Manuka Honey Market Size & Share Revenue Analysis 2028
The manuka honey market was valued at US$ 741.69 million in 2019, it is estimated to grow at a CAGR of 5.9% from 2020 to 2028.
Manuka honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient in Manuka honey is methylglyoxal. This is an antibacterial organic compound that can be used for both medicine and everyday health benefits. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey.
The manuka honey market in North America is expected to grow at the highest CAGR during the forecast period. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The manuka honey is used for making snacking bars whose recipes are provided by the companies. For instance, Comvita offers sweet & salty manuka magic bars recipe. The US is a major market for manuka honey in the North America region, followed by Canada and Mexico. The increase in consumer focus for maintaining fitness and regulating the body weight leads to the increasing demand for natural food products, which propels the growth of the manuka honey market. The presence of modern retail outlets such as supermarket & hypermarket in the US and Canada favors the market for manuka honey in these countries.
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Manuka Honey Market: Strategic Insights
Market Size Value in US$ 741.69 Million in 2019 Market Size Value by US$ 1,238.15 Million by 2028 Growth rate CAGR of 5.9% from 2020-2028 Forecast Period 2020-2028 Base Year 2020
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Manuka Honey Market: Strategic Insights
| Market Size Value in | US$ 741.69 Million in 2019 |
| Market Size Value by | US$ 1,238.15 Million by 2028 |
| Growth rate | CAGR of 5.9% from 2020-2028 |
| Forecast Period | 2020-2028 |
| Base Year | 2020 |
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Effect of COVID-19 on Manuka Honey Market
As of March 2021, the US, Brazil, India, Russia, Spain, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverage industries are one of the significant sectors suffering from severe disruptions such as supply chain breaks, shutdown of production plants, etc., because of this outbreak. Asian countries are the global hub of food and beverage, and they are among the largest raw material suppliers for various industries. The shutdown of various plants and factories in these countries are affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are suppressing the business collaboration and partnership opportunities. Thus, these factors have been restraining the growth of the food and beverage industry, and othermarkets related to this industry.
Market Insights
Increasing Use of Manuka Honey in Medical Industry
Researchers and pharmacists worldwide are working to discover the potentials of manuka honey in pharmaceutical formulations due to the improved functionalities and applicability of manuka honey. The importance of organic products has been understood in the wake of alarming health issues coupled with rising consciousness about organic certifications and preference for high-quality products. The antibacterial properties of manuka honey make it a perfect component for medicines. Moreover, it is used as a natural ointment for all kinds of injuries and has been recognized as a go-to virus fighter in an age of resistance to traditional antibiotics. Manuka honey medicinal products are available in the form of tubes, tablets, capsules, soft gels, and gummies, among others. These medicinal products can treat various health-related issues, such as prevention from acne, sinus, sore throat, and treatment of a broad spectrum of surgical and chronic wounds. Other advantages of manuka honey include clearing infections, clearing up blemishes on skin, helping heal cuts and scrapes, easing stomach aches, boosting the immune system, providing energy, and improving digestion.
The manuka honey is possibly the most stimulating medical-grade products used in hospitals to skin infections and heal wounds, mainly those non-responsive to standard treatments such as bacteria that are resilient to antibiotics. Rising antibiotic resistance is currently one of the world's most prevailing human health issues. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey. Therefore, the robust application of manuka honey in almost all health conditions coupled with increasing consumer preference for honey to achieve an active and disease-free life, is anticipated to propel the demand for manuka honey in the medical industry in the coming years.
Source Insights
Based on nature, the manuka honey market has been segmented into organic and conventional. The conventional segment accounted for a larger market share in 2019, and the organic segment is expected to register a higher CAGR in the market during the forecast period. Organic farming is the technique that involves the production of manuka honey without the use of artificial fertilizers, pesticides, or growth regulators on the agricultural land. The organic manuka honey contains an organic molecule called Methylglyoxal (MG), which is an antibacterial component. The manuka honey boosts the immune system by enhancing resistance to common infections and promoting mild burns or wounds and sore throat. The rate of organic farming of manuka honey has increased with the increase in cultivation area and the rising support from processing company. The major factor influencing the growers to adopt organic agriculture is the growing preference toward organic and healthy produce. The increasing demand of consumers for organic manuka honey has motivated the companies and the cultivators to promote organic farming, thus driving the segment growth.
Type Insights
Based on type, the manuka honey market has been segmented into UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm). The UMF 15+/MGO 514 mg/kg (ppm) segment accounted for a larger market share in 2019, and the UMF 20+/MGO 829 mg/kg (ppm) segment is expected to register the highest CAGR in the market during the forecast period. UMF 15+/MGO 514 mg/kg (ppm) manuka honey contains minimum of 514 mg/kg MGO (methylglyoxal) levels. It is a premium pure manuka honey that offers top-range effectiveness. The high UMF level of manuka concentration provides UMF 15+/MGO 514 mg/kg (ppm) manuka honey an herbaceous flavour and dark colour. The manufacturers are offering UMF 15+/MGO 514 mg/kg (ppm) manuka honey, which is entirely unpasteurized and non-GMO. Also, they avoid excess heat-treating, which can damage the UMF levels and the quality of honey. The availability of unpasteurized and non-GMO UMF 15+/MGO 514 mg/kg (ppm) manuka honey with zero additives or preservatives is increasing the popularity of UMF 15+/MGO 514 mg/kg (ppm) manuka honey among the consumers, thereby driving the segment growth.
Distribution Channel Insights
Based on distribution channel, the manuka honey market has been segmented into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets segment accounted for the largest market share in 2019, and the online segment is expected to register the highest CAGR in the market during the forecast period. The sales of manuka honey in supermarkets/hypermarkets are increasing owing to the increasing footfall at these places, especially from the middle-class buyers. High footfall in supermarkets/hypermarkets makes it easy for the manufacturers to target their customer base. Also, the wide availability of manuka honey products from various brands has encouraged customers to buy manuka honeys from supermarkets/hypermarkets.
The players operating in the manuka honey market include Arataki Honey, Capilano Honey Ltd., COMVITA, Kirksbees Honey, Manuka Health, Midland Holdings, and Oha Honey. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.
Report Spotlights
- Progressive industry trends in the manuka honey market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the manuka honey market from 2018 to 2028
- Estimation of global demand for manuka honey
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the manuka honey market
- Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the manuka honey market size at various nodes
- Detailed overview and segmentation of the market, as well as the manuka honey industry dynamics
- Size of the manuka honey market in various regions with promising growth opportunities
Manuka Honey Market Report Scope
Manuka Honey Market – by Nature
- Organic
- Conventional
Manuka Honey Market – by Type
- UMF 5+/MGO 83 mg/kg (ppm)
- UMF 10+/MGO 263 mg/kg (ppm)
- UMF 15+/MGO 514 mg/kg (ppm)
- UMF 20+/MGO 829 mg/kg (ppm)
Manuka Honey Market – by Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Stores
- Others
Company Profiles
- Arataki Honey
- Capilano Honey Ltd.
- COMVITA
- Kirksbees Honey
- Manuka Health
- Midland Holdings
- OHA Honey
- Pure Honey New Zealand
- Streamland Biological Technology Limited
- Watson And Sons
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Nature , and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Among the segments of type, 15+/MGO 514 mg/kg (ppm) segment has led the market in 2019. UMF 15+/MGO 514 mg/kg (ppm) manuka honey contains minimum of 514 mg/kg MGO (methylglyoxal) levels. It is a premium pure manuka honey that offers top-range effectiveness. The high UMF level of manuka concentration provides UMF 15+/MGO 514 mg/kg (ppm) manuka honey an herbaceous flavour and dark colour. The manufacturers are offering UMF 15+/MGO 514 mg/kg (ppm) manuka honey, which is entirely unpasteurized and non-GMO. Also, they avoid excess heat-treating, which can damage the UMF levels and the quality of honey. The availability of unpasteurized and non-GMO UMF 15+/MGO 514 mg/kg (ppm) manuka honey with zero additives or preservatives is increasing the popularity of UMF 15+/MGO 514 mg/kg (ppm) manuka honey among the consumers, thereby driving the segment growth.
The major players operating in the global hair extension market are Arataki Honey, Capilano Honey Ltd., COMVITA, Kirksbees Honey, Manuka Health, Midland Holdings and Oha Honey, and many others.
In 2019, the manuka honey market was predominant by Asia Pacific at the global level. The manuka honey industry in the countries of Asia Pacific has experienced a huge shift over the years. China and India are among the leading manuka honey consuming countries across Asia Pacific. Increasing health awareness amongst the consumers further bolsters the market growth. The rising demand for healthy food is one of the main reasons that supports the growth of manuka honey in Asia Pacific. Hectic lifestyles along with wellness concerns have changed the eating patterns of the people, which favors the growth of manuka honey market in the region.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. Global Manuka Honey Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.2.2 Europe
4.2.3 Asia-Pacific
4.2.4 Middle East & Africa
4.2.5 South & Central America
4.3 Expert Opinion
5. Manuka Honey Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Health Benefits Associated with Manuka Honey
5.1.2 Increasing use of Manuka Honey in Medical Industry
5.2 Market Restraints
5.2.1 High Prices Associated with Manuka Honey
5.3 Market Opportunities
5.3.1 Potential Demand from Untapped Countries
5.4 Future Trends
5.4.1 Increasing Adoption of Self-Grooming Products
5.5 Impact Analysis of Drivers and Restraints
6. Manuka Honey – Global Market Analysis
6.1 Manuka Honey Market Overview
6.2 Manuka Honey Market –Revenue and Forecast To 2028 (US$ Million)
6.3 Competitive Positioning – Key Market Players
7. Manuka Honey Market Analysis – By Nature
7.1 Overview
7.2 Global Manuka Honey Market Breakdown, By Nature, 2019 & 2028
7.3 Organic
7.3.1 Overview
7.3.2 Organic: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
7.4 Conventional
7.4.1 Overview
7.4.2 Conventional: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
8. Global Manuka Honey Market Analysis – By Type
8.1 Overview
8.2 Global Manuka Honey Market Breakdown, By Type, 2019 & 2028
8.3 UMF 5+/MGO 83 mg/kg (ppm)
8.3.1 Overview
8.3.2 UMF 5+/MGO 83 mg/kg (ppm): Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
8.4 UMF 10+/MGO 263 mg/kg (ppm)
8.4.1 Overview
8.4.2 UMF 10+/MGO 263 mg/kg (ppm): Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
8.5 UMF 15+/MGO 514 mg/kg (ppm)
8.5.1 Overview
8.5.2 UMF 15+/MGO 514 mg/kg (ppm): Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
8.6 UMF 20+/MGO 829 mg/kg (ppm)
8.6.1 Overview
8.6.2 UMF 20+/MGO 829 mg/kg (ppm).: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
9. Global Manuka Honey Market Analysis – By Distribution Channel
9.1 Overview
9.2 Global Manuka Honey Market Breakdown, By Distribution Channel, 2019 & 2028
9.3 Supermarkets/ Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets/Hypermarkets: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Convenience Stores: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
9.5 Online Stores
9.5.1 Overview
9.5.2 Online Stores: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Manuka honey Market – Revenue and Forecast To 2028 (US$ Million)
10. Manuka Honey Market – Geographic Analysis
10.1 Overview
10.2 North America: Manuka Honey Market
10.2.1 North America: Manuka Honey Market –Revenue And Forecast to 2028 (US$ Mn)
10.2.2 North America: Manuka Honey Market, By Nature
10.2.3 North America: Manuka Honey Market, By Type
10.2.4 North America: Manuka Honey Market, By Distribution Channel
10.2.5 North America: Manuka Honey Market, By Key Country
10.2.5.1 US: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
10.2.5.1.1 US: Manuka Honey Market, By Nature
10.2.5.1.2 US: Manuka Honey Market, By Type
10.2.5.1.3 US: Manuka Honey Market, By Distribution Channel
10.2.5.2 Canada: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
10.2.5.2.1 Canada: Manuka Honey Market, By Nature
10.2.5.2.2 Canada: Manuka Honey Market, By Type
10.2.5.2.3 Canada: Manuka Honey Market, By Distribution Channel
10.2.5.3 Mexico: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
10.2.5.3.1 Mexico: Manuka Honey Market, By Nature
10.2.5.3.2 Mexico: Manuka Honey Market, By Type
10.2.5.3.3 Mexico: Manuka Honey Market, By Distribution Channel
10.3 Europe: Manuka Honey Market
10.3.1 Europe: Manuka Honey Market –Revenue and Forecast to 2028 (US$ Mn)
10.3.2 Europe: Manuka Honey Market, By Nature
10.3.3 Europe: Manuka Honey Market, By Type
10.3.4 Europe: Manuka Honey Market, By Distribution Channel
10.3.5 Europe: Manuka Honey Market, By Key Country
10.3.5.1 Germany: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
10.3.5.1.1 Germany: Manuka Honey Market, By Nature
10.3.5.1.2 Germany: Manuka Honey Market, By Type
10.3.5.1.3 Germany: Manuka Honey Market, by Distribution Channel
10.3.5.2 France: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
10.3.5.2.1 France: Manuka Honey Market, By Nature
10.3.5.2.2 France: Manuka Honey Market, By Type
10.3.5.2.3 France: Manuka Honey Market, By Distribution Channel
10.3.5.3 Italy: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
10.3.5.3.1 Italy: Manuka Honey Market, By Nature
10.3.5.3.2 Italy: Manuka Honey Market, By Type
10.3.5.3.3 Italy: Manuka Honey Market, By Distribution Channel
10.3.5.4 UK: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
10.3.5.4.1 UK: Manuka Honey Market, By Nature
10.3.5.4.2 UK: Manuka Honey Market, By Type
10.3.5.4.3 UK: Manuka Honey Market, By Distribution Channel
10.3.5.5 Russia: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
10.3.5.5.1 Russia: Manuka Honey Market, By Nature
10.3.5.5.2 Russia: Manuka Honey Market, By Type
10.3.5.5.3 Russia: Manuka Honey Market, By Distribution Channel
10.3.5.6 Rest Of Europe: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
10.3.5.6.1 Rest Of Europe: Manuka Honey Market, By Nature
10.3.5.6.2 Rest Of Europe: Manuka Honey Market, By Type
10.3.5.6.3 Rest Of Europe: Manuka Honey Market, By Distribution Channel
10.4 Asia Pacific: Manuka Honey Market
10.4.1 Asia Pacific: Manuka Honey Market –Revenue And Forecast to 2028 (US$ Mn)
10.4.2 Asia Pacific: Manuka Honey Market, By Nature
10.4.3 Asia Pacific: Manuka Honey Market, By Type
10.4.4 Asia Pacific: Manuka Honey Market, By Distribution Channel
10.4.5 Asia Pacific: Manuka Honey Market, by Key Country
10.4.5.1 Australia: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.4.5.1.1 Australia: Manuka Honey Market, By Nature
10.4.5.1.2 Australia: Manuka Honey Market, By Type
10.4.5.1.3 Australia: Manuka Honey Market, By Distribution Channel
10.4.5.2 China: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.4.5.2.1 China: Manuka Honey Market, By Nature
10.4.5.2.2 China: Manuka Honey Market, By Type
10.4.5.2.3 China: Manuka Honey Market, By Distribution Channel
10.4.5.3 Japan: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.4.5.3.1 Japan: Manuka Honey Market, By Nature
10.4.5.3.2 Japan: Manuka Honey Market, By Type
10.4.5.3.3 Japan: Manuka Honey Market, By Distribution Channel
10.4.5.4 India: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.4.5.4.1 India: Manuka Honey Market, By Nature
10.4.5.4.2 India: Manuka Honey Market, By Type
10.4.5.4.3 India: Manuka Honey Market, By Distribution Channel
10.4.5.5 South Korea: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.4.5.5.1 South Korea: Manuka Honey Market, By Nature
10.4.5.5.2 South Korea: Manuka Honey Market, By Type
10.4.5.5.3 South Korea: Manuka Honey Market, By Distribution Channel
10.4.5.6 Rest Of Asia Pacific: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.4.5.6.1 Rest Of Asia Pacific: Manuka Honey Market, By Nature
10.4.5.6.2 Rest Of Asia Pacific: Manuka Honey Market, By Type
10.4.5.6.3 Rest Of Asia Pacific: Manuka Honey Market, By Distribution Channel
10.5 Middle East & Africa: Manuka Honey Market
10.5.1 Middle East & Africa: Manuka Honey Market –Revenue and Forecast to 2028 (US$ Mn)
10.5.2 MEA: Manuka Honey Market, By Nature
10.5.3 MEA: Manuka Honey Market, By Type
10.5.4 MEA: Manuka Honey Market, By Distribution Channel
10.5.5 MEA: Manuka Honey Market, By Key Country
10.5.5.1 South Africa: Manuka Honey Market –Revenue And Forecast To 2028 (Us$ Million)
10.5.5.1.1 South Africa: Manuka Honey Market, By Nature
10.5.5.1.2 South Africa: Manuka Honey Market, By Type
10.5.5.1.3 South Africa: Manuka Honey Market, By Distribution Channel
10.5.5.2 Saudi Arabia: Manuka Honey Market –Revenue And Forecast To 2028 (Us$ Million)
10.5.5.2.1 Saudi Arabia: Manuka Honey Market, By Nature
10.5.5.2.2 Saudi Arabia: Manuka Honey Market, By Type
10.5.5.2.3 Saudi Arabia: Manuka Honey Market, By Distribution Channel
10.5.5.2.4 UAE: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.5.5.2.5 UAE: Manuka Honey Market, By Nature
10.5.5.2.6 UAE: Manuka Honey Market, By Type
10.5.5.2.7 UAE: Manuka Honey Market, By Distribution Channel
10.5.5.3 Rest Of MEA: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
10.5.5.3.1 Rest Of MEA: Manuka Honey Market, By Nature
10.5.5.3.2 Rest Of MEA: Manuka Honey Market, By Type
10.5.5.3.3 Rest Of MEA: Manuka Honey Market, By Distribution Channel
10.6 South America: Manuka Honey Market
10.6.1 SAM: Manuka Honey Market, By Nature
10.6.2 SAM: Manuka Honey Market, By Type
10.6.3 SAM: Manuka Honey Market, By Distribution Channel
10.6.4 SAM: Manuka Honey Market, By Key Country
10.6.4.1 Brazil: Manuka Honey Market – Revenue And Forecast To 2028 (Us $ Mn)
10.6.4.1.1 Brazil: Manuka Honey Market, By Nature
10.6.4.1.2 Brazil: Manuka Honey Market, By Type
10.6.4.1.3 Brazil: Manuka Honey Market, By Distribution Channel
10.6.4.2 Argentina: Manuka Honey Market – Revenue And Forecast To 2028 (US $ Mn)
10.6.4.2.1 Argentina: Manuka Honey Market, By Nature
10.6.4.2.2 Argentina: Manuka Honey Market, By Type
10.6.4.2.3 Argentina: Manuka Honey Market, By Distribution Channel
10.6.4.3 Rest Of SAM: Manuka Honey Market – Revenue And Forecast To 2028 (US $ Mn)
10.6.4.3.1 Rest Of SAM: Manuka Honey Market, By Nature
10.6.4.3.2 Rest OF SAM: Manuka Honey Market, BY Type
10.6.4.3.3 Rest Of SAM: Manuka Honey Market, By Distribution Channel
11. Overview- Impact of Coronavirus Outbreak
11.1 Overview
11.2 Impact of COVID-19 on Manuka Honey Market
11.3 North America: Impact Assessment of COVID-19 Pandemic
11.4 Europe: Impact Assessment of COVID-19 Pandemic
11.5 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
11.6 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
11.7 South America: Impact Assessment of COVID-19 Pandemic
12. Company Profiles
12.1% Pure New Zealand Honey
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Arataki Honey
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Comvita
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Manuka Health
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Oha Honey
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Midlands Holdings
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Capilano Honey Ltd
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Streamland
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Three Peaks Manuka Honey
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Wedderspoon Organic
12.10.1 1.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Manuka Honey Market –Revenue and Forecast To 2028 (US$ Million)
Table 2. North America: Manuka Honey Market, By Nature – Revenue and Forecast to 2028 (US$ Mn)
Table 3. North America: Manuka Honey Market, By Type – Revenue and Forecast to 2028 (US$ Mn)
Table 4. North America: Manuka Honey Market, By Distribution Channel – Revenue and Forecast to 2028 (US$ Mn)
Table 5. US: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 6. US: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 7. US: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 8. Canada: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 9. Canada: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 10. Canada: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 11. Mexico: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 12. Mexico: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 13. Mexico: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 14. Europe: Manuka Honey Market, By Nature – Revenue and Forecast to 2028 (US$ Mn)
Table 15. Europe: Manuka Honey Market, By Type – Revenue and Forecast to 2028 (US$ Mn)
Table 16. Europe: Manuka Honey Market, By Distribution Channel – Revenue and Forecast to 2028 (US$ Mn)
Table 17. Germany: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 18. Germany: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 19. Germany: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 20. France: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 21. France: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 22. France: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 23. Italy: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 24. Italy: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 25. Italy: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 26. UK: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 27. UK: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 28. UK: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 29. Russia: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 30. Russia: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 31. Russia: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 32. Rest Of Europe: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 33. Rest Of Europe: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 34. Rest Of Europe: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 35. Asia Pacific: Manuka Honey Market, By Nature – Revenue and Forecast to 2028 (US$ Mn)
Table 36. Asia Pacific: Manuka Honey Market, By Type – Revenue and Forecast to 2028 (US$ Mn)
Table 37. Asia Pacific: Manuka Honey Market, By Distribution Channel – Revenue and Forecast to 2028 (US$ Mn)
Table 38. Australia: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 39. Australia: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 40. Australia: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 41. China: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 42. China: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 43. China: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 44. Japan: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 45. Japan: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 46. Japan: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 47. India: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 48. India: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 49. India: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 50. South Korea: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 51. South Korea: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 52. South Korea: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 53. Rest Of Asia Pacific: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 54. Rest Of Asia Pacific: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 55. Rest of Asia Pacific: Manuka Honey Market, by Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 56. MEA: Manuka Honey Market, By Nature – Revenue and Forecast to 2028 (US$ Mn)
Table 57. MEA: Manuka Honey Market, By Type – Revenue and Forecast to 2028 (US$ Mn)
Table 58. South Africa: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 59. South Africa: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 60. South Africa: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 61. Saudi Arabia: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 62. Saudi Arabia: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 63. Saudi Arabia: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 64. UAE: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 65. UAE: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 66. UAE: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 67. Rest Of MEA: Manuka Honey Market, By Nature –Revenue And Forecast to 2028 (US$ Mn)
Table 68. Rest Of MEA: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Mn)
Table 69. Rest Of MEA: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Mn)
Table 70. SAM: Manuka Honey Market, By Nature – Revenue and Forecast to 2028 (US$ Mn)
Table 71. SAM: Manuka Honey Market, By Type – Revenue and Forecast to 2028 (US$ Mn)
Table 72. SAM: Manuka Honey Market, By Distribution Channel – Revenue and Forecast to 2028 (US$ Mn)
Table 73. Brazil: Manuka Honey Market, By Nature –Revenue And Forecast to 2028 (US$ Mn)
Table 74. Brazil: Manuka Honey Market, By Type –Revenue And Forecast To 2028 (Us$ Mn)
Table 75. Brazil: Manuka Honey Market, By Distribution Channel–Revenue And Forecast To 2028 (US$ Mn)
Table 76. Argentina: Manuka Honey Market, By Nature –Revenue And Forecast To 2028 (US$ Mn)
Table 77. Argentina: Manuka Honey Market, By Type –Revenue And Forecast to 2028 (US$ Mn)
Table 78. Argentina: Manuka Honey Market, By Distribution Channel–Revenue And Forecast to 2028 (US$ Mn)
Table 79. Rest Of SAM: Manuka Honey Market, B Nature –Revenue and Forecast to 2028 (US$ Mn)
Table 80. Rest OF SAM: Manuka Honey Market, BY Type –Revenue AND Forecast to 2028 (US$ Mn)
Table 81. Rest Of SAM: Manuka Honey Market, By Distribution Channel–Revenue And Forecast to 2028 (US$ Mn)
Table 82. List of Abbreviation
LIST OF FIGURES
Figure 1. Global Manuka Honey Market Segmentation
Figure 2. Manuka Honey Market Segmentation – By Geography
Figure 3. Global Manuka Honey Market Overview
Figure 4. Conventional Segment Held Largest Share of Global Manuka Honey Market
Figure 5. Asia Pacific Region Held Largest Share of Global Manuka Honey Market
Figure 6. Global Manuka Honey Market, Industry Landscape
Figure 7. North America: PEST Analysis
Figure 8. Europe: PEST Analysis
Figure 9. Asia-Pacific: PEST Analysis
Figure 10. Middle East & Africa: PEST Analysis
Figure 11. South & Central America: PEST Analysis
Figure 12. Expert Opinion
Figure 13. Manuka honey market Impact Analysis of Drivers and Restraints
Figure 14. Geographic Overview of Manuka Honey Market
Figure 15. Global: Manuka Honey Market – Revenue and Forecast To 2028 (US$ Million)
Figure 16. Global Manuka Honey Market Breakdown, By Nature, 2019 & 2028 (%)
Figure 17. Organic: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 18. Conventional: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 19. Global Manuka Honey Market Breakdown, By Type, 2019 & 2028 (%)
Figure 20. UMF 5+/MGO 83 mg/kg (ppm): Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 21. UMF 10+/MGO 263 mg/kg (ppm): Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 22. UMF 15+/MGO 514 mg/kg (ppm): Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 23. UMF 20+/MGO 829 mg/kg (ppm).: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 24. Global Manuka Honey Market Breakdown, By Distribution Channel, 2019 & 2028 (%)
Figure 25. Supermarkets/Hypermarkets: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 26. Convenience Stores: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 27. Online Stores: Global Manuka Honey Market, Revenue and Forecast To 2028 (US$ Million)
Figure 28. Others: Manuka honey Market – Revenue and Forecast To 2028 (US$ Million)
Figure 29. Global Manuka Honey Market Revenue Share, By Region (2019 and 2028)
Figure 30. North America: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
Figure 31. North America: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)
Figure 32. North America: Manuka Honey Market Revenue Share, by Type (2019 and 2028)
Figure 33. North America: Manuka Honey Market Revenue Share, By Distribution Channel (2019 and 2028)
Figure 34. North America: Manuka Honey Market Revenue Share, By Key Country (2019 and 2028)
Figure 35. US: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
Figure 36. Canada: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
Figure 37. Mexico: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
Figure 38. Europe: Manuka Honey Market – Revenue And Forecast to 2028 (US$ Mn)
Figure 39. Europe: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)
Figure 40. Europe: Manuka Honey Market Revenue Share, By Type (2019 and 2028)
Figure 41. Europe: Manuka Honey Market Revenue Share, By Distribution Channel (2019 and 2028)
Figure 42. Europe: Manuka Honey Market Revenue Share, by Key Country (2019 and 2028)
Figure 43. Germany: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
Figure 44. France: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
Figure 45. Italy: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
Figure 46. UK: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
Figure 47. Russia: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
Figure 48. Rest Of Europe: Manuka Honey Market – Revenue And Forecast To 2028 (US$ Mn)
Figure 49. Asia Pacific: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
Figure 50. Asia Pacific: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)
Figure 51. Asia Pacific: Manuka Honey Market Revenue Share, by Type (2019 and 2028)
Figure 52. Asia Pacific: Manuka Honey Market Revenue Share, By Distribution Channel (2019 and 2028)
Figure 53. Asia Pacific: Manuka Honey Market Revenue Share, by Key Country (2019 and 2028)
Figure 54. Australia: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 55. China: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 56. Japan: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 57. India: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 58. South Korea: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 59. Rest Of Asia Pacific: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 60. Middle East & Africa: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Mn)
Figure 61. MEA: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)
Figure 62. MEA: Manuka Honey Market Revenue Share, By Type (2019 and 2028)
Figure 63. MEA: Manuka Honey Market Revenue Share, by Distribution Channel (2019 and 2028)
Figure 64. MEA: Manuka Honey Market Revenue Share, By Key Country (2019 and 2028)
Figure 65. South Africa: Manuka Honey Market –Revenue And Forecast To 2028 (Us$ Million)
Figure 66. Saudi Arabia: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 67. UAE: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 68. Rest Of MEA: Manuka Honey Market –Revenue And Forecast To 2028 (US$ Million)
Figure 69. SAM: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)
Figure 70. SAM: Manuka Honey Market Revenue Share, By Type (2019 and 2028)
Figure 71. SAM: Manuka Honey Market Revenue Share, By Distribution Channel (2019 and 2028)
Figure 72. SAM: Manuka Honey Market Revenue Share, By Key Country (2019 and 2028)
Figure 73. Brazil: Manuka Honey Market – Revenue And Forecast To 2028 (US $ Mn)
Figure 74. Argentina: Manuka Honey Market – Revenue And Forecast To 2028 (US $ Mn)
Figure 75. Rest Of SAM: Manuka Honey Market – Revenue And Forecast To 2028 (US $ Mn)
Figure 76. Impact of COVID-19 Pandemic in North American Country Markets
Figure 77. Impact of COVID-19 Pandemic in Europe Country Markets
Figure 78. Impact of COVID-19 Pandemic in Asia-Pacific Country Markets
Figure 79. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets
Figure 80. Impact of COVID-19 Pandemic in South America Country Markets
The List of Companies - Manuka Honey Market
- Arataki Honey
- Capilano Honey Ltd.
- COMVITA
- Kirksbees Honey
- Manuka Health
- Midland Holdings
- OHA Honey
- Pure Honey New Zealand
- Streamland Biological Technology Limited
- Watson And Sons
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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