Marketing Cloud Platform Market Strategies and Share 2031
The marketing cloud platform market is expected to register a CAGR of 7.2% during 2023–2031. AR and VR marketing strategies are likely to remain a key trend in the market.
Marketing Cloud Platform Market Analysis
- The marketing cloud platform market includes growth prospects owing to the current market trends and their foreseeable impact during the forecast period.
- The marketing cloud platform market is growing owing to factors such as growing digitalization transformation initiatives, the shifting landscape of marketing, and the growing importance of marketing analytics.
- Increasing focus on customer experience to provide lucrative opportunities for the marketing cloud platform market.
Marketing Cloud Platform Market Overview
- Marketing cloud is a digital marketing platform that automates marketing across email, social media, mobile apps, SMS, websites, and more.
- Organizations invest in marketing cloud to combine all their marketing channels in one place. With the marketing cloud, marketers are able to send personalized messages through the right channel at the right time.
- The marketing cloud incorporates integrated solutions for customer journey management, mobile, social media, email, content creation, content management, web personalization, advertising, and data analysis.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Marketing Cloud Platform Market Drivers and Opportunities
Shifting Landscape Of Marketing to Favor Market
- In the past, marketing automation was closely associated with auto-responder systems and bulk emails. However, the narrative is changing as data analytics gains popularity.
- Personalized marketing methods are becoming more popular, with firms using data to better understand their target audience and send messages that are relevant to them at the right time. Scheduled emails, social media posts, and other online activities were made possible by automation.
- As a result of technological breakthroughs, customized marketing has gained prominence. Understanding the customer and their demands is more important than trying to reach everyone with the same message.
- In order to provide individualized experiences, brands now leverage data analytics to gain insights into consumer behavior, interests, and patterns. In such a scenario, the marketing cloud offers an integrated platform that combines marketing automation with data-driven, human-centered strategies. It enables marketers to create more meaningful connections and generate better outcomes.
Increasing Focus On Customer Experience
- In the coming years, customer experience (CX) will likely take the forefront of marketing. It seems inevitable that the Marketing Cloud will grow in popularity as companies aim to provide more individualized client experiences.
- Companies will keep exploring innovative ways to develop stronger connections with their clients. Customer experience encompasses all phases of the customer journey, including research prior to buy, actual purchase, after-purchase support, and even interaction with digital platforms.
- Marketing cloud helps to provide an excellent customer experience and is a powerful tool that can streamline marketing campaign elements from site personalization, and emails to mobile messaging. It helps create a continuous and enjoyable customer experience, reinforcing customer loyalty and satisfaction.
Marketing Cloud Platform Market Report Segmentation Analysis
Key segments that contributed to the derivation of the marketing cloud platform market analysis are component, deployment, enterprise size, marketing function and end user.
- By component, the market is bifurcated into platforms and services.
- By deployment, the market is segmented into private cloud, public cloud, and hybrid cloud.
- By enterprise size, the market is bifurcated into small and medium-sized enterprises (SMEs), and large enterprises.
- By marketing function, the market is segmented int advertising, branding, designing, and others.
- By end user, the market is segmented into IT & telecom, retail & ecommerce, BFSI, travel & hospitality, healthcare & life sciences and others.
Marketing Cloud Platform Market Share Analysis by Geography
- Marketing cloud platform market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering marketing cloud platform market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the marketing cloud platform market in these regions.
Marketing Cloud Platform Market Report Scope
Marketing Cloud Platform Market News and Recent Developments
The marketing cloud platform market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the marketing cloud platform market are listed below:
- Salesforce announced a new edition of the marketing cloud to help small businesses drive growth efficiently with CRM, AI, and data. Marketing cloud growth connects marketing automation with sales, service, and commerce, all built on Salesforce’s trusted customer platform, Einstein 1. In addition, Salesforce revealed that marketers can get started with Data Cloud at no cost, providing them with the trusted first-party data needed to leverage AI to create more personalized customer experiences. (Salesforce, Press Release, February 2024)
- WPP and Google Cloud announced a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients, including The Coca-Cola Company, L’Oréal and Nestlé. As part of the collaboration, Google Cloud's advanced-gen AI tools will be used with WPP's proprietary marketing and advertising data. This will enable WPP’s clients to create brand- and product-specific content using gen AI, to gain deeper insights into their target audiences, to accurately predict and explain content effectiveness, and to optimize campaigns with ongoing adaptive processes. (Google LLC, Press Release, April 2024)
Marketing Cloud Platform Market Report Coverage and Deliverables
The “Marketing Cloud Platform Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Marketing cloud platform market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Marketing cloud platform market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Marketing cloud platform market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the marketing cloud platform market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
AR and VR marketing strategies is anticipated to play a significant role in the global marketing cloud platform market in the coming years.
Growing digitalization transformation initiatives, the shifting landscape of marketing, and the growing importance of marketing analytics are the major factors driving the marketing cloud platform market.
The global marketing cloud platform market is expected to grow at a CAGR of 7.2% during the forecast period 2024 - 2031.
The leading players operating in the marketing cloud platform market are Adobe; Acquia, Inc.; IBM Corporation; Oracle Corporation; Salesforce, Inc.; SAP SE; Teradata Corporation; The Nielson Company (US), LLC; Teradata Corporation; and CM Group.
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Cloud Platform - By Services
1.3.2 Marketing Cloud Platform - By Platform
1.3.3 Marketing Cloud Platform - By Deployment Mode
1.3.4 Marketing Cloud Platform - By Industry Vertical
1.3.5 Marketing Cloud Platform - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. MARKETING CLOUD PLATFORM LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.3.1 North America - Pest Analysis
4.3.2 Europe - Pest Analysis
4.3.3 Asia-Pacific - Pest Analysis
4.3.4 Middle East and Africa - Pest Analysis
4.3.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
5. MARKETING CLOUD PLATFORM - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MARKETING CLOUD PLATFORM - GLOBAL MARKET ANALYSIS
6.1. MARKETING CLOUD PLATFORM - GLOBAL MARKET OVERVIEW
6.2. MARKETING CLOUD PLATFORM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - SERVICES
7.1. OVERVIEW
7.2. SERVICES MARKET FORECASTS AND ANALYSIS
7.3. PROFESSIONAL SERVICES
7.3.1. Overview
7.3.2. Professional Services Market Forecast and Analysis
7.4. MANAGED SERVICES
7.4.1. Overview
7.4.2. Managed Services Market Forecast and Analysis
8. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CUSTOMER RELATIONSHIP MANAGEMENT
8.3.1. Overview
8.3.2. Customer Relationship Management Market Forecast and Analysis
8.4. SOFTWARE-AS-A-SERVICE
8.4.1. Overview
8.4.2. Software-as-a-Service Market Forecast and Analysis
8.5. BUSINESS TO BUSINESS
8.5.1. Overview
8.5.2. Business to Business Market Forecast and Analysis
9. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE
9.1. OVERVIEW
9.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
9.3. PRIVATE CLOUD
9.3.1. Overview
9.3.2. Private Cloud Market Forecast and Analysis
9.4. PUBLIC CLOUD
9.4.1. Overview
9.4.2. Public Cloud Market Forecast and Analysis
10. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. RETAIL AND E-COMMERCE
10.4.1. Overview
10.4.2. Retail and E-commerce Market Forecast and Analysis
10.5. IT AND TELECOM
10.5.1. Overview
10.5.2. IT and Telecom Market Forecast and Analysis
10.6. MEDIA AND ENTERTAINMENT
10.6.1. Overview
10.6.2. Media and Entertainment Market Forecast and Analysis
10.7. EDUCATION
10.7.1. Overview
10.7.2. Education Market Forecast and Analysis
10.8. OTHERS
10.8.1. Overview
10.8.2. Others Market Forecast and Analysis
11. MARKETING CLOUD PLATFORM REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Marketing Cloud Platform Overview
11.1.2 North America Marketing Cloud Platform Forecasts and Analysis
11.1.3 North America Market Forecasts and Analysis - By Services
11.1.4 North America Market Forecasts and Analysis - By Platform
11.1.5 North America Market Forecasts and Analysis - By Deployment Mode
11.1.6 North America Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Market Forecasts and Analysis - By Countries
11.1.7.1 United States Market
11.1.7.1.1 United States Market by Services
11.1.7.1.2 United States Market by Platform
11.1.7.1.3 United States Market by Deployment Mode
11.1.7.1.4 United States Market by Industry Vertical
11.1.7.2 Canada Market
11.1.7.2.1 Canada Market by Services
11.1.7.2.2 Canada Market by Platform
11.1.7.2.3 Canada Market by Deployment Mode
11.1.7.2.4 Canada Market by Industry Vertical
11.1.7.3 Mexico Market
11.1.7.3.1 Mexico Market by Services
11.1.7.3.2 Mexico Market by Platform
11.1.7.3.3 Mexico Market by Deployment Mode
11.1.7.3.4 Mexico Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Marketing Cloud Platform Overview
11.2.2 Europe Marketing Cloud Platform Forecasts and Analysis
11.2.3 Europe Market Forecasts and Analysis - By Services
11.2.4 Europe Market Forecasts and Analysis - By Platform
11.2.5 Europe Market Forecasts and Analysis - By Deployment Mode
11.2.6 Europe Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Market
11.2.7.1.1 Germany Market by Services
11.2.7.1.2 Germany Market by Platform
11.2.7.1.3 Germany Market by Deployment Mode
11.2.7.1.4 Germany Market by Industry Vertical
11.2.7.2 France Market
11.2.7.2.1 France Market by Services
11.2.7.2.2 France Market by Platform
11.2.7.2.3 France Market by Deployment Mode
11.2.7.2.4 France Market by Industry Vertical
11.2.7.3 Italy Market
11.2.7.3.1 Italy Market by Services
11.2.7.3.2 Italy Market by Platform
11.2.7.3.3 Italy Market by Deployment Mode
11.2.7.3.4 Italy Market by Industry Vertical
11.2.7.4 United Kingdom Market
11.2.7.4.1 United Kingdom Market by Services
11.2.7.4.2 United Kingdom Market by Platform
11.2.7.4.3 United Kingdom Market by Deployment Mode
11.2.7.4.4 United Kingdom Market by Industry Vertical
11.2.7.5 Russia Market
11.2.7.5.1 Russia Market by Services
11.2.7.5.2 Russia Market by Platform
11.2.7.5.3 Russia Market by Deployment Mode
11.2.7.5.4 Russia Market by Industry Vertical
11.2.7.6 Rest of Europe Market
11.2.7.6.1 Rest of Europe Market by Services
11.2.7.6.2 Rest of Europe Market by Platform
11.2.7.6.3 Rest of Europe Market by Deployment Mode
11.2.7.6.4 Rest of Europe Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Marketing Cloud Platform Overview
11.3.2 Asia-Pacific Marketing Cloud Platform Forecasts and Analysis
11.3.3 Asia-Pacific Market Forecasts and Analysis - By Services
11.3.4 Asia-Pacific Market Forecasts and Analysis - By Platform
11.3.5 Asia-Pacific Market Forecasts and Analysis - By Deployment Mode
11.3.6 Asia-Pacific Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Market
11.3.7.1.1 Australia Market by Services
11.3.7.1.2 Australia Market by Platform
11.3.7.1.3 Australia Market by Deployment Mode
11.3.7.1.4 Australia Market by Industry Vertical
11.3.7.2 China Market
11.3.7.2.1 China Market by Services
11.3.7.2.2 China Market by Platform
11.3.7.2.3 China Market by Deployment Mode
11.3.7.2.4 China Market by Industry Vertical
11.3.7.3 India Market
11.3.7.3.1 India Market by Services
11.3.7.3.2 India Market by Platform
11.3.7.3.3 India Market by Deployment Mode
11.3.7.3.4 India Market by Industry Vertical
11.3.7.4 Japan Market
11.3.7.4.1 Japan Market by Services
11.3.7.4.2 Japan Market by Platform
11.3.7.4.3 Japan Market by Deployment Mode
11.3.7.4.4 Japan Market by Industry Vertical
11.3.7.5 South Korea Market
11.3.7.5.1 South Korea Market by Services
11.3.7.5.2 South Korea Market by Platform
11.3.7.5.3 South Korea Market by Deployment Mode
11.3.7.5.4 South Korea Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Market
11.3.7.6.1 Rest of Asia-Pacific Market by Services
11.3.7.6.2 Rest of Asia-Pacific Market by Platform
11.3.7.6.3 Rest of Asia-Pacific Market by Deployment Mode
11.3.7.6.4 Rest of Asia-Pacific Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Marketing Cloud Platform Overview
11.4.2 Middle East and Africa Marketing Cloud Platform Forecasts and Analysis
11.4.3 Middle East and Africa Market Forecasts and Analysis - By Services
11.4.4 Middle East and Africa Market Forecasts and Analysis - By Platform
11.4.5 Middle East and Africa Market Forecasts and Analysis - By Deployment Mode
11.4.6 Middle East and Africa Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Market Forecasts and Analysis - By Countries
11.4.7.1 Rest of Middle East and Africa Market
11.4.7.1.1 Rest of Middle East and Africa Market by Services
11.4.7.1.2 Rest of Middle East and Africa Market by Platform
11.4.7.1.3 Rest of Middle East and Africa Market by Deployment Mode
11.4.7.1.4 Rest of Middle East and Africa Market by Industry Vertical
11.4.7.2 South Africa Market
11.4.7.2.1 South Africa Market by Services
11.4.7.2.2 South Africa Market by Platform
11.4.7.2.3 South Africa Market by Deployment Mode
11.4.7.2.4 South Africa Market by Industry Vertical
11.4.7.3 Saudi Arabia Market
11.4.7.3.1 Saudi Arabia Market by Services
11.4.7.3.2 Saudi Arabia Market by Platform
11.4.7.3.3 Saudi Arabia Market by Deployment Mode
11.4.7.3.4 Saudi Arabia Market by Industry Vertical
11.4.7.4 U.A.E Market
11.4.7.4.1 U.A.E Market by Services
11.4.7.4.2 U.A.E Market by Platform
11.4.7.4.3 U.A.E Market by Deployment Mode
11.4.7.4.4 U.A.E Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Marketing Cloud Platform Overview
11.5.2 South and Central America Marketing Cloud Platform Forecasts and Analysis
11.5.3 South and Central America Market Forecasts and Analysis - By Services
11.5.4 South and Central America Market Forecasts and Analysis - By Platform
11.5.5 South and Central America Market Forecasts and Analysis - By Deployment Mode
11.5.6 South and Central America Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Market Forecasts and Analysis - By Countries
11.5.7.1 Rest of South and Central America Market
11.5.7.1.1 Rest of South and Central America Market by Services
11.5.7.1.2 Rest of South and Central America Market by Platform
11.5.7.1.3 Rest of South and Central America Market by Deployment Mode
11.5.7.1.4 Rest of South and Central America Market by Industry Vertical
11.5.7.2 Brazil Market
11.5.7.2.1 Brazil Market by Services
11.5.7.2.2 Brazil Market by Platform
11.5.7.2.3 Brazil Market by Deployment Mode
11.5.7.2.4 Brazil Market by Industry Vertical
11.5.7.3 Argentina Market
11.5.7.3.1 Argentina Market by Services
11.5.7.3.2 Argentina Market by Platform
11.5.7.3.3 Argentina Market by Deployment Mode
11.5.7.3.4 Argentina Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. MARKETING CLOUD PLATFORM, KEY COMPANY PROFILES
13.1. ADOBE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. FICO ISSAC CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. IBM CORPORATION
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. INFUSIONSOFT
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ORACEL CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. SALESFORCE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SAP SE
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAS INSTITUTE INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SELLIGENT MARKETING CLOUD
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. THE NIELSON COMPANY (US), LLC
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
- Adobe
- Acquia, Inc.
- IBM Corporation
- Oracle Corporation
- Salesforce, Inc.
- SAP SE
- Teradata Corporation
- The Nielson Company (US), LLC
- Teradata Corporation
- CM Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For