The Mental Health Market is expected to register a CAGR of 3.3% from 2025 to 2031, with a market size expanding from US$ XX Million in 2024 to US$ XX Million by 2031.
The research report on the mental health market is segmented by service type into therapy services, diagnostic services, and medication. Applications analyzed include depression, anxiety, PTSD, and other mental health disorders. End-users include hospitals, mental health clinics, outpatient centers, and online therapy platforms. The regional analysis covers key markets such as North America, Europe, Asia Pacific, the Middle East and Africa, and South America. The market evaluation is presented in US$ for all segmental analyses.
Purpose of the ReportThe report Mental Health Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Mental Health Market Segmentation
Type- Anxiety Disorders
- Substance Abuse Disorders
- Mood Disorder
- Somatic Treatments
- Psychotherapeutic Treatments
Strategic Insights
Mental Health Market Growth Drivers- Digital health systems and tele-mental health: Digital health technologies and tele-mental health services have changed how mental health treatment is provided. Mental health services have become more available than ever before thanks to increases in internet penetration and technological development. Virtual therapy sessions provided by sites like BetterHelp and Talkspace have transformed mental health treatment by making it easy for people to get help from the privacy of their homes. As in-person meetings became difficult, the COVID-19 epidemic sped the acceptance of telehealth including mental health services. Furthermore gaining fans among customers searching for self-care solutions are mental health apps offering meditation routines, CBT methods, and mood tracking.
- Coverage under an insurance policy and government support: The mental health market is mainly influenced by the increasing insurance coverage and enabling government initiatives. Many countries are now including mental health treatments under health insurance policies, therefore making them more inexpensive and available. The Mental Health Parity and Addiction Equity Act (MHPAEA) forces insurance companies to provide mental health coverage equal to that for bodily diseases in the United States. The bill has greatly expanded use of mental health resources. Moreover gaining ground are government programs designed to merge mental health services into primary health services. The National Mental Health Programme (NMHP) in India, for example, aims to offer community-based mental health services and raise mental health awareness. Rising funds for mental health research and the establishment of specialized facilities should help to drive forward the mental health market.
- Increased Awareness and Reducing Stigma Around Mental Health:
As awareness about mental health issues grows and stigma continues to decrease, more individuals are seeking help and treatment for mental health concerns. Increased public education, media coverage, and advocacy campaigns have played a significant role in normalizing conversations around mental health, making it more acceptable for people to talk openly about their struggles and seek professional help. This shift in perception is driving greater demand for mental health services, therapies, and support systems, contributing to the overall growth of the mental health market.
- Growth of Telehealth and Virtual Therapy:
The COVID-19 pandemic accelerated the adoption of telehealth, and this trend is expected to continue in the mental health sector. Virtual therapy services, such as video consultations with therapists and counselors, are making mental health support more accessible, especially for those in remote or underserved areas. The convenience and privacy of virtual sessions are driving growth in this space, and innovations in telehealth platforms will make it easier for individuals to access care. - Integration of AI and Technology in Mental Health Treatment:
Advances in artificial intelligence (AI) and machine learning are revolutionizing mental health treatment. AI-powered apps and chatbots are increasingly being used to offer real-time support, track mental health progress, and provide personalized interventions. Additionally, AI helps clinicians analyze patient data, predict mental health trends, and improve the accuracy of diagnoses. As these technologies become more sophisticated, they will play a significant role in expanding access to mental health care and enhancing treatment outcomes. - Emphasis on Mental Health in the Workplace:
As awareness of the importance of mental well-being grows, companies are investing more in employee mental health programs. Future trends indicate that workplace mental health initiatives, including counseling services, mental health days, and wellness programs, will continue to expand. Organizations are recognizing the benefits of supporting employees' mental health, not only for their well-being but also for improved productivity and reduced absenteeism. This focus on mental health in the workplace is expected to drive further growth in the market, as businesses seek to implement comprehensive mental health support strategies.
- Personalized treatment options: Personalized mental health therapies that address the particular needs of people are increasingly sought after. By means of genetic testing and biomarkers, medical professionals can customize therapy plans depending on a person's response to drugs and genetic makeup. Because they increase treatment results and lower side effects, customized therapy methods are becoming more accepted. Businesses offering tailored mental health services and precision medicine are well poised to benefit from this trend. It is anticipated that the mental health industry will expand owing to the creation of original diagnostic equipment and treatment options.
- Cooperation with technology businesses: Next-generation mental health solutions are being developed by partnerships between technology businesses and healthcare practitioners. Collaborating with mental health groups, technology companies with artificial intelligence, data analytics, and digital health platform knowledge will develop creative solutions. Driving the creation of artificial intelligence-powered mental health evaluations, virtual therapy systems, and mobile applications providing mental health tools are these partnerships. Investors and acquisitions also follow startups concentrated on mental health technology. Industry terrain is anticipated to be transformed, and availability of mental health services will be better thanks to the synergy of technology and mental health treatment.
- Incorporation of virtual reality (VR) therapy: Post-traumatic stress disorder (PTSD), anxiety, and phobias all benefit from virtual reality (VR) as a powerful tool for psychotherapy. VR-based treatments offer realistic surroundings for clients to face and conquer their phobias within a supervised environment. Studies have found that in relieving anxiety disorders virtual reality treatment can be as good as conventional exposure therapy. Among both experts and consumers, virtual reality in mental health treatment is becoming more common. Expect companies focusing on VR technology for mental health uses to enjoy big growth chances as virtual reality-based treatments become more popular.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Mental Health Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Mental Health Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Mental Health Market is expected to register a CAGR of 3.3% from 2025-2031.
The major driving factors supporting the Mental Health Market growth are- Digital health systems and tele-mental health, and Coverage under an insurance policy and government support
Key Future Trends in the Mental Health Market are- Expanding Applications in Orthopedic and Spinal Surgerie and Rising Demand for Bone Grafts in Dental Procedures
Key companies in the Mental Health Market are - Allergan, AstraZeneca, Bristol-Myers Squibb Company, Wyeth LLC, Biogen, Otsuka Pharmaceutical Co., Ltd., Janssen Pharmaceutica N.V., Eli Lilly and Company
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mental Health Market - By Type
1.3.2 Mental Health Market - By Treatment
1.3.3 Mental Health Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MENTAL HEALTH MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MENTAL HEALTH MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MENTAL HEALTH MARKET - GLOBAL MARKET ANALYSIS
6.1. MENTAL HEALTH - GLOBAL MARKET OVERVIEW
6.2. MENTAL HEALTH - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MENTAL HEALTH MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ANXIETY DISORDERS
7.3.1. Overview
7.3.2. Anxiety Disorders Market Forecast and Analysis
7.4. SUBSTANCE ABUSE DISORDERS
7.4.1. Overview
7.4.2. Substance Abuse Disorders Market Forecast and Analysis
7.5. MOOD DISORDER
7.5.1. Overview
7.5.2. Mood Disorder Market Forecast and Analysis
7.6. OTHER
7.6.1. Overview
7.6.2. Other Market Forecast and Analysis
8. MENTAL HEALTH MARKET - REVENUE AND FORECASTS TO 2028 - TREATMENT
8.1. OVERVIEW
8.2. TREATMENT MARKET FORECASTS AND ANALYSIS
8.3. SOMATIC TREATMENTS
8.3.1. Overview
8.3.2. Somatic Treatments Market Forecast and Analysis
8.3.3. Medication Market
8.3.3.1. Overview
8.3.3.2. Medication Market Forecast and Analysis
8.3.4. Drug Therapy Market
8.3.4.1. Overview
8.3.4.2. Drug Therapy Market Forecast and Analysis
8.3.5. Complementary and Alternative Medicine Market
8.3.5.1. Overview
8.3.5.2. Complementary and Alternative Medicine Market Forecast and Analysis
8.3.6. Electroconvulsive Therapy Market
8.3.6.1. Overview
8.3.6.2. Electroconvulsive Therapy Market Forecast and Analysis
8.4. PSYCHOTHERAPEUTIC TREATMENTS
8.4.1. Overview
8.4.2. Psychotherapeutic Treatments Market Forecast and Analysis
8.4.3. Cognitive Behavioral Therapy (CBT) Market
8.4.3.1. Overview
8.4.3.2. Cognitive Behavioral Therapy (CBT) Market Forecast and Analysis
8.4.4. Interpersonal Therapy Market
8.4.4.1. Overview
8.4.4.2. Interpersonal Therapy Market Forecast and Analysis
8.4.5. Marital Psychotherapy Market
8.4.5.1. Overview
8.4.5.2. Marital Psychotherapy Market Forecast and Analysis
8.4.6. Peer Support Market
8.4.6.1. Overview
8.4.6.2. Peer Support Market Forecast and Analysis
8.4.7. Hypnotherapy Market
8.4.7.1. Overview
8.4.7.2. Hypnotherapy Market Forecast and Analysis
8.4.8. Behavior Therapy Techniques Market
8.4.8.1. Overview
8.4.8.2. Behavior Therapy Techniques Market Forecast and Analysis
9. MENTAL HEALTH MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Mental Health Market Overview
9.1.2 North America Mental Health Market Forecasts and Analysis
9.1.3 North America Mental Health Market Forecasts and Analysis - By Type
9.1.4 North America Mental Health Market Forecasts and Analysis - By Treatment
9.1.5 North America Mental Health Market Forecasts and Analysis - By Countries
9.1.5.1 United States Mental Health Market
9.1.5.1.1 United States Mental Health Market by Type
9.1.5.1.2 United States Mental Health Market by Treatment
9.1.5.2 Canada Mental Health Market
9.1.5.2.1 Canada Mental Health Market by Type
9.1.5.2.2 Canada Mental Health Market by Treatment
9.1.5.3 Mexico Mental Health Market
9.1.5.3.1 Mexico Mental Health Market by Type
9.1.5.3.2 Mexico Mental Health Market by Treatment
9.2. EUROPE
9.2.1 Europe Mental Health Market Overview
9.2.2 Europe Mental Health Market Forecasts and Analysis
9.2.3 Europe Mental Health Market Forecasts and Analysis - By Type
9.2.4 Europe Mental Health Market Forecasts and Analysis - By Treatment
9.2.5 Europe Mental Health Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Mental Health Market
9.2.5.1.1 Germany Mental Health Market by Type
9.2.5.1.2 Germany Mental Health Market by Treatment
9.2.5.2 France Mental Health Market
9.2.5.2.1 France Mental Health Market by Type
9.2.5.2.2 France Mental Health Market by Treatment
9.2.5.3 Italy Mental Health Market
9.2.5.3.1 Italy Mental Health Market by Type
9.2.5.3.2 Italy Mental Health Market by Treatment
9.2.5.4 Spain Mental Health Market
9.2.5.4.1 Spain Mental Health Market by Type
9.2.5.4.2 Spain Mental Health Market by Treatment
9.2.5.5 United Kingdom Mental Health Market
9.2.5.5.1 United Kingdom Mental Health Market by Type
9.2.5.5.2 United Kingdom Mental Health Market by Treatment
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Mental Health Market Overview
9.3.2 Asia-Pacific Mental Health Market Forecasts and Analysis
9.3.3 Asia-Pacific Mental Health Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Mental Health Market Forecasts and Analysis - By Treatment
9.3.5 Asia-Pacific Mental Health Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Mental Health Market
9.3.5.1.1 Australia Mental Health Market by Type
9.3.5.1.2 Australia Mental Health Market by Treatment
9.3.5.2 China Mental Health Market
9.3.5.2.1 China Mental Health Market by Type
9.3.5.2.2 China Mental Health Market by Treatment
9.3.5.3 India Mental Health Market
9.3.5.3.1 India Mental Health Market by Type
9.3.5.3.2 India Mental Health Market by Treatment
9.3.5.4 Japan Mental Health Market
9.3.5.4.1 Japan Mental Health Market by Type
9.3.5.4.2 Japan Mental Health Market by Treatment
9.3.5.5 South Korea Mental Health Market
9.3.5.5.1 South Korea Mental Health Market by Type
9.3.5.5.2 South Korea Mental Health Market by Treatment
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Mental Health Market Overview
9.4.2 Middle East and Africa Mental Health Market Forecasts and Analysis
9.4.3 Middle East and Africa Mental Health Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Mental Health Market Forecasts and Analysis - By Treatment
9.4.5 Middle East and Africa Mental Health Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Mental Health Market
9.4.5.1.1 South Africa Mental Health Market by Type
9.4.5.1.2 South Africa Mental Health Market by Treatment
9.4.5.2 Saudi Arabia Mental Health Market
9.4.5.2.1 Saudi Arabia Mental Health Market by Type
9.4.5.2.2 Saudi Arabia Mental Health Market by Treatment
9.4.5.3 U.A.E Mental Health Market
9.4.5.3.1 U.A.E Mental Health Market by Type
9.4.5.3.2 U.A.E Mental Health Market by Treatment
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Mental Health Market Overview
9.5.2 South and Central America Mental Health Market Forecasts and Analysis
9.5.3 South and Central America Mental Health Market Forecasts and Analysis - By Type
9.5.4 South and Central America Mental Health Market Forecasts and Analysis - By Treatment
9.5.5 South and Central America Mental Health Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Mental Health Market
9.5.5.1.1 Brazil Mental Health Market by Type
9.5.5.1.2 Brazil Mental Health Market by Treatment
9.5.5.2 Argentina Mental Health Market
9.5.5.2.1 Argentina Mental Health Market by Type
9.5.5.2.2 Argentina Mental Health Market by Treatment
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. MENTAL HEALTH MARKET, KEY COMPANY PROFILES
11.1. GlaxoSmithKline plc
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ASTRAZENECA
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BRISTOL-MYERS SQUIBB COMPANY
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. PFIZER INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. BIOGEN
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. OTSUKA PHARMACEUTICAL CO., LTD.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. JANSSEN PHARMACEUTICA N.V.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ELI LILLY AND COMPANY
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. F. HOFFMANN-LA ROCHE LTD
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. GLENMARK PHARMACEUTICAL INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Allergan
2. AstraZeneca
3. Bristol-Myers Squibb Company
4. Wyeth LLC
5. Biogen
6. Otsuka Pharmaceutical Co., Ltd.
7. Janssen Pharmaceutica N.V.
8. Eli Lilly and Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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