Middle East and Africa Cling Film Market Growth Drivers and Forecast by 2027

Middle East and Africa Cling Film Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Material Type (Polyethylene, Biaxially Oriented Polypropylene, PVC, PVDC, and Others), Form (Cast Cling Film and Blow Cling Film), Thickness (Upto 9 Microns, 9-12 Microns, and Above 12 Microns), and End-User Industry (Food Industry, Healthcare, Consumer Goods, and Industrial)

  • Report Code : TIPRE00018172
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 90
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The cling film market in the Middle East & Africa was valued at US$ 106.22 million in 2018 and is projected to reach US$ 139.60 million by 2027; it is expected to grow at a CAGR of 3.1% from 2019 to 2027.



The Middle East & Africa region includes South Africa, Saudi Arabia, the UAE, and the rest of the Middle East & Africa. Growing preference for packaged food is the major driving factor for the market's growth in the forecast period. Plastic materials are extensively used in the food sector due to its convenience and low price. The rising government focus on the expansion of various industries, such as food processing, healthcare, and consumer goods industries, is likely to boost the demand for cling films over the forecast period. Moreover, this further provides a massive number of customers for the cling films in this region. The growth of these industries would have a positive impact on the development of the cling films market.

Based on thickness, the Middle East & Africa Cling Film Market is segmented into Up to 9 Microns, 9-12 Microns, and Above 12 Microns. The 9-12 microns segment held the largest share during the forecast period. Cling films with a range of 9 to 12-micron consists of LDPE plain cling wrap, food-grade PE clings film, nova pack PVC roll food grade and natural white & yellow LDPE, LLDPE clings wrap film. The gold color polyester film also comes under this category. LDPE plain cling wrap film has a thickness of 10 to 12 microns and a size ranging from 300 to 450 millimeters. The food-grade PE cling film with a thickness of 10 microns is used in food wrapping film and has a customized and standard length. Novapack PVC roll food grade is one of the best-used cling films for preservation in the food industry and has a thickness of 10 microns. Natural white & yellow LDPE, LLDPE cling wrap films are eco-friendly and non-PVC with a guaranteed length of 600 meters in every roll and thickness of 10-12 micron. It contains no plasticizers or stabilizers, thus are 100% non-toxic.

The COVID-19 pandemic was first reported in Wuhan, China, in December 2019. The outbreak is adversely affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns imposed by governments. Chemical and material are significant sectors suffering due to severe disruptions such as supply chain breaks, technology events cancellations, and office shutdowns.  Besides, due to COVID-19, the Middle East & Africa could witness a deceleration in the economy across the region. This will hamper the demand for cling films in the MEA region. Saudi Arabia has the highest number of COVID-19 confirmed cases in the Middle East & Africa.

Middle East & Africa Cling film Market Revenue and Forecast to 2027 (US$ Million)

Middle East & Africa Cling film Market Segmentation

Middle East & Africa Cling Film Market, by Material Type

  • Polyethylene
  • Biaxially Oriented Polypropylene
  • PVC
  • PVDC
  • Others

Middle East & Africa Cling Film Market, by Form

  • Cast Cling Film
  • Blow Cling Film

Middle East & Africa Cling Film Market, by Thickness

  • Upto 9 Microns
  • 9-12 Microns
  • Above 12 Microns

Middle East & Africa Cling Film Market, by End-User Industry

  • Food Industry
  • Healthcare
  • Consumer Goods
  • Industrial

Middle East & Africa Cling Film Market, by Country

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa

Middle East & Africa Cling film Market -Companies Mentioned

  • Anchor Packaging LLC
  • Berry Global Inc.
  • DowDupont
  • Harwal Group
  • Intertape Polymer Group
  • Multi Wrap (PTY) LTD
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Material Type, Form, Thickness, and End-User Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Saudi Arabia

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Middle East & Africa Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

4. Middle East & Africa Cling Film Market Landscape

4.1 Market Overview

4.2 Middle East & Africa PEST Analysis

4.3 Expert Opinion

5. Middle East & Africa Cling Film Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 An increase in the demand for packaged and ready to eat food

5.1.2 Durability and cost effectiveness of cling films

5.2 Market Restraints

5.2.1 Strict regulatory restrictions and environmental concerns relating to cling films

5.3 Market Opportunities

5.3.1 The high end application of cling films in healthcare as the next generation first aid

5.4 Future Trends

5.4.1 Usage of biodegradable and photodegradable cling films

5.5 Impact Analysis

6. Cling Film– Middle East & Africa Market Analysis

6.1 Middle East & Africa Cling Film Market Overview

6.1.1 Middle East & Africa: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

7. Middle East & Africa Cling Film Market Analysis – By Material Type

7.1 Overview

7.2 Middle East & Africa Cling Film Market, By Material Type (2018 and 2027)

7.3 Polyethylene

7.3.1 Overview

7.3.2 Polyethylene: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

7.4 Biaxially Oriented Polypropylene

7.4.1 Overview

7.4.2 Biaxially Oriented Polypropylene: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

7.5 PVC

7.5.1 Overview

7.5.2 PVC: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

7.6 PVDC

7.6.1 Overview

7.6.2 PVDC: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

7.7 Others

7.7.1 Overview

7.7.2 Others: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

8. Middle East & Africa Cling Film Market Analysis – By Form

8.1 Overview

8.2 Middle East & Africa Cling Film Market, By Form (2018 and 2027)

8.3 Cast Cling Film

8.3.1 Overview

8.3.2 Cast Cling Film: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

8.4 Blow Cling Film

8.4.1 Overview

8.4.2 Blow Cling Film: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

9. Middle East & Africa Cling Film Market Analysis – By Thickness

9.1 Overview

9.2 Middle East & Africa Cling Film Market, By Thickness (2018 and 2027)

9.3 Up to 9 Microns

9.3.1 Overview

9.3.2 Up to 9 Microns: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

9.4 9-12 Microns

9.4.1 Overview

9.4.2 9-12 Microns: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

9.5 Above 12 Micron

9.5.1 Overview

9.5.2 Above 12 Micron: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

10. Middle East & Africa Cling Film Market Analysis – By End-User Industry

10.1 Overview

10.2 Middle East & Africa Cling Film Market, By End-User Industry (2018 and 2027)

10.3 Food Industry

10.3.1 Overview

10.3.2 Food Industry: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

10.4 Healthcare

10.4.1 Overview

10.4.2 Healthcare: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

10.5 Consumer Goods

10.5.1 Overview

10.5.2 Consumer Goods: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

10.6 Industrial

10.6.1 Overview

10.6.2 Industrial: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

11. Middle East & Africa Cling Film Market – Country Analysis

11.1 Middle East & Africa: Cling Film Market

11.1.1 Middle East & Africa: Cling Film Market, by Key Country

11.1.1.1 South Africa: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

11.1.1.1.1 South Africa: Cling Film Market, by Material Type

11.1.1.1.2 South Africa: Cling Film Market, by Form

11.1.1.1.3 South Africa: Cling Film Market, by Thickness

11.1.1.1.4 South Africa: Cling Film Market, by End-user Industry

11.1.1.2 Saudi Arabia: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

11.1.1.2.1 Saudi Arabia: Cling Film Market, by Material Type

11.1.1.2.2 Saudi Arabia: Cling Film Market, by Form

11.1.1.2.3 Saudi Arabia: Cling Film Market, by Thickness

11.1.1.2.4 Saudi Arabia: Cling Film Market, by End-user Industry

11.1.1.3 UAE: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

11.1.1.3.1 UAE: Cling Film Market, by Material Type

11.1.1.3.2 UAE: Cling Film Market, by Form

11.1.1.3.3 UAE: Cling Film Market, by Thickness

11.1.1.3.4 UAE: Cling Film Market, by End-user Industry

11.1.1.4 Rest of Middle East & Africa: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

11.1.1.4.1 Rest of Middle East & Africa: Cling Film Market, by Material Type

11.1.1.4.2 Rest of Middle East & Africa: Cling Film Market, by Form

11.1.1.4.3 Rest of Middle East & Africa: Cling Film Market, by Thickness

11.1.1.4.4 Rest of Middle East & Africa: Cling Film Market, by End-user Industry

12. Impact Of COVID-19 Pandemic On Middle East & Africa Cling Film Market

12.1 Middle East & Africa: Impact assessment of COVID-19 Pandemic

13. Company Profiles

13.1 Anchor Packaging LLC

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.2 Berry Global Inc.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.3 DowDupont

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.4 Harwal Group

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.5 Intertape Polymer Group

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.6 Multi Wrap (PTY) LTD

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

14. Appendix

14.1 About The Insight Partners

14.2 Word Index

LIST OF TABLES

Table 1. Middle East & Africa Cling Film Market – Volume and Forecast to 2027 (KT)

Table 2. Middle East & Africa Cling Film Market –Revenue And Forecast To 2027 (US$ Million)

Table 3. Middle East & Africa: Cling Film Market, by Material Type – Volume and Forecast to 2027 (KT)

Table 4. Middle East & Africa: Cling Film Market, by Material Type – Revenue and Forecast to 2027 (US$ Million)

Table 5. Middle East & Africa: Cling Film Market, by Form – Volume and Forecast to 2027 (KT)

Table 6. Middle East & Africa: Cling Film Market, by Form – Revenue and Forecast to 2027 (US$ Million)

Table 7. Middle East & Africa: Cling Film Market, by Thickness – Volume and Forecast to 2027 (KT)

Table 8. Middle East & Africa: Cling Film Market, by Thickness – Revenue and Forecast to 2027 (US$ Million)

Table 9. Middle East & Africa: Cling Film Market, by End-User Industry – Volume and Forecast to 2027 (KT)

Table 10. Middle East & Africa: Cling Film Market, by End-User Industry – Revenue and Forecast to 2027 (US$ Million)

Table 11. South Africa: Cling Film Market, by Material Type – Volume and Forecast to 2027 (KT)

Table 12. South Africa: Cling Film Market, by Material Type –Revenue and Forecast to 2027 (US$ Million)

Table 13. South Africa: Cling Film Market, by Form – Volume and Forecast to 2027 (KT)

Table 14. South Africa: Cling Film Market, by Form – Revenue and Forecast to 2027 (US$ Million)

Table 15. South Africa: Cling Film Market, by Thickness – Volume and Forecast to 2027 (KT)

Table 16. South Africa: Cling Film Market, by Thickness – Revenue and Forecast to 2027 (US$ Million)

Table 17. South Africa: Cling Film Market, by End-user Industry – Volume and Forecast to 2027 (KT)

Table 18. South Africa: Cling Film Market, by End-user Industry – Revenue and Forecast to 2027 (US$ Million)

Table 19. Saudi Arabia: Cling Film Market, by Material Type – Volume and Forecast to 2027 (KT)

Table 20. Saudi Arabia: Cling Film Market, by Material Type –Revenue and Forecast to 2027 (US$ Million)

Table 21. Saudi Arabia: Cling Film Market, by Form – Volume and Forecast to 2027 (KT)

Table 22. Saudi Arabia: Cling Film Market, by Form – Revenue and Forecast to 2027 (US$ Million)

Table 23. Saudi Arabia: Cling Film Market, by Thickness – Volume and Forecast to 2027 (KT)

Table 24. Saudi Arabia: Cling Film Market, by Thickness – Revenue and Forecast to 2027 (US$ Million)

Table 25. Saudi Arabia: Cling Film Market, by End-user Industry – Volume and Forecast to 2027 (KT)

Table 26. Saudi Arabia: Cling Film Market, by End-user Industry – Revenue and Forecast to 2027 (US$ Million)

Table 27. UAE: Cling Film Market, by Material Type – Volume and Forecast to 2027 (KT)

Table 28. UAE: Cling Film Market, by Material Type –Revenue and Forecast to 2027 (US$ Million)

Table 29. UAE: Cling Film Market, by Form – Volume and Forecast to 2027 (KT)

Table 30. UAE: Cling Film Market, by Form – Revenue and Forecast to 2027 (US$ Million)

Table 31. UAE: Cling Film Market, by Thickness – Volume and Forecast to 2027 (KT)

Table 32. UAE: Cling Film Market, by Thickness – Revenue and Forecast to 2027 (US$ Million)

Table 33. UAE: Cling Film Market, by End-user Industry – Volume and Forecast to 2027 (KT)

Table 34. UAE: Cling Film Market, by End-user Industry – Revenue and Forecast to 2027 (US$ Million)

Table 35. Rest of Middle East & Africa: Cling Film Market, by Material Type – Volume and Forecast to 2027 (KT)

Table 36. Rest of Middle East & Africa: Cling Film Market, by Material Type –Revenue and Forecast to 2027 (US$ Million)

Table 37. Rest of Middle East & Africa: Cling Film Market, by Form – Volume and Forecast to 2027 (KT)

Table 38. Rest of Middle East & Africa: Cling Film Market, by Form – Revenue and Forecast to 2027 (US$ Million)

Table 39. Rest of Middle East & Africa: Cling Film Market, by Thickness – Volume and Forecast to 2027 (KT)

Table 40. Rest of Middle East & Africa: Cling Film Market, by Thickness – Revenue and Forecast to 2027 (US$ Million)

Table 41. Rest of Middle East & Africa: Cling Film Market, by End-user Industry – Volume and Forecast to 2027 (KT)

Table 42. Rest of Middle East & Africa: Cling Film Market, by End-user Industry – Revenue and Forecast to 2027 (US$ Million)

Table 43. List of Abbreviation

LIST OF FIGURES

Figure 1. Middle East & Africa Cling Film Market Segmentation

Figure 2. Middle East & Africa Cling Film Market Segmentation – By Country

Figure 3. Middle East & Africa Cling Film Market Overview

Figure 4. PVC Segment Held Largest Share of Middle East & Africa Cling Film Market

Figure 5. UAE Held Largest Share of Middle East & Africa Cling Film Market

Figure 6. Cling Film Market, Industry Landscape

Figure 7. Middle East & Africa: PEST Analysis

Figure 8. Expert Opinion

Figure 9. Impact Analysis of Drivers and Restraints

Figure 10. Middle East & Africa: Cling Film Market – Volume and Forecast to 2027 (KT)

Figure 11. Middle East & Africa: Cling Film Market – Revenue and Forecast to 2027 (US$ Million)

Figure 12. Middle East & Africa: Cling Film Market Revenue Share, by Material Type (2018 and 2027)

Figure 13. Middle East & Africa Polyethylene: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 14. Middle East & Africa Biaxially Oriented Polypropylene: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 15. Middle East & Africa PVC: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 16. Middle East & Africa PVDC: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 17. Middle East & Africa Others: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 18. Middle East & Africa: Cling Film Market Revenue Share, by Form (2018 and 2027)

Figure 19. Middle East & Africa Cast Cling Film: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 20. Middle East & Africa Blow Cling Film: Cling Film Market –Revenue and Forecast to 2027 (KT and US$ Million)

Figure 21. Middle East & Africa: Cling Film Market Revenue Share, by Thickness (2018 and 2027)

Figure 22. Middle East & Africa Up to 9 Microns: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

Figure 23. Middle East & Africa 9-12 Microns: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

Figure 24. Middle East & Africa Above 12 Micron: Cling Film Market – Revenue and Forecast to 2027 (KT and US$ Million)

Figure 25. Middle East & Africa: Cling Film Market Revenue Share, by End-User Industry (2018 and 2027)

Figure 26. Middle East & Africa Food Industry: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 27. Middle East & Africa Healthcare: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 28. Middle East & Africa Consumer Goods: Cling Film Market – Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 29. Middle East & Africa Industrial: Cling Film Market – Revenue, and Forecast to 2027 (US$ Million)

Figure 30. Middle East & Africa: Cling Film Market Revenue Share, by Key Country (2018 and 2027)

Figure 31. South Africa: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 32. Saudi Arabia: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 33. UAE: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 34. Rest of Middle East & Africa: Cling Film Market – Volume, Revenue, and Forecast to 2027 (KT and US$ Million)

Figure 35. Impact of COVID-19 Pandemic in Middle East And Africa Country Markets

  1. Anchor Packaging LLC
  2. Berry Global Inc.
  3. DowDupont
  4. Harwal Group
  5. Intertape Polymer Group
  6. Multi Wrap (PTY) LTD

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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