Mashed Potatoes Market SWOT Analysis by 2031
The mashed potatoes market is expected to register a CAGR of 5% during 2023–2031. The advancement in cold chain infrastructure is likely to be the trend in the mashed potatoes market.
Mashed Potatoes Market Analysis:
- One of the factors contributing to the mashed potato market growth worldwide is the rising demand for convenience foods, and the primary candidate for that is mashed potato, along with its various utilization in multiple cuisines. Moreover, the growing demand for packaged food and ready-to-eat products will also add to expanded of the mashed potato market globally.
- Another factor responsible for the mashed potato market growth is the increasing awareness among consumers of health. This will also open new doors for the growth of the market.
Mashed Potatoes Market Overview
- Mashed potatoes are a dish prepared by crushing cooked potatoes, which is a nutritionally rich food with the basic form of mashed potatoes coming with no added ingredients, that is, mashing boiled and peeled potatoes and adding butter, milk, or cream, and other ingredients. Incorporating the above-mentioned trends, we can deduce various facts affecting the mashed potato market.
- One such factor is the demand for simple labeled products with recognizable ingredients that are fueling continuous demand for mashed potato products. Another factor is the demand for flavored tastes, the demand for ready-to-eat food products, and the increasing consumption of frozen and packaged foods. This is also contributing to the growth of the market. Furthermore, technological advancements and innovations in product offerings are also major factors in the positive outlook for the market.
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Mashed Potatoes Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Mashed Potatoes Market: Strategic Insights
Shejal
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Mashed Potatoes Market Drivers and Opportunities
Growing Demand for Packaged Food
- Packaged mashed potatoes cater to consumers' needs for convenience and timesaving as they are consuming food on the go. Lifestyles have been getting busier as more people are working and families have two on a bread-winning role. Consumers are seeking meals to be ready in minutes, hence the rise of packaged mashed potatoes. Many of the consumers who want to consume mashed potatoes choose packaged as they desire the taste of mashed potatoes without the lengthy process of peeling, boiling and mashing the potatoes.
- Various flavored mashed potato items are being developed in order to keep the products innovative and unique. Garlic herb, roasted garlic, and loaded mashed potato flavors are being introduced by the manufacturers since more consumers are adventurous with the food they consume. The creation of these different flavors allows the company to broaden its offered products to more consumers with different taste preferences.
Increasing Demand from Developing Economies
- Mashed potatoes are a high-potential market for producers, as emerging markets in Asia-Pacific, Latin America, and Africa are untapped territories. As a result of an increase in urbanization and changing consumer behavior, there is a growing market for ready-to-eat food products. This includes mashed potatoes. Producers have an opportunity to expand into emerging markets in regions around the world as consumer preferences continue to change and urbanization increases.
- Emerging economies that are growing often see an increase in disposable income as the economy grows. Thus, as the number of people with disposable income increases, more consumers can afford to try new food products, such as mashed potatoes. As customers become more familiar with world cuisines and demand for fast food increases, we will likely see more mashed potatoes in our diets.
Mashed Potatoes Market Segmentation
The scope of the global mashed potatoes market is segmented based on type, category, and end use.
- On the basis of type, the market is segmented into refrigerated mashed potatoes, frozen mashed potatoes, and dried mashed potatoes.
- On the basis of category, the market is bifurcated into plain and seasoned/flavored.
- Based on end use, the mashed potatoes market is classified into food retail and foodservice.
Mashed Potatoes Market Share Analysis by Geography
- The mashed potatoes market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering mashed potatoes market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers Porter's Five Forces analysis, which involves the study of major factors that influence the mashed potatoes market in these regions.
Mashed Potatoes Market Report Scope
Mashed Potatoes Market News and Recent Developments:
The mashed potatoes market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- Wilsons' Country launches two new convenient potato mash products. The beginning of October marked the launch of two new, pre-prepared potato mash products from Wilson's Country: Wilson's Mash and Wilson's Naked Mash. Both come in 400g packs, ready to heat in the microwave in just 4 minutes. (Source: Newsletter, Wilsons', November 2023)
Mashed Potatoes Market Report Coverage and Deliverables
The "Mashed Potatoes Market Size and Forecast (2021 – 2031)" provides a detailed analysis of the market covering below areas:
- Mashed potatoes market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Mashed potatoes market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Mashed potatoes market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the mashed potatoes market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global mashed potatoes market is estimated to grow above 5% during the forecast period 2024-2031.
The strategic initiative by key players is one of the major factors driving the mashed potatoes market.
The advancement in cold chain infrastructure is likely to be the trend in the mashed potatoes market.
The leading players operating in the mashed potatoes market are Bob Evans Farms, General Mills, Hormel Foods LLC, Hungry Jack, Idahoan Foods, JR Simplot Company, Lamb Weston Inc, Nestle SA, Peka Kroef BV, Pfanni GmbH and Co OHG.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mashed Potatoes Market - By Form
1.3.2 Mashed Potatoes Market - By Application
1.3.3 Mashed Potatoes Market - By Distribution Channel
1.3.4 Mashed Potatoes Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MASHED POTATOES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MASHED POTATOES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MASHED POTATOES MARKET - GLOBAL MARKET ANALYSIS
6.1. MASHED POTATOES - GLOBAL MARKET OVERVIEW
6.2. MASHED POTATOES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MASHED POTATOES MARKET - REVENUE AND FORECASTS TO 2028 - FORM
7.1. OVERVIEW
7.2. FORM MARKET FORECASTS AND ANALYSIS
7.3. POWDER
7.3.1. Overview
7.3.2. Powder Market Forecast and Analysis
7.4. SOLID
7.4.1. Overview
7.4.2. Solid Market Forecast and Analysis
8. MASHED POTATOES MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. FOOD PRODUCT
8.3.1. Overview
8.3.2. Food Product Market Forecast and Analysis
8.4. FOOD INGREDIENT
8.4.1. Overview
8.4.2. Food Ingredient Market Forecast and Analysis
9. MASHED POTATOES MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. CONVENIENCE STORES
9.4.1. Overview
9.4.2. Convenience Stores Market Forecast and Analysis
9.5. ONLINE
9.5.1. Overview
9.5.2. Online Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. MASHED POTATOES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mashed Potatoes Market Overview
10.1.2 North America Mashed Potatoes Market Forecasts and Analysis
10.1.3 North America Mashed Potatoes Market Forecasts and Analysis - By Form
10.1.4 North America Mashed Potatoes Market Forecasts and Analysis - By Application
10.1.5 North America Mashed Potatoes Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Mashed Potatoes Market Forecasts and Analysis - By Countries
10.1.6.1 United States Mashed Potatoes Market
10.1.6.1.1 United States Mashed Potatoes Market by Form
10.1.6.1.2 United States Mashed Potatoes Market by Application
10.1.6.1.3 United States Mashed Potatoes Market by Distribution Channel
10.1.6.2 Canada Mashed Potatoes Market
10.1.6.2.1 Canada Mashed Potatoes Market by Form
10.1.6.2.2 Canada Mashed Potatoes Market by Application
10.1.6.2.3 Canada Mashed Potatoes Market by Distribution Channel
10.1.6.3 Mexico Mashed Potatoes Market
10.1.6.3.1 Mexico Mashed Potatoes Market by Form
10.1.6.3.2 Mexico Mashed Potatoes Market by Application
10.1.6.3.3 Mexico Mashed Potatoes Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Mashed Potatoes Market Overview
10.2.2 Europe Mashed Potatoes Market Forecasts and Analysis
10.2.3 Europe Mashed Potatoes Market Forecasts and Analysis - By Form
10.2.4 Europe Mashed Potatoes Market Forecasts and Analysis - By Application
10.2.5 Europe Mashed Potatoes Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Mashed Potatoes Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mashed Potatoes Market
10.2.6.1.1 Germany Mashed Potatoes Market by Form
10.2.6.1.2 Germany Mashed Potatoes Market by Application
10.2.6.1.3 Germany Mashed Potatoes Market by Distribution Channel
10.2.6.2 France Mashed Potatoes Market
10.2.6.2.1 France Mashed Potatoes Market by Form
10.2.6.2.2 France Mashed Potatoes Market by Application
10.2.6.2.3 France Mashed Potatoes Market by Distribution Channel
10.2.6.3 Italy Mashed Potatoes Market
10.2.6.3.1 Italy Mashed Potatoes Market by Form
10.2.6.3.2 Italy Mashed Potatoes Market by Application
10.2.6.3.3 Italy Mashed Potatoes Market by Distribution Channel
10.2.6.4 United Kingdom Mashed Potatoes Market
10.2.6.4.1 United Kingdom Mashed Potatoes Market by Form
10.2.6.4.2 United Kingdom Mashed Potatoes Market by Application
10.2.6.4.3 United Kingdom Mashed Potatoes Market by Distribution Channel
10.2.6.5 Russia Mashed Potatoes Market
10.2.6.5.1 Russia Mashed Potatoes Market by Form
10.2.6.5.2 Russia Mashed Potatoes Market by Application
10.2.6.5.3 Russia Mashed Potatoes Market by Distribution Channel
10.2.6.6 Rest of Europe Mashed Potatoes Market
10.2.6.6.1 Rest of Europe Mashed Potatoes Market by Form
10.2.6.6.2 Rest of Europe Mashed Potatoes Market by Application
10.2.6.6.3 Rest of Europe Mashed Potatoes Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mashed Potatoes Market Overview
10.3.2 Asia-Pacific Mashed Potatoes Market Forecasts and Analysis
10.3.3 Asia-Pacific Mashed Potatoes Market Forecasts and Analysis - By Form
10.3.4 Asia-Pacific Mashed Potatoes Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Mashed Potatoes Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Mashed Potatoes Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mashed Potatoes Market
10.3.6.1.1 Australia Mashed Potatoes Market by Form
10.3.6.1.2 Australia Mashed Potatoes Market by Application
10.3.6.1.3 Australia Mashed Potatoes Market by Distribution Channel
10.3.6.2 China Mashed Potatoes Market
10.3.6.2.1 China Mashed Potatoes Market by Form
10.3.6.2.2 China Mashed Potatoes Market by Application
10.3.6.2.3 China Mashed Potatoes Market by Distribution Channel
10.3.6.3 India Mashed Potatoes Market
10.3.6.3.1 India Mashed Potatoes Market by Form
10.3.6.3.2 India Mashed Potatoes Market by Application
10.3.6.3.3 India Mashed Potatoes Market by Distribution Channel
10.3.6.4 Japan Mashed Potatoes Market
10.3.6.4.1 Japan Mashed Potatoes Market by Form
10.3.6.4.2 Japan Mashed Potatoes Market by Application
10.3.6.4.3 Japan Mashed Potatoes Market by Distribution Channel
10.3.6.5 South Korea Mashed Potatoes Market
10.3.6.5.1 South Korea Mashed Potatoes Market by Form
10.3.6.5.2 South Korea Mashed Potatoes Market by Application
10.3.6.5.3 South Korea Mashed Potatoes Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Mashed Potatoes Market
10.3.6.6.1 Rest of Asia-Pacific Mashed Potatoes Market by Form
10.3.6.6.2 Rest of Asia-Pacific Mashed Potatoes Market by Application
10.3.6.6.3 Rest of Asia-Pacific Mashed Potatoes Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mashed Potatoes Market Overview
10.4.2 Middle East and Africa Mashed Potatoes Market Forecasts and Analysis
10.4.3 Middle East and Africa Mashed Potatoes Market Forecasts and Analysis - By Form
10.4.4 Middle East and Africa Mashed Potatoes Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Mashed Potatoes Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Mashed Potatoes Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mashed Potatoes Market
10.4.6.1.1 South Africa Mashed Potatoes Market by Form
10.4.6.1.2 South Africa Mashed Potatoes Market by Application
10.4.6.1.3 South Africa Mashed Potatoes Market by Distribution Channel
10.4.6.2 Saudi Arabia Mashed Potatoes Market
10.4.6.2.1 Saudi Arabia Mashed Potatoes Market by Form
10.4.6.2.2 Saudi Arabia Mashed Potatoes Market by Application
10.4.6.2.3 Saudi Arabia Mashed Potatoes Market by Distribution Channel
10.4.6.3 U.A.E Mashed Potatoes Market
10.4.6.3.1 U.A.E Mashed Potatoes Market by Form
10.4.6.3.2 U.A.E Mashed Potatoes Market by Application
10.4.6.3.3 U.A.E Mashed Potatoes Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Mashed Potatoes Market
10.4.6.4.1 Rest of Middle East and Africa Mashed Potatoes Market by Form
10.4.6.4.2 Rest of Middle East and Africa Mashed Potatoes Market by Application
10.4.6.4.3 Rest of Middle East and Africa Mashed Potatoes Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mashed Potatoes Market Overview
10.5.2 South and Central America Mashed Potatoes Market Forecasts and Analysis
10.5.3 South and Central America Mashed Potatoes Market Forecasts and Analysis - By Form
10.5.4 South and Central America Mashed Potatoes Market Forecasts and Analysis - By Application
10.5.5 South and Central America Mashed Potatoes Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Mashed Potatoes Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mashed Potatoes Market
10.5.6.1.1 Brazil Mashed Potatoes Market by Form
10.5.6.1.2 Brazil Mashed Potatoes Market by Application
10.5.6.1.3 Brazil Mashed Potatoes Market by Distribution Channel
10.5.6.2 Argentina Mashed Potatoes Market
10.5.6.2.1 Argentina Mashed Potatoes Market by Form
10.5.6.2.2 Argentina Mashed Potatoes Market by Application
10.5.6.2.3 Argentina Mashed Potatoes Market by Distribution Channel
10.5.6.3 Rest of South and Central America Mashed Potatoes Market
10.5.6.3.1 Rest of South and Central America Mashed Potatoes Market by Form
10.5.6.3.2 Rest of South and Central America Mashed Potatoes Market by Application
10.5.6.3.3 Rest of South and Central America Mashed Potatoes Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MASHED POTATOES MARKET, KEY COMPANY PROFILES
12.1. AGRISTO
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CONTINENTAL
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HORMEL
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HUNGRY JACK POTATOES
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. IDAHOAN
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KNORR
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MCCAIN
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. PINELAND FARMS POTATO COMPANY
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. POMUNI
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SIMPLY POTATOES
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Agristo
2. Continental
3. Hormel
4. Hungry Jack Potatoes
5. Idahoan
6. Knorr
7. McCain
8. Pineland Farms Potato Company
9. Pomuni
10. Simply Potatoes
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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