Analysis to 2031" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of laser marking market with detailed market segmentation by type, components, industry vertical and geography. The global laser marking market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading laser marking market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global laser marking market is segmented on the basis of type, components and industry vertical. Based on type, the market is segmented as fiber laser, diode laser, solid state laser and CO2 laser. On the basis of the components, the market is segmented as hardware, software and services. The market by hardware component is further sub-segmented as laser, controller, filter, rotary device, galvanometer and power supply. The market on the basis of the industry vertical, is classified as automotive & transportation, aerospace & defense, electrical & electronics, medical & healthcare, packaging and others.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global laser marking market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The laser marking market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting laser marking market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the laser marking market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global laser marking market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The laser marking market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting laser marking market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the laser marking market in these regions.
MARKET PLAYERSThe reports cover key developments in the laser marking market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from laser marking market are anticipated to lucrative growth opportunities in the future with the rising demand for laser marking in the global market. Below mentioned is the list of few companies engaged in the laser marking market.
The report also includes the profiles of key laser marking companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- 600 Group PLC
- Coherent, Inc.
- Epilog Laser
- Gravotech Marking
- Han's Laser Technology Industry Group Co., Ltd
- Jenoptik AG
- LaserStar Technologies Corporation
- MECCO
- Novanta Inc.
- TRUMPF GmbH + Co. KG
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Laser Marking Market - By Type
1.3.2 Laser Marking Market - By Components
1.3.3 Laser Marking Market - By Industry Vertical
1.3.4 Laser Marking Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. LASER MARKING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. LASER MARKING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. LASER MARKING MARKET - GLOBAL MARKET ANALYSIS
6.1. LASER MARKING - GLOBAL MARKET OVERVIEW
6.2. LASER MARKING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. LASER MARKING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. FIBER LASER
7.3.1. Overview
7.3.2. Fiber Laser Market Forecast and Analysis
7.4. DIODE LASER
7.4.1. Overview
7.4.2. Diode Laser Market Forecast and Analysis
7.5. SOLID STATE LASER
7.5.1. Overview
7.5.2. Solid State Laser Market Forecast and Analysis
7.6. CO2 LASER
7.6.1. Overview
7.6.2. CO2 Laser Market Forecast and Analysis
8. LASER MARKING MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENTS
8.1. OVERVIEW
8.2. COMPONENTS MARKET FORECASTS AND ANALYSIS
8.3. HARDWARE
8.3.1. Overview
8.3.2. Hardware Market Forecast and Analysis
8.3.3. Laser Market
8.3.3.1. Overview
8.3.3.2. Laser Market Forecast and Analysis
8.3.4. Controller Market
8.3.4.1. Overview
8.3.4.2. Controller Market Forecast and Analysis
8.3.5. Filter Market
8.3.5.1. Overview
8.3.5.2. Filter Market Forecast and Analysis
8.3.6. Rotary Device Market
8.3.6.1. Overview
8.3.6.2. Rotary Device Market Forecast and Analysis
8.3.7. Galvanometer Market
8.3.7.1. Overview
8.3.7.2. Galvanometer Market Forecast and Analysis
8.3.8. Power Supply Market
8.3.8.1. Overview
8.3.8.2. Power Supply Market Forecast and Analysis
8.4. SOFTWARE
8.4.1. Overview
8.4.2. Software Market Forecast and Analysis
8.5. SERVICES
8.5.1. Overview
8.5.2. Services Market Forecast and Analysis
9. LASER MARKING MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. AUTOMOTIVE AND TRANSPORTATION
9.3.1. Overview
9.3.2. Automotive and Transportation Market Forecast and Analysis
9.4. AEROSPACE AND DEFENSE
9.4.1. Overview
9.4.2. Aerospace and Defense Market Forecast and Analysis
9.5. ELECTRICAL AND ELECTRONICS
9.5.1. Overview
9.5.2. Electrical and Electronics Market Forecast and Analysis
9.6. MEDICAL AND HEALTHCARE
9.6.1. Overview
9.6.2. Medical and Healthcare Market Forecast and Analysis
9.7. PACKAGING
9.7.1. Overview
9.7.2. Packaging Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. LASER MARKING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Laser Marking Market Overview
10.1.2 North America Laser Marking Market Forecasts and Analysis
10.1.3 North America Laser Marking Market Forecasts and Analysis - By Type
10.1.4 North America Laser Marking Market Forecasts and Analysis - By Components
10.1.5 North America Laser Marking Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Laser Marking Market Forecasts and Analysis - By Countries
10.1.6.1 United States Laser Marking Market
10.1.6.1.1 United States Laser Marking Market by Type
10.1.6.1.2 United States Laser Marking Market by Components
10.1.6.1.3 United States Laser Marking Market by Industry Vertical
10.1.6.2 Canada Laser Marking Market
10.1.6.2.1 Canada Laser Marking Market by Type
10.1.6.2.2 Canada Laser Marking Market by Components
10.1.6.2.3 Canada Laser Marking Market by Industry Vertical
10.1.6.3 Mexico Laser Marking Market
10.1.6.3.1 Mexico Laser Marking Market by Type
10.1.6.3.2 Mexico Laser Marking Market by Components
10.1.6.3.3 Mexico Laser Marking Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Laser Marking Market Overview
10.2.2 Europe Laser Marking Market Forecasts and Analysis
10.2.3 Europe Laser Marking Market Forecasts and Analysis - By Type
10.2.4 Europe Laser Marking Market Forecasts and Analysis - By Components
10.2.5 Europe Laser Marking Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Laser Marking Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Laser Marking Market
10.2.6.1.1 Germany Laser Marking Market by Type
10.2.6.1.2 Germany Laser Marking Market by Components
10.2.6.1.3 Germany Laser Marking Market by Industry Vertical
10.2.6.2 France Laser Marking Market
10.2.6.2.1 France Laser Marking Market by Type
10.2.6.2.2 France Laser Marking Market by Components
10.2.6.2.3 France Laser Marking Market by Industry Vertical
10.2.6.3 Italy Laser Marking Market
10.2.6.3.1 Italy Laser Marking Market by Type
10.2.6.3.2 Italy Laser Marking Market by Components
10.2.6.3.3 Italy Laser Marking Market by Industry Vertical
10.2.6.4 United Kingdom Laser Marking Market
10.2.6.4.1 United Kingdom Laser Marking Market by Type
10.2.6.4.2 United Kingdom Laser Marking Market by Components
10.2.6.4.3 United Kingdom Laser Marking Market by Industry Vertical
10.2.6.5 Russia Laser Marking Market
10.2.6.5.1 Russia Laser Marking Market by Type
10.2.6.5.2 Russia Laser Marking Market by Components
10.2.6.5.3 Russia Laser Marking Market by Industry Vertical
10.2.6.6 Rest of Europe Laser Marking Market
10.2.6.6.1 Rest of Europe Laser Marking Market by Type
10.2.6.6.2 Rest of Europe Laser Marking Market by Components
10.2.6.6.3 Rest of Europe Laser Marking Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Laser Marking Market Overview
10.3.2 Asia-Pacific Laser Marking Market Forecasts and Analysis
10.3.3 Asia-Pacific Laser Marking Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Laser Marking Market Forecasts and Analysis - By Components
10.3.5 Asia-Pacific Laser Marking Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Laser Marking Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Laser Marking Market
10.3.6.1.1 Australia Laser Marking Market by Type
10.3.6.1.2 Australia Laser Marking Market by Components
10.3.6.1.3 Australia Laser Marking Market by Industry Vertical
10.3.6.2 China Laser Marking Market
10.3.6.2.1 China Laser Marking Market by Type
10.3.6.2.2 China Laser Marking Market by Components
10.3.6.2.3 China Laser Marking Market by Industry Vertical
10.3.6.3 India Laser Marking Market
10.3.6.3.1 India Laser Marking Market by Type
10.3.6.3.2 India Laser Marking Market by Components
10.3.6.3.3 India Laser Marking Market by Industry Vertical
10.3.6.4 Japan Laser Marking Market
10.3.6.4.1 Japan Laser Marking Market by Type
10.3.6.4.2 Japan Laser Marking Market by Components
10.3.6.4.3 Japan Laser Marking Market by Industry Vertical
10.3.6.5 South Korea Laser Marking Market
10.3.6.5.1 South Korea Laser Marking Market by Type
10.3.6.5.2 South Korea Laser Marking Market by Components
10.3.6.5.3 South Korea Laser Marking Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Laser Marking Market
10.3.6.6.1 Rest of Asia-Pacific Laser Marking Market by Type
10.3.6.6.2 Rest of Asia-Pacific Laser Marking Market by Components
10.3.6.6.3 Rest of Asia-Pacific Laser Marking Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Laser Marking Market Overview
10.4.2 Middle East and Africa Laser Marking Market Forecasts and Analysis
10.4.3 Middle East and Africa Laser Marking Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Laser Marking Market Forecasts and Analysis - By Components
10.4.5 Middle East and Africa Laser Marking Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Laser Marking Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Laser Marking Market
10.4.6.1.1 South Africa Laser Marking Market by Type
10.4.6.1.2 South Africa Laser Marking Market by Components
10.4.6.1.3 South Africa Laser Marking Market by Industry Vertical
10.4.6.2 Saudi Arabia Laser Marking Market
10.4.6.2.1 Saudi Arabia Laser Marking Market by Type
10.4.6.2.2 Saudi Arabia Laser Marking Market by Components
10.4.6.2.3 Saudi Arabia Laser Marking Market by Industry Vertical
10.4.6.3 U.A.E Laser Marking Market
10.4.6.3.1 U.A.E Laser Marking Market by Type
10.4.6.3.2 U.A.E Laser Marking Market by Components
10.4.6.3.3 U.A.E Laser Marking Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Laser Marking Market
10.4.6.4.1 Rest of Middle East and Africa Laser Marking Market by Type
10.4.6.4.2 Rest of Middle East and Africa Laser Marking Market by Components
10.4.6.4.3 Rest of Middle East and Africa Laser Marking Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Laser Marking Market Overview
10.5.2 South and Central America Laser Marking Market Forecasts and Analysis
10.5.3 South and Central America Laser Marking Market Forecasts and Analysis - By Type
10.5.4 South and Central America Laser Marking Market Forecasts and Analysis - By Components
10.5.5 South and Central America Laser Marking Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Laser Marking Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Laser Marking Market
10.5.6.1.1 Brazil Laser Marking Market by Type
10.5.6.1.2 Brazil Laser Marking Market by Components
10.5.6.1.3 Brazil Laser Marking Market by Industry Vertical
10.5.6.2 Argentina Laser Marking Market
10.5.6.2.1 Argentina Laser Marking Market by Type
10.5.6.2.2 Argentina Laser Marking Market by Components
10.5.6.2.3 Argentina Laser Marking Market by Industry Vertical
10.5.6.3 Rest of South and Central America Laser Marking Market
10.5.6.3.1 Rest of South and Central America Laser Marking Market by Type
10.5.6.3.2 Rest of South and Central America Laser Marking Market by Components
10.5.6.3.3 Rest of South and Central America Laser Marking Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. LASER MARKING MARKET, KEY COMPANY PROFILES
12.1. 600 GROUP PLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. COHERENT, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. EPILOG LASER
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GRAVOTECH MARKING
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HAN’S LASER TECHNOLOGY INDUSTRY GROUP CO., LTD
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. JENOPTIK AG
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. LASERSTAR TECHNOLOGIES CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MECCO
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. NOVANTA INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TRUMPF GMBH + CO. KG
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.600 Group PLC
2.Coherent, Inc.
3.Epilog Laser
4.Gravotech Marking
5.Han's Laser Technology Industry Group Co., Ltd
6.Jenoptik AG
7.LaserStar Technologies Corporation
8.MECCO
9.Novanta Inc.
10.TRUMPF GmbH + Co. KG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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