Location Analytics Market Developments by 2031
The Location Analytics Market is expected to register a CAGR of 13.1% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The Location Analytics Market is categorized by type into the following subsegments: Software, and Services. It further presents an analysis based on application, i.e., Emergency Response Management, Supply Chain Management, Asset and Inventory Management, Monitoring and Emergency Response Management, and Others. The market is also segmented by deployment type, i.e., On-Premise Deployment, Cloud Deployment, Hybrid Deployment, and by industry vertical, i.e., Retail and Consumer Goods, Government and Defense, Transportation and Logistics, Manufacturing, and Others. The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Location Analytics Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Location Analytics Market Segmentation
Type- Software
- Services
- Emergency Response Management
- Supply Chain Management
- Asset and Inventory Management
- Monitoring and Emergency Response Management
- Others
- On-Premise Deployment
- Cloud Deployment
- Hybrid Deployment
- Retail and Consumer Goods
- Government and Defense
- Transportation and Logistics
- Manufacturing
- Others
- Retail and Consumer Goods
- Government and Defense
- Transportation and Logistics
- Manufacturing
- Others
Strategic Insights
Location Analytics Market Growth Drivers- Increasing usage of geospatial data: With the rapidly available geospatial data and with further improvements in data analytics, there is increased usage across the retail, healthcare, and transportation industries.
- Increased usage of IoT: The ever-growing number of IoT devices is increasingly producing large amounts of location-based data, which is now further analyzed for bettering decision-making processes as well as logistics and customer engagement.
- Government and Public Sector Investments: In investments related to location analytics, governments are improving urban planning, disaster management and transportation infrastructure, driving growth in the public sector.
- Integration with Big Data and AI: It is integrating location analytics with big data and AI to provide a predictive insight, such as the predicted customer behavior or optimization of the supply chain.
- Mobile Location Analytics: With the increasing usage of mobile, this trend is towards the use of mobile location data for betterment in customer experience and optimization of marketing strategy.
- Cloud-Based Location Analytics Solutions: Cloud-based platforms are gaining more popularity because they offer scalability and flexibility with real-time access to location data that allows businesses to make timely, data-driven decisions on-the-go.
- Retail and Marketing Personalization: Location analytics offers great opportunities for retail and marketing strategies by making use of promotional avenues, targeting potential customers, and optimum location of a store.
- Trends for Smart Cities and Infrastructure Development: Smart cities represent an enhanced trend toward location analytics in planning infrastructure, traffic management, and management of resources at the urban level.
- Logistics and Supply Chain Optimization: A company would use location analytics to optimize a supply chain, reduce transportation cost, or enhance last-mile delivery. As a result, growth opportunities abound in the logistics industry.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Location Analytics Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Location Analytics Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 13.1% during 2023–2031.
Some of the key drivers include growing availability of location-based data, the increasing need for businesses to optimize operations based on geographic information, and improvements in GPS and geospatial technologies that enhance the ability to accurately track and analyze locations.
Key trends in the market include AI and machine learning for higher-level geospatial analysis, the increased usage of IoT data within location-based services, and the rise of predictive analytics to enable smarter decision-making when planning urban and commercial environments.
Major players in the location analytics market are ALTERYX, INC., Cisco Systems, Inc., ESRI, Galigeo, IndoorAtlas Ltd., NEWGROVE Limited, Pitney Bowes Inc., SAS Institute, Inc., Software AG, Tibco Software Inc.,
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Location Analytics Market - By Type
1.3.2 Location Analytics Market - By Application
1.3.3 Location Analytics Market - By Deployment Type
1.3.4 Location Analytics Market - By Industry Vertical
1.3.5 Location Analytics Market - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. LOCATION ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. LOCATION ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. LOCATION ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. LOCATION ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. LOCATION ANALYTICS - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. LOCATION ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. LOCATION ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. EMERGENCY RESPONSE MANAGEMENT
8.3.1. Overview
8.3.2. Emergency Response Management Market Forecast and Analysis
8.4. SUPPLY CHAIN MANAGEMENT
8.4.1. Overview
8.4.2. Supply Chain Management Market Forecast and Analysis
8.5. ASSET AND INVENTORY MANAGEMENT
8.5.1. Overview
8.5.2. Asset and Inventory Management Market Forecast and Analysis
8.6. MONITORING AND EMERGENCY RESPONSE MANAGEMENT
8.6.1. Overview
8.6.2. Monitoring and Emergency Response Management Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. LOCATION ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT TYPE
9.1. OVERVIEW
9.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
9.3. ON-PREMISE DEPLOYMENT
9.3.1. Overview
9.3.2. On-Premise Deployment Market Forecast and Analysis
9.4. CLOUD DEPLOYMENT
9.4.1. Overview
9.4.2. Cloud Deployment Market Forecast and Analysis
9.5. HYBRID DEPLOYMENT
9.5.1. Overview
9.5.2. Hybrid Deployment Market Forecast and Analysis
10. LOCATION ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. RETAIL AND CONSUMER GOODS
10.3.1. Overview
10.3.2. Retail and Consumer Goods Market Forecast and Analysis
10.4. GOVERNMENT AND DEFENSE
10.4.1. Overview
10.4.2. Government and Defense Market Forecast and Analysis
10.5. TRANSPORTATION AND LOGISTICS
10.5.1. Overview
10.5.2. Transportation and Logistics Market Forecast and Analysis
10.6. MANUFACTURING
10.6.1. Overview
10.6.2. Manufacturing Market Forecast and Analysis
10.7. OTHERS
10.7.1. Overview
10.7.2. Others Market Forecast and Analysis
11. LOCATION ANALYTICS MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Location Analytics Market Overview
11.1.2 North America Location Analytics Market Forecasts and Analysis
11.1.3 North America Location Analytics Market Forecasts and Analysis - By Type
11.1.4 North America Location Analytics Market Forecasts and Analysis - By Application
11.1.5 North America Location Analytics Market Forecasts and Analysis - By Deployment Type
11.1.6 North America Location Analytics Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Location Analytics Market Forecasts and Analysis - By Countries
11.1.7.1 United States Location Analytics Market
11.1.7.1.1 United States Location Analytics Market by Type
11.1.7.1.2 United States Location Analytics Market by Application
11.1.7.1.3 United States Location Analytics Market by Deployment Type
11.1.7.1.4 United States Location Analytics Market by Industry Vertical
11.1.7.2 Canada Location Analytics Market
11.1.7.2.1 Canada Location Analytics Market by Type
11.1.7.2.2 Canada Location Analytics Market by Application
11.1.7.2.3 Canada Location Analytics Market by Deployment Type
11.1.7.2.4 Canada Location Analytics Market by Industry Vertical
11.1.7.3 Mexico Location Analytics Market
11.1.7.3.1 Mexico Location Analytics Market by Type
11.1.7.3.2 Mexico Location Analytics Market by Application
11.1.7.3.3 Mexico Location Analytics Market by Deployment Type
11.1.7.3.4 Mexico Location Analytics Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Location Analytics Market Overview
11.2.2 Europe Location Analytics Market Forecasts and Analysis
11.2.3 Europe Location Analytics Market Forecasts and Analysis - By Type
11.2.4 Europe Location Analytics Market Forecasts and Analysis - By Application
11.2.5 Europe Location Analytics Market Forecasts and Analysis - By Deployment Type
11.2.6 Europe Location Analytics Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Location Analytics Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Location Analytics Market
11.2.7.1.1 Germany Location Analytics Market by Type
11.2.7.1.2 Germany Location Analytics Market by Application
11.2.7.1.3 Germany Location Analytics Market by Deployment Type
11.2.7.1.4 Germany Location Analytics Market by Industry Vertical
11.2.7.2 France Location Analytics Market
11.2.7.2.1 France Location Analytics Market by Type
11.2.7.2.2 France Location Analytics Market by Application
11.2.7.2.3 France Location Analytics Market by Deployment Type
11.2.7.2.4 France Location Analytics Market by Industry Vertical
11.2.7.3 Italy Location Analytics Market
11.2.7.3.1 Italy Location Analytics Market by Type
11.2.7.3.2 Italy Location Analytics Market by Application
11.2.7.3.3 Italy Location Analytics Market by Deployment Type
11.2.7.3.4 Italy Location Analytics Market by Industry Vertical
11.2.7.4 United Kingdom Location Analytics Market
11.2.7.4.1 United Kingdom Location Analytics Market by Type
11.2.7.4.2 United Kingdom Location Analytics Market by Application
11.2.7.4.3 United Kingdom Location Analytics Market by Deployment Type
11.2.7.4.4 United Kingdom Location Analytics Market by Industry Vertical
11.2.7.5 Russia Location Analytics Market
11.2.7.5.1 Russia Location Analytics Market by Type
11.2.7.5.2 Russia Location Analytics Market by Application
11.2.7.5.3 Russia Location Analytics Market by Deployment Type
11.2.7.5.4 Russia Location Analytics Market by Industry Vertical
11.2.7.6 Rest of Europe Location Analytics Market
11.2.7.6.1 Rest of Europe Location Analytics Market by Type
11.2.7.6.2 Rest of Europe Location Analytics Market by Application
11.2.7.6.3 Rest of Europe Location Analytics Market by Deployment Type
11.2.7.6.4 Rest of Europe Location Analytics Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Location Analytics Market Overview
11.3.2 Asia-Pacific Location Analytics Market Forecasts and Analysis
11.3.3 Asia-Pacific Location Analytics Market Forecasts and Analysis - By Type
11.3.4 Asia-Pacific Location Analytics Market Forecasts and Analysis - By Application
11.3.5 Asia-Pacific Location Analytics Market Forecasts and Analysis - By Deployment Type
11.3.6 Asia-Pacific Location Analytics Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Location Analytics Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Location Analytics Market
11.3.7.1.1 Australia Location Analytics Market by Type
11.3.7.1.2 Australia Location Analytics Market by Application
11.3.7.1.3 Australia Location Analytics Market by Deployment Type
11.3.7.1.4 Australia Location Analytics Market by Industry Vertical
11.3.7.2 China Location Analytics Market
11.3.7.2.1 China Location Analytics Market by Type
11.3.7.2.2 China Location Analytics Market by Application
11.3.7.2.3 China Location Analytics Market by Deployment Type
11.3.7.2.4 China Location Analytics Market by Industry Vertical
11.3.7.3 India Location Analytics Market
11.3.7.3.1 India Location Analytics Market by Type
11.3.7.3.2 India Location Analytics Market by Application
11.3.7.3.3 India Location Analytics Market by Deployment Type
11.3.7.3.4 India Location Analytics Market by Industry Vertical
11.3.7.4 Japan Location Analytics Market
11.3.7.4.1 Japan Location Analytics Market by Type
11.3.7.4.2 Japan Location Analytics Market by Application
11.3.7.4.3 Japan Location Analytics Market by Deployment Type
11.3.7.4.4 Japan Location Analytics Market by Industry Vertical
11.3.7.5 South Korea Location Analytics Market
11.3.7.5.1 South Korea Location Analytics Market by Type
11.3.7.5.2 South Korea Location Analytics Market by Application
11.3.7.5.3 South Korea Location Analytics Market by Deployment Type
11.3.7.5.4 South Korea Location Analytics Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Location Analytics Market
11.3.7.6.1 Rest of Asia-Pacific Location Analytics Market by Type
11.3.7.6.2 Rest of Asia-Pacific Location Analytics Market by Application
11.3.7.6.3 Rest of Asia-Pacific Location Analytics Market by Deployment Type
11.3.7.6.4 Rest of Asia-Pacific Location Analytics Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Location Analytics Market Overview
11.4.2 Middle East and Africa Location Analytics Market Forecasts and Analysis
11.4.3 Middle East and Africa Location Analytics Market Forecasts and Analysis - By Type
11.4.4 Middle East and Africa Location Analytics Market Forecasts and Analysis - By Application
11.4.5 Middle East and Africa Location Analytics Market Forecasts and Analysis - By Deployment Type
11.4.6 Middle East and Africa Location Analytics Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Location Analytics Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Location Analytics Market
11.4.7.1.1 South Africa Location Analytics Market by Type
11.4.7.1.2 South Africa Location Analytics Market by Application
11.4.7.1.3 South Africa Location Analytics Market by Deployment Type
11.4.7.1.4 South Africa Location Analytics Market by Industry Vertical
11.4.7.2 Saudi Arabia Location Analytics Market
11.4.7.2.1 Saudi Arabia Location Analytics Market by Type
11.4.7.2.2 Saudi Arabia Location Analytics Market by Application
11.4.7.2.3 Saudi Arabia Location Analytics Market by Deployment Type
11.4.7.2.4 Saudi Arabia Location Analytics Market by Industry Vertical
11.4.7.3 U.A.E Location Analytics Market
11.4.7.3.1 U.A.E Location Analytics Market by Type
11.4.7.3.2 U.A.E Location Analytics Market by Application
11.4.7.3.3 U.A.E Location Analytics Market by Deployment Type
11.4.7.3.4 U.A.E Location Analytics Market by Industry Vertical
11.4.7.4 Rest of Middle East and Africa Location Analytics Market
11.4.7.4.1 Rest of Middle East and Africa Location Analytics Market by Type
11.4.7.4.2 Rest of Middle East and Africa Location Analytics Market by Application
11.4.7.4.3 Rest of Middle East and Africa Location Analytics Market by Deployment Type
11.4.7.4.4 Rest of Middle East and Africa Location Analytics Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Location Analytics Market Overview
11.5.2 South and Central America Location Analytics Market Forecasts and Analysis
11.5.3 South and Central America Location Analytics Market Forecasts and Analysis - By Type
11.5.4 South and Central America Location Analytics Market Forecasts and Analysis - By Application
11.5.5 South and Central America Location Analytics Market Forecasts and Analysis - By Deployment Type
11.5.6 South and Central America Location Analytics Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Location Analytics Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Location Analytics Market
11.5.7.1.1 Brazil Location Analytics Market by Type
11.5.7.1.2 Brazil Location Analytics Market by Application
11.5.7.1.3 Brazil Location Analytics Market by Deployment Type
11.5.7.1.4 Brazil Location Analytics Market by Industry Vertical
11.5.7.2 Argentina Location Analytics Market
11.5.7.2.1 Argentina Location Analytics Market by Type
11.5.7.2.2 Argentina Location Analytics Market by Application
11.5.7.2.3 Argentina Location Analytics Market by Deployment Type
11.5.7.2.4 Argentina Location Analytics Market by Industry Vertical
11.5.7.3 Rest of South and Central America Location Analytics Market
11.5.7.3.1 Rest of South and Central America Location Analytics Market by Type
11.5.7.3.2 Rest of South and Central America Location Analytics Market by Application
11.5.7.3.3 Rest of South and Central America Location Analytics Market by Deployment Type
11.5.7.3.4 Rest of South and Central America Location Analytics Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. LOCATION ANALYTICS MARKET, KEY COMPANY PROFILES
13.1. ALTERYX, INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. CISCO SYSTEMS, INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. ESRI
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. GALIGEO
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. INDOORATLAS LTD.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. NEWGROVE LIMITED
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. PITNEY BOWES INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAS INSTITUTE, INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SOFTWARE AG
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. TIBCO SOFTWARE INC.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. ALTERYX, INC.
2. Cisco Systems, Inc.
3. ESRI
4. Galigeo
5. IndoorAtlas Ltd.
6. NEWGROVE Limited
7. Pitney Bowes Inc.
8. SAS Institute, Inc.
9. Software AG
10. Tibco Software Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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