Mechanical Keyboard Market SWOT Analysis by 2031
The mechanical keyboard market is expected to register a CAGR of 11.9% during 2023–2031. Demand for multiple platform-compatible keyboards is likely to remain a key trend in the market.
Mechanical Keyboard Market Analysis
- The growth in the global mechanical keyboard market is mainly due to its advantages over traditional membrane keyboards. Accurate typing, extended life, instant response from key switches, and enhanced features make mechanical keyboards much more favored than membrane keyboards, thus boosting demand in the global mechanical keyboard market.
- Moreover, with the growth in the gaming population and increasing rate of urbanization, many lucrative opportunities open up for manufacturers in the global mechanical keyboard market. On the other hand, rapidly increasing applications of gaming that require advanced keyboard functionality further drive the market growth.
Mechanical Keyboard Market Overview
- A mechanical keyboard has a self-contained mechanical switch underneath each key. In most cases, such switches are stronger and provide tactile feedback that seems to appeal to most system typists, gamers, and professionals who desire precise and responsive input. In contrast to traditional membrane keyboards, mechanical keyboards offer particularly distinct typing experiences with their customizable actuation force, audible click, and tactile bump, which enable faster and more accurate typing. This also brings in the added advantage of replacing single keys if worn out or damaged, contributing to a longer life for the keyboard.
- Technological advancement has brought in a wide range of types of functional keyboards that are suitable both for professional applications and for personal applications. Among the diverse types of keyboards, mechanical keyboards have gained an increase in traction in the consumer market. Mechanical keyboards normally have spring-activated, actuated switches to meet users' preferences.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Mechanical Keyboard Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Mechanical Keyboard Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Mechanical Keyboard Market Drivers and Opportunities
Gaming Industry Growth
- Fast industry growth in gaming has now been the most important driver of the rising demand for mechanical keyboards. The gaming industry is creating a huge demand for mechanical keyboards since gamers want better performance and accuracy in gaming. Unique features of mechanical keyboards, such as customizable actuation force and rapid response, have become a necessity in gaming. For instance, the rise of competitive eSports, where split-second reactions can determine victory —has driven interest in mechanical keyboards with better tactile feedback and improved switches.
- This demand is further substantiated by the fact that gaming peripheral companies, including Razer and Corsair, have come out tops with their mechanical keyboards that are highly acknowledged by gamers, thus further proving that the gaming industry shares huge responsibility in shaping up the ever-growing popularity of mechanical keyboards today.
Increasing Adoption of Wireless Keyboards
- The rising adoption of wireless keyboards acts as a key driver in enhancing market growth, particularly against the backdrop of changing modern consumer needs. As an illustration, smart TVs, streaming devices, and mobile computing have created a demand for connectivity, convenience, and other associated features that drive the uptake of wireless keyboards.
- Moreover, the tendency to work remotely and in shared workspaces has risen, therefore increasing the demand for wireless keyboards to keep the surrounding area clean and to connect and work on multiple devices easily. For example, Logitech took advantage by coming up with improved versions of wireless keyboards with added battery life and multiple connectivity options that meet the demands of the emerging market. It, therefore, shows that the growing demand for wireless keyboards is not just a question of changing consumer preference but a drift in interest toward versatile, wire-free peripherals that go well with modern lifestyles.
Mechanical Keyboard Market Segmentation
Key segments that contributed to the derivation of the mechanical keyboard market analysis are switch type, product type, and application.
- By switch type, the market is divided into linear switches, tactile switches, and clicky switches.
- By product type, the market is bifurcated into wired mechanical keyboards and wireless mechanical keyboards.
- In terms of application, the market is segmented into gaming, office & industries, and households PC.
Mechanical Keyboard Market Share Analysis by Geography
- The mechanical keyboard market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering mechanical keyboards market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the mechanical keyboard market in these regions.
Mechanical Keyboard Market Report Scope
Mechanical Keyboard Market News and Recent Developments
The mechanical keyboard market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the mechanical keyboard market are listed below:
- Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, announced the Logitech G PRO X 60 LIGHTSPEED Gaming Keyboard, a compact, professional-grade keyboard that liberates valuable space to meet the evolving needs of pro-gamers.
(Source: Logitech, Press Release, April 2024)
- Drop, the leading community-driven e-commerce brand, unveiled the CSTM80, its inaugural keyboard in its CSTM series of highly customizable mechanical keyboards. On the heels of launching its Battlestations shopping experience earlier this year, Drop continues to push the boundaries of personal expression for its enthusiast community with design-forward innovations.
(Source: CORSAIR, Press Release, October 2023)
Mechanical Keyboard Market Report Coverage and Deliverables
The "Mechanical Keyboard Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Mechanical keyboard market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Mechanical keyboard market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Mechanical keyboard market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the mechanical keyboard market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global mechanical keyboard market is expected to grow at a CAGR of 11.9% during the forecast period 2023 - 2031.
The global mechanical keyboard market is expected to grow at a CAGR of 11.9% during the forecast period 2023 - 2031.
Gaming industry growth is the major factor driving the mechanical keyboard market.
Demand for multiple platform-compatible keyboards is likely to remain a key trend in the market.
The leading players operating in the mechanical keyboard market are A4Tech Co., Ltd., Corsair Components, Inc., Hewlett-Packard Co., Kaihua Electronics Co., Ltd., Logitech International S.A., SteelSeries, Rapoo Corporation, IONE ELECTRONIC CO., LTD., Razer Inc., and Roccat GmBH are key players in the mechanical keyboard market.
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mechanical Keyboard Market - By Switch Type
1.3.2 Mechanical Keyboard Market - By Product Type
1.3.3 Mechanical Keyboard Market - By Application
1.3.4 Mechanical Keyboard Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MECHANICAL KEYBOARD MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MECHANICAL KEYBOARD MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MECHANICAL KEYBOARD MARKET - GLOBAL MARKET ANALYSIS
6.1. MECHANICAL KEYBOARD - GLOBAL MARKET OVERVIEW
6.2. MECHANICAL KEYBOARD - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MECHANICAL KEYBOARD MARKET - REVENUE AND FORECASTS TO 2028 - SWITCH TYPE
7.1. OVERVIEW
7.2. SWITCH TYPE MARKET FORECASTS AND ANALYSIS
7.3. LINEAR SWITCHES
7.3.1. Overview
7.3.2. Linear Switches Market Forecast and Analysis
7.4. TACTILE SWITCHES
7.4.1. Overview
7.4.2. Tactile Switches Market Forecast and Analysis
7.5. CLICKY SWITCHES
7.5.1. Overview
7.5.2. Clicky Switches Market Forecast and Analysis
8. MECHANICAL KEYBOARD MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
8.1. OVERVIEW
8.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
8.3. WIRED MECHANICAL KEYBOARDS
8.3.1. Overview
8.3.2. Wired Mechanical Keyboards Market Forecast and Analysis
8.4. WIRELESS MECHANICAL KEYBOARDS
8.4.1. Overview
8.4.2. Wireless Mechanical Keyboards Market Forecast and Analysis
9. MECHANICAL KEYBOARD MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. GAMING
9.3.1. Overview
9.3.2. Gaming Market Forecast and Analysis
9.4. OFFICE AND INDUSTRIES
9.4.1. Overview
9.4.2. Office and Industries Market Forecast and Analysis
9.5. HOUSEHOLDS PC
9.5.1. Overview
9.5.2. Households PC Market Forecast and Analysis
10. MECHANICAL KEYBOARD MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mechanical Keyboard Market Overview
10.1.2 North America Mechanical Keyboard Market Forecasts and Analysis
10.1.3 North America Mechanical Keyboard Market Forecasts and Analysis - By Switch Type
10.1.4 North America Mechanical Keyboard Market Forecasts and Analysis - By Product Type
10.1.5 North America Mechanical Keyboard Market Forecasts and Analysis - By Application
10.1.6 North America Mechanical Keyboard Market Forecasts and Analysis - By Countries
10.1.6.1 United States Mechanical Keyboard Market
10.1.6.1.1 United States Mechanical Keyboard Market by Switch Type
10.1.6.1.2 United States Mechanical Keyboard Market by Product Type
10.1.6.1.3 United States Mechanical Keyboard Market by Application
10.1.6.2 Canada Mechanical Keyboard Market
10.1.6.2.1 Canada Mechanical Keyboard Market by Switch Type
10.1.6.2.2 Canada Mechanical Keyboard Market by Product Type
10.1.6.2.3 Canada Mechanical Keyboard Market by Application
10.1.6.3 Mexico Mechanical Keyboard Market
10.1.6.3.1 Mexico Mechanical Keyboard Market by Switch Type
10.1.6.3.2 Mexico Mechanical Keyboard Market by Product Type
10.1.6.3.3 Mexico Mechanical Keyboard Market by Application
10.2. EUROPE
10.2.1 Europe Mechanical Keyboard Market Overview
10.2.2 Europe Mechanical Keyboard Market Forecasts and Analysis
10.2.3 Europe Mechanical Keyboard Market Forecasts and Analysis - By Switch Type
10.2.4 Europe Mechanical Keyboard Market Forecasts and Analysis - By Product Type
10.2.5 Europe Mechanical Keyboard Market Forecasts and Analysis - By Application
10.2.6 Europe Mechanical Keyboard Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mechanical Keyboard Market
10.2.6.1.1 Germany Mechanical Keyboard Market by Switch Type
10.2.6.1.2 Germany Mechanical Keyboard Market by Product Type
10.2.6.1.3 Germany Mechanical Keyboard Market by Application
10.2.6.2 France Mechanical Keyboard Market
10.2.6.2.1 France Mechanical Keyboard Market by Switch Type
10.2.6.2.2 France Mechanical Keyboard Market by Product Type
10.2.6.2.3 France Mechanical Keyboard Market by Application
10.2.6.3 Italy Mechanical Keyboard Market
10.2.6.3.1 Italy Mechanical Keyboard Market by Switch Type
10.2.6.3.2 Italy Mechanical Keyboard Market by Product Type
10.2.6.3.3 Italy Mechanical Keyboard Market by Application
10.2.6.4 United Kingdom Mechanical Keyboard Market
10.2.6.4.1 United Kingdom Mechanical Keyboard Market by Switch Type
10.2.6.4.2 United Kingdom Mechanical Keyboard Market by Product Type
10.2.6.4.3 United Kingdom Mechanical Keyboard Market by Application
10.2.6.5 Russia Mechanical Keyboard Market
10.2.6.5.1 Russia Mechanical Keyboard Market by Switch Type
10.2.6.5.2 Russia Mechanical Keyboard Market by Product Type
10.2.6.5.3 Russia Mechanical Keyboard Market by Application
10.2.6.6 Rest of Europe Mechanical Keyboard Market
10.2.6.6.1 Rest of Europe Mechanical Keyboard Market by Switch Type
10.2.6.6.2 Rest of Europe Mechanical Keyboard Market by Product Type
10.2.6.6.3 Rest of Europe Mechanical Keyboard Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mechanical Keyboard Market Overview
10.3.2 Asia-Pacific Mechanical Keyboard Market Forecasts and Analysis
10.3.3 Asia-Pacific Mechanical Keyboard Market Forecasts and Analysis - By Switch Type
10.3.4 Asia-Pacific Mechanical Keyboard Market Forecasts and Analysis - By Product Type
10.3.5 Asia-Pacific Mechanical Keyboard Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Mechanical Keyboard Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mechanical Keyboard Market
10.3.6.1.1 Australia Mechanical Keyboard Market by Switch Type
10.3.6.1.2 Australia Mechanical Keyboard Market by Product Type
10.3.6.1.3 Australia Mechanical Keyboard Market by Application
10.3.6.2 China Mechanical Keyboard Market
10.3.6.2.1 China Mechanical Keyboard Market by Switch Type
10.3.6.2.2 China Mechanical Keyboard Market by Product Type
10.3.6.2.3 China Mechanical Keyboard Market by Application
10.3.6.3 India Mechanical Keyboard Market
10.3.6.3.1 India Mechanical Keyboard Market by Switch Type
10.3.6.3.2 India Mechanical Keyboard Market by Product Type
10.3.6.3.3 India Mechanical Keyboard Market by Application
10.3.6.4 Japan Mechanical Keyboard Market
10.3.6.4.1 Japan Mechanical Keyboard Market by Switch Type
10.3.6.4.2 Japan Mechanical Keyboard Market by Product Type
10.3.6.4.3 Japan Mechanical Keyboard Market by Application
10.3.6.5 South Korea Mechanical Keyboard Market
10.3.6.5.1 South Korea Mechanical Keyboard Market by Switch Type
10.3.6.5.2 South Korea Mechanical Keyboard Market by Product Type
10.3.6.5.3 South Korea Mechanical Keyboard Market by Application
10.3.6.6 Rest of Asia-Pacific Mechanical Keyboard Market
10.3.6.6.1 Rest of Asia-Pacific Mechanical Keyboard Market by Switch Type
10.3.6.6.2 Rest of Asia-Pacific Mechanical Keyboard Market by Product Type
10.3.6.6.3 Rest of Asia-Pacific Mechanical Keyboard Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mechanical Keyboard Market Overview
10.4.2 Middle East and Africa Mechanical Keyboard Market Forecasts and Analysis
10.4.3 Middle East and Africa Mechanical Keyboard Market Forecasts and Analysis - By Switch Type
10.4.4 Middle East and Africa Mechanical Keyboard Market Forecasts and Analysis - By Product Type
10.4.5 Middle East and Africa Mechanical Keyboard Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Mechanical Keyboard Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mechanical Keyboard Market
10.4.6.1.1 South Africa Mechanical Keyboard Market by Switch Type
10.4.6.1.2 South Africa Mechanical Keyboard Market by Product Type
10.4.6.1.3 South Africa Mechanical Keyboard Market by Application
10.4.6.2 Saudi Arabia Mechanical Keyboard Market
10.4.6.2.1 Saudi Arabia Mechanical Keyboard Market by Switch Type
10.4.6.2.2 Saudi Arabia Mechanical Keyboard Market by Product Type
10.4.6.2.3 Saudi Arabia Mechanical Keyboard Market by Application
10.4.6.3 U.A.E Mechanical Keyboard Market
10.4.6.3.1 U.A.E Mechanical Keyboard Market by Switch Type
10.4.6.3.2 U.A.E Mechanical Keyboard Market by Product Type
10.4.6.3.3 U.A.E Mechanical Keyboard Market by Application
10.4.6.4 Rest of Middle East and Africa Mechanical Keyboard Market
10.4.6.4.1 Rest of Middle East and Africa Mechanical Keyboard Market by Switch Type
10.4.6.4.2 Rest of Middle East and Africa Mechanical Keyboard Market by Product Type
10.4.6.4.3 Rest of Middle East and Africa Mechanical Keyboard Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mechanical Keyboard Market Overview
10.5.2 South and Central America Mechanical Keyboard Market Forecasts and Analysis
10.5.3 South and Central America Mechanical Keyboard Market Forecasts and Analysis - By Switch Type
10.5.4 South and Central America Mechanical Keyboard Market Forecasts and Analysis - By Product Type
10.5.5 South and Central America Mechanical Keyboard Market Forecasts and Analysis - By Application
10.5.6 South and Central America Mechanical Keyboard Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mechanical Keyboard Market
10.5.6.1.1 Brazil Mechanical Keyboard Market by Switch Type
10.5.6.1.2 Brazil Mechanical Keyboard Market by Product Type
10.5.6.1.3 Brazil Mechanical Keyboard Market by Application
10.5.6.2 Argentina Mechanical Keyboard Market
10.5.6.2.1 Argentina Mechanical Keyboard Market by Switch Type
10.5.6.2.2 Argentina Mechanical Keyboard Market by Product Type
10.5.6.2.3 Argentina Mechanical Keyboard Market by Application
10.5.6.3 Rest of South and Central America Mechanical Keyboard Market
10.5.6.3.1 Rest of South and Central America Mechanical Keyboard Market by Switch Type
10.5.6.3.2 Rest of South and Central America Mechanical Keyboard Market by Product Type
10.5.6.3.3 Rest of South and Central America Mechanical Keyboard Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MECHANICAL KEYBOARD MARKET, KEY COMPANY PROFILES
12.1. A4TECH CO.,LTD.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CORSAIR COMPONENTS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HEWLETT-PACKARD CO.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. KAIHUA ELECTRONICS CO., LTD.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. LOGITECH INTERNATIONAL S.A.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. OMRON CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. RAPOO CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RAZER INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. ROCCAT GMBH
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. STEELSERIES APS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. A4Tech Co.,Ltd.
2. Corsair Components, Inc.
3. Hewlett-Packard Co.
4. Kaihua Electronics Co., Ltd.
5. Logitech International S.A.
6. OMRON Corporation
7. Rapoo Corporation
8. Razer Inc.
9. Roccat GmBH
10. SteelSeries ApS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For