Mobile Marketing Platforms Market Report - (Growth and Size by 2031)
The Mobile Market is expected to register a CAGR of 20.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is divided into three sections: Deployment Type (On-premise, Cloud), Enterprise Size (Large Enterprise, SMEs), and End User (BFSI, Telecom, Transportation, Healthcare, Retail). The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Mobile Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Mobile Market Segmentation
Deployment Type- On-premise
- Cloud
- Large Enterprise
- SMEs
- BFSI
- Telecom
- Transportation
- Healthcare
- Retail
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Mobile Market Growth Drivers- Increasing Smartphone Penetration: The widespread adoption of smartphones has led to a surge in mobile usage, making it an essential channel for businesses to reach their target audience.
- Rise of Mobile Commerce: The convenience of mobile shopping has fueled the growth of m-commerce, driving the demand for effective mobile marketing solutions.
- Advancements in Mobile Technology: Innovations like 5G, AI, and AR/VR are opening new avenues for immersive and personalized mobile marketing experiences.
- AI-Powered Personalization: AI algorithms will enable highly targeted and personalized mobile marketing campaigns, delivering relevant content to individual users.
- Programmatic Mobile Advertising: Automated buying and selling of mobile ad inventory will streamline the process and optimize campaign performance.
- Increased Focus on Mobile Privacy: As data privacy concerns grow, mobile marketers will need to adopt privacy-compliant strategies and transparent data practices.
- Mobile Video Advertising: The popularity of mobile video content presents significant opportunities for brands to engage their audience through visually compelling ads.
- Mobile Messaging Apps: Leveraging messaging platforms for marketing campaigns can provide direct and personalized communication with customers.
- Mobile-First Marketing Strategies: Prioritizing mobile in marketing efforts will help businesses capture a larger share of the mobile-savvy consumer market.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Mobile Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Mobile Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The leading players in the Mobile Marketing Platforms Market are: Adobe Inc., Braze, Inc. , IBM Corporation, IMImobile Europe Ltd, Localytics, MoEngage, Inc., Oracle Corporation, Salesforce.com, Inc., TUNE, Inc., Vibes
The future trends of the Mobile Device Management Market are: The Emergence of 5G and AI-Powered Marketing, Privacy-Focused Mobile Marketing
Mobile Marketing Platforms Market is expected to grow at a CAGR of 20.5% between 2023-2031
The driving factors impacting the Mobile Device Management Market are: Rise of Mobile-First Consumerism, The Power of Data-Driven Insights
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mobile Device Management Market - By Deployment Type
1.3.2 Mobile Device Management Market - By Enterprise Size
1.3.3 Mobile Device Management Market - By End User
1.3.4 Mobile Device Management Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MOBILE DEVICE MANAGEMENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MOBILE DEVICE MANAGEMENT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MOBILE DEVICE MANAGEMENT MARKET - GLOBAL MARKET ANALYSIS
6.1. MOBILE DEVICE MANAGEMENT - GLOBAL MARKET OVERVIEW
6.2. MOBILE DEVICE MANAGEMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MOBILE DEVICE MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISE
7.3.1. Overview
7.3.2. On-premise Market Forecast and Analysis
7.4. CLOUD
7.4.1. Overview
7.4.2. Cloud Market Forecast and Analysis
8. MOBILE DEVICE MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISE
8.3.1. Overview
8.3.2. Large Enterprise Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. MOBILE DEVICE MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. TELECOM
9.4.1. Overview
9.4.2. Telecom Market Forecast and Analysis
9.5. TRANSPORTATION
9.5.1. Overview
9.5.2. Transportation Market Forecast and Analysis
9.6. HEALTHCARE
9.6.1. Overview
9.6.2. Healthcare Market Forecast and Analysis
9.7. RETAIL
9.7.1. Overview
9.7.2. Retail Market Forecast and Analysis
10. MOBILE DEVICE MANAGEMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mobile Device Management Market Overview
10.1.2 North America Mobile Device Management Market Forecasts and Analysis
10.1.3 North America Mobile Device Management Market Forecasts and Analysis - By Deployment Type
10.1.4 North America Mobile Device Management Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Mobile Device Management Market Forecasts and Analysis - By End User
10.1.6 North America Mobile Device Management Market Forecasts and Analysis - By Countries
10.1.6.1 United States Mobile Device Management Market
10.1.6.1.1 United States Mobile Device Management Market by Deployment Type
10.1.6.1.2 United States Mobile Device Management Market by Enterprise Size
10.1.6.1.3 United States Mobile Device Management Market by End User
10.1.6.2 Canada Mobile Device Management Market
10.1.6.2.1 Canada Mobile Device Management Market by Deployment Type
10.1.6.2.2 Canada Mobile Device Management Market by Enterprise Size
10.1.6.2.3 Canada Mobile Device Management Market by End User
10.1.6.3 Mexico Mobile Device Management Market
10.1.6.3.1 Mexico Mobile Device Management Market by Deployment Type
10.1.6.3.2 Mexico Mobile Device Management Market by Enterprise Size
10.1.6.3.3 Mexico Mobile Device Management Market by End User
10.2. EUROPE
10.2.1 Europe Mobile Device Management Market Overview
10.2.2 Europe Mobile Device Management Market Forecasts and Analysis
10.2.3 Europe Mobile Device Management Market Forecasts and Analysis - By Deployment Type
10.2.4 Europe Mobile Device Management Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Mobile Device Management Market Forecasts and Analysis - By End User
10.2.6 Europe Mobile Device Management Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mobile Device Management Market
10.2.6.1.1 Germany Mobile Device Management Market by Deployment Type
10.2.6.1.2 Germany Mobile Device Management Market by Enterprise Size
10.2.6.1.3 Germany Mobile Device Management Market by End User
10.2.6.2 France Mobile Device Management Market
10.2.6.2.1 France Mobile Device Management Market by Deployment Type
10.2.6.2.2 France Mobile Device Management Market by Enterprise Size
10.2.6.2.3 France Mobile Device Management Market by End User
10.2.6.3 Italy Mobile Device Management Market
10.2.6.3.1 Italy Mobile Device Management Market by Deployment Type
10.2.6.3.2 Italy Mobile Device Management Market by Enterprise Size
10.2.6.3.3 Italy Mobile Device Management Market by End User
10.2.6.4 United Kingdom Mobile Device Management Market
10.2.6.4.1 United Kingdom Mobile Device Management Market by Deployment Type
10.2.6.4.2 United Kingdom Mobile Device Management Market by Enterprise Size
10.2.6.4.3 United Kingdom Mobile Device Management Market by End User
10.2.6.5 Russia Mobile Device Management Market
10.2.6.5.1 Russia Mobile Device Management Market by Deployment Type
10.2.6.5.2 Russia Mobile Device Management Market by Enterprise Size
10.2.6.5.3 Russia Mobile Device Management Market by End User
10.2.6.6 Rest of Europe Mobile Device Management Market
10.2.6.6.1 Rest of Europe Mobile Device Management Market by Deployment Type
10.2.6.6.2 Rest of Europe Mobile Device Management Market by Enterprise Size
10.2.6.6.3 Rest of Europe Mobile Device Management Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mobile Device Management Market Overview
10.3.2 Asia-Pacific Mobile Device Management Market Forecasts and Analysis
10.3.3 Asia-Pacific Mobile Device Management Market Forecasts and Analysis - By Deployment Type
10.3.4 Asia-Pacific Mobile Device Management Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Mobile Device Management Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Mobile Device Management Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mobile Device Management Market
10.3.6.1.1 Australia Mobile Device Management Market by Deployment Type
10.3.6.1.2 Australia Mobile Device Management Market by Enterprise Size
10.3.6.1.3 Australia Mobile Device Management Market by End User
10.3.6.2 China Mobile Device Management Market
10.3.6.2.1 China Mobile Device Management Market by Deployment Type
10.3.6.2.2 China Mobile Device Management Market by Enterprise Size
10.3.6.2.3 China Mobile Device Management Market by End User
10.3.6.3 India Mobile Device Management Market
10.3.6.3.1 India Mobile Device Management Market by Deployment Type
10.3.6.3.2 India Mobile Device Management Market by Enterprise Size
10.3.6.3.3 India Mobile Device Management Market by End User
10.3.6.4 Japan Mobile Device Management Market
10.3.6.4.1 Japan Mobile Device Management Market by Deployment Type
10.3.6.4.2 Japan Mobile Device Management Market by Enterprise Size
10.3.6.4.3 Japan Mobile Device Management Market by End User
10.3.6.5 South Korea Mobile Device Management Market
10.3.6.5.1 South Korea Mobile Device Management Market by Deployment Type
10.3.6.5.2 South Korea Mobile Device Management Market by Enterprise Size
10.3.6.5.3 South Korea Mobile Device Management Market by End User
10.3.6.6 Rest of Asia-Pacific Mobile Device Management Market
10.3.6.6.1 Rest of Asia-Pacific Mobile Device Management Market by Deployment Type
10.3.6.6.2 Rest of Asia-Pacific Mobile Device Management Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Mobile Device Management Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mobile Device Management Market Overview
10.4.2 Middle East and Africa Mobile Device Management Market Forecasts and Analysis
10.4.3 Middle East and Africa Mobile Device Management Market Forecasts and Analysis - By Deployment Type
10.4.4 Middle East and Africa Mobile Device Management Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Mobile Device Management Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Mobile Device Management Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mobile Device Management Market
10.4.6.1.1 South Africa Mobile Device Management Market by Deployment Type
10.4.6.1.2 South Africa Mobile Device Management Market by Enterprise Size
10.4.6.1.3 South Africa Mobile Device Management Market by End User
10.4.6.2 Saudi Arabia Mobile Device Management Market
10.4.6.2.1 Saudi Arabia Mobile Device Management Market by Deployment Type
10.4.6.2.2 Saudi Arabia Mobile Device Management Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Mobile Device Management Market by End User
10.4.6.3 U.A.E Mobile Device Management Market
10.4.6.3.1 U.A.E Mobile Device Management Market by Deployment Type
10.4.6.3.2 U.A.E Mobile Device Management Market by Enterprise Size
10.4.6.3.3 U.A.E Mobile Device Management Market by End User
10.4.6.4 Rest of Middle East and Africa Mobile Device Management Market
10.4.6.4.1 Rest of Middle East and Africa Mobile Device Management Market by Deployment Type
10.4.6.4.2 Rest of Middle East and Africa Mobile Device Management Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Mobile Device Management Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mobile Device Management Market Overview
10.5.2 South and Central America Mobile Device Management Market Forecasts and Analysis
10.5.3 South and Central America Mobile Device Management Market Forecasts and Analysis - By Deployment Type
10.5.4 South and Central America Mobile Device Management Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Mobile Device Management Market Forecasts and Analysis - By End User
10.5.6 South and Central America Mobile Device Management Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mobile Device Management Market
10.5.6.1.1 Brazil Mobile Device Management Market by Deployment Type
10.5.6.1.2 Brazil Mobile Device Management Market by Enterprise Size
10.5.6.1.3 Brazil Mobile Device Management Market by End User
10.5.6.2 Argentina Mobile Device Management Market
10.5.6.2.1 Argentina Mobile Device Management Market by Deployment Type
10.5.6.2.2 Argentina Mobile Device Management Market by Enterprise Size
10.5.6.2.3 Argentina Mobile Device Management Market by End User
10.5.6.3 Rest of South and Central America Mobile Device Management Market
10.5.6.3.1 Rest of South and Central America Mobile Device Management Market by Deployment Type
10.5.6.3.2 Rest of South and Central America Mobile Device Management Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Mobile Device Management Market by End User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MOBILE DEVICE MANAGEMENT MARKET, KEY COMPANY PROFILES
12.1. BLACKBERRY LIMITED.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CITRIX SYSTEMS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. IBM
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. MICROSOFT
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MOBILEIRON, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SAP SE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SOPHOS LTD.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SOTI INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. VMWARE, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZOHO CORPORATION PVT. LTD.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.BlackBerry Limited.
2.Citrix Systems, Inc.
3.IBM
4.Microsoft
5.MOBILEIRON, INC.
6.SAP SE
7.Sophos Ltd.
8.SOTI Inc.
9.VMWare, Inc.
10.Zoho Corporation Pvt. Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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