Microencapsulated Ingredients Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Microcapsules are small particles that contain an ingredient, and it is surrounded by a coating of materials including a variety of carbohydrates, food-grade polymers, fats, etc. The increasing use of microencapsulation in skincare and personal care are driving the growth of the microencapsulated ingredients market. Growing awareness about looks and appearance, also people are ready to spend more on the skincare product, are expected to drive the growth of the microencapsulated ingredients market.
MARKET DYNAMICS
Microencapsulation is a process in which ingredients such as UV filters, pigments, vitamins, and others, are encapsulated in the form of a capsule. The microencapsulated technologies protect active ingredients and mask unpleasant odors making it easy for the formulation, storage, and application of cosmetic products. Due to this advancement, the rising demand for the microencapsulation ingredients market. Advancement in cosmetic manufacturing technology and innovation in the raw material for cosmetic products offers a lucrative opportunity for the market player of the microencapsulated ingredients market.
MARKET SCOPE
The "Global Microencapsulated ingredients Market Analysis to 2031" is a specialized and in-depth study of the microencapsulated ingredients industry with a special focus on the global market trend analysis. The report aims to provide an overview microencapsulated ingredients market with detailed market segmentation by ingredients, application, and geography. The global microencapsulated ingredients market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading microencapsulated ingredients market players and offers key trends and opportunities in the microencapsulated ingredients market.
MARKET SEGMENTATION
The global microencapsulated ingredients market is segmented on the basis of ingredients, application. On the basis of ingredients the market is segmented as pigments, vitamins, UV filters, skin lightening components, essential oils, antiaging components, and active ingredients. On the basis of application the market is segmented as color cosmetics, sunscreen lotions(UV protection), whitening and lightening creams, anti-wrinkle and antiaging creams, other.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global microencapsulated ingredients market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The microencapsulated ingredients market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting microencapsulated ingredients market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the microencapsulated ingredients market in these regions.
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- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global microencapsulated ingredients market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The microencapsulated ingredients market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting microencapsulated ingredients market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the microencapsulated ingredients market in these regions.
MARKET PLAYERS
The reports cover key developments in the microencapsulated ingredients market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from microencapsulated ingredients market are anticipated to lucrative growth opportunities in the future with the rising demand for microencapsulated ingredients in the global market. Below mentioned is the list of few companies engaged in the microencapsulated ingredients market.
The report also includes the profiles of key microencapsulated ingredients companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Air Liquide
- Ashland Inc.
- BASF SE
- BIOGENICS
- CHONGQING PELLETS TECHNIQUES
- Croda International PLC
- Givaudan
- International Flavors & Fragrances Inc.
- SALVONA LLC
- Sumitomo Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Microencapsulated Ingredients Market - By Ingredients
1.3.2 Microencapsulated Ingredients Market - By Application
1.3.3 Microencapsulated Ingredients Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MICROENCAPSULATED INGREDIENTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MICROENCAPSULATED INGREDIENTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MICROENCAPSULATED INGREDIENTS MARKET - GLOBAL MARKET ANALYSIS
6.1. MICROENCAPSULATED INGREDIENTS - GLOBAL MARKET OVERVIEW
6.2. MICROENCAPSULATED INGREDIENTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MICROENCAPSULATED INGREDIENTS MARKET - REVENUE AND FORECASTS TO 2028 - INGREDIENTS
7.1. OVERVIEW
7.2. INGREDIENTS MARKET FORECASTS AND ANALYSIS
7.3. PIGMENTS
7.3.1. Overview
7.3.2. Pigments Market Forecast and Analysis
7.4. VITAMINS
7.4.1. Overview
7.4.2. Vitamins Market Forecast and Analysis
7.5. UV FILTERS
7.5.1. Overview
7.5.2. UV Filters Market Forecast and Analysis
7.6. SKIN LIGHTENING COMPONENTS
7.6.1. Overview
7.6.2. Skin Lightening Components Market Forecast and Analysis
7.7. ESSENTIAL OILS
7.7.1. Overview
7.7.2. Essential Oils Market Forecast and Analysis
7.8. ANTIAGING COMPONENTS
7.8.1. Overview
7.8.2. Antiaging Components Market Forecast and Analysis
7.9. ACTIVE INGREDIENTS
7.9.1. Overview
7.9.2. Active Ingredients Market Forecast and Analysis
8. MICROENCAPSULATED INGREDIENTS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. COLOR COSMETICS
8.3.1. Overview
8.3.2. Color Cosmetics Market Forecast and Analysis
8.4. SUNSCREEN LOTIONS(UV PROTECTION)
8.4.1. Overview
8.4.2. Sunscreen Lotions(UV Protection) Market Forecast and Analysis
8.5. WHITENING AND LIGHTENING CREAMS
8.5.1. Overview
8.5.2. Whitening and Lightening Creams Market Forecast and Analysis
8.6. ANTI-WRINKLE AND ANTIAGING CREAMS
8.6.1. Overview
8.6.2. Anti-Wrinkle and Antiaging Creams Market Forecast and Analysis
8.7. OTHER
8.7.1. Overview
8.7.2. Other Market Forecast and Analysis
9. MICROENCAPSULATED INGREDIENTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Microencapsulated Ingredients Market Overview
9.1.2 North America Microencapsulated Ingredients Market Forecasts and Analysis
9.1.3 North America Microencapsulated Ingredients Market Forecasts and Analysis - By Ingredients
9.1.4 North America Microencapsulated Ingredients Market Forecasts and Analysis - By Application
9.1.5 North America Microencapsulated Ingredients Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Microencapsulated Ingredients Market
9.1.5.1.1 Canada Microencapsulated Ingredients Market by Ingredients
9.1.5.1.2 Canada Microencapsulated Ingredients Market by Application
9.1.5.2 Mexico Microencapsulated Ingredients Market
9.1.5.2.1 Mexico Microencapsulated Ingredients Market by Ingredients
9.1.5.2.2 Mexico Microencapsulated Ingredients Market by Application
9.1.5.3 US Microencapsulated Ingredients Market
9.1.5.3.1 US Microencapsulated Ingredients Market by Ingredients
9.1.5.3.2 US Microencapsulated Ingredients Market by Application
9.2. EUROPE
9.2.1 Europe Microencapsulated Ingredients Market Overview
9.2.2 Europe Microencapsulated Ingredients Market Forecasts and Analysis
9.2.3 Europe Microencapsulated Ingredients Market Forecasts and Analysis - By Ingredients
9.2.4 Europe Microencapsulated Ingredients Market Forecasts and Analysis - By Application
9.2.5 Europe Microencapsulated Ingredients Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Microencapsulated Ingredients Market
9.2.5.1.1 Germany Microencapsulated Ingredients Market by Ingredients
9.2.5.1.2 Germany Microencapsulated Ingredients Market by Application
9.2.5.2 France Microencapsulated Ingredients Market
9.2.5.2.1 France Microencapsulated Ingredients Market by Ingredients
9.2.5.2.2 France Microencapsulated Ingredients Market by Application
9.2.5.3 Italy Microencapsulated Ingredients Market
9.2.5.3.1 Italy Microencapsulated Ingredients Market by Ingredients
9.2.5.3.2 Italy Microencapsulated Ingredients Market by Application
9.2.5.4 Spain Microencapsulated Ingredients Market
9.2.5.4.1 Spain Microencapsulated Ingredients Market by Ingredients
9.2.5.4.2 Spain Microencapsulated Ingredients Market by Application
9.2.5.5 United Kingdom Microencapsulated Ingredients Market
9.2.5.5.1 United Kingdom Microencapsulated Ingredients Market by Ingredients
9.2.5.5.2 United Kingdom Microencapsulated Ingredients Market by Application
9.2.5.6 Rest of Europe Microencapsulated Ingredients Market
9.2.5.6.1 Rest of Europe Microencapsulated Ingredients Market by Ingredients
9.2.5.6.2 Rest of Europe Microencapsulated Ingredients Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Microencapsulated Ingredients Market Overview
9.3.2 Asia-Pacific Microencapsulated Ingredients Market Forecasts and Analysis
9.3.3 Asia-Pacific Microencapsulated Ingredients Market Forecasts and Analysis - By Ingredients
9.3.4 Asia-Pacific Microencapsulated Ingredients Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Microencapsulated Ingredients Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Microencapsulated Ingredients Market
9.3.5.1.1 Australia Microencapsulated Ingredients Market by Ingredients
9.3.5.1.2 Australia Microencapsulated Ingredients Market by Application
9.3.5.2 China Microencapsulated Ingredients Market
9.3.5.2.1 China Microencapsulated Ingredients Market by Ingredients
9.3.5.2.2 China Microencapsulated Ingredients Market by Application
9.3.5.3 India Microencapsulated Ingredients Market
9.3.5.3.1 India Microencapsulated Ingredients Market by Ingredients
9.3.5.3.2 India Microencapsulated Ingredients Market by Application
9.3.5.4 Japan Microencapsulated Ingredients Market
9.3.5.4.1 Japan Microencapsulated Ingredients Market by Ingredients
9.3.5.4.2 Japan Microencapsulated Ingredients Market by Application
9.3.5.5 South Korea Microencapsulated Ingredients Market
9.3.5.5.1 South Korea Microencapsulated Ingredients Market by Ingredients
9.3.5.5.2 South Korea Microencapsulated Ingredients Market by Application
9.3.5.6 Rest of Asia-Pacific Microencapsulated Ingredients Market
9.3.5.6.1 Rest of Asia-Pacific Microencapsulated Ingredients Market by Ingredients
9.3.5.6.2 Rest of Asia-Pacific Microencapsulated Ingredients Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Microencapsulated Ingredients Market Overview
9.4.2 Middle East and Africa Microencapsulated Ingredients Market Forecasts and Analysis
9.4.3 Middle East and Africa Microencapsulated Ingredients Market Forecasts and Analysis - By Ingredients
9.4.4 Middle East and Africa Microencapsulated Ingredients Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Microencapsulated Ingredients Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Microencapsulated Ingredients Market
9.4.5.1.1 South Africa Microencapsulated Ingredients Market by Ingredients
9.4.5.1.2 South Africa Microencapsulated Ingredients Market by Application
9.4.5.2 Saudi Arabia Microencapsulated Ingredients Market
9.4.5.2.1 Saudi Arabia Microencapsulated Ingredients Market by Ingredients
9.4.5.2.2 Saudi Arabia Microencapsulated Ingredients Market by Application
9.4.5.3 U.A.E Microencapsulated Ingredients Market
9.4.5.3.1 U.A.E Microencapsulated Ingredients Market by Ingredients
9.4.5.3.2 U.A.E Microencapsulated Ingredients Market by Application
9.4.5.4 Rest of Middle East and Africa Microencapsulated Ingredients Market
9.4.5.4.1 Rest of Middle East and Africa Microencapsulated Ingredients Market by Ingredients
9.4.5.4.2 Rest of Middle East and Africa Microencapsulated Ingredients Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Microencapsulated Ingredients Market Overview
9.5.2 South and Central America Microencapsulated Ingredients Market Forecasts and Analysis
9.5.3 South and Central America Microencapsulated Ingredients Market Forecasts and Analysis - By Ingredients
9.5.4 South and Central America Microencapsulated Ingredients Market Forecasts and Analysis - By Application
9.5.5 South and Central America Microencapsulated Ingredients Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Microencapsulated Ingredients Market
9.5.5.1.1 Brazil Microencapsulated Ingredients Market by Ingredients
9.5.5.1.2 Brazil Microencapsulated Ingredients Market by Application
9.5.5.2 Argentina Microencapsulated Ingredients Market
9.5.5.2.1 Argentina Microencapsulated Ingredients Market by Ingredients
9.5.5.2.2 Argentina Microencapsulated Ingredients Market by Application
9.5.5.3 Rest of South and Central America Microencapsulated Ingredients Market
9.5.5.3.1 Rest of South and Central America Microencapsulated Ingredients Market by Ingredients
9.5.5.3.2 Rest of South and Central America Microencapsulated Ingredients Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. MICROENCAPSULATED INGREDIENTS MARKET, KEY COMPANY PROFILES
11.1. AIR LIQUIDE
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ASHLAND INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BASF SE
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BIOGENICS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CHONGQING PELLETS TECHNIQUES
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. CRODA INTERNATIONAL PLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. GIVAUDAN
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. INTERNATIONAL FLAVORS AND FRAGRANCES INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SALVONA LLC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SUMITOMO CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Air Liquide
2. Ashland Inc.
3. BASF SE
4. BIOGENICS
5. CHONGQING PELLETS TECHNIQUES
6. Croda International PLC
7. Givaudan
8. International Flavors and Fragrances Inc.
9. SALVONA LLC
10. Sumitomo Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.