Menopause Market Analysis, Opportunities by 2031
The Menopause Market is expected to register a CAGR of 12.50% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report presents an analysis based on by drug type (rapid acting, intermediate acting, long acting). The report is segmented by device type (insulin delivery pens, insulin syringes). The report further provides analysis based on end-user (veterinary clinics, home care settings, veterinary hospitals). The global analysis is further broken-down at regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis and segments. The report provides key statistics on the market status of the key market players and offers market trends and opportunities.
Purpose of the ReportThe report Menopause Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Menopause Market Segmentation
Hormonal Treatment- Estrogen
- Progesterone
- Combination
- Anti-Depressants
- Anti-Anxiety
- Anti-Migraine
- Hospitals and Clinics
- Academic and Research Institutes
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Menopause Market Growth Drivers- Emergence and Awareness: Knowledge of menopause and symptoms, among other things, are creating an up-whelming demand for treatment options. Public health campaigns and enlightenment on menopause have pushed women beyond their own resources into the world of professional counselling, which has increased sales of therapeutic products, and the promotion of such is an emerging market for menopause-making solutions.
- Nature and non-hormonal preference: The increasing preference for natural and non-hormonal treatment options due to fears of conventional hormone replacement therapy (HRT) side effects is widening the opportunity on the market. Increasing demand for herbal supplements, alternatives, and lifestyle management solutions offers women more choice of options.
- Growing Demand in Women's Health: One of the most prominent sources of concern for the females are the products dedicated to menopause such as vitamins and targeted therapies. There will be more comprehensive and personalized approaches toward women during menopause due to the reason that health care providers and manufacturers start focusing on holistic approaches while doing so thereby increasing the area of market growth.
- Tailor-Made Menopausal Treatments: Genetic studies and the indication of biomarkers will open doors for personalized treatments of menopause. And such interventions will be individualized by an individual's genetic setup, hormonal profile, and even symptoms, which would improve therapeutic efficacy and patient satisfaction. This is expected to transform the way menopause treatment looks.
- Integration of Wellness and Lifestyle Products: Menopause management is increasingly being integrated with wellness and lifestyle products such as fitness trackers, supplements, and mindfulness apps. The trend toward managing menopause is increasingly not just confined to clinical intervention but embraces all aspect of wellness-the lifestyle choices of modern women.
- Growth of Over-the-Counter (OTC) Solutions: The market for over-the-counter menopause products, which includes herbal supplements to non-prescription creams, is widening. These accessible and affordable alternatives for women could enable better management of symptoms, and that potentially contributes to the acquisition of the demand for OTC solutions as alternatives to old-style products.
- Target Underserved Markets: For the most part, developing parts of the world have not yet provided menopause-specific healthcare, and hardly any products are available in this regard. The manufacturers are looking to penetrate these markets by providing affordable, effective products, by bringing awareness through targeted efforts, and by developing ties with local health providers to reach many more of the growing female population in those areas.
- Development of Non-Hormonal Alternatives: There is increasing nonhormonal space for symptom alleviation, void of the traditional side effects of hormone replacement therapy (HRT). Manufacturers may come up with herbal medicines, lifestyle products, and other such products in line with noninvasive option requirements for increasing market demand.
- Menopause Research and Clinical Trials: Investing in clinical research and trials devoted to treatments for menopause represents a good opportunity for innovations in therapy. Manufacturers may thus take a place in emerging healthcare frameworks as leaders through new evidence-related therapies targeting the mainstream and complex types of symptoms experienced by women.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Menopause Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Menopause Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Menopause Market is estimated to witness a CAGR of 12.50% from 2023 to 2031
The major factors driving the menopause market are:
1.Increasing Awareness of Radiation Safety
2. The Expansion of the Healthcare Sector
3. Rising Personal Dosimeter Demand
North America region dominated the menopause market in 2023
Asia Pacific region dominated the menopause market in 2023
The Active menopause market
segment accounts for highest revenue in product the menopause market in 2023
THERMO FISHER SCIENTIFIC, INC., PRS DOSIMETRY, MIRION TECHNOLOGIES INC, LANDAUER accounting for higesh market shares and are some of the major players operating in the market
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Menopause Market - By Hormonal Treatment
1.3.2 Menopause Market - By Non-Hormonal Treatment
1.3.3 Menopause Market - By End User
1.3.4 Menopause Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MENOPAUSE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MENOPAUSE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MENOPAUSE MARKET - GLOBAL MARKET ANALYSIS
6.1. MENOPAUSE - GLOBAL MARKET OVERVIEW
6.2. MENOPAUSE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. MENOPAUSE MARKET - REVENUE AND FORECASTS TO 2028 - HORMONAL TREATMENT
7.1. OVERVIEW
7.2. HORMONAL TREATMENT MARKET FORECASTS AND ANALYSIS
7.3. ESTROGEN
7.3.1. Overview
7.3.2. Estrogen Market Forecast and Analysis
7.4. PROGESTERONE
7.4.1. Overview
7.4.2. Progesterone Market Forecast and Analysis
7.5. COMBINATION
7.5.1. Overview
7.5.2. Combination Market Forecast and Analysis
8. MENOPAUSE MARKET - REVENUE AND FORECASTS TO 2028 - NON-HORMONAL TREATMENT
8.1. OVERVIEW
8.2. NON-HORMONAL TREATMENT MARKET FORECASTS AND ANALYSIS
8.3. ANTI-DEPRESSANTS
8.3.1. Overview
8.3.2. Anti-Depressants Market Forecast and Analysis
8.4. ANTI-ANXIETY
8.4.1. Overview
8.4.2. Anti-Anxiety Market Forecast and Analysis
8.5. ANTI-MIGRAINE
8.5.1. Overview
8.5.2. Anti-Migraine Market Forecast and Analysis
9. MENOPAUSE MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. HOSPITALS AND CLINICS
9.3.1. Overview
9.3.2. Hospitals and Clinics Market Forecast and Analysis
9.4. ACADEMIC AND RESEARCH INSTITUTES
9.4.1. Overview
9.4.2. Academic and Research Institutes Market Forecast and Analysis
9.5. OTHERS
9.5.1. Overview
9.5.2. Others Market Forecast and Analysis
10. MENOPAUSE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Menopause Market Overview
10.1.2 North America Menopause Market Forecasts and Analysis
10.1.3 North America Menopause Market Forecasts and Analysis - By Hormonal Treatment
10.1.4 North America Menopause Market Forecasts and Analysis - By Non-Hormonal Treatment
10.1.5 North America Menopause Market Forecasts and Analysis - By End User
10.1.6 North America Menopause Market Forecasts and Analysis - By Countries
10.1.6.1 United States Menopause Market
10.1.6.1.1 United States Menopause Market by Hormonal Treatment
10.1.6.1.2 United States Menopause Market by Non-Hormonal Treatment
10.1.6.1.3 United States Menopause Market by End User
10.1.6.2 Canada Menopause Market
10.1.6.2.1 Canada Menopause Market by Hormonal Treatment
10.1.6.2.2 Canada Menopause Market by Non-Hormonal Treatment
10.1.6.2.3 Canada Menopause Market by End User
10.1.6.3 Mexico Menopause Market
10.1.6.3.1 Mexico Menopause Market by Hormonal Treatment
10.1.6.3.2 Mexico Menopause Market by Non-Hormonal Treatment
10.1.6.3.3 Mexico Menopause Market by End User
10.2. EUROPE
10.2.1 Europe Menopause Market Overview
10.2.2 Europe Menopause Market Forecasts and Analysis
10.2.3 Europe Menopause Market Forecasts and Analysis - By Hormonal Treatment
10.2.4 Europe Menopause Market Forecasts and Analysis - By Non-Hormonal Treatment
10.2.5 Europe Menopause Market Forecasts and Analysis - By End User
10.2.6 Europe Menopause Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Menopause Market
10.2.6.1.1 Germany Menopause Market by Hormonal Treatment
10.2.6.1.2 Germany Menopause Market by Non-Hormonal Treatment
10.2.6.1.3 Germany Menopause Market by End User
10.2.6.2 France Menopause Market
10.2.6.2.1 France Menopause Market by Hormonal Treatment
10.2.6.2.2 France Menopause Market by Non-Hormonal Treatment
10.2.6.2.3 France Menopause Market by End User
10.2.6.3 Italy Menopause Market
10.2.6.3.1 Italy Menopause Market by Hormonal Treatment
10.2.6.3.2 Italy Menopause Market by Non-Hormonal Treatment
10.2.6.3.3 Italy Menopause Market by End User
10.2.6.4 Spain Menopause Market
10.2.6.4.1 Spain Menopause Market by Hormonal Treatment
10.2.6.4.2 Spain Menopause Market by Non-Hormonal Treatment
10.2.6.4.3 Spain Menopause Market by End User
10.2.6.5 United Kingdom Menopause Market
10.2.6.5.1 United Kingdom Menopause Market by Hormonal Treatment
10.2.6.5.2 United Kingdom Menopause Market by Non-Hormonal Treatment
10.2.6.5.3 United Kingdom Menopause Market by End User
10.2.6.6 Rest of Europe Menopause Market
10.2.6.6.1 Rest of Europe Menopause Market by Hormonal Treatment
10.2.6.6.2 Rest of Europe Menopause Market by Non-Hormonal Treatment
10.2.6.6.3 Rest of Europe Menopause Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Menopause Market Overview
10.3.2 Asia-Pacific Menopause Market Forecasts and Analysis
10.3.3 Asia-Pacific Menopause Market Forecasts and Analysis - By Hormonal Treatment
10.3.4 Asia-Pacific Menopause Market Forecasts and Analysis - By Non-Hormonal Treatment
10.3.5 Asia-Pacific Menopause Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Menopause Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Menopause Market
10.3.6.1.1 Australia Menopause Market by Hormonal Treatment
10.3.6.1.2 Australia Menopause Market by Non-Hormonal Treatment
10.3.6.1.3 Australia Menopause Market by End User
10.3.6.2 China Menopause Market
10.3.6.2.1 China Menopause Market by Hormonal Treatment
10.3.6.2.2 China Menopause Market by Non-Hormonal Treatment
10.3.6.2.3 China Menopause Market by End User
10.3.6.3 India Menopause Market
10.3.6.3.1 India Menopause Market by Hormonal Treatment
10.3.6.3.2 India Menopause Market by Non-Hormonal Treatment
10.3.6.3.3 India Menopause Market by End User
10.3.6.4 Japan Menopause Market
10.3.6.4.1 Japan Menopause Market by Hormonal Treatment
10.3.6.4.2 Japan Menopause Market by Non-Hormonal Treatment
10.3.6.4.3 Japan Menopause Market by End User
10.3.6.5 South Korea Menopause Market
10.3.6.5.1 South Korea Menopause Market by Hormonal Treatment
10.3.6.5.2 South Korea Menopause Market by Non-Hormonal Treatment
10.3.6.5.3 South Korea Menopause Market by End User
10.3.6.6 Rest of Asia-Pacific Menopause Market
10.3.6.6.1 Rest of Asia-Pacific Menopause Market by Hormonal Treatment
10.3.6.6.2 Rest of Asia-Pacific Menopause Market by Non-Hormonal Treatment
10.3.6.6.3 Rest of Asia-Pacific Menopause Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Menopause Market Overview
10.4.2 Middle East and Africa Menopause Market Forecasts and Analysis
10.4.3 Middle East and Africa Menopause Market Forecasts and Analysis - By Hormonal Treatment
10.4.4 Middle East and Africa Menopause Market Forecasts and Analysis - By Non-Hormonal Treatment
10.4.5 Middle East and Africa Menopause Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Menopause Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Menopause Market
10.4.6.1.1 South Africa Menopause Market by Hormonal Treatment
10.4.6.1.2 South Africa Menopause Market by Non-Hormonal Treatment
10.4.6.1.3 South Africa Menopause Market by End User
10.4.6.2 Saudi Arabia Menopause Market
10.4.6.2.1 Saudi Arabia Menopause Market by Hormonal Treatment
10.4.6.2.2 Saudi Arabia Menopause Market by Non-Hormonal Treatment
10.4.6.2.3 Saudi Arabia Menopause Market by End User
10.4.6.3 U.A.E Menopause Market
10.4.6.3.1 U.A.E Menopause Market by Hormonal Treatment
10.4.6.3.2 U.A.E Menopause Market by Non-Hormonal Treatment
10.4.6.3.3 U.A.E Menopause Market by End User
10.4.6.4 Rest of Middle East and Africa Menopause Market
10.4.6.4.1 Rest of Middle East and Africa Menopause Market by Hormonal Treatment
10.4.6.4.2 Rest of Middle East and Africa Menopause Market by Non-Hormonal Treatment
10.4.6.4.3 Rest of Middle East and Africa Menopause Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Menopause Market Overview
10.5.2 South and Central America Menopause Market Forecasts and Analysis
10.5.3 South and Central America Menopause Market Forecasts and Analysis - By Hormonal Treatment
10.5.4 South and Central America Menopause Market Forecasts and Analysis - By Non-Hormonal Treatment
10.5.5 South and Central America Menopause Market Forecasts and Analysis - By End User
10.5.6 South and Central America Menopause Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Menopause Market
10.5.6.1.1 Brazil Menopause Market by Hormonal Treatment
10.5.6.1.2 Brazil Menopause Market by Non-Hormonal Treatment
10.5.6.1.3 Brazil Menopause Market by End User
10.5.6.2 Argentina Menopause Market
10.5.6.2.1 Argentina Menopause Market by Hormonal Treatment
10.5.6.2.2 Argentina Menopause Market by Non-Hormonal Treatment
10.5.6.2.3 Argentina Menopause Market by End User
10.5.6.3 Rest of South and Central America Menopause Market
10.5.6.3.1 Rest of South and Central America Menopause Market by Hormonal Treatment
10.5.6.3.2 Rest of South and Central America Menopause Market by Non-Hormonal Treatment
10.5.6.3.3 Rest of South and Central America Menopause Market by End User
11. IMPACT OF COVID-19 PANDEMIC ON GLOBAL MENOPAUSE MARKET
11.1 North America
11.2 Europe
11.3 Asia-Pacific
11.4 Middle East and Africa
11.5 South and Central America
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. MENOPAUSE MARKET, KEY COMPANY PROFILES
13.1. MERCK AND CO.INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. NOVARTIS AG
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. NOVO NORDISK A/S
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. PFIZER INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ALLERGAN PLC
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. EMCURE PHARMACEUTICALS LTD.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. ELI LILLY AND COMPANY
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. CIPLA INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. TEVA PHARMACEUTICAL INDUSTRIES LTD.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. GLENMARK PHARMACEUTICALS LTD
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Merck & Co.Inc.
2. Novartis AG
3. Novo Nordisk A/S
4. Pfizer Inc.
5. Allergan plc
6. Emcure Pharmaceuticals Ltd.
7. Eli Lilly and Company
8. Cipla Inc.
9. Teva Pharmaceutical Industries Ltd.
10. Glenmark Pharmaceuticals Ltd
11. Abbott Laboratories
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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