The Mexico A2P SMS Market size was valued at US$ 1,231.5 million in 2024 and is expected to reach US$ 1,534.4 million by 2031. The market is estimated to record a CAGR of 3.3% from 2025 to 2031. The adoption of rich communication services is likely to be a key trend in the market.

Mexico A2P SMS Market Analysis

The rising smartphone usage has enhanced the ability to deliver richer, more engaging content through application-to-person (A2P) messaging. Smartphones are capable of sending and receiving standard text messages and providing an enhanced experience with features such as multimedia attachments, app notifications, and even interactive content; this makes A2P SMS a viable and powerful tool for companies seeking to engage with customers directly, send notifications, and promote services. According to the 2023 National Survey on the Availability and Use of Information Technology in Homes, approximately 97 million Mexicans aged six and older are internet users, representing 81.2% of the population in that age group. The National Institute of Statistics and Geography (INEGI) collaborated with the Federal Telecommunications Institute (IFT) to compile this data, revealing an increase in internet usage, with 14 million more individuals gaining internet access between 2020 and 2023. The survey also highlights a significant urban-rural divide, as 85.5% of Mexicans in urban areas have an online presence, compared to 66% in rural areas. As more individuals, particularly in urban areas, gain access to mobile internet, businesses have greater opportunities to leverage A2P SMS for effective communications, marketing, and customer engagement. Thus, the rise in internet accessibility, especially in urban regions, drives the Mexico A2P SMS market growth.

Mexico A2P SMS Market Overview

Application-to-person (A2P) messaging (also known as business or enterprise SMS) is the automated process of sending mobile messages from a business application to a mobile user, typically for marketing or service purposes. It allows businesses to automate the delivery of large volumes of messages, such as two-factor authentication codes, emergency alerts, appointment reminders, and promotional content. Unlike manual SMS sending, A2P enables companies to communicate with a wide audience through automated systems efficiently. These messages are often sent via short codes, enhancing scalability and operational efficiency. A2P messaging is used for essential functions, including high-priority alerts such as package delivery notifications, anti-fraud warnings, emergency alerts, extreme weather updates, and appointment reminders.

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Mexico A2P SMS Market: Strategic Insights

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Mexico A2P SMS Market Drivers and Opportunities

Proliferation of E-Commerce to Favor Market

The e-commerce sector in Mexico is growing significantly, positioning it as one of the fastest-expanding markets globally. Over recent years, this sector has become the second-largest online retail market in Latin America, following Brazil. According to the Mexican Association of Online Sales (AMVO), the country's e-commerce industry recorded an impressive 24.6% growth in 2023, surpassing US$ 44 billion in total sales. As more consumers are turning to e-commerce platforms and mobile apps for purchasing goods and services, businesses are leveraging A2P SMS to aid smooth customer interactions. A2P messaging plays a vital role in sending important notifications, such as order confirmations, shipping updates, and delivery alerts, ensuring that customers are kept informed throughout their purchase journey. A2P SMS is used for promotional purposes, allowing businesses to send targeted offers, discounts, and advertisements directly to customers' mobile devices. This approach helps businesses improve customer satisfaction, build brand loyalty, and drive sales in an increasingly mobile-driven retail environment in Mexico. Thus, the proliferation of the e-commerce industry fuels the Mexico A2P SMS market growth.

Growing Banking and Financial Service Infrastructure

According to the Mexican Banking Commission, the country had 18,089 bank branches that employed 53,190 banking agents as of June 2024; these branches managed 87,363 accounts linked to mobile phones. The rapid adoption of fintech solutions—including digital wallets, savings accounts, and investment services provided by neobanks such as Albo, Klar, and Hey—has contributed to financial inclusion, especially among the younger, tech-savvy population and the unbanked and underbanked segments. This shift toward mobile banking has created a substantial demand for A2P SMS, which plays a crucial role in facilitating secure transactions, sending notifications for account activity, providing OTP (i.e., one-time passwords) for secure logins, and delivering updates on financial activities.

Mexico A2P SMS Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Mexico A2P SMS Market analysis are type, application, business model, and vertical.

• In terms of type, the market is bifurcated into traditional and managed messaging services, and cloud API messaging platforms.
• Based on application, the market is segmented into pushed content services, interactive messaging services, promotional and marketing campaigns, CRM services, authentication services, and others.
• On the basis of the business model, the market is bifurcated into small and medium enterprises, and large enterprises.
• By vertical, the market is divided into BFSI, retail, media and entertainment, travel and transport, healthcare, and others.

Mexico A2P SMS Market Share Analysis

According to Mexico Business News and the Mexican Association of Online Sales, the country’s digital economy is undergoing significant transformation, driven by key trends such as the rapid expansion of e-commerce, the rise of fintech, and the increasing importance of digital payments. In 2023, Mexico led global e-commerce growth with a remarkable 24.6% increase in sales, primarily fueled by sectors such as fashion, electronics, and consumer goods. This growth was supported by the adoption of omnichannel retail strategies, which seamlessly blend online and offline shopping experiences. In line with this digital shift, Amazon announced a US$ 5 billion investment in Mexico in January 2025 to expand its cloud computing services and support the country’s ongoing digital transformation. 

Mexico A2P SMS Market Report Scope

Mexico A2P SMS Market News and Recent Developments

The Mexico A2P SMS Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Mexico A2P SMS Market are listed below:

• Concepto Móvil presented key data on the evolution of mobile communication toward 2025 at the Rich Communication Services (RCS) World Tour event organized by Google. The Mexican company highlighted the growth of the RCS channel in terms of adoption, interaction, and reliability, which earned its recognition as Google’s Growth Partner in 2024. (Source: Concepto Móvil, Press Release, Feb 2025)

• Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced it has been awarded a Tier One ranking from Roaming Consulting Company (ROCCO.) This recognition underscores Sinch’s excellence in providing top-tier A2P SMS products for enterprises and mobile network operators (MNOs). (Source: Sinch, Press Release, November 2024)

Mexico A2P SMS Market Report Coverage and Deliverables

The "Mexico A2P SMS Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Mexico A2P SMS Market size and forecast at regional and country levels for all the key market segments covered under the scope
• Mexico A2P SMS Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• Mexico A2P SMS Market analysis covering key market trends, regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Mexico A2P SMS Market
• Detailed company profiles