Mattress Market SWOT Analysis by 2031
A mattress is a big, normally rectangular shaped pad which gives support to a lying individual. Mattress is designed and developed in such a way that it can be used as a bed, or as part of the bed. Growing inclination towards comfort and luxury acts as a driving factor for the growth of the mattress market. With increasing demand from respective end users, scope for mattresses of various types is anticipated to rise considerably all over the world during the forecast period.
MARKET SCOPE
The "Global Mattress Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the mattress market with detailed market segmentation by product, application, distribution channel, and geography. The report provides key statistics on the market status of the leading mattress market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on product, the global mattress market is segmented into innerspring, latex, memory foam and others.
- On the basis of application, the market is segmented into domestic and commercial.
- Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, specialty store, online retail and others.
MARKET DYNAMICS
Drivers:
- Manufacturers offering wide range of customization options.
- Rising urbanization and increasing per capita disposable income to boost market growth of mattress.
- Increasing number of hotels in many developing countries of Asia.
Restraints:
- Unorganized retail sector in few developing countries
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mattress market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mattress market in these regions.
IMPACT OF COVID-19 ON MATTRESS MARKET
The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities. Due to job loss and salary cut, buying capacity of the consumer is affected drastically. Spending on non-essentials was curtailed to a great extent. All the mentioned factors have impacted the mattress market negatively.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mattress market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mattress market in these regions.
IMPACT OF COVID-19 ON MATTRESS MARKET
The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities. Due to job loss and salary cut, buying capacity of the consumer is affected drastically. Spending on non-essentials was curtailed to a great extent. All the mentioned factors have impacted the mattress market negatively.
MARKET PLAYERS
The report covers key developments in the mattress market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from mattress market are anticipated to lucrative growth opportunities in the future with the rising demand for mattress in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mattress market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Corsicana Mattress Company
- Kingsdown, Inc.
- McRoskey
- PARAMOUNT BED CO., LTD.
- Serta, Inc.
- Simmons Bedding Company
- Sleep Number
- Southerland Sleep
- Spring Air International
- Tempur-Pedic North America, LLC
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mattress Market - By Product
1.3.2 Mattress Market - By Application
1.3.3 Mattress Market - By Distribution Channel
1.3.4 Mattress Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MATTRESS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MATTRESS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MATTRESS MARKET - GLOBAL MARKET ANALYSIS
6.1. MATTRESS - GLOBAL MARKET OVERVIEW
6.2. MATTRESS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. MATTRESS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. INNERSPRING
7.3.1. Overview
7.3.2. Innerspring Market Forecast and Analysis
7.4. LATEX
7.4.1. Overview
7.4.2. Latex Market Forecast and Analysis
7.5. MEMORY FOAM
7.5.1. Overview
7.5.2. Memory Foam Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. MATTRESS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. DOMESTIC
8.3.1. Overview
8.3.2. Domestic Market Forecast and Analysis
8.4. COMMERCIAL
8.4.1. Overview
8.4.2. Commercial Market Forecast and Analysis
9. MATTRESS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORE
9.4.1. Overview
9.4.2. Specialty store Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. MATTRESS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mattress Market Overview
10.1.2 North America Mattress Market Forecasts and Analysis
10.1.3 North America Mattress Market Forecasts and Analysis - By Product
10.1.4 North America Mattress Market Forecasts and Analysis - By Application
10.1.5 North America Mattress Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Mattress Market Forecasts and Analysis - By Countries
10.1.6.1 United States Mattress Market
10.1.6.1.1 United States Mattress Market by Product
10.1.6.1.2 United States Mattress Market by Application
10.1.6.1.3 United States Mattress Market by Distribution Channel
10.1.6.2 Canada Mattress Market
10.1.6.2.1 Canada Mattress Market by Product
10.1.6.2.2 Canada Mattress Market by Application
10.1.6.2.3 Canada Mattress Market by Distribution Channel
10.1.6.3 Mexico Mattress Market
10.1.6.3.1 Mexico Mattress Market by Product
10.1.6.3.2 Mexico Mattress Market by Application
10.1.6.3.3 Mexico Mattress Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Mattress Market Overview
10.2.2 Europe Mattress Market Forecasts and Analysis
10.2.3 Europe Mattress Market Forecasts and Analysis - By Product
10.2.4 Europe Mattress Market Forecasts and Analysis - By Application
10.2.5 Europe Mattress Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Mattress Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mattress Market
10.2.6.1.1 Germany Mattress Market by Product
10.2.6.1.2 Germany Mattress Market by Application
10.2.6.1.3 Germany Mattress Market by Distribution Channel
10.2.6.2 France Mattress Market
10.2.6.2.1 France Mattress Market by Product
10.2.6.2.2 France Mattress Market by Application
10.2.6.2.3 France Mattress Market by Distribution Channel
10.2.6.3 Italy Mattress Market
10.2.6.3.1 Italy Mattress Market by Product
10.2.6.3.2 Italy Mattress Market by Application
10.2.6.3.3 Italy Mattress Market by Distribution Channel
10.2.6.4 United Kingdom Mattress Market
10.2.6.4.1 United Kingdom Mattress Market by Product
10.2.6.4.2 United Kingdom Mattress Market by Application
10.2.6.4.3 United Kingdom Mattress Market by Distribution Channel
10.2.6.5 Russia Mattress Market
10.2.6.5.1 Russia Mattress Market by Product
10.2.6.5.2 Russia Mattress Market by Application
10.2.6.5.3 Russia Mattress Market by Distribution Channel
10.2.6.6 Rest of Europe Mattress Market
10.2.6.6.1 Rest of Europe Mattress Market by Product
10.2.6.6.2 Rest of Europe Mattress Market by Application
10.2.6.6.3 Rest of Europe Mattress Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mattress Market Overview
10.3.2 Asia-Pacific Mattress Market Forecasts and Analysis
10.3.3 Asia-Pacific Mattress Market Forecasts and Analysis - By Product
10.3.4 Asia-Pacific Mattress Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Mattress Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Mattress Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mattress Market
10.3.6.1.1 Australia Mattress Market by Product
10.3.6.1.2 Australia Mattress Market by Application
10.3.6.1.3 Australia Mattress Market by Distribution Channel
10.3.6.2 China Mattress Market
10.3.6.2.1 China Mattress Market by Product
10.3.6.2.2 China Mattress Market by Application
10.3.6.2.3 China Mattress Market by Distribution Channel
10.3.6.3 India Mattress Market
10.3.6.3.1 India Mattress Market by Product
10.3.6.3.2 India Mattress Market by Application
10.3.6.3.3 India Mattress Market by Distribution Channel
10.3.6.4 Japan Mattress Market
10.3.6.4.1 Japan Mattress Market by Product
10.3.6.4.2 Japan Mattress Market by Application
10.3.6.4.3 Japan Mattress Market by Distribution Channel
10.3.6.5 South Korea Mattress Market
10.3.6.5.1 South Korea Mattress Market by Product
10.3.6.5.2 South Korea Mattress Market by Application
10.3.6.5.3 South Korea Mattress Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Mattress Market
10.3.6.6.1 Rest of Asia-Pacific Mattress Market by Product
10.3.6.6.2 Rest of Asia-Pacific Mattress Market by Application
10.3.6.6.3 Rest of Asia-Pacific Mattress Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mattress Market Overview
10.4.2 Middle East and Africa Mattress Market Forecasts and Analysis
10.4.3 Middle East and Africa Mattress Market Forecasts and Analysis - By Product
10.4.4 Middle East and Africa Mattress Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Mattress Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Mattress Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mattress Market
10.4.6.1.1 South Africa Mattress Market by Product
10.4.6.1.2 South Africa Mattress Market by Application
10.4.6.1.3 South Africa Mattress Market by Distribution Channel
10.4.6.2 Saudi Arabia Mattress Market
10.4.6.2.1 Saudi Arabia Mattress Market by Product
10.4.6.2.2 Saudi Arabia Mattress Market by Application
10.4.6.2.3 Saudi Arabia Mattress Market by Distribution Channel
10.4.6.3 U.A.E Mattress Market
10.4.6.3.1 U.A.E Mattress Market by Product
10.4.6.3.2 U.A.E Mattress Market by Application
10.4.6.3.3 U.A.E Mattress Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Mattress Market
10.4.6.4.1 Rest of Middle East and Africa Mattress Market by Product
10.4.6.4.2 Rest of Middle East and Africa Mattress Market by Application
10.4.6.4.3 Rest of Middle East and Africa Mattress Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mattress Market Overview
10.5.2 South and Central America Mattress Market Forecasts and Analysis
10.5.3 South and Central America Mattress Market Forecasts and Analysis - By Product
10.5.4 South and Central America Mattress Market Forecasts and Analysis - By Application
10.5.5 South and Central America Mattress Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Mattress Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mattress Market
10.5.6.1.1 Brazil Mattress Market by Product
10.5.6.1.2 Brazil Mattress Market by Application
10.5.6.1.3 Brazil Mattress Market by Distribution Channel
10.5.6.2 Argentina Mattress Market
10.5.6.2.1 Argentina Mattress Market by Product
10.5.6.2.2 Argentina Mattress Market by Application
10.5.6.2.3 Argentina Mattress Market by Distribution Channel
10.5.6.3 Rest of South and Central America Mattress Market
10.5.6.3.1 Rest of South and Central America Mattress Market by Product
10.5.6.3.2 Rest of South and Central America Mattress Market by Application
10.5.6.3.3 Rest of South and Central America Mattress Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MATTRESS MARKET, KEY COMPANY PROFILES
12.1. CORSICANA MATTRESS COMPANY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. KINGSDOWN, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. MCROSKEY
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. PARAMOUNT BED CO., LTD.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. SERTA, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SIMMONS BEDDING COMPANY
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SLEEP NUMBER
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SOUTHERLAND SLEEP
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SPRING AIR INTERNATIONAL
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TEMPUR-PEDIC NORTH AMERICA, LLC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Corsicana Mattress Company
2. Kingsdown, Inc.
3. McRoskey
4. PARAMOUNT BED CO., LTD.
5. Serta, Inc.
6. Simmons Bedding Company
7. Sleep Number
8. Southerland Sleep
9. Spring Air International
10. Tempur-Pedic North America, LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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