Military Augmented Reality Market Size, Trends and Analysis by 2025
The global military augmented reality market accounted to US$ 511.8 Mn in 2017 and is expected to grow at a CAGR of 17.4% during the forecast period 2018 – 2025, to account to US$ 1,797.5 by 2025.
The most prominent region in the military augmented reality market accounted for North America, pertaining to the significant investments from various companies in United States and advancements in augmented reality has led the commercial sector in the region to benefit greatly. Owing to the benefits of augmented reality, the technology has been incorporated in defense sector for training purpose as well as for battlefield operations, to offer the soldiers with an opportunity to view the actual world and simultaneously an overlay broadcast of the battlefield on the eyepiece. This factor has heavily boosted the military augmented reality market in the region in the recent years. Additionally, the presence of technological giants such as Google, Honeywell International Inc., Applied Research Associates Inc., Six15 Technologies, and Osterhout Design Group helps the military augmented reality market to escalate over the years. The United States Department of Defense works closely with these companies in order to design and manufacture products and technologies as per the requirements of the army, to strengthen the armed forces operating in a battlefield. The constant support from US DoD facilitates the market players operating in military augmented reality market to innovate, design and develop robust augmented reality devices for military forces. This factor has impacted positively on the growth of military augmented reality market.
Market Insights
North America with highest share in 2017 also, foresees the highest CAGR of 17.9% over the forecast period from 2018 to 2025
North America captures largest market share in military augmented reality market and is also fastest growing region in the market during the forecast period from 2018 to 2025. The growth of military augmented reality market in North America is attributed to the high defence spending and early adoption to the augmented reality technology in military for both training as well as live battlefield. A new helmet-mounted displays, named Tactical Augmented Reality (TAR) developed by US Naval Research Laboratory. Also, besides this large number companies located in US or other region across globe are also supplying AR devices for military application to US defence department. Pertaining to the increasing demand for augmented reality devices among the US soldiers, companies designing and offering augmented devices for military purposes are finding it easy to market their products, which is paving the growth path for military augmented reality market in North America region. Canada on the other hand, is also following the trends of the US in adoption of augmented reality with an objective to strengthen its dismounted soldiers, which is again helping the military augmented reality market to grow year on year. Asia Pacific military augmented reality market is estimated to be the second fastest growing region across the globe during the forecast period. The growth of military augmented reality market in Asia Pacific is majorly attributed to the technological adoption among the Chinese soldiers and Japanese soldiers.
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Military Augmented Reality (Dismounted Soldier Application) Market: Strategic Insights
Market Size Value in US$ 511.8 Million in 2017 Market Size Value by US$ 1,797.5 Million by 2025 Growth rate CAGR of 17.4% from 2018-2025 Forecast Period 2018-2025 Base Year 2018
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Military Augmented Reality (Dismounted Soldier Application) Market: Strategic Insights
Market Size Value in | US$ 511.8 Million in 2017 |
Market Size Value by | US$ 1,797.5 Million by 2025 |
Growth rate | CAGR of 17.4% from 2018-2025 |
Forecast Period | 2018-2025 |
Base Year | 2018 |
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Speak to AnalystIncrease in Demand for Enhanced Situational Awareness
The military augmented reality market is expected to revolutionize the battlefield information generation concept in the coming years, as the demand for enhanced situational awareness is peaking at a rapid rate over the years. The major defense sectors across the globe are witnessing significant developments in the recent years, leading the defense forces to upgrade and strengthen their equipment and personnel. The recent development is the implementation of augmented reality among the military forces during combat operation. The augmented reality is expected to replace various tools and devices currently used by the forces, resulting in reduction in weight of equipment mounted on soldiers. The augmented reality is a combination of numerous tools and devices in one device or system. The new technology facilitates the soldiers by mapping their location and identifying friend or foe location. In addition, the device is also equipped with night vision capabilities, which is mitigating the scope of carrying extra night vision goggles. The equipment adds extra elements such as graphics and icons on top of soldier’s natural view, providing them with real time information such as maps, location of friends and foes. These benefits have increased the interest among the military forces to adopt the new technology which is driving the growth of military augmented reality market in the recent times. Furthermore, from the soldier’s point of view, civilians and civilian vehicles are marked with special colors or indicators as a warning and enemy and enemy vehicle with different color for identification of potential threat, therefore enhancing the situational awareness. Hence, the increased demand for situational awareness, is a prominent driving factor bolstering the growth of this advanced technology among the defense forces in a combat operation, thereby driving the military augmented reality market.
Component Insights
Military augmented reality market consists of various components such as lens, display, camera, sensors, memory & processors/controllers and others. The others segment includes computational power and tracking systems. The most demanding component segment in military augmented reality market in 2017 accounted for display, as the wearer relies on this component completely. Displays are the screen on which the captured information is provided by the processing unit. The soldiers are facilitated by viewing the war field surrounding without moving from one place to another and can decide on the next move. In addition, the displays also provide information related to foreign language by converting the same to user’s language. Earlier the displays used in augmented reality displayed black and white projections, in order to maintain high contrast images. With the increasing demand for color projections, the researchers or manufacturers are innovating various technologies, and the recent technology showcased the color displays projects significantly more contrast even in bright light, enabling the wearer to understand the projections easily. The continuous advancements in the field of enhancing the quality of displays in augmented reality device, is helping the military augmented reality market to surge over the years.
Product Type Insights
The military augmented reality market is bifurcated on basis of product type such as helmet mounted display, heads up display, smart glasses and goggles. The military augmented reality market based on product type is dominated by helmet mounted display and the segment is expected to retain its dominance over the period from 2018 to 2025. On the other hand, the demand for smart glasses is rapidly increasing among the defense forces across the globe pertaining to their reduced weight and comfortable fit. The significant demand for smart glasses is foreseen to create substantial market space for players operating in military augmented reality market. Helmet mounted displays are best suitable for augmented reality in the defense sector. These helmet mounted displays are widely used by the defense aircraft pilots in order to understand the battlefield situation from a remote location, resulting in enhanced situational awareness. Currently, the technology is being implemented to the soldiers on the ground for the same purpose i.e. increase situational awareness. In addition, the information provided on the helmet mounted display is highly secured as this information is hidden from others, unlike to the traditional systems. Moreover, the helmet mounted displays facilitate in hands free navigation, mitigating the pain of carrying extra GDS locator, or night vision goggles among others, resulting in easy maneuverability of the military personnel. The demand for hands free navigation and secured data distribution among the defense forces is increasing at a rapid rate over the years. Attributing to the demands of defense forces, the companies operating in military augmented reality market, are integrating advanced technologies on to helmets, resulting in increase in adoption of helmet mounted display, thus, facilitating military augmented reality market to propel.
Various market initiative were observed as the most adopted strategy in global military augmented reality market. Few of the recent market initiatives undertaken by the market players for the development of new technological solutions are listed below;
2017:ODG launched R-7HL, an updated version of R-7 smart glasses, built for industrial applications and extreme environments. R-7HL also meets Military Standard 810G certification for extreme temperatures, shocks, drops, low pressure scenarios, and vibrations.
2015:Israeli Defense Forces develops augmented reality combat goggles for U.S. Special Operations Command’s Tactical Assault Light Operator Suit (TALOS) that includes navigation instructions, translation of local languages and many more.
Military Augmented Reality Market Report Scope
Global Military Augmented Reality – Market Segmentation
By Components
- Lens
- Display
- Camera
- Sensors
- Memory & Processors/Controller
- Others
By Product Type
- HMD
- HUD
- Smart Glasses
- Goggles
By Functions
- Night Vision
- Situation Awareness
- Navigation
- Asset Management
By Geography
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Russia
- UK
- Asia Pacific (APAC)
- China
- India
- Japan
- Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- UAE
- South America (SAM)
- Brazil
Company Profiles
- BAE Systems
- Applied Research Associated Inc.
- Google LLC
- Osterhout Design Group
- Six15 Technologies
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Components ; Product Type ; & Functions
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Table of Contents
1 Table of Contents 2
1.1 List of Tables 8
1.2 List of Figures 9
2 Introduction 11
2.1 Scope of the Study 11
2.2 The Insight Partners Research Report Guidance 11
3 Key Takeaways 13
4 Market Landscape 15
4.1 Market Overview 15
4.2 Premium Insights 16
4.2.1 Tactical Augmented Reality Overview 16
4.3 Market Segmentation 17
4.4 Global Military Augmented Reality Market – By Components 18
4.5 Global Military Augmented Reality Market – By Product Types 19
4.6 Global Military Augmented Reality Market – By Functions 19
4.7 Global Military Augmented Reality Market – By Geography 19
4.8 PEST Analysis 20
4.8.1 North America PEST Analysis 20
4.8.2 Europe PEST Analysis 22
4.8.3 Asia Pacific PEST Analysis 24
4.8.4 Middle East & Africa PEST Analysis 26
4.8.5 South America PEST Analysis 28
5 Global Military Augmented Reality Market – Key Market Dynamics 30
5.1 Key Market Drivers 30
5.1.1 Increase in Demand for Enhanced Situational Awareness 30
5.1.2 Rising Need for Hands Free Navigation 30
5.2 Key Market Restraints 31
5.2.1 Vulnerable to Cyber Attacks 31
5.3 Key Market Opporunities 32
5.3.1 Rising Investments in Augmented Reality for Combat Operations 32
5.4 Future Trends 33
5.4.1 Technological Advancement is Anticipated to Influence the Growth of Combat Augmented Reality among the Defense Forces 33
5.5 Impact Analysis of Drivers and Restraints 34
6 Military Augmented Reality Market – Global 35
6.1 Global Military Augmented Reality Market Overview 35
6.2 Global Military Augmented Reality Market Forecast and Analysis 37
7 Global Military Augmented Reality Market Analysis – By Components 38
7.1 Overview 38
7.2 Lens 39
7.2.1 Overview 39
7.2.2 Global Lens Market Revenue and Forecasts to 2025 (US$ Mn) 39
7.3 Displays 40
7.3.1 Overview 40
7.3.2 Global Displays Market Revenue and Forecasts to 2025 (US$ Mn) 40
7.4 Cameras 41
7.4.1 Overview 41
7.4.2 Global Cameras Market Revenue and Forecasts to 2025 (US$ Mn) 41
7.5 Sensors 42
7.5.1 Overview 42
7.5.2 Global Sensors Market Revenue and Forecasts to 2025 (US$ Mn) 42
7.6 Memory & Processors/Controllers 43
7.6.1 Overview 43
7.6.2 Global Memory & Processors/Controllers Market Revenue and Forecasts to 2025 (US$ Mn) 43
7.7 Others 44
7.7.1 Overview 44
7.7.2 Global Others Market Revenue and Forecasts to 2025 (US$ Mn) 44
8 Global Military Augmented Reality Market Analysis – By Product Type 45
8.1 Overview 45
8.2 Helmet Mounted Display (HMD) 46
8.2.1 Overview 46
8.2.2 Global Helmet Mounted Display (HMD) Market Revenue and Forecasts to 2025 (US$ Mn) 46
8.3 Heads Up Display (HUD) 47
8.3.1 Overview 47
8.3.2 Global Heads Up Display (HUD) Market Revenue and Forecasts to 2025 (US$ Mn) 47
8.4 Smart Glasses 48
8.4.1 Overview 48
8.4.2 Global Smart Glasses Revenue and Forecasts to 2025 (US$ Mn) 48
8.5 Goggles 49
8.5.1 Overview 49
8.5.2 Global Goggles Revenue and Forecasts to 2025 (US$ Mn) 49
9 Global Military Augmented Reality Market Analysis – By Functions 50
9.1 Overview 50
9.2 Night Vision 50
9.2.1 Overview 50
9.3 Situation Awareness 51
9.3.1 Overview 51
9.4 Navigation 52
9.4.1 Overview 52
9.5 Asset Management 52
9.5.1 Overview 52
10 Global Military Augmented Reality Market – Geographical Analysis 53
10.1 Overview 53
10.2 North America Military Augmented Reality Market Revenue and Forecasts to 2025 54
10.2.1 Overview 54
10.2.2 North America Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 54
10.2.3 North America Military Augmented Reality Market Breakdown, by Key Countries 56
10.2.3.1 U.S. Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 57
10.2.3.2 Canada Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 58
10.2.3.3 Mexico Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 59
10.2.4 North America Military Augmented Reality Market Breakdown, by Components 60
10.2.5 North America Military Augmented Reality Market Breakdown, by Product Type 61
10.3 Europe Military Augmented Reality Market Revenue and Forecasts to 2025 63
10.3.1 Overview 63
10.3.2 Europe Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 63
10.3.3 Europe Military Augmented Reality Market Breakdown, by Key Countries 65
10.3.3.1 France Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 66
10.3.3.2 Germany Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 67
10.3.3.3 U.K Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 68
10.3.3.4 Russia Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 69
10.3.4 Europe Military Augmented Reality Market Breakdown, by Components 70
10.3.5 Europe Military Augmented Reality Market Breakdown, by Product Type 72
10.4 Asia Pacific (APAC) Military Augmented Reality Market Revenue and Forecasts to 2025 74
10.4.1 Overview 74
10.4.2 Asia Pacific Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 74
10.4.3 Asia Pacific Military Augmented Reality Market Breakdown, by Key Countries 75
10.4.3.1 China Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 76
10.4.3.2 India Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 77
10.4.3.3 Japan Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 78
10.4.3.4 South Korea Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 79
10.4.4 Asia Pacific Military Augmented Reality Market Breakdown, by Components 80
10.4.5 Asia Pacific Military Augmented Reality Market Breakdown, by Product Type 82
10.5 Midlde East and Africa Military Augmented Reality Market Revenue and Forecasts to 2025 84
10.5.1 Overview 84
10.5.2 Middle East & Africa Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 84
10.5.3 Middle East & Africa Military Augmented Reality Market Breakdown, by Key Countries 86
10.5.3.1 Saudi Arabia Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 87
10.5.3.2 U.A.E Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 88
10.5.3.3 South Africa Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 89
10.5.4 Middle East & Africa Military Augmented Reality Market Breakdown, by Components 90
10.5.5 Middle East Military Augmented Reality Market Breakdown, by Product Types 91
10.6 South America Military Augmented Reality Market Revenue and Forecasts to 2025 93
10.6.1 Overview 93
10.6.2 South America Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Thousand) 93
10.6.3 South America Military Augmented Reality Market Breakdown, by Key Countries 95
10.6.3.1 Brazil Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Thousand) 96
10.6.4 South America Military Augmented Reality Market Breakdown, by Components 97
10.6.5 South America Military Augmented Reality Market Breakdown, by Product Types 98
11 Industry Landscape 100
11.1 Market Initiative 100
12 Competitive Landscape 101
12.1 Competitive Product Mapping 101
13 Global Military Augmented Reality Market – Key Company Profiles 102
13.1 BAE Systems 102
13.1.1 Key Facts 102
13.1.2 Business Description 102
13.1.3 Financial Overview 103
13.1.4 SWOT Analysis 104
13.1.5 Key Developments 106
13.2 Applied Research Associates Inc. 107
13.2.1 Key Facts 107
13.2.2 Business Description 107
13.2.3 Financial Overview 108
13.2.4 SWOT Analysis 108
13.2.5 Key Developments 109
13.3 Google LLC 110
13.3.1 Key Facts 110
13.3.2 Business Description 110
13.3.3 Financial Overview 111
13.3.4 SWOT Analysis 111
13.3.5 Key Developments 112
13.4 Osterhout Design Group 113
13.4.1 Key Facts 113
13.4.2 Business Description 113
13.4.3 Financial Overview 114
13.4.4 SWOT Analysis 114
13.4.5 Key Developments 115
13.5 Six15 Technologies 116
13.5.1 Key Facts 116
13.5.2 Business Description 116
13.5.3 Financial Overview 117
13.5.4 SWOT Analysis 117
13.5.5 Key Developments 119
14 Appendix 120
14.1 About The Insight Partners 120
14.2 Glossary of Terms 121
14.3 Methodology 122
14.3.1 Coverage 122
14.3.2 Secondary Research 122
14.3.3 Primary Research 123
14.4 Contact Us 123
14.5 Disclaimer 123
1.1 List of Tables
Table 1: Global Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 37
Table 2: North America Military Augmented Reality Market Revenue and Forecasts to 2025 – By Components (US$ Mn) 61
Table 3: North America Military Augmented Reality Market Revenue and Forecasts to 2025 – By Product Type (US$ Mn) 62
Table 4: Europe Military Augmented Reality Market Revenue and Forecasts to 2025 – By Components (US$ Mn) 71
Table 5: Europe Military Augmented Reality Market Revenue and Forecasts to 2025 – By Product Type (US$ Mn) 73
Table 6: Asia Pacific Military Augmented Reality Market Revenue and Forecasts to 2025 – By Components (US$ Mn) 81
Table 7: Asia Pacific Military Augmented Reality Market Revenue and Forecasts to 2025 – By Product Type (US$ Mn) 83
Table 8: Middle East & Africa Military Augmented Reality Market Revenue and Forecasts to 2025 – By Components (US$ Mn) 90
Table 9: Middle East & Africa Military Augmented Reality Market Revenue and Forecasts to 2025 – By Product Type (US$ Mn) 92
Table 10: South America Military Augmented Reality Market Revenue and Forecasts to 2025 – By Components (US$ Thousand) 97
Table 11: South America Military Augmented Reality Market Revenue and Forecasts to 2025 – By Product Type (US$ Thousand) 99
Table 12: Glossary of Terms, Military Augmented Reality Market 121
1.2 List of Figures
Figure 1: North America Military Augmented Reality Market, Revenue (US$ Mn), by Geography 2017 & 2025 13
Figure 2: Global Smart Glasses Market 2016-2025 14
Figure 3: Military Augmented Reality Market Segmentation 17
Figure 4: Military Augmented Reality Market Segmentation 18
Figure 5: North America PEST Analysis 20
Figure 6: Europe PEST Analysis 22
Figure 7: Asia Pacific PEST Analysis 24
Figure 8: Middle East and Africa PEST Analysis 26
Figure 9: South America PEST Analysis 28
Figure 10: Military Augmented Reality Market Impact Analysis of Driver and Restraints 34
Figure 11: Global Military Augmented Reality Market 35
Figure 12: Global Military Augmented Reality Market Breakdown, By Components, 2017 & 2025 (%) 38
Figure 13: Global Lens Market Revenue and Forecasts to 2025 (US$ Mn) 39
Figure 14: Global Displays Market Revenue and Forecasts to 2025 (US$ Mn) 40
Figure 15: Global Cameras Market Revenue and Forecasts to 2025 (US$ Mn) 41
Figure 16: Global Sensors Market Revenue and Forecasts to 2025 (US$ Mn) 42
Figure 17: Global Memory & Processors/Controllers Market Revenue and Forecasts to 2025 (US$ Mn) 43
Figure 18: Global Others Market Revenue and Forecasts to 2025 (US$ Mn) 44
Figure 19: Global Military Augmented Reality Market Breakdown, By Product Type, 2017 & 2025 (%) 45
Figure 20: Global Helmet Mounted Display (HMD) Market Revenue and Forecasts to 2025 (US$ Mn) 46
Figure 21: Global Heads Up Display (HUD) Market Revenue and Forecasts to 2025 (US$ Mn) 47
Figure 22: Global Smart Glasses Market Revenue and Forecasts to 2025 (US$ Mn) 48
Figure 23: Global Goggles Market Revenue and Forecasts to 2025 (US$ Mn) 49
Figure 24: Military Augmented Reality Market, Global Breakdown by Regions, 2017 & 2025 (%) 53
Figure 25: North America Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 55
Figure 26: North America Military Augmented Reality Market Breakdown, by Key Countries, 2017 & 2025(%) 56
Figure 27: U.S. Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 57
Figure 28: Canada Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 58
Figure 29: Mexico Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 59
Figure 30: North America Military Augmented Reality Market Breakdown, by Components, 2017 & 2025 (%) 60
Figure 31: North America Military Augmented Reality Market Breakdown, by Product Type, 2017 & 2025 (%) 61
Figure 32: Europe Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 64
Figure 33: Europe Military Augmented Reality Market Breakdown, by Key Countries, 2017 & 2025(%) 65
Figure 34: France Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 66
Figure 35: Germany Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 67
Figure 36: U.K Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 68
Figure 37: Russia Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 69
Figure 38: Europe Military Augmented Reality Market Breakdown, by Components, 2017 & 2025 (%) 70
Figure 39: Europe Military Augmented Reality Market Breakdown, by Product Type, 2017 & 2025 (%) 72
Figure 40: Asia Pacific Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 74
Figure 41: Asia Pacific Military Augmented Reality Market Breakdown, by Key Countries, 2017 & 2025 (%) 75
Figure 42: China Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 76
Figure 43: India Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 77
Figure 44: Japan Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 78
Figure 45: South Korea Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 79
Figure 46: Asia Pacific Military Augmented Reality Market Breakdown, by Components, 2017 & 2025 (%) 80
Figure 47: Asia Pacific Military Augmented Reality Market Breakdown, by Product Type, 2017 & 2025 (%) 82
Figure 48: Middle East & Africa Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 85
Figure 49: Middle East & Africa Military Augmented Reality Market Breakdown, by Key Countries, 2017 & 2025 (%) 86
Figure 50: Saudi Arabia Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 87
Figure 51: U.A.E. Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 88
Figure 52: South Africa Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Mn) 89
Figure 53: Middle East & Africa Military Augmented Reality Market Breakdown, by Components, 2017 & 2025 (%) 90
Figure 54: Middle East & Africa Military Augmented Reality Market Breakdown, by Product Type, 2017 & 2025 (%) 91
Figure 55: South America Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Thousand) 94
Figure 56: South America Military Augmented Reality Market Breakdown, by Key Countries, 2017 & 2025 (%) 95
Figure 57: Brazil Military Augmented Reality Market Revenue and Forecasts to 2025 (US$ Thousand) 96
Figure 58: South America Military Augmented Reality Market Breakdown, by Components, 2017 & 2025 (%) 97
Figure 59: South America Military Augmented Reality Market Breakdown, by Product Type, 2017 & 2025 (%) 98
The List of Companies
1. BAE Systems
2. Applied Research Associates, Inc.
3. Google LLC
4. Osterhout Design Group
5. Six15 Technologies
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.