[Research Report] The Mobile learning market size is anticipated to grow from US$ 56.20 billion in 2022 to US$ 306.63 billion by 2031; it is projected to grow at a CAGR of 23.6% from 2022 to 2031.    

Mobile Learning Market

Analyst Perspective:

The education industry has undertaken a significant shift after the declaration of the pandemic. Today’s education encompasses connectivity, creativity, and critical thinking and is not limited to assignments, lectures, and notes. Additionally, it is now available from any location on the globe and is not enclosed within the four walls of a classroom. While technology has advanced rapidly, it has only lately been fully utilized in the education field. Technological advancements have increased the viability of creative knowledge depiction, making it easier for learners to assimilate new concepts. Several startups have developed multiple smartphone apps that undertake various creative approaches to facilitate learning. For either those looking to get an online learning mobile app developed or those looking for ways to learn, mobile apps for the education sector have emerged as the foremost focus. The mobile learning market report emphasizes all such factors driving the market and depicts the developments of prominent players.

Every part of today’s mobile learning is designed with the objective of preserving the spirit of teaching and information sharing. The numerous alternatives and module options have aided in achieving new levels of knowledge. Mobile learning has become increasingly popular, mainly due to the pandemic that forced many schools to close and shift to online learning. This trend also led to mobile educational applications to support students, teachers, and parents. These apps provide greater flexibility, accessibility, engagement, personalization, real-time feedback, innovation, and empowerment, but they also pose some challenges and risks. Challenges pertaining to data privacy, screen time, and the growing digital divide have also been covered in the mobile learning market analysis. However, despite such concerns, the benefits of these revolutionary digital solutions to support learning cannot be overlooked.

Mobile Learning Market

Overview:

Mobile learning is a contemporary method of learning by utilizing handheld smart devices, such as smartphones and tablets. It allows the learners to learn whenever and wherever, but generally, an active internet connection is required for the device. An important aspect of mobile learning is its focus on the mobility of the learner, providing them the opportunity to choose when and where they want to access learning materials and move ahead at their own pace, increasing engagement and improving knowledge retention.

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Mobile Learning Market: Strategic Insights

Market Size Value in	US$ 56.20 billion in 2022
Market Size Value by	US$ 306.63 billion by 2030
Growth rate	CAGR of 23.6% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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Mobile Learning Market

Driver:

Rising Adoption of Digital Learning to Drive Mobile Learning Market Growth

Digital learning methods are being adopted globally at a rapid pace. Such a trend is primarily due to the flexibility offered by mobile learning methods. Mobile learning is frequently used to deliver microlearning content, meaning bursts of a few minutes of relevant information structured to maintain learners’ attention and reinforce knowledge retention. Microlearning content is similar to the content a person consumes daily via social media feeds, leveraging short-form videos, gamification, animation, quizzes, and more interactive formats to engage better. Mobile learning often utilizes a forum, newsfeed, or chat function to boost the engagement of learners and allows them to ask each other questions, connect with peers, and share their insights. Moreover, several mobile learning platforms are advancing towards seamless access in an effort to enhance engagement and increase the accessibility of learning materials for learners on the go. The report includes growth prospects owing to the current mobile learning market trends and their foreseeable impact during the forecast period.

Mobile Learning Market

Segmental Analysis:

The global mobile learning market report is segmented on the basis of solution and application. Based on the solution, the market is segmented into e-books, interactive assessments, video-based courseware, and others. By method, the market is segmented into corporate learning, in-class learning, independent learning, online on-the-job training, and stimulation-based learning. By geography, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).

The mobile learning market has been segmented on the basis of solutions into e-books, interactive assessments, video-based courseware, and others. Video-based courseware acquired the largest mobile learning market share in 2022 and is anticipated to continue its domination throughout the forecast period. However, the interactive assessment segment is anticipated to witness a faster growth rate, buoyed by the rising adoption of the same across different industry verticals and also in academic institutions.

Mobile Learning Market

Regional Analysis:

North America held a substantial mobile learning market share in 2022. The region’s adoption of educational technology is one of the fastest in the world. The widespread telecommunication infrastructure and high penetration of mobile devices aptly support such adoption. The use of mobile learning addresses several of the educational challenges present in the region. Devices such as smartphones and tablets facilitate innovation and aid students, teachers, and parents in gaining access to digital learning materials and personalized assessments. These are vital for furthering education in a post-industrial world. Smartphones and tablets, used in conjunction with near universal 4G/5G wireless connectivity, are essential tools to improve learning for students. Wireless technology supports the availability of new content and facilitates information access, irrespective of the learner’s location. It revolutionizes education delivery and transforms the learning environment for students inside and outside of school.

Additionally, the region is a pioneer in the research and development of such advanced learning technologies and also has a strong ecosystem of startups working on furthering mobile learning solutions. With the growing demand for mobile learning methods, such startups have been successfully securing funds from investors, further promoting the growth of the market. For instance, in May 2023, Opus, a training platform for businesses with a deskless workforce, secured US$ 6.8 million in Series A funding through a round led by Stage 2 Capital. The funding is expected to aid Opus in confronting the frontline worker shortage via AI technology. It is also anticipated to accelerate Opus' growth, including the further development of the software-as-a-service (SaaS) platform, the expansion of the engineering team, and the integration into new industries. Such factors are driving North America’s mobile learning market.

Mobile Learning Market

Key Player Analysis:

AT&T Inc, Cisco Systems Inc, Citrix Systems Inc, Dell Inc, IBM Corporation, Learning Technologies Group, Promethean World Ltd, SAP SE, SkillSoft Ltd, and Upside Learning Solutions are some of the key players profiled while calculating the mobile learning market forecast. The market is moderately fragmented, with several small solution providers from the APAC region entering the market after receiving government aid or private funding for research. Various other players are introducing new product offerings, promoting the mobile learning market growth. Numerous other important players were also analyzed during this market research to get a holistic view of the global mobile learning market. The leading players focus on feature upgrades, expansion and diversification, collaboration, and acquisition strategies, which enable them to grab new business opportunities.

Mobile Learning Market

Recent Developments:

Companies in the mobile learning market adopt several inorganic and organic strategies, such as product innovation and partnership. Learning Technologies Group, Promethean World Ltd, SAP SE, SkillSoft Ltd, and Upside Learning Solutions are key mobile learning market players. With the strong growth in demand for mobile learning, numerous companies have established partnerships to expand their offerings. A few recent key mobile learning market developments are listed below:

• December 2023 – Qualcomm, Inc. announced that its grant from Qualcomm Wireless Reach initiative had been supporting Science, Technology, Engineering, the Arts, and Mathematics (STEAM) learning experiences for over 1,100 K-12 students in Kentucky for the past six years. The University of Kentucky College of Education, Project Tomorrow, the Southeast South-Central Educational Cooperative, and four K-12 school districts have been collaborating for the initiative on incorporating mobile devices for teachers, pre-service teachers, and students, along with high-quality educational content.
• August 2023 – OpenAI’s startup investment fund-backed English language learning platform ‘Speak’ raised US$ 16 million in a Series B2 funding round. With Speak’s app for iOS and Android, users can train to converse in English. The app can hold open-ended conversations through a collection of interactive speaking experiences on a range of topics while giving feedback on grammar, pronunciation, and vocabulary.
• March 2023 – Internationally renowned business school INSEAD announced a subscription-based mobile application for learners interested in pursuing a lifelong learning educational experience. The INSEAD Learning Hub platform was designed to offer the chance for exploration of the school’s global community, permitting users to gain access to content from faculty members and alumni. The subscription model is comprised of two phases. The first continued till the Summer of 2023. It included free access for managers, executives, and professionals outside of the INSEAD community to the platform’s learning content and allowed them to enroll in customized education programs. The second phase provided free access to standard content while charging an annual fee for accessing personalized materials, live sessions with academics and practitioners, and networking opportunities with certain learning communities.