Luxury Nail Polish Market Opportunities 2031
Nail polish is a cosmetic product used on nails to decorate them. Luxury nail polish is a premium category of nail polish which is affordable for women with high income. They are expensive and superior in quality than regular nail polishes. Moreover, these nail polishes last longer and do not chip easily. Additionally, they are easy to apply and are highly pigmented, thus, require lesser number of coats. Luxury nail polishes are frequently infused with nourishing agents to strengthen the nails.
MARKET DYNAMICS
Growing trend of salon manicure in developed and well as developing countries is one of the key factors driving the product demand. Moreover, rising number of nail art studios across the globe that offer premium nail art services is also propelling the market growth. Furthermore, factors such as rising spending power of consumers, rapid urbanization, increasing working women population, and rising social media influence are expected to further fuel the market growth in the coming few years.
MARKET SCOPE
The "Global Luxury Nail Polish Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the luxury nail polish market with detailed market segmentation based on product type, finish, and distribution channel. The global luxury nail polish market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading luxury nail polish market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global luxury nail polish market is segmented into product type, finish, and distribution channel. By product type the luxury nail polish market is segmented into base coat, top coat, and others. By finish the luxury nail polish market is segmented into glossy, matte, glitter, and others. By distribution channel, the luxury nail polish market is classified into supermarkets and hypermarkets, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global luxury nail polish market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The luxury nail polish market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the luxury nail polish market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the luxury nail polish in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global luxury nail polish market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The luxury nail polish market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the luxury nail polish market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the luxury nail polish in these regions.
MARKET PLAYERS
The report covers vital developments in the luxury nail polish as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the luxury nail polish are anticipated to lucrative growth opportunities in the future with the rising demand for luxury nail polish in the global market. Below mentioned is the list of few companies engaged in the luxury nail polish market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the luxury nail polish market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- INGLOT Cosmetics
- The Maisons Christian Dior Couture and Parfums Christian Dior
- CHANEL
- Christian Louboutin
- Giorgio Armani S.p.A
- Wella Operations US LLC
- AZATURE
- TOM FORD
- Sally Hansen
- Nail Alliance, LLC.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Luxury Nail Polish Market - By Type
1.3.2 Luxury Nail Polish Market - By Finish
1.3.3 Luxury Nail Polish Market - By Distribution Channel
1.3.4 Luxury Nail Polish Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. LUXURY NAIL POLISH MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. LUXURY NAIL POLISH MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. LUXURY NAIL POLISH MARKET - GLOBAL MARKET ANALYSIS
6.1. LUXURY NAIL POLISH - GLOBAL MARKET OVERVIEW
6.2. LUXURY NAIL POLISH - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. LUXURY NAIL POLISH MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. BASE COAT
7.3.1. Overview
7.3.2. Base Coat Market Forecast and Analysis
7.4. TOP COAT
7.4.1. Overview
7.4.2. Top Coat Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. LUXURY NAIL POLISH MARKET - REVENUE AND FORECASTS TO 2028 - FINISH
8.1. OVERVIEW
8.2. FINISH MARKET FORECASTS AND ANALYSIS
8.3. GLOSSY
8.3.1. Overview
8.3.2. Glossy Market Forecast and Analysis
8.4. MATTE
8.4.1. Overview
8.4.2. Matte Market Forecast and Analysis
8.5. GLITTER
8.5.1. Overview
8.5.2. Glitter Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. LUXURY NAIL POLISH MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online Retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. LUXURY NAIL POLISH MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Luxury Nail Polish Market Overview
10.1.2 North America Luxury Nail Polish Market Forecasts and Analysis
10.1.3 North America Luxury Nail Polish Market Forecasts and Analysis - By Type
10.1.4 North America Luxury Nail Polish Market Forecasts and Analysis - By Finish
10.1.5 North America Luxury Nail Polish Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Luxury Nail Polish Market Forecasts and Analysis - By Countries
10.1.6.1 United States Luxury Nail Polish Market
10.1.6.1.1 United States Luxury Nail Polish Market by Type
10.1.6.1.2 United States Luxury Nail Polish Market by Finish
10.1.6.1.3 United States Luxury Nail Polish Market by Distribution Channel
10.1.6.2 Canada Luxury Nail Polish Market
10.1.6.2.1 Canada Luxury Nail Polish Market by Type
10.1.6.2.2 Canada Luxury Nail Polish Market by Finish
10.1.6.2.3 Canada Luxury Nail Polish Market by Distribution Channel
10.1.6.3 Mexico Luxury Nail Polish Market
10.1.6.3.1 Mexico Luxury Nail Polish Market by Type
10.1.6.3.2 Mexico Luxury Nail Polish Market by Finish
10.1.6.3.3 Mexico Luxury Nail Polish Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Luxury Nail Polish Market Overview
10.2.2 Europe Luxury Nail Polish Market Forecasts and Analysis
10.2.3 Europe Luxury Nail Polish Market Forecasts and Analysis - By Type
10.2.4 Europe Luxury Nail Polish Market Forecasts and Analysis - By Finish
10.2.5 Europe Luxury Nail Polish Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Luxury Nail Polish Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Luxury Nail Polish Market
10.2.6.1.1 Germany Luxury Nail Polish Market by Type
10.2.6.1.2 Germany Luxury Nail Polish Market by Finish
10.2.6.1.3 Germany Luxury Nail Polish Market by Distribution Channel
10.2.6.2 France Luxury Nail Polish Market
10.2.6.2.1 France Luxury Nail Polish Market by Type
10.2.6.2.2 France Luxury Nail Polish Market by Finish
10.2.6.2.3 France Luxury Nail Polish Market by Distribution Channel
10.2.6.3 Italy Luxury Nail Polish Market
10.2.6.3.1 Italy Luxury Nail Polish Market by Type
10.2.6.3.2 Italy Luxury Nail Polish Market by Finish
10.2.6.3.3 Italy Luxury Nail Polish Market by Distribution Channel
10.2.6.4 United Kingdom Luxury Nail Polish Market
10.2.6.4.1 United Kingdom Luxury Nail Polish Market by Type
10.2.6.4.2 United Kingdom Luxury Nail Polish Market by Finish
10.2.6.4.3 United Kingdom Luxury Nail Polish Market by Distribution Channel
10.2.6.5 Russia Luxury Nail Polish Market
10.2.6.5.1 Russia Luxury Nail Polish Market by Type
10.2.6.5.2 Russia Luxury Nail Polish Market by Finish
10.2.6.5.3 Russia Luxury Nail Polish Market by Distribution Channel
10.2.6.6 Rest of Europe Luxury Nail Polish Market
10.2.6.6.1 Rest of Europe Luxury Nail Polish Market by Type
10.2.6.6.2 Rest of Europe Luxury Nail Polish Market by Finish
10.2.6.6.3 Rest of Europe Luxury Nail Polish Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Luxury Nail Polish Market Overview
10.3.2 Asia-Pacific Luxury Nail Polish Market Forecasts and Analysis
10.3.3 Asia-Pacific Luxury Nail Polish Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Luxury Nail Polish Market Forecasts and Analysis - By Finish
10.3.5 Asia-Pacific Luxury Nail Polish Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Luxury Nail Polish Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Luxury Nail Polish Market
10.3.6.1.1 Australia Luxury Nail Polish Market by Type
10.3.6.1.2 Australia Luxury Nail Polish Market by Finish
10.3.6.1.3 Australia Luxury Nail Polish Market by Distribution Channel
10.3.6.2 China Luxury Nail Polish Market
10.3.6.2.1 China Luxury Nail Polish Market by Type
10.3.6.2.2 China Luxury Nail Polish Market by Finish
10.3.6.2.3 China Luxury Nail Polish Market by Distribution Channel
10.3.6.3 India Luxury Nail Polish Market
10.3.6.3.1 India Luxury Nail Polish Market by Type
10.3.6.3.2 India Luxury Nail Polish Market by Finish
10.3.6.3.3 India Luxury Nail Polish Market by Distribution Channel
10.3.6.4 Japan Luxury Nail Polish Market
10.3.6.4.1 Japan Luxury Nail Polish Market by Type
10.3.6.4.2 Japan Luxury Nail Polish Market by Finish
10.3.6.4.3 Japan Luxury Nail Polish Market by Distribution Channel
10.3.6.5 South Korea Luxury Nail Polish Market
10.3.6.5.1 South Korea Luxury Nail Polish Market by Type
10.3.6.5.2 South Korea Luxury Nail Polish Market by Finish
10.3.6.5.3 South Korea Luxury Nail Polish Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Luxury Nail Polish Market
10.3.6.6.1 Rest of Asia-Pacific Luxury Nail Polish Market by Type
10.3.6.6.2 Rest of Asia-Pacific Luxury Nail Polish Market by Finish
10.3.6.6.3 Rest of Asia-Pacific Luxury Nail Polish Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Luxury Nail Polish Market Overview
10.4.2 Middle East and Africa Luxury Nail Polish Market Forecasts and Analysis
10.4.3 Middle East and Africa Luxury Nail Polish Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Luxury Nail Polish Market Forecasts and Analysis - By Finish
10.4.5 Middle East and Africa Luxury Nail Polish Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Luxury Nail Polish Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Luxury Nail Polish Market
10.4.6.1.1 South Africa Luxury Nail Polish Market by Type
10.4.6.1.2 South Africa Luxury Nail Polish Market by Finish
10.4.6.1.3 South Africa Luxury Nail Polish Market by Distribution Channel
10.4.6.2 Saudi Arabia Luxury Nail Polish Market
10.4.6.2.1 Saudi Arabia Luxury Nail Polish Market by Type
10.4.6.2.2 Saudi Arabia Luxury Nail Polish Market by Finish
10.4.6.2.3 Saudi Arabia Luxury Nail Polish Market by Distribution Channel
10.4.6.3 U.A.E Luxury Nail Polish Market
10.4.6.3.1 U.A.E Luxury Nail Polish Market by Type
10.4.6.3.2 U.A.E Luxury Nail Polish Market by Finish
10.4.6.3.3 U.A.E Luxury Nail Polish Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Luxury Nail Polish Market
10.4.6.4.1 Rest of Middle East and Africa Luxury Nail Polish Market by Type
10.4.6.4.2 Rest of Middle East and Africa Luxury Nail Polish Market by Finish
10.4.6.4.3 Rest of Middle East and Africa Luxury Nail Polish Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Luxury Nail Polish Market Overview
10.5.2 South and Central America Luxury Nail Polish Market Forecasts and Analysis
10.5.3 South and Central America Luxury Nail Polish Market Forecasts and Analysis - By Type
10.5.4 South and Central America Luxury Nail Polish Market Forecasts and Analysis - By Finish
10.5.5 South and Central America Luxury Nail Polish Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Luxury Nail Polish Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Luxury Nail Polish Market
10.5.6.1.1 Brazil Luxury Nail Polish Market by Type
10.5.6.1.2 Brazil Luxury Nail Polish Market by Finish
10.5.6.1.3 Brazil Luxury Nail Polish Market by Distribution Channel
10.5.6.2 Argentina Luxury Nail Polish Market
10.5.6.2.1 Argentina Luxury Nail Polish Market by Type
10.5.6.2.2 Argentina Luxury Nail Polish Market by Finish
10.5.6.2.3 Argentina Luxury Nail Polish Market by Distribution Channel
10.5.6.3 Rest of South and Central America Luxury Nail Polish Market
10.5.6.3.1 Rest of South and Central America Luxury Nail Polish Market by Type
10.5.6.3.2 Rest of South and Central America Luxury Nail Polish Market by Finish
10.5.6.3.3 Rest of South and Central America Luxury Nail Polish Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. LUXURY NAIL POLISH MARKET, KEY COMPANY PROFILES
12.1. INGLOT COSMETICS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. THE MAISONS CHRISTIAN DIOR COUTURE AND PARFUMS CHRISTIAN DIOR
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CHANEL
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CHRISTIAN LOUBOUTIN
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GIORGIO ARMANI S.P.A
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. WELLA OPERATIONS US LLC
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. AZATURE
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TOM FORD
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SALLY HANSEN
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. NAIL ALLIANCE, LLC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. INGLOT Cosmetics
2. The Maisons Christian Dior Couture and Parfums Christian Dior
3. CHANEL
4. Christian Louboutin
5. Giorgio Armani S.p.A
6. Wella Operations US LLC
7. AZATURE
8. TOM FORD
9. Sally Hansen
10. Nail Alliance, LLC.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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