Marketing Video Production Market Key Findings by 2031
The marketing video production market is expected to register a CAGR of 23.6% during 2023–2031. Short-form video popularity and use of AI and automation are likely to remain key trends in the market.
Marketing Video Production Market Analysis
- Marketing Video Production is expanding across the world at an accelerated speed because more companies are starting to realize the importance of video content for their marketing strategy.
- Video is highly engaging and effective in converting leads into paying customers. This leads to the conclusion that more brands are paying for high-quality video production services in order to improve their brand awareness on the internet and especially on their social media channels, where visual content has a higher chance of going viral.
- Video marketing will start to take on different formats as the consumers' eyes and ears change. Short-form videos like snappy advertisements are cropping up everywhere, streaming video is more popular than ever, and different interactive formats are also becoming increasingly common.
- This changing climate of marketing will change the way companies of all industries approach their customers and will, therefore fuel the growth of the video production industry.
Marketing Video Production Market Overview
- The marketing video production market outlook is expected to witness robust growth through the forecast period due to the increasing demand for impactful video content on different digital platforms.
- The market is serviced by a diverse range of production houses, video marketing firms and other vendors. The wide-ranging services consist of explainer videos, promotional videos and live streaming, to name a few.
- An ever-increasing number of businesses are incorporating video into their brand strategies to improve visibility and customer engagement. As a result, they are making substantial investments in short-form video, long-form video, post-production, live streaming and marketing of their video content.
- The rise of social media, mobile video consumption and other aspects of video culture have demonstrated that video is now at the center of modern marketing strategies.
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Marketing Video Production Market Drivers and Opportunities
Growing Demand for Video Content to Favor the Market
- The need for increased video content is driving the marketing video production market as more and more businesses realize the impact of video on user engagement and brand recall.
- The Business-to-consumer (B2C) as well as Business-to-business (B2B) market took video seriously, with 66% and 71% of the marketers, respectively using video. This created the demand for video content for corporate companies to create high-quality content that informs people and keeps them glued to the screens.
- Videos both aid users in understanding complex concepts and drive conversion – as such, they’ve become an essential element of modern brand marketing.
- In fact, the demand for videos is only increasing, which has prompted many brands to significantly ramp up their video production in an attempt to keep up with the video-first market.
Live Streaming and Interactive Content
- The marketing video production market offers outstanding growth prospects through live streaming and interactive content, which boosts audience engagement and creates real-time connections between brands and viewers.
- Increasingly, audiences demand a richer experience, and live streaming helps companies demo products, hold Q&As, and create a sense of community. And all can lead to higher conversion and customer loyalty.
- Viewers can also get more immersed through interactive features like polls and live chats during the live streaming, which creates a more appealing and effective experience for viewers to achieve marketing goals.
- To leverage the value of interactive live videos, brands are investing in video production innovation to capitalize on their growing popularity.
Marketing Video Production Market Report Segmentation Analysis
Key segments that contributed to the derivation of the marketing video production market analysis are type and end-user.
- Based on type, the marketing video production market is divided into social media videos, content marketing videos, conversion videos, and others.
- Based on the end-user, the marketing video production market is divided into retail and ecommerce, travel and hospitality, manufacturing, education, BFSI, healthcare, and others.
Marketing Video Production Market Share Analysis by Geography
- Marketing Video Production Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Marketing Video Production market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Marketing Video Production market in these regions.
Marketing Video Production Market Report Scope
Marketing Video Production Market News and Recent Developments
The marketing video production market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the marketing video production market are listed below:
- Epipheo, an employee-owned video studio with roots in Cincinnati, now with employees throughout the United States and abroad, was awarded the development & production management contract for a full-length animated feature film set to hit theaters in 2031. (Source: Epipheo, Press Release, November 2022)
Marketing Video Production Market Report Coverage and Deliverables
The “Marketing Video Production Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Marketing video production market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Marketing video production market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Marketing video production market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the marketing video production market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Marketing Video Production market is expected to grow at a CAGR of 23.6% during the forecast period 2023 - 2031.
Growing demand for video content and the rise of social media platforms are expected to drive the marketing video production market.
Short-form video popularity and use of AI and automation are likely to remain key trends in the market.
The leading players operating in the marketing video production market are Allua Limited, Direct Content Media (DCM), Epipheo, Explainify, Grumo Media, One Media Group, Switch Video Productions Inc., VeracityColab, Wyzowl, and Yum Yum Videos.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Video Production Market - By Type
1.3.2 Marketing Video Production Market - By End-user
1.3.3 Marketing Video Production Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MARKETING VIDEO PRODUCTION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MARKETING VIDEO PRODUCTION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MARKETING VIDEO PRODUCTION MARKET - GLOBAL MARKET ANALYSIS
6.1. - GLOBAL MARKET OVERVIEW
6.2. - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MARKETING VIDEO PRODUCTION MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SOCIAL MEDIA VIDEOS
7.3.1. Overview
7.3.2. Social Media Videos Market Forecast and Analysis
7.4. CONTENT MARKETING VIDEOS
7.4.1. Overview
7.4.2. Content Marketing Videos Market Forecast and Analysis
7.5. CONVERSION VIDEOS
7.5.1. Overview
7.5.2. Conversion Videos Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. MARKETING VIDEO PRODUCTION MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. RETAIL AND ECOMMERCE
8.3.1. Overview
8.3.2. Retail and Ecommerce Market Forecast and Analysis
8.4. TRAVEL AND HOSPITALITY
8.4.1. Overview
8.4.2. Travel and Hospitality Market Forecast and Analysis
8.5. MANUFACTURING
8.5.1. Overview
8.5.2. Manufacturing Market Forecast and Analysis
8.6. EDUCATION
8.6.1. Overview
8.6.2. Education Market Forecast and Analysis
8.7. BFSI
8.7.1. Overview
8.7.2. BFSI Market Forecast and Analysis
8.8. HEALTHCARE
8.8.1. Overview
8.8.2. Healthcare Market Forecast and Analysis
8.9. OTHERS
8.9.1. Overview
8.9.2. Others Market Forecast and Analysis
9. MARKETING VIDEO PRODUCTION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Marketing Video Production Market Overview
9.1.2 North America Marketing Video Production Market Forecasts and Analysis
9.1.3 North America Marketing Video Production Market Forecasts and Analysis - By Type
9.1.4 North America Marketing Video Production Market Forecasts and Analysis - By End-user
9.1.5 North America Marketing Video Production Market Forecasts and Analysis - By Countries
9.1.5.1 United States Marketing Video Production Market
9.1.5.1.1 United States Marketing Video Production Market by Type
9.1.5.1.2 United States Marketing Video Production Market by End-user
9.1.5.2 Canada Marketing Video Production Market
9.1.5.2.1 Canada Marketing Video Production Market by Type
9.1.5.2.2 Canada Marketing Video Production Market by End-user
9.1.5.3 Mexico Marketing Video Production Market
9.1.5.3.1 Mexico Marketing Video Production Market by Type
9.1.5.3.2 Mexico Marketing Video Production Market by End-user
9.2. EUROPE
9.2.1 Europe Marketing Video Production Market Overview
9.2.2 Europe Marketing Video Production Market Forecasts and Analysis
9.2.3 Europe Marketing Video Production Market Forecasts and Analysis - By Type
9.2.4 Europe Marketing Video Production Market Forecasts and Analysis - By End-user
9.2.5 Europe Marketing Video Production Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Marketing Video Production Market
9.2.5.1.1 Germany Marketing Video Production Market by Type
9.2.5.1.2 Germany Marketing Video Production Market by End-user
9.2.5.2 France Marketing Video Production Market
9.2.5.2.1 France Marketing Video Production Market by Type
9.2.5.2.2 France Marketing Video Production Market by End-user
9.2.5.3 Italy Marketing Video Production Market
9.2.5.3.1 Italy Marketing Video Production Market by Type
9.2.5.3.2 Italy Marketing Video Production Market by End-user
9.2.5.4 United Kingdom Marketing Video Production Market
9.2.5.4.1 United Kingdom Marketing Video Production Market by Type
9.2.5.4.2 United Kingdom Marketing Video Production Market by End-user
9.2.5.5 Russia Marketing Video Production Market
9.2.5.5.1 Russia Marketing Video Production Market by Type
9.2.5.5.2 Russia Marketing Video Production Market by End-user
9.2.5.6 Rest of Europe Marketing Video Production Market
9.2.5.6.1 Rest of Europe Marketing Video Production Market by Type
9.2.5.6.2 Rest of Europe Marketing Video Production Market by End-user
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Marketing Video Production Market Overview
9.3.2 Asia-Pacific Marketing Video Production Market Forecasts and Analysis
9.3.3 Asia-Pacific Marketing Video Production Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Marketing Video Production Market Forecasts and Analysis - By End-user
9.3.5 Asia-Pacific Marketing Video Production Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Marketing Video Production Market
9.3.5.1.1 Australia Marketing Video Production Market by Type
9.3.5.1.2 Australia Marketing Video Production Market by End-user
9.3.5.2 China Marketing Video Production Market
9.3.5.2.1 China Marketing Video Production Market by Type
9.3.5.2.2 China Marketing Video Production Market by End-user
9.3.5.3 India Marketing Video Production Market
9.3.5.3.1 India Marketing Video Production Market by Type
9.3.5.3.2 India Marketing Video Production Market by End-user
9.3.5.4 Japan Marketing Video Production Market
9.3.5.4.1 Japan Marketing Video Production Market by Type
9.3.5.4.2 Japan Marketing Video Production Market by End-user
9.3.5.5 South Korea Marketing Video Production Market
9.3.5.5.1 South Korea Marketing Video Production Market by Type
9.3.5.5.2 South Korea Marketing Video Production Market by End-user
9.3.5.6 Rest of Asia-Pacific Marketing Video Production Market
9.3.5.6.1 Rest of Asia-Pacific Marketing Video Production Market by Type
9.3.5.6.2 Rest of Asia-Pacific Marketing Video Production Market by End-user
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Marketing Video Production Market Overview
9.4.2 Middle East and Africa Marketing Video Production Market Forecasts and Analysis
9.4.3 Middle East and Africa Marketing Video Production Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Marketing Video Production Market Forecasts and Analysis - By End-user
9.4.5 Middle East and Africa Marketing Video Production Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Marketing Video Production Market
9.4.5.1.1 South Africa Marketing Video Production Market by Type
9.4.5.1.2 South Africa Marketing Video Production Market by End-user
9.4.5.2 Saudi Arabia Marketing Video Production Market
9.4.5.2.1 Saudi Arabia Marketing Video Production Market by Type
9.4.5.2.2 Saudi Arabia Marketing Video Production Market by End-user
9.4.5.3 U.A.E Marketing Video Production Market
9.4.5.3.1 U.A.E Marketing Video Production Market by Type
9.4.5.3.2 U.A.E Marketing Video Production Market by End-user
9.4.5.4 Rest of Middle East and Africa Marketing Video Production Market
9.4.5.4.1 Rest of Middle East and Africa Marketing Video Production Market by Type
9.4.5.4.2 Rest of Middle East and Africa Marketing Video Production Market by End-user
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Marketing Video Production Market Overview
9.5.2 South and Central America Marketing Video Production Market Forecasts and Analysis
9.5.3 South and Central America Marketing Video Production Market Forecasts and Analysis - By Type
9.5.4 South and Central America Marketing Video Production Market Forecasts and Analysis - By End-user
9.5.5 South and Central America Marketing Video Production Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Marketing Video Production Market
9.5.5.1.1 Brazil Marketing Video Production Market by Type
9.5.5.1.2 Brazil Marketing Video Production Market by End-user
9.5.5.2 Argentina Marketing Video Production Market
9.5.5.2.1 Argentina Marketing Video Production Market by Type
9.5.5.2.2 Argentina Marketing Video Production Market by End-user
9.5.5.3 Rest of South and Central America Marketing Video Production Market
9.5.5.3.1 Rest of South and Central America Marketing Video Production Market by Type
9.5.5.3.2 Rest of South and Central America Marketing Video Production Market by End-user
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. MARKETING VIDEO PRODUCTION MARKET, KEY COMPANY PROFILES
11.1. ALLUALIMITED
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DIRECT CONTENT MEDIA (DCM)
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. EPIPHEO
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. EXPLAINIFY
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GRUMO MEDIA
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ONE MEDIA GROUP
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SWITCH VIDEO PRODUCTIONS INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. VERACITYCOLAB
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. WYZOWL
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. YUM YUM VIDEOS
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Allua Limited
2. Direct Content Media (DCM)
3. Epipheo
4. Explainify
5. Grumo Media
6. One Media Group
7. Switch Video Productions Inc.
8. VeracityColab
9. Wyzowl
10. Yum Yum Videos
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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