Marketing Automation Market [2021-2031] - Size and Share
The Marketing Automation Market is expected to register a CAGR of 12.85% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The Market report covers analysis by Component, Deployment, Organization Size, Application, Industry Vertical, and Geography (North America, Europe, Asia Pacific, and South and Central America)
Purpose of the ReportThe report Marketing Automation Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Marketing Automation Market Segmentation
Component- Software
- Services
- Cloud-based
- On-premise
- Large Enterprises
- Small and Medium-Sized Enterprises
- Email Marketing
- Social Media Marketing
- Campaign Management
- Lead Nurturing and Lead Scoring
- Analytics and Reporting
- Inbound Marketing
- Others
- Email Marketing
- Social Media Marketing
- Campaign Management
- Lead Nurturing and Lead Scoring
- Analytics and Reporting
- Inbound Marketing
- Others
Strategic Insights
Marketing Automation Market Growth Drivers- Personalized Marketing for Engagement: Consumers now demand experiences in terms of tailored experiences, and businesses use marketing automation tools to create personalized content and targeted campaigns. Using automation solutions, marketers can segment an audience, analyze consumer behavior, and send messages at opportune times to achieve maximum customer engagement and conversions.
- E-commerce and Digital Marketing Growth: The overall rise in e-commerce and digital marketing has led to a growing demand for marketing automation software. This equipment is used by companies to automate their marketing operations, manage multi-channel campaigns, and plan their customer journeys. It's a trend that is of great importance since most firms have set their focus on online sales as well as on digital advertising.
- Integration of Advanced Analytics and AI: Advanced analytics and AI are propelling the use of marketing automation tools. Businesses have more volume in terms of data from customer interactions than ever before and thus need more sophisticated tools in processing and analyzing this to make informed decisions. Artificially intelligent marketing automation platform enables predicting behavior, identifying trends, and real-time optimization to campaign activities to help businesses address the right audience with the relevant content. Advanced analytics enable businesses to measure key performance metrics, calculate ROI and continuously adjust marketing strategies with the aim of achieving better performance. Integration of AI/Analytics technologies into marketing automation platforms will further enhance market precision and effectiveness, leading to growth in the market as AI/analytics technology will continue evolving.
- AI-Powered Content Personalization: Integration with artificial intelligence is likely to be another feature that will promote the improvement of processes when creating and optimizing content. The future tools will use AI analysis of the audience's preferences and behavior for possible self-creation of personalized content - posts on blogs, emails, and social network updates. Applying such analytics and knowing when to make changes, AI will optimize the performance of each piece of content to ensure that marketing messages are not only relevant but also highly effective.
- Cross-Channel Marketing Automation Future: Since the consumer will be engaging with brands through multiple channels, it will require most cross-channel marketing automation going forward. In the future, it will involve a step-by-step integration of several channels, which will include social media, email, web, and mobile, with the same strategy, thereby streamlining the experience across all touchpoints for marketers. This will open up avenues for them to serve up consistent experiences on every channel, thus engaging customers more efficiently and enhancing the conversion rate as well.
- Optimizing Customer Journey with Analytics: Mapping and orchestrating the entire customer journey will be more intensive in the future of marketing automation. Through advanced analytics and AI capabilities, interactions by customers across their lifecycles could be tracked and visualized to highlight those touchpoints most important to identify and optimize. Consumers would benefit from personal communications and offers at each step through an improvement in retention and loyalty through experience-based tailoring.
- Emerging Tech Revolutionizes Marketing Automation: With emerging technologies like artificial intelligence, machine learning, and natural language processing, there can be unparalleled growth. Such applications will be able to give advanced sophisticated tools in marketing automation through these emerging technologies; they will cater to a more precise segmentation of customers, personalized delivery of content, and better predictive analytics.
- SMEs Need Accessible Marketing Solutions: Most SMEs do not possess the kind of resources needed for complicated marketing automation solutions. Easy-to-use, low-cost, and tailored platforms with designs tailored to meet the needs of SMEs would enable them to leverage marketing activities and improve efficiency and pace growth. Scalable solutions that grow with the business would attract a whole new segment of customers.
- Advanced Analytics Enhance Campaign Insights: While the increasing awareness about the need for ROI optimization for marketing engagement does create a corresponding need for advanced analytics and reporting capabilities in a marketing automation platform, in such opportunities, companies are also positioned to provide more advanced analytics capabilities that could help measure campaign performance, customer behavior, and conversion data in more detail than what has been the case in the past.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Marketing Automation Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Marketing Automation Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Key companies in this market are: Acoustic, L.P., Act-On Software, Inc., GetResponse, HubSpot, Inc., Keap (Infusion Software, Inc.), LeadSquared (MarketXpander Services Private Limited), Oracle Corporation, Salesforce.com, inc., SAS Institute Inc.
Key future trends in this market are - AI-optimized content creation and audience personalization, cross-channel marketing automation for streamlined journeys, mapping customer journeys using advanced AI analytics.
The Marketing Automation Market is expected to register a CAGR of 12.85% from 2023-2031.
the major factors impacting the automation analytics market are: Increased Demand for Personalization, Growing Adoption of AI and Machine Learning, and Rising Need for Efficiency and Cost Reduction
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Automation Market - By Component
1.3.2 Marketing Automation Market - By Deployment
1.3.3 Marketing Automation Market - By Organization Size
1.3.4 Marketing Automation Market - By Application
1.3.5 Marketing Automation Market - By Industry Vertical
1.3.6 Marketing Automation Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MARKETING AUTOMATION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MARKETING AUTOMATION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MARKETING AUTOMATION MARKET - GLOBAL MARKET ANALYSIS
6.1. - GLOBAL MARKET OVERVIEW
6.2. - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD-BASED
8.3.1. Overview
8.3.2. Cloud-based Market Forecast and Analysis
8.4. ON-PREMISE
8.4.1. Overview
8.4.2. On-premise Market Forecast and Analysis
9. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. LARGE ENTERPRISES
9.3.1. Overview
9.3.2. Large Enterprises Market Forecast and Analysis
9.4. SMALL AND MEDIUM-SIZED ENTERPRISES
9.4.1. Overview
9.4.2. Small and Medium-Sized Enterprises Market Forecast and Analysis
10. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. EMAIL MARKETING
10.3.1. Overview
10.3.2. Email Marketing Market Forecast and Analysis
10.4. SOCIAL MEDIA MARKETING
10.4.1. Overview
10.4.2. Social Media Marketing Market Forecast and Analysis
10.5. CAMPAIGN MANAGEMENT
10.5.1. Overview
10.5.2. Campaign Management Market Forecast and Analysis
10.6. LEAD NURTURING AND LEAD SCORING
10.6.1. Overview
10.6.2. Lead Nurturing and Lead Scoring Market Forecast and Analysis
10.7. ANALYTICS AND REPORTING
10.7.1. Overview
10.7.2. Analytics and Reporting Market Forecast and Analysis
10.8. INBOUND MARKETING
10.8.1. Overview
10.8.2. Inbound Marketing Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
11.1. OVERVIEW
11.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. BFSI
11.3.1. Overview
11.3.2. BFSI Market Forecast and Analysis
11.4. IT AND TELECOMMUNICATIONS
11.4.1. Overview
11.4.2. IT and Telecommunications Market Forecast and Analysis
11.5. MANUFACTURING
11.5.1. Overview
11.5.2. Manufacturing Market Forecast and Analysis
11.6. EDUCATION
11.6.1. Overview
11.6.2. Education Market Forecast and Analysis
11.7. HEALTHCARE AND LIFE SCIENCES
11.7.1. Overview
11.7.2. Healthcare and Life Sciences Market Forecast and Analysis
11.8. RETAIL AND CONSUMER GOODS
11.8.1. Overview
11.8.2. Retail and Consumer Goods Market Forecast and Analysis
11.9. MEDIA AND ENTERTAINMENT
11.9.1. Overview
11.9.2. Media and Entertainment Market Forecast and Analysis
11.10. OTHERS
11.10.1. Overview
11.10.2. Others Market Forecast and Analysis
12. MARKETING AUTOMATION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Marketing Automation Market Overview
12.1.2 North America Marketing Automation Market Forecasts and Analysis
12.1.3 North America Marketing Automation Market Forecasts and Analysis - By Component
12.1.4 North America Marketing Automation Market Forecasts and Analysis - By Deployment
12.1.5 North America Marketing Automation Market Forecasts and Analysis - By Organization Size
12.1.6 North America Marketing Automation Market Forecasts and Analysis - By Application
12.1.7 North America Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.1.8 North America Marketing Automation Market Forecasts and Analysis - By Countries
12.1.8.1 United States Marketing Automation Market
12.1.8.1.1 United States Marketing Automation Market by Component
12.1.8.1.2 United States Marketing Automation Market by Deployment
12.1.8.1.3 United States Marketing Automation Market by Organization Size
12.1.8.1.4 United States Marketing Automation Market by Application
12.1.8.1.5 United States Marketing Automation Market by Industry Vertical
12.1.8.2 Canada Marketing Automation Market
12.1.8.2.1 Canada Marketing Automation Market by Component
12.1.8.2.2 Canada Marketing Automation Market by Deployment
12.1.8.2.3 Canada Marketing Automation Market by Organization Size
12.1.8.2.4 Canada Marketing Automation Market by Application
12.1.8.2.5 Canada Marketing Automation Market by Industry Vertical
12.1.8.3 Mexico Marketing Automation Market
12.1.8.3.1 Mexico Marketing Automation Market by Component
12.1.8.3.2 Mexico Marketing Automation Market by Deployment
12.1.8.3.3 Mexico Marketing Automation Market by Organization Size
12.1.8.3.4 Mexico Marketing Automation Market by Application
12.1.8.3.5 Mexico Marketing Automation Market by Industry Vertical
12.2. EUROPE
12.2.1 Europe Marketing Automation Market Overview
12.2.2 Europe Marketing Automation Market Forecasts and Analysis
12.2.3 Europe Marketing Automation Market Forecasts and Analysis - By Component
12.2.4 Europe Marketing Automation Market Forecasts and Analysis - By Deployment
12.2.5 Europe Marketing Automation Market Forecasts and Analysis - By Organization Size
12.2.6 Europe Marketing Automation Market Forecasts and Analysis - By Application
12.2.7 Europe Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.2.8 Europe Marketing Automation Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Marketing Automation Market
12.2.8.1.1 Germany Marketing Automation Market by Component
12.2.8.1.2 Germany Marketing Automation Market by Deployment
12.2.8.1.3 Germany Marketing Automation Market by Organization Size
12.2.8.1.4 Germany Marketing Automation Market by Application
12.2.8.1.5 Germany Marketing Automation Market by Industry Vertical
12.2.8.2 France Marketing Automation Market
12.2.8.2.1 France Marketing Automation Market by Component
12.2.8.2.2 France Marketing Automation Market by Deployment
12.2.8.2.3 France Marketing Automation Market by Organization Size
12.2.8.2.4 France Marketing Automation Market by Application
12.2.8.2.5 France Marketing Automation Market by Industry Vertical
12.2.8.3 Italy Marketing Automation Market
12.2.8.3.1 Italy Marketing Automation Market by Component
12.2.8.3.2 Italy Marketing Automation Market by Deployment
12.2.8.3.3 Italy Marketing Automation Market by Organization Size
12.2.8.3.4 Italy Marketing Automation Market by Application
12.2.8.3.5 Italy Marketing Automation Market by Industry Vertical
12.2.8.4 United Kingdom Marketing Automation Market
12.2.8.4.1 United Kingdom Marketing Automation Market by Component
12.2.8.4.2 United Kingdom Marketing Automation Market by Deployment
12.2.8.4.3 United Kingdom Marketing Automation Market by Organization Size
12.2.8.4.4 United Kingdom Marketing Automation Market by Application
12.2.8.4.5 United Kingdom Marketing Automation Market by Industry Vertical
12.2.8.5 Russia Marketing Automation Market
12.2.8.5.1 Russia Marketing Automation Market by Component
12.2.8.5.2 Russia Marketing Automation Market by Deployment
12.2.8.5.3 Russia Marketing Automation Market by Organization Size
12.2.8.5.4 Russia Marketing Automation Market by Application
12.2.8.5.5 Russia Marketing Automation Market by Industry Vertical
12.2.8.6 Rest of Europe Marketing Automation Market
12.2.8.6.1 Rest of Europe Marketing Automation Market by Component
12.2.8.6.2 Rest of Europe Marketing Automation Market by Deployment
12.2.8.6.3 Rest of Europe Marketing Automation Market by Organization Size
12.2.8.6.4 Rest of Europe Marketing Automation Market by Application
12.2.8.6.5 Rest of Europe Marketing Automation Market by Industry Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Marketing Automation Market Overview
12.3.2 Asia-Pacific Marketing Automation Market Forecasts and Analysis
12.3.3 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Component
12.3.4 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Deployment
12.3.5 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Organization Size
12.3.6 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Application
12.3.7 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.3.8 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Marketing Automation Market
12.3.8.1.1 Australia Marketing Automation Market by Component
12.3.8.1.2 Australia Marketing Automation Market by Deployment
12.3.8.1.3 Australia Marketing Automation Market by Organization Size
12.3.8.1.4 Australia Marketing Automation Market by Application
12.3.8.1.5 Australia Marketing Automation Market by Industry Vertical
12.3.8.2 China Marketing Automation Market
12.3.8.2.1 China Marketing Automation Market by Component
12.3.8.2.2 China Marketing Automation Market by Deployment
12.3.8.2.3 China Marketing Automation Market by Organization Size
12.3.8.2.4 China Marketing Automation Market by Application
12.3.8.2.5 China Marketing Automation Market by Industry Vertical
12.3.8.3 India Marketing Automation Market
12.3.8.3.1 India Marketing Automation Market by Component
12.3.8.3.2 India Marketing Automation Market by Deployment
12.3.8.3.3 India Marketing Automation Market by Organization Size
12.3.8.3.4 India Marketing Automation Market by Application
12.3.8.3.5 India Marketing Automation Market by Industry Vertical
12.3.8.4 Japan Marketing Automation Market
12.3.8.4.1 Japan Marketing Automation Market by Component
12.3.8.4.2 Japan Marketing Automation Market by Deployment
12.3.8.4.3 Japan Marketing Automation Market by Organization Size
12.3.8.4.4 Japan Marketing Automation Market by Application
12.3.8.4.5 Japan Marketing Automation Market by Industry Vertical
12.3.8.5 South Korea Marketing Automation Market
12.3.8.5.1 South Korea Marketing Automation Market by Component
12.3.8.5.2 South Korea Marketing Automation Market by Deployment
12.3.8.5.3 South Korea Marketing Automation Market by Organization Size
12.3.8.5.4 South Korea Marketing Automation Market by Application
12.3.8.5.5 South Korea Marketing Automation Market by Industry Vertical
12.3.8.6 Rest of Asia-Pacific Marketing Automation Market
12.3.8.6.1 Rest of Asia-Pacific Marketing Automation Market by Component
12.3.8.6.2 Rest of Asia-Pacific Marketing Automation Market by Deployment
12.3.8.6.3 Rest of Asia-Pacific Marketing Automation Market by Organization Size
12.3.8.6.4 Rest of Asia-Pacific Marketing Automation Market by Application
12.3.8.6.5 Rest of Asia-Pacific Marketing Automation Market by Industry Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Marketing Automation Market Overview
12.4.2 Middle East and Africa Marketing Automation Market Forecasts and Analysis
12.4.3 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Component
12.4.4 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Deployment
12.4.5 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Organization Size
12.4.6 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Application
12.4.7 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.4.8 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Marketing Automation Market
12.4.8.1.1 South Africa Marketing Automation Market by Component
12.4.8.1.2 South Africa Marketing Automation Market by Deployment
12.4.8.1.3 South Africa Marketing Automation Market by Organization Size
12.4.8.1.4 South Africa Marketing Automation Market by Application
12.4.8.1.5 South Africa Marketing Automation Market by Industry Vertical
12.4.8.2 Saudi Arabia Marketing Automation Market
12.4.8.2.1 Saudi Arabia Marketing Automation Market by Component
12.4.8.2.2 Saudi Arabia Marketing Automation Market by Deployment
12.4.8.2.3 Saudi Arabia Marketing Automation Market by Organization Size
12.4.8.2.4 Saudi Arabia Marketing Automation Market by Application
12.4.8.2.5 Saudi Arabia Marketing Automation Market by Industry Vertical
12.4.8.3 U.A.E Marketing Automation Market
12.4.8.3.1 U.A.E Marketing Automation Market by Component
12.4.8.3.2 U.A.E Marketing Automation Market by Deployment
12.4.8.3.3 U.A.E Marketing Automation Market by Organization Size
12.4.8.3.4 U.A.E Marketing Automation Market by Application
12.4.8.3.5 U.A.E Marketing Automation Market by Industry Vertical
12.4.8.4 Rest of Middle East and Africa Marketing Automation Market
12.4.8.4.1 Rest of Middle East and Africa Marketing Automation Market by Component
12.4.8.4.2 Rest of Middle East and Africa Marketing Automation Market by Deployment
12.4.8.4.3 Rest of Middle East and Africa Marketing Automation Market by Organization Size
12.4.8.4.4 Rest of Middle East and Africa Marketing Automation Market by Application
12.4.8.4.5 Rest of Middle East and Africa Marketing Automation Market by Industry Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Marketing Automation Market Overview
12.5.2 South and Central America Marketing Automation Market Forecasts and Analysis
12.5.3 South and Central America Marketing Automation Market Forecasts and Analysis - By Component
12.5.4 South and Central America Marketing Automation Market Forecasts and Analysis - By Deployment
12.5.5 South and Central America Marketing Automation Market Forecasts and Analysis - By Organization Size
12.5.6 South and Central America Marketing Automation Market Forecasts and Analysis - By Application
12.5.7 South and Central America Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.5.8 South and Central America Marketing Automation Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Marketing Automation Market
12.5.8.1.1 Brazil Marketing Automation Market by Component
12.5.8.1.2 Brazil Marketing Automation Market by Deployment
12.5.8.1.3 Brazil Marketing Automation Market by Organization Size
12.5.8.1.4 Brazil Marketing Automation Market by Application
12.5.8.1.5 Brazil Marketing Automation Market by Industry Vertical
12.5.8.2 Argentina Marketing Automation Market
12.5.8.2.1 Argentina Marketing Automation Market by Component
12.5.8.2.2 Argentina Marketing Automation Market by Deployment
12.5.8.2.3 Argentina Marketing Automation Market by Organization Size
12.5.8.2.4 Argentina Marketing Automation Market by Application
12.5.8.2.5 Argentina Marketing Automation Market by Industry Vertical
12.5.8.3 Rest of South and Central America Marketing Automation Market
12.5.8.3.1 Rest of South and Central America Marketing Automation Market by Component
12.5.8.3.2 Rest of South and Central America Marketing Automation Market by Deployment
12.5.8.3.3 Rest of South and Central America Marketing Automation Market by Organization Size
12.5.8.3.4 Rest of South and Central America Marketing Automation Market by Application
12.5.8.3.5 Rest of South and Central America Marketing Automation Market by Industry Vertical
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. MARKETING AUTOMATION MARKET, KEY COMPANY PROFILES
14.1. ACOUSTIC, L.P.
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. ACT-ON SOFTWARE, INC.
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. GETRESPONSE
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. HUBSPOT, INC.
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. KEAP (INFUSION SOFTWARE, INC.)
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. LEADSQUARED (MARKETXPANDER SERVICES PRIVATE LIMITED)
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. ORACLE CORPORATION
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. SALESFORCE.COM, INC.
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. SAS INSTITUTE INC.
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. SENDINBLUE SAS
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1. Acoustic, L.P.
2. Act-On Software, Inc.
3. GetResponse
4. HubSpot, Inc.
5. Keap (Infusion Software, Inc.)
6. LeadSquared (MarketXpander Services Private Limited)
7. Oracle Corporation
8. Salesforce.com, inc.
9. SAS Institute Inc.
10. Sendinblue SAS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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