Medical Electrode Market Size (2021-2031) and Growth
The Medical Electrode Market is expected to register a CAGR of 4.6% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Usability (Disposable, Reusable), Technology (Dry Electrodes, Wet Electrodes, Needle Electrodes), Application (Cardiology, Neurophysiology, Sleep Disorders, Intraoperative Monitoring and Other)
Purpose of the ReportThe report Medical Electrode Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Medical Electrode Market Segmentation
By Usability- Disposable
- Reusable
- Dry Electrodes
- Wet Electrodes
- Needle Electrodes
- Cardiology
- Neurophysiology
- Sleep Disorders
- Intraoperative Monitoring and Other
Strategic Insights
Medical Electrode Market Growth Drivers- Advancements in medical technology:
- Advances in medical technology are considered the main market growth drivers. New materials and new manufacturing technologies allowed for increased accuracy and strength and above all, safety of these electrodes. Sensing technologies such as MEMS and nanotechnology allow for precise measurement with great sensitivity. The last two decades have seen tremendous progress in the development of wireless communication technologies, in real-time transfer of data, and good patient care at lower healthcare costs.
- Growing demand for minimally invasive procedures:
- Medical electrodes are becoming more in demand nowadays due to the rapidly rising requirement for minimally invasive procedures. To minimize tissue damage and deliver better patient results, minimally invasive procedures require smaller and more precise electrodes. Laparoscopic, thoracoscopic, and endoscopic procedures greatly propelled the demand for advanced medical electrodes, which can offer high-quality signals in small spaces.
- Increasing use of electrophysiology (EP) procedures:
- The growth in the use of electrophysiology procedures is a major driver for the growth of the medical electrode market. High-quality EP electrodes are needed to accurately diagnose and treat cardiac arrhythmias such as atrial fibrillation-a growing trend today. The increase incidence of cardiovascular diseases has heightened demand for EP procedures that in turn have energized the demand for high-fidelity signals from advanced medical electrodes under difficult conditions.
- Shift towards wireless and implantable electrodes:
- In the medical electrode market, the preference for wireless and medical implantable electrodes is on the rise. This is because wireless electrodes are easier to use, more precise, and more comfortable for patients, while implantable electrodes facilitate monitoring without the risks associated with external components. These trends have been influenced by the improvement in technology and miniaturization as well as the enhanced need for precision and ease in diagnosis
- Development of nanotechnology-based electrodes:
- Within this invasion level, likewise, the enhancement of electrodes using nanotechnology is also a growing trend within the medical electrodes market. Nanotechnology-based electrodes are more sensitive, precise, and long-lasting compared to conventional electrodes. Such developments allow for the recordings of very small physiological activities thus enhancing both diagnosis and treatment of patients. It is anticipated that due to the growing use of nanotechnology based electrodes, the overall medical electrodes consumption will increase.
- Growing demand for disposable electrodes:
- The increasing popularity of disposable electrodes is another interesting observation regarding the medical electrodes market. Disposable electrodes lower the chances of infections while making waste disposal easier, hence, they are ideal for use in invasive patients or procedures. The ready acceptance of such disposable electrodes is also fueled by the need for enhanced and cheaper services particularly in health care facilities and the rising trend of single-use medical equipment.
- Neurostimulation applications:
- Some of the application areas in neurostimulation include deep brain stimulation and transcranial magnetic stimulation. There is a large potential in this region in the medical electrode market; these procedures involve advanced electrodes that can precisely stimulate specific areas in the brain for treating Parkinson's disease, epilepsy, and depression among others. Demand in neurostimulation therapies is growing, thereby driving innovation to enhance the design, materials used, and manufacturing process for electrodes.
- Remote patient monitoring:
- Remote monitoring of patients is an emerging opportunity in the medical electrode market. This growth may be attributed to the fact that wireless electrodes and implantable electrodes can offer real-time observation of patients' vital signs and early warning signs of diseases. Driving factors include the need for more efficient and cost-effective care, as well as increasing demand for remote health services.
- Personalized medicine:
- The advent of personalized medicine opens up opportunities for medical electrodes. Advanced detection and response of an electrode to variability among individuals are indispensable for the convenience of personalized therapies. Growing adoption of precision medicine encourages innovation in design, material science, and data analysis for an electrode towards better treatment outcomes for complex conditions
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Medical Electrode Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Medical Electrode Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The medical electrode market is estimated to grow with a CAGR of 4.6% from 2023 to 2031.
Asia Pacific region is likely to witness fastest growth rate during the forecast period.
The medical electrode market majorly consists of the players such as 3M, Koninklijke Philips N.V., and Medtronic among others.
Shift towards wireless and implantable electrodes are likely to remain the key trend during the forecast period
The market drivers include advancements in medical technology and growing demand for minimally invasive procedures are driving the medical electrode market
North America dominated the medical electrode market in 2023
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1. Medical Electrode Market- By Usability
1.3.2. Medical Electrode Market- By Technology
1.3.3. Medical Electrode Market- By Application
1.3.4. Medical Electrode Market- By Region
1.3.4.1. By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MEDICAL ELECTRODE MARKET LANDSCAPE
4.1. MARKET OVERVIEW
4.2. PEST ANALYSIS
4.2.1. North America - PEST Analysis
4.2.2. Europe - PEST Analysis
4.2.3. Asia Pacific - PEST Analysis
4.2.4. Middle East & Africa - PEST Analysis
4.2.5. South and Central America - PEST Analysis
5. MEDICAL ELECTRODE MARKET- KEY INDUSTRY DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MEDICAL ELECTRODE MARKET- GLOBAL ANALYSIS
6.1. MEDICAL ELECTRODE MARKET - GLOBAL MARKET OVERVIEW
6.2. MEDICAL ELECTRODE MARKET - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/ MARKET SHARE OF KEY PLAYERS
7. MEDICAL ELECTRODE MARKET REVENUE AND FORECASTS TO 2028 - USABILITY
7.1. OVERVIEW
7.2. USABILITY MARKET FORECASTS AND ANALYSIS
7.3. DISPOSABLE MEDICAL ELECTRODES MARKET
7.3.1. Overview
7.3.2. Disposable Medical Electrodes Market Forecast And Analysis (US$ Mn)
7.4. REUSABLE MEDICAL ELECTRODES MARKET
7.4.1. Overview
7.4.2. Reusable Medical Electrodes Market Forecast and Analysis (US$ Mn)
8. MEDICAL ELECTRODE MARKET REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1. OVERVIEW
8.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. WET ELECTRODES MARKET
8.3.1. Overview
8.3.2. Wet Electrodes Market Forecast and Analysis (US$ Mn)
8.4. DRY ELECTRODES MARKET
8.4.1. Overview
8.4.2. Dry Electrodes Market Forecast and Analysis (US$ Mn)
8.5. NEEDLE ELECTRODES MARKET
8.5.1. Overview
8.5.2. Needle Electrodes Market Forecast and Analysis (US$ Mn)
9. MEDICAL ELECTRODE MARKET REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. CARDIOLOGY MARKET
9.3.1. Overview
9.3.2. Cardiology Forecast and Analysis (US$ Mn)
9.4. NEUROPHYSIOLOGY MARKET
9.4.1. Overview
9.4.2. Neurophysiology Market Forecast and Analysis (US$ Mn)
9.5. SLEEP DISORDERS MARKET
9.5.1. Overview
9.5.2. Sleep Disorders Market Forecast and Analysis (US$ Mn)
9.6. INTRAOPERATIVE MONITORING MARKET
9.6.1. Overview
9.6.2. Intraoperative Monitoring Market Forecast and Analysis (US$ Mn)
9.7. OTHERS MARKET
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis (US$ Mn)
10. MEDICAL ELECTRODE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA MEDICAL ELECTRODE MARKET
10.1.1. North America Medical Electrode Market Forecasts and Analysis (US$ Mn)
10.1.2. North America Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.1.3. North America Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.1.4. North America Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.1.5. North America Medical Electrode Market Forecasts and Analysis - By Country
10.1.6. US Market Overview
10.1.6.1. US Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.1.6.2. US Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.1.6.3. US Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.1.7. Canada Market Overview
10.1.7.1. Canada Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.1.7.2. Canada Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.1.7.3. Canada Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.1.8. Mexico Market Overview
10.1.8.1. Mexico Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.1.8.2. Mexico Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.1.8.3. Mexico Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.2. EUROPE MEDICAL ELECTRODE MARKET
10.2.1. Europe Medical Electrode Market Forecasts and Analysis (US$ Mn)
10.2.2. Europe Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.2.3. Europe Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.2.4. Europe Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.2.5. Europe Medical Electrode Market Forecasts and Analysis - By Country
10.2.6. UK Market Overview
10.2.6.1. UK Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.2.6.2. UK Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.2.6.3. UK Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.2.7. Germany Market Overview
10.2.7.1. Germany Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.2.7.2. Germany Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.2.7.3. Germany Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.2.8. France Market Overview
10.2.8.1. France Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.2.8.2. France Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.2.8.3. France Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.3. ASIA PACIFIC MEDICAL ELECTRODE MARKET
10.3.1. Asia Pacific Medical Electrode Market Forecasts and Analysis (US$ Mn)
10.3.2. Asia Pacific Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.3.3. Asia Pacific Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.3.4. Asia Pacific Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.3.5. Asia Pacific Medical Electrode Market Forecasts and Analysis - By Country
10.3.6. Japan Market Overview
10.3.6.1. Japan Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.3.6.2. Japan Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.3.6.3. Japan Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.3.7. China Market Overview
10.3.7.1. China Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.3.7.2. China Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.3.7.3. China Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.3.8. India Market Overview
10.3.8.1. India Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.3.8.2. India Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.3.8.3. India Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.4. MIDDLE EAST & AFRICA (MEA) MEDICAL ELECTRODE MARKET
10.4.1. Middle East & Africa (MEA) Medical Electrode Market Forecasts and Analysis (US$ Mn)
10.4.2. Middle East & Africa (MEA) Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.4.3. Middle East & Africa (MEA) Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.4.4. Middle East & Africa (MEA) Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.4.5. Middle East & Africa (MEA) Medical Electrode Market Forecasts and Analysis - By Country
10.4.6. South Africa Market Overview
10.4.6.1. South Africa Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.4.6.2. South Africa Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.4.6.3. South Africa Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.4.7. Saudi Arabia Market Overview
10.4.7.1. Saudi Arabia Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.4.7.2. Saudi Arabia Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.4.7.3. Saudi Arabia Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.4.8. UAE Market Overview
10.4.8.1. UAE Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.4.8.2. UAE Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.4.8.3. UAE Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.5. SOUTH AND CENTRAL AMERICA MEDICAL ELECTRODE MARKET
10.5.1. South And Central America Medical Electrode Market Forecasts and Analysis (US$ Mn)
10.5.2. South And Central America Medical Electrode Market Forecasts and Analysis - By Usability (US$ Mn)
10.5.3. South And Central America Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.5.4. South And Central America Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
10.5.5. South And Central America Medical Electrode Market Forecasts and Analysis - By Country
10.5.6. Brazil Market Overview
10.5.6.1. Brazil Medical Electrode Market Forecasts and Analysis - By Usability(US$ Mn)
10.5.6.2. Brazil Medical Electrode Market Forecasts and Analysis - By Technology (US$ Mn)
10.5.6.3. Brazil Medical Electrode Market Forecasts and Analysis - By Application (US$ Mn)
11. INDUSTRY LANDSCAPE
11.1. ORGANIC GROWTH STRATEGIES
11.1.1. New Product Launches
11.1.2. Marketing & Promotional Activities
11.2. INORGANIC GROWTH STRATEGIES
11.2.1. Partnerships, Collaborations, and Joint Ventures
11.2.2. Mergers & Acquisitions
12. MEDICAL ELECTRODE MARKET, KEY COMPANY PROFILES
12.1. MEDTRONIC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Financial Overview
12.1.4. Product Portfolio
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. KONINKLIJKE PHILIPS N.V.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Financial Overview
12.2.4. Product Portfolio
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. 3M
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Financial Overview
12.3.4. Product Portfolio
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GENERAL ELECTRIC COMPANY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Financial Overview
12.4.4. Product Portfolio
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. NATUS MEDICAL INCORPORATED
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Financial Overview
12.5.4. Product Portfolio
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. NIHON KOHDEN CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Financial Overview
12.6.4. Product Portfolio
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. AMBU A/S
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Financial Overview
12.7.4. Product Portfolio
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RHYTHMLINK
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Financial Overview
12.8.4. Product Portfolio
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. COGNIONICS, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Financial Overview
12.9.4. Product Portfolio
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. CONMED CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Financial Overview
12.10.4. Product Portfolio
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Medtronic.
2. Koninklijke Philips N.V.
3. 3M
4. General Electric Company
5. CONMED Corporation
6. Cognionics, Inc.
7. Natus Medical Incorporated
8. NIHON KOHDEN CORPORATION
9. Rhythmlink
10. Ambu A/S
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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