Mid-Market Growth and Size by 2031
The Mid-Market is expected to register a CAGR of 12.8% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Deployment (Cloud, On Premise); Application (Fixed POS, Mobile POS); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
The report Mid-Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Mid-Market Segmentation
Deployment- Cloud
- On Premise
- Fixed POS
- Mobile POS
Strategic Insights
Mid-Market Growth Drivers- Increased Focus on Digital Transformation: Mid-market companies are focusing on digital transformation to stay competitive in the fast-changing business landscape. It is due to the desire to improve operational efficiency, customer experience, and data use for informed decision-making. As these organizations embrace new technologies such as cloud computing, artificial intelligence, and automation, they invest in solutions that help in their transformation. The increased drive for digital transformation is one big factor in the mid-market to innovate and adapt to the changes in markets.
- Increasing Demand for Integrated Solutions: Mid-market companies dealing with complex operations have seen an increasing need for integrated solutions that would streamline processes and enhance collaboration. Businesses seek software and tools that would combine different functions, including finance, HR, customer relationship management (CRM), and supply chain management into one platform. It reduces operational silos, provides better data accessibility, and enhances efficiency overall for mid-market organizations. Thus, the mid-market segment is experiencing growth as a result of increasing demand for integrated solutions.
- Increased Adoption of Cloud Solutions: The use of cloud solutions is one of the leading trends in mid-market companies. It helps organizations increase flexibility, scalability, and cost efficiency. With cloud technologies, resources and applications can be accessed at any time. This gives an organization a chance to react to the market more rapidly. With cloud-based infrastructure, it reduces the cost of expensive on-premises hardware and maintenance, thus becoming a mid-market business attraction. As adoption of clouds continues to rise, opportunities lie ahead for providers who will provide customized solutions for this segment.
- Increased Emphasis on Sustainability and Corporate Social Responsibility (CSR): There is a growing trend among mid-market companies to prioritize sustainability and CSR initiatives. Consumers and investors are increasingly demanding that businesses operate responsibly and contribute positively to society. Mid-market firms that adopt sustainable practices and demonstrate social responsibility can enhance their brand reputation, attract loyal customers, and differentiate themselves in the marketplace. This trend is influencing business strategies and operational practices.
- Expansion of E-commerce and Online Services: With more people now shopping online, the e-commerce phenomenon provides mid-market businesses with significant opportunities to grow and enhance revenues. The companies can establish effective e-commerce platforms and leverage the improved digital marketing campaigns in optimizing the supply chain for the same. By exploiting these technologies, mid-market companies will be able to capture a new customer segment, enhance sales, and present significant growth opportunities.
- Investment in Cybersecurity Solutions: Mid-market companies will realize that the best means of preventing loss of customers' sensitive information is investing in cybersecurity solutions that would protect sensitive data and therefore, secure customer confidence. Because mid-market organizations lack resources, they will have to embrace appropriate security solutions that are likely to help them combat risks and therefore, the opportunities lie in security providers having customized solutions targeting mid-market business, as they present a range of low-cost scalable, easy to implement options for enhancing the overall security protection.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Mid-Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Mid-Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Increased Focus on Digital Transformation and Increasing Demand for Integrated Solutions are the major factors driving the Mid-Market
Increased Adoption of Cloud Solutions is anticipated to play a significant role in the global Mid-Market in the coming years
The global Mid-Market is expected to grow at a CAGR of 12.8% during the forecast period 2024 - 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mid-Market Retail POS Software Market - By Deployment
1.3.2 Mid-Market Retail POS Software Market - By Application
1.3.3 Mid-Market Retail POS Software Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MID-MARKET RETAIL POS SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MID-MARKET RETAIL POS SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MID-MARKET RETAIL POS SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. MID- - GLOBAL MARKET OVERVIEW
6.2. MID- - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. MID-MARKET RETAIL POS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON PREMISE
7.4.1. Overview
7.4.2. On Premise Market Forecast and Analysis
8. MID-MARKET RETAIL POS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. FIXED POS
8.3.1. Overview
8.3.2. Fixed POS Market Forecast and Analysis
8.4. MOBILE POS
8.4.1. Overview
8.4.2. Mobile POS Market Forecast and Analysis
9. MID-MARKET RETAIL POS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Mid-Market Retail POS Software Market Overview
9.1.2 North America Mid-Market Retail POS Software Market Forecasts and Analysis
9.1.3 North America Mid-Market Retail POS Software Market Forecasts and Analysis - By Deployment
9.1.4 North America Mid-Market Retail POS Software Market Forecasts and Analysis - By Application
9.1.5 North America Mid-Market Retail POS Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Mid-Market Retail POS Software Market
9.1.5.1.1 United States Mid-Market Retail POS Software Market by Deployment
9.1.5.1.2 United States Mid-Market Retail POS Software Market by Application
9.1.5.2 Canada Mid-Market Retail POS Software Market
9.1.5.2.1 Canada Mid-Market Retail POS Software Market by Deployment
9.1.5.2.2 Canada Mid-Market Retail POS Software Market by Application
9.1.5.3 Mexico Mid-Market Retail POS Software Market
9.1.5.3.1 Mexico Mid-Market Retail POS Software Market by Deployment
9.1.5.3.2 Mexico Mid-Market Retail POS Software Market by Application
9.2. EUROPE
9.2.1 Europe Mid-Market Retail POS Software Market Overview
9.2.2 Europe Mid-Market Retail POS Software Market Forecasts and Analysis
9.2.3 Europe Mid-Market Retail POS Software Market Forecasts and Analysis - By Deployment
9.2.4 Europe Mid-Market Retail POS Software Market Forecasts and Analysis - By Application
9.2.5 Europe Mid-Market Retail POS Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Mid-Market Retail POS Software Market
9.2.5.1.1 Germany Mid-Market Retail POS Software Market by Deployment
9.2.5.1.2 Germany Mid-Market Retail POS Software Market by Application
9.2.5.2 France Mid-Market Retail POS Software Market
9.2.5.2.1 France Mid-Market Retail POS Software Market by Deployment
9.2.5.2.2 France Mid-Market Retail POS Software Market by Application
9.2.5.3 Italy Mid-Market Retail POS Software Market
9.2.5.3.1 Italy Mid-Market Retail POS Software Market by Deployment
9.2.5.3.2 Italy Mid-Market Retail POS Software Market by Application
9.2.5.4 United Kingdom Mid-Market Retail POS Software Market
9.2.5.4.1 United Kingdom Mid-Market Retail POS Software Market by Deployment
9.2.5.4.2 United Kingdom Mid-Market Retail POS Software Market by Application
9.2.5.5 Russia Mid-Market Retail POS Software Market
9.2.5.5.1 Russia Mid-Market Retail POS Software Market by Deployment
9.2.5.5.2 Russia Mid-Market Retail POS Software Market by Application
9.2.5.6 Rest of Europe Mid-Market Retail POS Software Market
9.2.5.6.1 Rest of Europe Mid-Market Retail POS Software Market by Deployment
9.2.5.6.2 Rest of Europe Mid-Market Retail POS Software Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Mid-Market Retail POS Software Market Overview
9.3.2 Asia-Pacific Mid-Market Retail POS Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Mid-Market Retail POS Software Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Mid-Market Retail POS Software Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Mid-Market Retail POS Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Mid-Market Retail POS Software Market
9.3.5.1.1 Australia Mid-Market Retail POS Software Market by Deployment
9.3.5.1.2 Australia Mid-Market Retail POS Software Market by Application
9.3.5.2 China Mid-Market Retail POS Software Market
9.3.5.2.1 China Mid-Market Retail POS Software Market by Deployment
9.3.5.2.2 China Mid-Market Retail POS Software Market by Application
9.3.5.3 India Mid-Market Retail POS Software Market
9.3.5.3.1 India Mid-Market Retail POS Software Market by Deployment
9.3.5.3.2 India Mid-Market Retail POS Software Market by Application
9.3.5.4 Japan Mid-Market Retail POS Software Market
9.3.5.4.1 Japan Mid-Market Retail POS Software Market by Deployment
9.3.5.4.2 Japan Mid-Market Retail POS Software Market by Application
9.3.5.5 South Korea Mid-Market Retail POS Software Market
9.3.5.5.1 South Korea Mid-Market Retail POS Software Market by Deployment
9.3.5.5.2 South Korea Mid-Market Retail POS Software Market by Application
9.3.5.6 Rest of Asia-Pacific Mid-Market Retail POS Software Market
9.3.5.6.1 Rest of Asia-Pacific Mid-Market Retail POS Software Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Mid-Market Retail POS Software Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Mid-Market Retail POS Software Market Overview
9.4.2 Middle East and Africa Mid-Market Retail POS Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Mid-Market Retail POS Software Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Mid-Market Retail POS Software Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Mid-Market Retail POS Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Mid-Market Retail POS Software Market
9.4.5.1.1 South Africa Mid-Market Retail POS Software Market by Deployment
9.4.5.1.2 South Africa Mid-Market Retail POS Software Market by Application
9.4.5.2 Saudi Arabia Mid-Market Retail POS Software Market
9.4.5.2.1 Saudi Arabia Mid-Market Retail POS Software Market by Deployment
9.4.5.2.2 Saudi Arabia Mid-Market Retail POS Software Market by Application
9.4.5.3 U.A.E Mid-Market Retail POS Software Market
9.4.5.3.1 U.A.E Mid-Market Retail POS Software Market by Deployment
9.4.5.3.2 U.A.E Mid-Market Retail POS Software Market by Application
9.4.5.4 Rest of Middle East and Africa Mid-Market Retail POS Software Market
9.4.5.4.1 Rest of Middle East and Africa Mid-Market Retail POS Software Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Mid-Market Retail POS Software Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Mid-Market Retail POS Software Market Overview
9.5.2 South and Central America Mid-Market Retail POS Software Market Forecasts and Analysis
9.5.3 South and Central America Mid-Market Retail POS Software Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Mid-Market Retail POS Software Market Forecasts and Analysis - By Application
9.5.5 South and Central America Mid-Market Retail POS Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Mid-Market Retail POS Software Market
9.5.5.1.1 Brazil Mid-Market Retail POS Software Market by Deployment
9.5.5.1.2 Brazil Mid-Market Retail POS Software Market by Application
9.5.5.2 Argentina Mid-Market Retail POS Software Market
9.5.5.2.1 Argentina Mid-Market Retail POS Software Market by Deployment
9.5.5.2.2 Argentina Mid-Market Retail POS Software Market by Application
9.5.5.3 Rest of South and Central America Mid-Market Retail POS Software Market
9.5.5.3.1 Rest of South and Central America Mid-Market Retail POS Software Market by Deployment
9.5.5.3.2 Rest of South and Central America Mid-Market Retail POS Software Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. MID-MARKET RETAIL POS SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. AGILYSYS, INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CLOVER NETWORK
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DIEBOLD NIXDORF, INCORPORATED
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. EPICOR SOFTWARE CORPORATION
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. INGENICO
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. INTUIT INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LIGHTSPEED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NCR CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ORACLE CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. REVEL SYSTEMS, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Agilysys, Inc.
2. Clover Network
3. Diebold Nixdorf, Incorporated
4. Epicor Software Corporation
5. Ingenico
6. Intuit Inc.
7. Lightspeed
8. NCR Corporation
9. Oracle Corporation
10. Revel Systems, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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