Location-Based Market Key Findings by 2031
The Location-Based Marketing Solution Market is expected to register a CAGR of 19.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Deployment (Cloud, On Premise). The report further presents an analysis based on mental and Organization Size (SMEs, Large Enterprises). The global analysis is further broken down at the regional level and major countries. The Report Offers the Value in US$ for the above analysis and segments.
Purpose of the ReportThe report Location-Based Marketing Solution Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Location-Based Marketing Solution Market Segmentation
Deployment- Cloud
- On Premise
- SMEs
- Large Enterprises
Strategic Insights
Location-Based Marketing Solution Market Growth Drivers- Increasing Smartphone Penetration: With an ever-increasing number of advanced GPS-enabled smartphones with high-speed data connectivity, the possibility of accurate tracking and targeting has been possible for marketers. This has directly connected businesses with consumers at the right time and place thus ensuring more effective marketing campaigns.
- Emerging E-commerce and Mobile Commerce: As the cases of e-commerce and mobile commerce keep shooting up, there is a growing need for more location-targeted marketing practices that can be personalized. Businesses can use Location-Based Marketing Solution Market to communicate messaging and offers with the customer's location.
- Location-Based Technologies: Technological innovations in location-based technologies, such as geofencing, beacons, and augmented reality, are building increasingly sophisticated business applications. They enable organizations to move closer to very targeted campaigns, more personalized experiences, and significant loyalty from customers.
- Growing Consumer Expectation for Relevance in Personal Experience: Consumers are demanding relevance in their experiences. Location-Based Marketing Solution Market could be seen as part of the customized content, offers, and recommendation delivery mechanism based on location and behavior to enhance customer satisfaction and engagement.
- Hyper-personalization and Predictive Analytics: Hyper-personalization will continue on its path with artificial intelligence and machine learning that will personalize each marketing campaign on numerous different scales while the technology keeps pacing ahead. It will analyze vast volumes of data; hence, it will predict what the customers need or want, thereby making the message most relevant and timely.
- IoT Integration: Data will not be scarce for companies related to the behavior and location of the consumer with the Internet of Things where more IoT devices are coming on board. If IoT devices can be integrated into Location-Based Marketing Solution Market, marketers can use campaigns based on real-time data about traffic flow, weather conditions, and customer behavior.
- Ethical and Privacy Issues: As location-based marketing becomes really sophisticated, ethical and privacy concerns will be paramount. Businesses have to ensure that their policies on data collection and use are not going to be in conflict with a relevant regulation or consumer attitude. It is going to be easier for an enterprise to realize its potential in collecting customers' trust if it is transparent and obtains consent.
- Integration with Social Media: Social media is strongly becoming one of the important sites that businesses must use to access and connect with their clients. A location-based marketing solution would also be integrated with social media, so such a platform could also be used to deliver targeted advertisements and promotional messages, contingent upon locations and interests of the user.
- Customer Engagement: Location-Based Marketing Solution Market will make experiences for customers very highly personalized and relevant to increase customer engagement and loyalty. Promotional messages and offers can be sent to a business from location-based and behavior-based messaging, which can help the business build strong relations with its clients.
- Revenue Generation: Location-based marketing helps in generating sales and revenues because it incites customers to visit stores near them, explore new products or services, or avail of some time-sensitive offer. Businesses will know where the customer is or behaves to deliver the right message to maximize ROI from their marketing efforts.
- Growth in Winning Customers: Location-based marketing acquires new customers by reaching out to those people who are more likely to buy their products or services. Customer preferences and location patterns may help businesses deliver the right message to the right customers at the right time and place.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Location-Based Marketing Solution Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Location-Based Marketing Solution Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Location-Based Marketing Solution Market is expected to grow at a CAGR of 19.5% between 2023-2031
The driving factors impacting the Location-Based Marketing Solution Market are: Increasing Smartphone Penetration, Emerging E-commerce and Mobile Commerce, Location-Based Technologies, Growing Consumer Expectation for Relevance in Personal Experience
The future trends of the Location-Based Marketing Solution Market are: Hyper-personalization and Predictive Analytics, IoT Integration, Ethical and Privacy Issues, Integration with Social Media
The leading players of the Location-Based Marketing Solution Market are: PlotProjects B.V., Purple, Radar Labs, Inc., KUMULOS, Hewlett Packard Enterprise Development LP, Mapsted Corp., MobStac, Inc., Netmera, Digital Envoy
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Location-Based Marketing Solution Market - By Deployment
1.3.2 Location-Based Marketing Solution Market - By Organization Size
1.3.3 Location-Based Marketing Solution Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. LOCATION-BASED MARKETING SOLUTION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. LOCATION-BASED MARKETING SOLUTION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. LOCATION-BASED MARKETING SOLUTION MARKET - GLOBAL MARKET ANALYSIS
6.1. LOCATION-BASED - GLOBAL MARKET OVERVIEW
6.2. LOCATION-BASED - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. LOCATION-BASED MARKETING SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON PREMISE
7.4.1. Overview
7.4.2. On Premise Market Forecast and Analysis
8. LOCATION-BASED MARKETING SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. LOCATION-BASED MARKETING SOLUTION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Location-Based Marketing Solution Market Overview
9.1.2 North America Location-Based Marketing Solution Market Forecasts and Analysis
9.1.3 North America Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.1.4 North America Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.1.5 North America Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.1.5.1 United States Location-Based Marketing Solution Market
9.1.5.1.1 United States Location-Based Marketing Solution Market by Deployment
9.1.5.1.2 United States Location-Based Marketing Solution Market by Organization Size
9.1.5.2 Canada Location-Based Marketing Solution Market
9.1.5.2.1 Canada Location-Based Marketing Solution Market by Deployment
9.1.5.2.2 Canada Location-Based Marketing Solution Market by Organization Size
9.1.5.3 Mexico Location-Based Marketing Solution Market
9.1.5.3.1 Mexico Location-Based Marketing Solution Market by Deployment
9.1.5.3.2 Mexico Location-Based Marketing Solution Market by Organization Size
9.2. EUROPE
9.2.1 Europe Location-Based Marketing Solution Market Overview
9.2.2 Europe Location-Based Marketing Solution Market Forecasts and Analysis
9.2.3 Europe Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.2.4 Europe Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.2.5 Europe Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Location-Based Marketing Solution Market
9.2.5.1.1 Germany Location-Based Marketing Solution Market by Deployment
9.2.5.1.2 Germany Location-Based Marketing Solution Market by Organization Size
9.2.5.2 France Location-Based Marketing Solution Market
9.2.5.2.1 France Location-Based Marketing Solution Market by Deployment
9.2.5.2.2 France Location-Based Marketing Solution Market by Organization Size
9.2.5.3 Italy Location-Based Marketing Solution Market
9.2.5.3.1 Italy Location-Based Marketing Solution Market by Deployment
9.2.5.3.2 Italy Location-Based Marketing Solution Market by Organization Size
9.2.5.4 United Kingdom Location-Based Marketing Solution Market
9.2.5.4.1 United Kingdom Location-Based Marketing Solution Market by Deployment
9.2.5.4.2 United Kingdom Location-Based Marketing Solution Market by Organization Size
9.2.5.5 Russia Location-Based Marketing Solution Market
9.2.5.5.1 Russia Location-Based Marketing Solution Market by Deployment
9.2.5.5.2 Russia Location-Based Marketing Solution Market by Organization Size
9.2.5.6 Rest of Europe Location-Based Marketing Solution Market
9.2.5.6.1 Rest of Europe Location-Based Marketing Solution Market by Deployment
9.2.5.6.2 Rest of Europe Location-Based Marketing Solution Market by Organization Size
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Location-Based Marketing Solution Market Overview
9.3.2 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis
9.3.3 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.3.5 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Location-Based Marketing Solution Market
9.3.5.1.1 Australia Location-Based Marketing Solution Market by Deployment
9.3.5.1.2 Australia Location-Based Marketing Solution Market by Organization Size
9.3.5.2 China Location-Based Marketing Solution Market
9.3.5.2.1 China Location-Based Marketing Solution Market by Deployment
9.3.5.2.2 China Location-Based Marketing Solution Market by Organization Size
9.3.5.3 India Location-Based Marketing Solution Market
9.3.5.3.1 India Location-Based Marketing Solution Market by Deployment
9.3.5.3.2 India Location-Based Marketing Solution Market by Organization Size
9.3.5.4 Japan Location-Based Marketing Solution Market
9.3.5.4.1 Japan Location-Based Marketing Solution Market by Deployment
9.3.5.4.2 Japan Location-Based Marketing Solution Market by Organization Size
9.3.5.5 South Korea Location-Based Marketing Solution Market
9.3.5.5.1 South Korea Location-Based Marketing Solution Market by Deployment
9.3.5.5.2 South Korea Location-Based Marketing Solution Market by Organization Size
9.3.5.6 Rest of Asia-Pacific Location-Based Marketing Solution Market
9.3.5.6.1 Rest of Asia-Pacific Location-Based Marketing Solution Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Location-Based Marketing Solution Market by Organization Size
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Location-Based Marketing Solution Market Overview
9.4.2 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis
9.4.3 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.4.5 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Location-Based Marketing Solution Market
9.4.5.1.1 South Africa Location-Based Marketing Solution Market by Deployment
9.4.5.1.2 South Africa Location-Based Marketing Solution Market by Organization Size
9.4.5.2 Saudi Arabia Location-Based Marketing Solution Market
9.4.5.2.1 Saudi Arabia Location-Based Marketing Solution Market by Deployment
9.4.5.2.2 Saudi Arabia Location-Based Marketing Solution Market by Organization Size
9.4.5.3 U.A.E Location-Based Marketing Solution Market
9.4.5.3.1 U.A.E Location-Based Marketing Solution Market by Deployment
9.4.5.3.2 U.A.E Location-Based Marketing Solution Market by Organization Size
9.4.5.4 Rest of Middle East and Africa Location-Based Marketing Solution Market
9.4.5.4.1 Rest of Middle East and Africa Location-Based Marketing Solution Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Location-Based Marketing Solution Market by Organization Size
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Location-Based Marketing Solution Market Overview
9.5.2 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis
9.5.3 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.5.5 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Location-Based Marketing Solution Market
9.5.5.1.1 Brazil Location-Based Marketing Solution Market by Deployment
9.5.5.1.2 Brazil Location-Based Marketing Solution Market by Organization Size
9.5.5.2 Argentina Location-Based Marketing Solution Market
9.5.5.2.1 Argentina Location-Based Marketing Solution Market by Deployment
9.5.5.2.2 Argentina Location-Based Marketing Solution Market by Organization Size
9.5.5.3 Rest of South and Central America Location-Based Marketing Solution Market
9.5.5.3.1 Rest of South and Central America Location-Based Marketing Solution Market by Deployment
9.5.5.3.2 Rest of South and Central America Location-Based Marketing Solution Market by Organization Size
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. LOCATION-BASED MARKETING SOLUTION MARKET, KEY COMPANY PROFILES
11.1. PLOTPROJECTS B.V.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. PURPLE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. RADAR LABS, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KUMULOS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MAPSTED CORP.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MOBSTAC, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NETMERA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. DIGITAL ENVOY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. CLOUD4WI
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. PlotProjects B.V.
2. Purple
3. Radar Labs, Inc.
4. KUMULOS
5. Hewlett Packard Enterprise Development LP
6. Mapsted Corp.
7. MobStac, Inc.
8. Netmera
9. Digital Envoy
10. Cloud4Wi
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.