Micro-location Technology Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Micro-location is a process of electronically determining the location with a level of precision to locate a specific location or target. This technology facilitates the tracking of objects and people in real time, usually in indoor applications such as inside a building. It is also used for wirelessly advertising content to a mobile/portable device of users that are close to a business site.
MARKET DYNAMICS
The Micro-location technology market is heavily influenced by driving factors such as increasing importance of asset management; rise in the use of location-based mobile advertisement; high return on investment; growing adoption of mobile devices and increasing usage of location-based services and marketing strategies is expected to drive the market growth. However, concerns for security systems and privacy policies regarding the personalized information with these products is expected to restrain the market growth.
MARKET SCOPE
The "Global micro-location technology market analysis to 2031" is a specialized and in-depth study of the electronics and semiconductors industry with a special focus on the global micro-location technology market trend analysis. The report aims to provide an overview of the micro-location technology market with detailed market segmentation by technology, by vertical, by offering and by application. The global micro-location technology market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading micro-location technology market players and offers key trends and opportunities in the micro-location technology market.
MARKET SEGMENTATION
The global micro-location technology market is segmented on the basis of technology, by vertical, by offering and by application. Based on technology type the market is ultra-wideband, ultrasound, near field communication,IR and RFID.On the basis of vertical the market is segmented as industrial, retail and e-commerce,government,defence and public, transportation and logistics and healthcare. On the basis of the offering the market is segmented as hardware, software and services.Based on application the market is segmented as asset management and proximity marketing.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global micro-location technology market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The micro-location technology market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting micro-location technology market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the micro-location technology market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global micro-location technology market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The micro-location technology market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting micro-location technology market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the micro-location technology market in these regions.
MARKET PLAYERSThe reports cover key developments in the micro-location technology market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from micro-location technology market are anticipated to lucrative growth opportunities in the future with the rising demand for micro-location technology in the global market. Below mentioned is the list of few companies engaged in the micro-location technology market.
The report also includes the profiles of key micro-location technology companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
- Apple Inc.
- BlueCats.Com
- Cisco Systems India Pvt. Ltd
- Hewlett Packard Enterprise Development LP
- Humatics
- Kontakt.io
- Ruckus Networks, an ARRIS Company
- Sewio Networks
- Siemens 1996 - 2021
- Zebra Technologies Corp.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Micro-location Technology Market - By Technology
1.3.2 Micro-location Technology Market - By Vertical
1.3.3 Micro-location Technology Market - By Offering
1.3.4 Micro-location Technology Market - By APPLICATION
1.3.5 Micro-location Technology Market - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. MICRO-LOCATION TECHNOLOGY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MICRO-LOCATION TECHNOLOGY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MICRO-LOCATION TECHNOLOGY MARKET - GLOBAL MARKET ANALYSIS
6.1. MICRO-LOCATION TECHNOLOGY - GLOBAL MARKET OVERVIEW
6.2. MICRO-LOCATION TECHNOLOGY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MICRO-LOCATION TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. ULTRA-WIDEBAND
7.3.1. Overview
7.3.2. Ultra-wideband Market Forecast and Analysis
7.4. ULTRASOUND
7.4.1. Overview
7.4.2. Ultrasound Market Forecast and Analysis
7.5. NEAR FIELD COMMUNICATION (NFC)
7.5.1. Overview
7.5.2. Near Field Communication (NFC) Market Forecast and Analysis
7.6. IR
7.6.1. Overview
7.6.2. IR Market Forecast and Analysis
7.7. RFID
7.7.1. Overview
7.7.2. RFID Market Forecast and Analysis
8. MICRO-LOCATION TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
8.1. OVERVIEW
8.2. VERTICAL MARKET FORECASTS AND ANALYSIS
8.3. INDUSTRIAL
8.3.1. Overview
8.3.2. Industrial Market Forecast and Analysis
8.4. RETAIL AND E-COMMERCE
8.4.1. Overview
8.4.2. Retail and E-commerce Market Forecast and Analysis
8.5. GOVERNMENT DEFENCE AND PUBLIC
8.5.1. Overview
8.5.2. Government Defence and Public Market Forecast and Analysis
8.6. TRANSPORTATION AND LOGISTICS
8.6.1. Overview
8.6.2. Transportation and Logistics Market Forecast and Analysis
8.7. HEALTHCARE
8.7.1. Overview
8.7.2. Healthcare Market Forecast and Analysis
9. MICRO-LOCATION TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - OFFERING
9.1. OVERVIEW
9.2. OFFERING MARKET FORECASTS AND ANALYSIS
9.3. HARDWARE
9.3.1. Overview
9.3.2. Hardware Market Forecast and Analysis
9.4. SOFTWARE
9.4.1. Overview
9.4.2. Software Market Forecast and Analysis
9.5. SERVICES
9.5.1. Overview
9.5.2. Services Market Forecast and Analysis
10. MICRO-LOCATION TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. ASSET MANAGEMENT
10.3.1. Overview
10.3.2. Asset management Market Forecast and Analysis
10.4. PROXIMITY MARKETING
10.4.1. Overview
10.4.2. Proximity marketing Market Forecast and Analysis
11. MICRO-LOCATION TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Micro-location Technology Market Overview
11.1.2 North America Micro-location Technology Market Forecasts and Analysis
11.1.3 North America Micro-location Technology Market Forecasts and Analysis - By Technology
11.1.4 North America Micro-location Technology Market Forecasts and Analysis - By Vertical
11.1.5 North America Micro-location Technology Market Forecasts and Analysis - By Offering
11.1.6 North America Micro-location Technology Market Forecasts and Analysis - By APPLICATION
11.1.7 North America Micro-location Technology Market Forecasts and Analysis - By Countries
11.1.7.1 United States Micro-location Technology Market
11.1.7.1.1 United States Micro-location Technology Market by Technology
11.1.7.1.2 United States Micro-location Technology Market by Vertical
11.1.7.1.3 United States Micro-location Technology Market by Offering
11.1.7.1.4 United States Micro-location Technology Market by APPLICATION
11.1.7.2 Canada Micro-location Technology Market
11.1.7.2.1 Canada Micro-location Technology Market by Technology
11.1.7.2.2 Canada Micro-location Technology Market by Vertical
11.1.7.2.3 Canada Micro-location Technology Market by Offering
11.1.7.2.4 Canada Micro-location Technology Market by APPLICATION
11.1.7.3 Mexico Micro-location Technology Market
11.1.7.3.1 Mexico Micro-location Technology Market by Technology
11.1.7.3.2 Mexico Micro-location Technology Market by Vertical
11.1.7.3.3 Mexico Micro-location Technology Market by Offering
11.1.7.3.4 Mexico Micro-location Technology Market by APPLICATION
11.2. EUROPE
11.2.1 Europe Micro-location Technology Market Overview
11.2.2 Europe Micro-location Technology Market Forecasts and Analysis
11.2.3 Europe Micro-location Technology Market Forecasts and Analysis - By Technology
11.2.4 Europe Micro-location Technology Market Forecasts and Analysis - By Vertical
11.2.5 Europe Micro-location Technology Market Forecasts and Analysis - By Offering
11.2.6 Europe Micro-location Technology Market Forecasts and Analysis - By APPLICATION
11.2.7 Europe Micro-location Technology Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Micro-location Technology Market
11.2.7.1.1 Germany Micro-location Technology Market by Technology
11.2.7.1.2 Germany Micro-location Technology Market by Vertical
11.2.7.1.3 Germany Micro-location Technology Market by Offering
11.2.7.1.4 Germany Micro-location Technology Market by APPLICATION
11.2.7.2 France Micro-location Technology Market
11.2.7.2.1 France Micro-location Technology Market by Technology
11.2.7.2.2 France Micro-location Technology Market by Vertical
11.2.7.2.3 France Micro-location Technology Market by Offering
11.2.7.2.4 France Micro-location Technology Market by APPLICATION
11.2.7.3 Italy Micro-location Technology Market
11.2.7.3.1 Italy Micro-location Technology Market by Technology
11.2.7.3.2 Italy Micro-location Technology Market by Vertical
11.2.7.3.3 Italy Micro-location Technology Market by Offering
11.2.7.3.4 Italy Micro-location Technology Market by APPLICATION
11.2.7.4 United Kingdom Micro-location Technology Market
11.2.7.4.1 United Kingdom Micro-location Technology Market by Technology
11.2.7.4.2 United Kingdom Micro-location Technology Market by Vertical
11.2.7.4.3 United Kingdom Micro-location Technology Market by Offering
11.2.7.4.4 United Kingdom Micro-location Technology Market by APPLICATION
11.2.7.5 Russia Micro-location Technology Market
11.2.7.5.1 Russia Micro-location Technology Market by Technology
11.2.7.5.2 Russia Micro-location Technology Market by Vertical
11.2.7.5.3 Russia Micro-location Technology Market by Offering
11.2.7.5.4 Russia Micro-location Technology Market by APPLICATION
11.2.7.6 Rest of Europe Micro-location Technology Market
11.2.7.6.1 Rest of Europe Micro-location Technology Market by Technology
11.2.7.6.2 Rest of Europe Micro-location Technology Market by Vertical
11.2.7.6.3 Rest of Europe Micro-location Technology Market by Offering
11.2.7.6.4 Rest of Europe Micro-location Technology Market by APPLICATION
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Micro-location Technology Market Overview
11.3.2 Asia-Pacific Micro-location Technology Market Forecasts and Analysis
11.3.3 Asia-Pacific Micro-location Technology Market Forecasts and Analysis - By Technology
11.3.4 Asia-Pacific Micro-location Technology Market Forecasts and Analysis - By Vertical
11.3.5 Asia-Pacific Micro-location Technology Market Forecasts and Analysis - By Offering
11.3.6 Asia-Pacific Micro-location Technology Market Forecasts and Analysis - By APPLICATION
11.3.7 Asia-Pacific Micro-location Technology Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Micro-location Technology Market
11.3.7.1.1 Australia Micro-location Technology Market by Technology
11.3.7.1.2 Australia Micro-location Technology Market by Vertical
11.3.7.1.3 Australia Micro-location Technology Market by Offering
11.3.7.1.4 Australia Micro-location Technology Market by APPLICATION
11.3.7.2 China Micro-location Technology Market
11.3.7.2.1 China Micro-location Technology Market by Technology
11.3.7.2.2 China Micro-location Technology Market by Vertical
11.3.7.2.3 China Micro-location Technology Market by Offering
11.3.7.2.4 China Micro-location Technology Market by APPLICATION
11.3.7.3 India Micro-location Technology Market
11.3.7.3.1 India Micro-location Technology Market by Technology
11.3.7.3.2 India Micro-location Technology Market by Vertical
11.3.7.3.3 India Micro-location Technology Market by Offering
11.3.7.3.4 India Micro-location Technology Market by APPLICATION
11.3.7.4 Japan Micro-location Technology Market
11.3.7.4.1 Japan Micro-location Technology Market by Technology
11.3.7.4.2 Japan Micro-location Technology Market by Vertical
11.3.7.4.3 Japan Micro-location Technology Market by Offering
11.3.7.4.4 Japan Micro-location Technology Market by APPLICATION
11.3.7.5 South Korea Micro-location Technology Market
11.3.7.5.1 South Korea Micro-location Technology Market by Technology
11.3.7.5.2 South Korea Micro-location Technology Market by Vertical
11.3.7.5.3 South Korea Micro-location Technology Market by Offering
11.3.7.5.4 South Korea Micro-location Technology Market by APPLICATION
11.3.7.6 Rest of Asia-Pacific Micro-location Technology Market
11.3.7.6.1 Rest of Asia-Pacific Micro-location Technology Market by Technology
11.3.7.6.2 Rest of Asia-Pacific Micro-location Technology Market by Vertical
11.3.7.6.3 Rest of Asia-Pacific Micro-location Technology Market by Offering
11.3.7.6.4 Rest of Asia-Pacific Micro-location Technology Market by APPLICATION
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Micro-location Technology Market Overview
11.4.2 Middle East and Africa Micro-location Technology Market Forecasts and Analysis
11.4.3 Middle East and Africa Micro-location Technology Market Forecasts and Analysis - By Technology
11.4.4 Middle East and Africa Micro-location Technology Market Forecasts and Analysis - By Vertical
11.4.5 Middle East and Africa Micro-location Technology Market Forecasts and Analysis - By Offering
11.4.6 Middle East and Africa Micro-location Technology Market Forecasts and Analysis - By APPLICATION
11.4.7 Middle East and Africa Micro-location Technology Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Micro-location Technology Market
11.4.7.1.1 South Africa Micro-location Technology Market by Technology
11.4.7.1.2 South Africa Micro-location Technology Market by Vertical
11.4.7.1.3 South Africa Micro-location Technology Market by Offering
11.4.7.1.4 South Africa Micro-location Technology Market by APPLICATION
11.4.7.2 Saudi Arabia Micro-location Technology Market
11.4.7.2.1 Saudi Arabia Micro-location Technology Market by Technology
11.4.7.2.2 Saudi Arabia Micro-location Technology Market by Vertical
11.4.7.2.3 Saudi Arabia Micro-location Technology Market by Offering
11.4.7.2.4 Saudi Arabia Micro-location Technology Market by APPLICATION
11.4.7.3 U.A.E Micro-location Technology Market
11.4.7.3.1 U.A.E Micro-location Technology Market by Technology
11.4.7.3.2 U.A.E Micro-location Technology Market by Vertical
11.4.7.3.3 U.A.E Micro-location Technology Market by Offering
11.4.7.3.4 U.A.E Micro-location Technology Market by APPLICATION
11.4.7.4 Rest of Middle East and Africa Micro-location Technology Market
11.4.7.4.1 Rest of Middle East and Africa Micro-location Technology Market by Technology
11.4.7.4.2 Rest of Middle East and Africa Micro-location Technology Market by Vertical
11.4.7.4.3 Rest of Middle East and Africa Micro-location Technology Market by Offering
11.4.7.4.4 Rest of Middle East and Africa Micro-location Technology Market by APPLICATION
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Micro-location Technology Market Overview
11.5.2 South and Central America Micro-location Technology Market Forecasts and Analysis
11.5.3 South and Central America Micro-location Technology Market Forecasts and Analysis - By Technology
11.5.4 South and Central America Micro-location Technology Market Forecasts and Analysis - By Vertical
11.5.5 South and Central America Micro-location Technology Market Forecasts and Analysis - By Offering
11.5.6 South and Central America Micro-location Technology Market Forecasts and Analysis - By APPLICATION
11.5.7 South and Central America Micro-location Technology Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Micro-location Technology Market
11.5.7.1.1 Brazil Micro-location Technology Market by Technology
11.5.7.1.2 Brazil Micro-location Technology Market by Vertical
11.5.7.1.3 Brazil Micro-location Technology Market by Offering
11.5.7.1.4 Brazil Micro-location Technology Market by APPLICATION
11.5.7.2 Argentina Micro-location Technology Market
11.5.7.2.1 Argentina Micro-location Technology Market by Technology
11.5.7.2.2 Argentina Micro-location Technology Market by Vertical
11.5.7.2.3 Argentina Micro-location Technology Market by Offering
11.5.7.2.4 Argentina Micro-location Technology Market by APPLICATION
11.5.7.3 Rest of South and Central America Micro-location Technology Market
11.5.7.3.1 Rest of South and Central America Micro-location Technology Market by Technology
11.5.7.3.2 Rest of South and Central America Micro-location Technology Market by Vertical
11.5.7.3.3 Rest of South and Central America Micro-location Technology Market by Offering
11.5.7.3.4 Rest of South and Central America Micro-location Technology Market by APPLICATION
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. MICRO-LOCATION TECHNOLOGY MARKET, KEY COMPANY PROFILES
13.1. APPLE INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. BLUECATS.COM
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. CISCO SYSTEMS INDIA PVT. LTD
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. HUMATICS
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. KONTAKT.IO
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. RUCKUS NETWORKS, AN ARRIS COMPANY
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SEWIO NETWORKS
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SIEMENS 1996 - 2019
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. ZEBRA TECHNOLOGIES CORP.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Apple Inc.
2. BlueCats.Com
3. Cisco Systems India Pvt. Ltd
4. Hewlett Packard Enterprise Development LP
5. Humatics
6. Kontakt.io
7. Ruckus Networks, an ARRIS Company
8. Sewio Networks
9. Siemens 1996 - 2019
10. Zebra Technologies Corp.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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