The Multi-Touch Market is expected to register a CAGR of 15% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is divided into three sections: Deployment Type (On-Premises, Cloud), Organization Size (Small Enterprises, Medium Enterprises, Large Enterprises), Vertical (Retail, Fast Moving Consumer Goods and Consumer Packaged Goods, Computing Products and Consumer, Electronics, Telecom and It, BFSI,Media and Entertainment, Healthcare) and Component (Solution, Services) . The worldwide study is further subdivided into main nations and regions.
Purpose of the ReportThe report Multi-Touch Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Multi-Touch Market Segmentation
Deployment Type- On-Premises
- Cloud
- Small Enterprises
- Medium Enterprises
- Large Enterprises
- Retail
- Fast Moving Consumer Goods and Consumer Packaged Goods
- Computing Products and Consumer
- Electronics
- Telecom and It
- BFSI
- Media and Entertainment
- Healthcare
- Solution
- Services
Strategic Insights
Multi-Touch Market Growth Drivers- Increasing Digital Marketing Complexity: As digital marketing channels proliferate, it becomes increasingly challenging to track customer journeys and attribute conversions accurately.
- Demand for Data-Driven Decision Making: Businesses are seeking data-driven insights to optimize marketing spend and improve ROI.
- Rise of Omnichannel Marketing: With customers interacting with brands across multiple channels, multi-touch attribution helps measure the impact of each channel.
- AI-Powered Attribution Models: Advanced AI algorithms will enable more sophisticated attribution models, such as time-decay and position-based models.
- Integration with Customer Data Platforms (CDPs): Integrating multi-touch attribution with CDPs will provide a unified view of customer interactions across all channels.
- Real-Time Attribution: Real-time attribution will allow marketers to make immediate adjustments to campaigns based on performance data.
- Enhanced Marketing ROI: By accurately measuring the impact of marketing efforts, businesses can optimize their campaigns and improve ROI.
- Improved Customer Journey Mapping: Multi-touch attribution helps marketers understand the customer journey and identify key touchpoints.
- Data-Driven Marketing Optimization: By leveraging data insights, marketers can make data-driven decisions to personalize marketing messages and target the right audience.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Multi-Touch Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Multi-Touch Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The leading players in the Multi-Touch Marketing Attribution Software Market are: Adobe, AppsFlyer, C3 Metrics, Inc., LeadsRx, Inc., LeanData Inc., Merkle Inc., Neustar, Inc. ,Oracle, Roivenue s.r.o., Visual IQ , A Nielsen Company
Multi-Touch Marketing Attribution Software Market is expected to grow at a CAGR of 15% between 2023-2031
The driving factors impacting the Multi-Touch Marketing Attribution Software Market are: Increasing Demand for Data-Driven Marketing Decisions, Increased Complexity of Marketing Channels, Increasing Focus on Customer Experience
The future trends of the Multi-Touch Marketing Attribution Software Market are: Advanced AI and Machine Learning Integration, Multi-Touch Real-Time Attribution and Optimization, Privacy-Compliant Attribution Solutions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Multi-Touch Marketing Attribution Software Market - By Deployment Type
1.3.2 Multi-Touch Marketing Attribution Software Market - By Organization Size
1.3.3 Multi-Touch Marketing Attribution Software Market - By Vertical
1.3.4 Multi-Touch Marketing Attribution Software Market - By Component
1.3.5 Multi-Touch Marketing Attribution Software Market - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. MULTI-TOUCH - GLOBAL MARKET OVERVIEW
6.2. MULTI-TOUCH - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISES
7.3.1. Overview
7.3.2. On-Premises Market Forecast and Analysis
7.4. CLOUD
7.4.1. Overview
7.4.2. Cloud Market Forecast and Analysis
8. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMALL ENTERPRISES
8.3.1. Overview
8.3.2. Small Enterprises Market Forecast and Analysis
8.4. MEDIUM ENTERPRISES
8.4.1. Overview
8.4.2. Medium Enterprises Market Forecast and Analysis
8.5. LARGE ENTERPRISES
8.5.1. Overview
8.5.2. Large Enterprises Market Forecast and Analysis
9. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
9.1. OVERVIEW
9.2. VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. RETAIL
9.3.1. Overview
9.3.2. Retail Market Forecast and Analysis
9.4. FAST MOVING CONSUMER GOODS AND CONSUMER PACKAGED GOODS
9.4.1. Overview
9.4.2. Fast Moving Consumer Goods and Consumer Packaged Goods Market Forecast and Analysis
9.5. COMPUTING PRODUCTS AND CONSUMER ELECTRONICS
9.5.1. Overview
9.5.2. Computing Products and Consumer Electronics Market Forecast and Analysis
9.6. TELECOM AND IT
9.6.1. Overview
9.6.2. Telecom and It Market Forecast and Analysis
9.7. BFSI
9.7.1. Overview
9.7.2. BFSI Market Forecast and Analysis
9.8. MEDIA AND ENTERTAINMENT
9.8.1. Overview
9.8.2. Media and Entertainment Market Forecast and Analysis
9.9. HEALTHCARE
9.9.1. Overview
9.9.2. Healthcare Market Forecast and Analysis
10. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
10.1. OVERVIEW
10.2. COMPONENT MARKET FORECASTS AND ANALYSIS
10.3. SOLUTION
10.3.1. Overview
10.3.2. Solution Market Forecast and Analysis
10.4. SERVICES
10.4.1. Overview
10.4.2. Services Market Forecast and Analysis
10.4.3. Integration and Implementation Services Market
10.4.3.1. Overview
10.4.3.2. Integration and Implementation Services Market Forecast and Analysis
10.4.4. Advisory Services Market
10.4.4.1. Overview
10.4.4.2. Advisory Services Market Forecast and Analysis
10.4.5. Support and Maintenance Services Market
10.4.5.1. Overview
10.4.5.2. Support and Maintenance Services Market Forecast and Analysis
11. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Multi-Touch Marketing Attribution Software Market Overview
11.1.2 North America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis
11.1.3 North America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Deployment Type
11.1.4 North America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Organization Size
11.1.5 North America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Vertical
11.1.6 North America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Component
11.1.7 North America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Countries
11.1.7.1 United States Multi-Touch Marketing Attribution Software Market
11.1.7.1.1 United States Multi-Touch Marketing Attribution Software Market by Deployment Type
11.1.7.1.2 United States Multi-Touch Marketing Attribution Software Market by Organization Size
11.1.7.1.3 United States Multi-Touch Marketing Attribution Software Market by Vertical
11.1.7.1.4 United States Multi-Touch Marketing Attribution Software Market by Component
11.1.7.2 Canada Multi-Touch Marketing Attribution Software Market
11.1.7.2.1 Canada Multi-Touch Marketing Attribution Software Market by Deployment Type
11.1.7.2.2 Canada Multi-Touch Marketing Attribution Software Market by Organization Size
11.1.7.2.3 Canada Multi-Touch Marketing Attribution Software Market by Vertical
11.1.7.2.4 Canada Multi-Touch Marketing Attribution Software Market by Component
11.1.7.3 Mexico Multi-Touch Marketing Attribution Software Market
11.1.7.3.1 Mexico Multi-Touch Marketing Attribution Software Market by Deployment Type
11.1.7.3.2 Mexico Multi-Touch Marketing Attribution Software Market by Organization Size
11.1.7.3.3 Mexico Multi-Touch Marketing Attribution Software Market by Vertical
11.1.7.3.4 Mexico Multi-Touch Marketing Attribution Software Market by Component
11.2. EUROPE
11.2.1 Europe Multi-Touch Marketing Attribution Software Market Overview
11.2.2 Europe Multi-Touch Marketing Attribution Software Market Forecasts and Analysis
11.2.3 Europe Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Deployment Type
11.2.4 Europe Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Organization Size
11.2.5 Europe Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Vertical
11.2.6 Europe Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Component
11.2.7 Europe Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Multi-Touch Marketing Attribution Software Market
11.2.7.1.1 Germany Multi-Touch Marketing Attribution Software Market by Deployment Type
11.2.7.1.2 Germany Multi-Touch Marketing Attribution Software Market by Organization Size
11.2.7.1.3 Germany Multi-Touch Marketing Attribution Software Market by Vertical
11.2.7.1.4 Germany Multi-Touch Marketing Attribution Software Market by Component
11.2.7.2 France Multi-Touch Marketing Attribution Software Market
11.2.7.2.1 France Multi-Touch Marketing Attribution Software Market by Deployment Type
11.2.7.2.2 France Multi-Touch Marketing Attribution Software Market by Organization Size
11.2.7.2.3 France Multi-Touch Marketing Attribution Software Market by Vertical
11.2.7.2.4 France Multi-Touch Marketing Attribution Software Market by Component
11.2.7.3 Italy Multi-Touch Marketing Attribution Software Market
11.2.7.3.1 Italy Multi-Touch Marketing Attribution Software Market by Deployment Type
11.2.7.3.2 Italy Multi-Touch Marketing Attribution Software Market by Organization Size
11.2.7.3.3 Italy Multi-Touch Marketing Attribution Software Market by Vertical
11.2.7.3.4 Italy Multi-Touch Marketing Attribution Software Market by Component
11.2.7.4 United Kingdom Multi-Touch Marketing Attribution Software Market
11.2.7.4.1 United Kingdom Multi-Touch Marketing Attribution Software Market by Deployment Type
11.2.7.4.2 United Kingdom Multi-Touch Marketing Attribution Software Market by Organization Size
11.2.7.4.3 United Kingdom Multi-Touch Marketing Attribution Software Market by Vertical
11.2.7.4.4 United Kingdom Multi-Touch Marketing Attribution Software Market by Component
11.2.7.5 Russia Multi-Touch Marketing Attribution Software Market
11.2.7.5.1 Russia Multi-Touch Marketing Attribution Software Market by Deployment Type
11.2.7.5.2 Russia Multi-Touch Marketing Attribution Software Market by Organization Size
11.2.7.5.3 Russia Multi-Touch Marketing Attribution Software Market by Vertical
11.2.7.5.4 Russia Multi-Touch Marketing Attribution Software Market by Component
11.2.7.6 Rest of Europe Multi-Touch Marketing Attribution Software Market
11.2.7.6.1 Rest of Europe Multi-Touch Marketing Attribution Software Market by Deployment Type
11.2.7.6.2 Rest of Europe Multi-Touch Marketing Attribution Software Market by Organization Size
11.2.7.6.3 Rest of Europe Multi-Touch Marketing Attribution Software Market by Vertical
11.2.7.6.4 Rest of Europe Multi-Touch Marketing Attribution Software Market by Component
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Multi-Touch Marketing Attribution Software Market Overview
11.3.2 Asia-Pacific Multi-Touch Marketing Attribution Software Market Forecasts and Analysis
11.3.3 Asia-Pacific Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Deployment Type
11.3.4 Asia-Pacific Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Organization Size
11.3.5 Asia-Pacific Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Vertical
11.3.6 Asia-Pacific Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Component
11.3.7 Asia-Pacific Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Multi-Touch Marketing Attribution Software Market
11.3.7.1.1 Australia Multi-Touch Marketing Attribution Software Market by Deployment Type
11.3.7.1.2 Australia Multi-Touch Marketing Attribution Software Market by Organization Size
11.3.7.1.3 Australia Multi-Touch Marketing Attribution Software Market by Vertical
11.3.7.1.4 Australia Multi-Touch Marketing Attribution Software Market by Component
11.3.7.2 China Multi-Touch Marketing Attribution Software Market
11.3.7.2.1 China Multi-Touch Marketing Attribution Software Market by Deployment Type
11.3.7.2.2 China Multi-Touch Marketing Attribution Software Market by Organization Size
11.3.7.2.3 China Multi-Touch Marketing Attribution Software Market by Vertical
11.3.7.2.4 China Multi-Touch Marketing Attribution Software Market by Component
11.3.7.3 India Multi-Touch Marketing Attribution Software Market
11.3.7.3.1 India Multi-Touch Marketing Attribution Software Market by Deployment Type
11.3.7.3.2 India Multi-Touch Marketing Attribution Software Market by Organization Size
11.3.7.3.3 India Multi-Touch Marketing Attribution Software Market by Vertical
11.3.7.3.4 India Multi-Touch Marketing Attribution Software Market by Component
11.3.7.4 Japan Multi-Touch Marketing Attribution Software Market
11.3.7.4.1 Japan Multi-Touch Marketing Attribution Software Market by Deployment Type
11.3.7.4.2 Japan Multi-Touch Marketing Attribution Software Market by Organization Size
11.3.7.4.3 Japan Multi-Touch Marketing Attribution Software Market by Vertical
11.3.7.4.4 Japan Multi-Touch Marketing Attribution Software Market by Component
11.3.7.5 South Korea Multi-Touch Marketing Attribution Software Market
11.3.7.5.1 South Korea Multi-Touch Marketing Attribution Software Market by Deployment Type
11.3.7.5.2 South Korea Multi-Touch Marketing Attribution Software Market by Organization Size
11.3.7.5.3 South Korea Multi-Touch Marketing Attribution Software Market by Vertical
11.3.7.5.4 South Korea Multi-Touch Marketing Attribution Software Market by Component
11.3.7.6 Rest of Asia-Pacific Multi-Touch Marketing Attribution Software Market
11.3.7.6.1 Rest of Asia-Pacific Multi-Touch Marketing Attribution Software Market by Deployment Type
11.3.7.6.2 Rest of Asia-Pacific Multi-Touch Marketing Attribution Software Market by Organization Size
11.3.7.6.3 Rest of Asia-Pacific Multi-Touch Marketing Attribution Software Market by Vertical
11.3.7.6.4 Rest of Asia-Pacific Multi-Touch Marketing Attribution Software Market by Component
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Multi-Touch Marketing Attribution Software Market Overview
11.4.2 Middle East and Africa Multi-Touch Marketing Attribution Software Market Forecasts and Analysis
11.4.3 Middle East and Africa Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Deployment Type
11.4.4 Middle East and Africa Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Organization Size
11.4.5 Middle East and Africa Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Vertical
11.4.6 Middle East and Africa Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Component
11.4.7 Middle East and Africa Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Multi-Touch Marketing Attribution Software Market
11.4.7.1.1 South Africa Multi-Touch Marketing Attribution Software Market by Deployment Type
11.4.7.1.2 South Africa Multi-Touch Marketing Attribution Software Market by Organization Size
11.4.7.1.3 South Africa Multi-Touch Marketing Attribution Software Market by Vertical
11.4.7.1.4 South Africa Multi-Touch Marketing Attribution Software Market by Component
11.4.7.2 Saudi Arabia Multi-Touch Marketing Attribution Software Market
11.4.7.2.1 Saudi Arabia Multi-Touch Marketing Attribution Software Market by Deployment Type
11.4.7.2.2 Saudi Arabia Multi-Touch Marketing Attribution Software Market by Organization Size
11.4.7.2.3 Saudi Arabia Multi-Touch Marketing Attribution Software Market by Vertical
11.4.7.2.4 Saudi Arabia Multi-Touch Marketing Attribution Software Market by Component
11.4.7.3 U.A.E Multi-Touch Marketing Attribution Software Market
11.4.7.3.1 U.A.E Multi-Touch Marketing Attribution Software Market by Deployment Type
11.4.7.3.2 U.A.E Multi-Touch Marketing Attribution Software Market by Organization Size
11.4.7.3.3 U.A.E Multi-Touch Marketing Attribution Software Market by Vertical
11.4.7.3.4 U.A.E Multi-Touch Marketing Attribution Software Market by Component
11.4.7.4 Rest of Middle East and Africa Multi-Touch Marketing Attribution Software Market
11.4.7.4.1 Rest of Middle East and Africa Multi-Touch Marketing Attribution Software Market by Deployment Type
11.4.7.4.2 Rest of Middle East and Africa Multi-Touch Marketing Attribution Software Market by Organization Size
11.4.7.4.3 Rest of Middle East and Africa Multi-Touch Marketing Attribution Software Market by Vertical
11.4.7.4.4 Rest of Middle East and Africa Multi-Touch Marketing Attribution Software Market by Component
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Multi-Touch Marketing Attribution Software Market Overview
11.5.2 South and Central America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis
11.5.3 South and Central America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Deployment Type
11.5.4 South and Central America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Organization Size
11.5.5 South and Central America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Vertical
11.5.6 South and Central America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Component
11.5.7 South and Central America Multi-Touch Marketing Attribution Software Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Multi-Touch Marketing Attribution Software Market
11.5.7.1.1 Brazil Multi-Touch Marketing Attribution Software Market by Deployment Type
11.5.7.1.2 Brazil Multi-Touch Marketing Attribution Software Market by Organization Size
11.5.7.1.3 Brazil Multi-Touch Marketing Attribution Software Market by Vertical
11.5.7.1.4 Brazil Multi-Touch Marketing Attribution Software Market by Component
11.5.7.2 Argentina Multi-Touch Marketing Attribution Software Market
11.5.7.2.1 Argentina Multi-Touch Marketing Attribution Software Market by Deployment Type
11.5.7.2.2 Argentina Multi-Touch Marketing Attribution Software Market by Organization Size
11.5.7.2.3 Argentina Multi-Touch Marketing Attribution Software Market by Vertical
11.5.7.2.4 Argentina Multi-Touch Marketing Attribution Software Market by Component
11.5.7.3 Rest of South and Central America Multi-Touch Marketing Attribution Software Market
11.5.7.3.1 Rest of South and Central America Multi-Touch Marketing Attribution Software Market by Deployment Type
11.5.7.3.2 Rest of South and Central America Multi-Touch Marketing Attribution Software Market by Organization Size
11.5.7.3.3 Rest of South and Central America Multi-Touch Marketing Attribution Software Market by Vertical
11.5.7.3.4 Rest of South and Central America Multi-Touch Marketing Attribution Software Market by Component
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, KEY COMPANY PROFILES
13.1. ADOBE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. APPSFLYER
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. C3 METRICS, INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. LEADSRX, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. LEANDATA INC.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. MERKLE INC.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. NEUSTAR, INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. ORACLE
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. ROIVENUE S.R.O.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. VISUAL IQ - A NIELSEN COMPANY
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Adobe
2. AppsFlyer
3. C3 Metrics, Inc.
4. LeadsRx, Inc.
5. LeanData Inc.
6. Merkle Inc.
7. Neustar, Inc.
8. Oracle
9. Roivenue s.r.o.
10. Visual IQ - A Nielsen Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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