Laundry Detergent Market Report (2021-2031) | The Insight Partners
The Laundry Detergent Market is expected to register a CAGR of 6% from 2023 to 2031, with a market size expanding from US$ XX Million in 2023 to US$ XX Million by 2031.
The report is segmented by form (liquid, powder, bar and others) and category (biodegradable and conventional). The report further presents analysis based on distribution channel (supermarkets and hypermarkets, convenience stores, online retail and others).The global analysis is further broken-down at regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis and segments. The report provides key statistics on the market status of the key market players and offers market trends and opportunities.
Purpose of the ReportThe report Laundry Detergent Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Laundry Detergent Market Segmentation
Form- Liquid
- Powder
- Bar and Others
- Biodegradable and Conventional
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail and Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Laundry Detergent Market Growth Drivers- COVID-19 Drives Demand for Antibacterial Laundry Care Products: An increased emphasis on personal and household cleanliness, mainly owing to the effects of COVID-19, has led to a marked increase in the use of laundry care products. With consumers becoming more concerned about washing their clothes more often than previously, even the laundry products they seek out are those that have cleaning, antibacterial and disinfecting attributes. As a result, there is an upsurge in developing sophisticated and high-quality products designed for these demands. As a result, they contribute to the growth rate of the corresponding market.
- E-Commerce Growth Fuels Increased Laundry Detergent Sales: The development of e-commerce has changed consumer buying behavior, fostering the demand for laundry detergents. The online shopping channels are accessible, offering many product options at reasonable prices. More and more people trying to purchase things for home via web shops have caused manufacturers and sellers to make more efforts towards the websites and channels of distribution. This trend has allowed consumers to have many choices of laundry detergent products, resulting in increased sales and market growth.
- Rising Consumer Demand for Eco-Friendly Laundry Detergents: More consumers are looking for green and natural laundry detergents. Consumers are becoming more socially responsible, making eco-friendly purchases, looking for safe, non-toxic products and using environmentally healthy packaging. Many are already reformulating their products to include bio-based materials and avoiding plastic packaging by coming up with tightly packed formulas and containers that are refillable. This is raising the stakes in the laundry detergent sector.
- Innovations in Laundry Detergents Boost Energy Efficiency and Cleaning Power: The latest innovations in formulation technology prompted the evolution of new-generation laundry detergents. Enzyme-based formulations and cold-water detergents are among the innovations that allow consumers to clean at low temperatures, increasing energy efficiency and achieving even better cleaning results. Such formulations enhance stain removal and add to sustainability since energy consumed in washing cycles is less. Given such technological advancement, manufacturers are expected to release more cleaning solutions.
- Personalization Trend Shapes Consumer Choices in Laundry Products: The growing personalization trend in consumer products has also been noted in the laundry detergent sector. Manufacturers are increasingly introducing laundry products that let users select the fragrance, formulation, and package of their choice. This results from a growing willingness to seek and pay for differences, especially among the youth. It is possible for businesses to effectively harness their inner states of desire and form marketing moves and product ranges out of them.
- Smart Technology Enhances Laundry Appliances and Cleaning Effectiveness: Smart technology is also integrated into laundry appliances and products, a remarkable market trend. Smart washing machines and other connected laundry systems now come with knowledgeable adaptive cycle controls that consider the type of fabric and the detergent used. Moreover, some manufacturers create smart washing agents interacting with machines to achieve maximum cleaning power. This notion of smart devices enhances the consumers' comfort and urges them to practice more effective laundry activities.
- Emerging Economies Drive Growth in the Laundry Detergent Market: Emerging economies, particularly in the Asia-Pacific, Latin American and African regions, have great potential in the laundry detergent market. The quick growth of cities, growing individual earning capacity, and changing lifestyles in these regions have increased the demand for laundry products. In this market, however, effective, low-cost laundry detergent products that meet existing local needs can quickly help improve the company’s market share without any strenuous effort.
- Specialty Laundry Detergents Cater to Specific Consumer Needs: There is also an increasing availability for producers to introduce new lines of specialty laundry detergents directed to specific consumer needs. Delicate fabric-safe detergents, skin-friendly soap, anti-allergic soaps, and hard water-safe cleaning detergents are now standard. While addressing such markets and their concerns, a brand becomes unique and attracts its share through loyal customers.
- Sustainability in Packaging Creates Brand Loyalty and Eco-Conscious Appeal: As consumers focus on the importance of sustainability, it creates an opportunity for brands to be creative in the solutions they offer for packaging. For example, coming up with refillable containers, using biodegradable materials, and reducing the use of plastics would create a positive brand image with environmentally conscious customers. Such companies will be able to satisfy the consumers’ sustainability needs and preserve the environment through their package strategies.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Laundry Detergent Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Laundry Detergent Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?
Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Laundry Detergent Market is estimated to witness a CAGR of 6% from 2023 to 2031
Growth of the e-commerce sector is driving the market growth
Hindustan Unilever Limited; Church and Dwight Co. Inc; Proctor and Gamble Company; Reckitt Benckiser Group Plc; The Clorox Company are some of the key players operating in the laundry detergent market
On the basis of geography, the laundry detergent market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Innovations in formulation with plant-based active ingredients is expected to be the key market trends
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Laundry Detergent Market - By Product Type
1.3.2 Laundry Detergent Market - By End-User
1.3.3 Laundry Detergent Market - By Distribution Channel
1.3.4 Laundry Detergent Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. LAUNDRY DETERGENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. LAUNDRY DETERGENT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. LAUNDRY DETERGENT MARKET - GLOBAL MARKET ANALYSIS
6.1. LAUNDRY DETERGENT - GLOBAL MARKET OVERVIEW
6.2. LAUNDRY DETERGENT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. LAUNDRY DETERGENT MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. LIQUID
7.3.1. Overview
7.3.2. Liquid Market Forecast and Analysis
7.4. POWDER
7.4.1. Overview
7.4.2. Powder Market Forecast and Analysis
7.5. BARS
7.5.1. Overview
7.5.2. Bars Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. LAUNDRY DETERGENT MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. HOUSEHOLD
8.3.1. Overview
8.3.2. Household Market Forecast and Analysis
8.4. COMMERCIAL
8.4.1. Overview
8.4.2. Commercial Market Forecast and Analysis
8.5. INSTITUTIONAL
8.5.1. Overview
8.5.2. Institutional Market Forecast and Analysis
9. LAUNDRY DETERGENT MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. HYPERMARKETS AND SUPERMARKET
9.3.1. Overview
9.3.2. Hypermarkets and Supermarket Market Forecast and Analysis
9.4. CONVENIENCE STORES
9.4.1. Overview
9.4.2. Convenience Stores Market Forecast and Analysis
9.5. ONLINE
9.5.1. Overview
9.5.2. Online Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. LAUNDRY DETERGENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Laundry Detergent Market Overview
10.1.2 North America Laundry Detergent Market Forecasts and Analysis
10.1.3 North America Laundry Detergent Market Forecasts and Analysis - By Product Type
10.1.4 North America Laundry Detergent Market Forecasts and Analysis - By End-User
10.1.5 North America Laundry Detergent Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Laundry Detergent Market Forecasts and Analysis - By Countries
10.1.6.1 United States Laundry Detergent Market
10.1.6.1.1 United States Laundry Detergent Market by Product Type
10.1.6.1.2 United States Laundry Detergent Market by End-User
10.1.6.1.3 United States Laundry Detergent Market by Distribution Channel
10.1.6.2 Canada Laundry Detergent Market
10.1.6.2.1 Canada Laundry Detergent Market by Product Type
10.1.6.2.2 Canada Laundry Detergent Market by End-User
10.1.6.2.3 Canada Laundry Detergent Market by Distribution Channel
10.1.6.3 Mexico Laundry Detergent Market
10.1.6.3.1 Mexico Laundry Detergent Market by Product Type
10.1.6.3.2 Mexico Laundry Detergent Market by End-User
10.1.6.3.3 Mexico Laundry Detergent Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Laundry Detergent Market Overview
10.2.2 Europe Laundry Detergent Market Forecasts and Analysis
10.2.3 Europe Laundry Detergent Market Forecasts and Analysis - By Product Type
10.2.4 Europe Laundry Detergent Market Forecasts and Analysis - By End-User
10.2.5 Europe Laundry Detergent Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Laundry Detergent Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Laundry Detergent Market
10.2.6.1.1 Germany Laundry Detergent Market by Product Type
10.2.6.1.2 Germany Laundry Detergent Market by End-User
10.2.6.1.3 Germany Laundry Detergent Market by Distribution Channel
10.2.6.2 France Laundry Detergent Market
10.2.6.2.1 France Laundry Detergent Market by Product Type
10.2.6.2.2 France Laundry Detergent Market by End-User
10.2.6.2.3 France Laundry Detergent Market by Distribution Channel
10.2.6.3 Italy Laundry Detergent Market
10.2.6.3.1 Italy Laundry Detergent Market by Product Type
10.2.6.3.2 Italy Laundry Detergent Market by End-User
10.2.6.3.3 Italy Laundry Detergent Market by Distribution Channel
10.2.6.4 United Kingdom Laundry Detergent Market
10.2.6.4.1 United Kingdom Laundry Detergent Market by Product Type
10.2.6.4.2 United Kingdom Laundry Detergent Market by End-User
10.2.6.4.3 United Kingdom Laundry Detergent Market by Distribution Channel
10.2.6.5 Russia Laundry Detergent Market
10.2.6.5.1 Russia Laundry Detergent Market by Product Type
10.2.6.5.2 Russia Laundry Detergent Market by End-User
10.2.6.5.3 Russia Laundry Detergent Market by Distribution Channel
10.2.6.6 Rest of Europe Laundry Detergent Market
10.2.6.6.1 Rest of Europe Laundry Detergent Market by Product Type
10.2.6.6.2 Rest of Europe Laundry Detergent Market by End-User
10.2.6.6.3 Rest of Europe Laundry Detergent Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Laundry Detergent Market Overview
10.3.2 Asia-Pacific Laundry Detergent Market Forecasts and Analysis
10.3.3 Asia-Pacific Laundry Detergent Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Laundry Detergent Market Forecasts and Analysis - By End-User
10.3.5 Asia-Pacific Laundry Detergent Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Laundry Detergent Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Laundry Detergent Market
10.3.6.1.1 Australia Laundry Detergent Market by Product Type
10.3.6.1.2 Australia Laundry Detergent Market by End-User
10.3.6.1.3 Australia Laundry Detergent Market by Distribution Channel
10.3.6.2 China Laundry Detergent Market
10.3.6.2.1 China Laundry Detergent Market by Product Type
10.3.6.2.2 China Laundry Detergent Market by End-User
10.3.6.2.3 China Laundry Detergent Market by Distribution Channel
10.3.6.3 India Laundry Detergent Market
10.3.6.3.1 India Laundry Detergent Market by Product Type
10.3.6.3.2 India Laundry Detergent Market by End-User
10.3.6.3.3 India Laundry Detergent Market by Distribution Channel
10.3.6.4 Japan Laundry Detergent Market
10.3.6.4.1 Japan Laundry Detergent Market by Product Type
10.3.6.4.2 Japan Laundry Detergent Market by End-User
10.3.6.4.3 Japan Laundry Detergent Market by Distribution Channel
10.3.6.5 South Korea Laundry Detergent Market
10.3.6.5.1 South Korea Laundry Detergent Market by Product Type
10.3.6.5.2 South Korea Laundry Detergent Market by End-User
10.3.6.5.3 South Korea Laundry Detergent Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Laundry Detergent Market
10.3.6.6.1 Rest of Asia-Pacific Laundry Detergent Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Laundry Detergent Market by End-User
10.3.6.6.3 Rest of Asia-Pacific Laundry Detergent Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Laundry Detergent Market Overview
10.4.2 Middle East and Africa Laundry Detergent Market Forecasts and Analysis
10.4.3 Middle East and Africa Laundry Detergent Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Laundry Detergent Market Forecasts and Analysis - By End-User
10.4.5 Middle East and Africa Laundry Detergent Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Laundry Detergent Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Laundry Detergent Market
10.4.6.1.1 South Africa Laundry Detergent Market by Product Type
10.4.6.1.2 South Africa Laundry Detergent Market by End-User
10.4.6.1.3 South Africa Laundry Detergent Market by Distribution Channel
10.4.6.2 Saudi Arabia Laundry Detergent Market
10.4.6.2.1 Saudi Arabia Laundry Detergent Market by Product Type
10.4.6.2.2 Saudi Arabia Laundry Detergent Market by End-User
10.4.6.2.3 Saudi Arabia Laundry Detergent Market by Distribution Channel
10.4.6.3 U.A.E Laundry Detergent Market
10.4.6.3.1 U.A.E Laundry Detergent Market by Product Type
10.4.6.3.2 U.A.E Laundry Detergent Market by End-User
10.4.6.3.3 U.A.E Laundry Detergent Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Laundry Detergent Market
10.4.6.4.1 Rest of Middle East and Africa Laundry Detergent Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Laundry Detergent Market by End-User
10.4.6.4.3 Rest of Middle East and Africa Laundry Detergent Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Laundry Detergent Market Overview
10.5.2 South and Central America Laundry Detergent Market Forecasts and Analysis
10.5.3 South and Central America Laundry Detergent Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Laundry Detergent Market Forecasts and Analysis - By End-User
10.5.5 South and Central America Laundry Detergent Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Laundry Detergent Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Laundry Detergent Market
10.5.6.1.1 Brazil Laundry Detergent Market by Product Type
10.5.6.1.2 Brazil Laundry Detergent Market by End-User
10.5.6.1.3 Brazil Laundry Detergent Market by Distribution Channel
10.5.6.2 Argentina Laundry Detergent Market
10.5.6.2.1 Argentina Laundry Detergent Market by Product Type
10.5.6.2.2 Argentina Laundry Detergent Market by End-User
10.5.6.2.3 Argentina Laundry Detergent Market by Distribution Channel
10.5.6.3 Rest of South and Central America Laundry Detergent Market
10.5.6.3.1 Rest of South and Central America Laundry Detergent Market by Product Type
10.5.6.3.2 Rest of South and Central America Laundry Detergent Market by End-User
10.5.6.3.3 Rest of South and Central America Laundry Detergent Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. LAUNDRY DETERGENT MARKET, KEY COMPANY PROFILES
12.1. HINDUSTAN UNILEVER LIMITED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CHURCH AND DWIGHT CO. INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HENKEL AG AND CO. KGAA
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. PROCTOR AND GAMBLE COMPANY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. RECKITT BENCKISER GROUP PLC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. THE CLOROX COMPANY
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. CARROLL COMPANY
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. KAO CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. ROHIT SURFACTANTS PVT. LTD.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. JOHNSON AND JOHNSON.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Hindustan Unilever Limited
2. Church and Dwight Co. Inc.
3. Henkel AG and Co. KGaA
4. Proctor and Gamble Company
5. Reckitt Benckiser Group Plc
6. The Clorox Company
7. Carroll Company
8. Kao Corporation
9. Rohit Surfactants Pvt. Ltd.
10. Johnson and Johnson.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For