Nail Polish Remover Market SWOT Analysis by 2031
Nail polish removers soften the nail polish so that it can be easily removed. The primary ingredient used in nail polish removers is acetone. Acetone is a colorless, flammable, and liquid solvent. It is highly concentrated and harsh on nails and nail skin. However, non-acetone based nail polish removers are also available in the market that are comparatively less harsh on nails. Nail polish removers are available in various forms such as liquid, pads, wipes, etc. Wipes and pads are convenient and easy to use, thus, gaining high popularity amongst women across the globe.
MARKET DYNAMICS
Growing trend of nail art and designer nails amongst the teenagers is the crucial factor driving the product demand. Moreover, growing influence of celebrities and social media on lifestyles and fashion quotient of women is also expected to drive the market growth over the forecast period. However, rising concerns about bad effects of using acetone based nail polish removers is the factor anticipated to restrain the market growth. Therefore, manufacturers are launching products that are free from acetone and gentle on nails and nail skin.
MARKET SCOPE
The "Global Nail Polish Remover Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the nail polish remover market with detailed market segmentation by category, form, and distribution channel. The global nail polish remover market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading nail polish remover market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global nail polish remover market is segmented into category, form, and distribution channel. By category, the nail polish remover market is bifurcated into acetone based and non-acetone based. By form, the nail polish remover market is bifurcated into liquid, wipes & pads, and others. By distribution channel, the nail polish remover market is bifurcated into supermarkets & hypermarkets, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global nail polish remover market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The nail polish remover market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the nail polish remover market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the nail polish remover market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global nail polish remover market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The nail polish remover market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the nail polish remover market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the nail polish remover market in these regions.
MARKET PLAYERS
The report covers vital developments in the nail polish remover market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the nail polish remover market are anticipated to lucrative growth opportunities in the future with the rising demand for nail polish remover in the global market. Below mentioned is the list of few companies engaged in the nail polish remover market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the nail polish remover market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Unilever Plc.
- Loreal S.A.
- Inglot Cosmetics
- Faces Canada Inc.
- Chanel Inc.
- LVMH Moet Hennessy Louis Vuitton S.E.
- Coty Inc.
- Orly International, Inc.
- Colorbar Cosmetics Pvt. Ltd.
- Deborah Group (Deborah Milano)
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Nail Polish Remover Market - By Category
1.3.2 Nail Polish Remover Market - By Form
1.3.3 Nail Polish Remover Market - By Distribution Channel
1.3.4 Nail Polish Remover Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NAIL POLISH REMOVER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. NAIL POLISH REMOVER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NAIL POLISH REMOVER MARKET - GLOBAL MARKET ANALYSIS
6.1. NAIL POLISH REMOVER - GLOBAL MARKET OVERVIEW
6.2. NAIL POLISH REMOVER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NAIL POLISH REMOVER MARKET - REVENUE AND FORECASTS TO 2028 - CATEGORY
7.1. OVERVIEW
7.2. CATEGORY MARKET FORECASTS AND ANALYSIS
7.3. ACETONE BASED
7.3.1. Overview
7.3.2. Acetone Based Market Forecast and Analysis
7.4. NON-ACETONE BASED
7.4.1. Overview
7.4.2. Non-Acetone Based Market Forecast and Analysis
8. NAIL POLISH REMOVER MARKET - REVENUE AND FORECASTS TO 2028 - FORM
8.1. OVERVIEW
8.2. FORM MARKET FORECASTS AND ANALYSIS
8.3. LIQUID
8.3.1. Overview
8.3.2. Liquid Market Forecast and Analysis
8.4. WIPES AND PADS
8.4.1. Overview
8.4.2. Wipes and Pads Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. NAIL POLISH REMOVER MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. NAIL POLISH REMOVER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Nail Polish Remover Market Overview
10.1.2 North America Nail Polish Remover Market Forecasts and Analysis
10.1.3 North America Nail Polish Remover Market Forecasts and Analysis - By Category
10.1.4 North America Nail Polish Remover Market Forecasts and Analysis - By Form
10.1.5 North America Nail Polish Remover Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Nail Polish Remover Market Forecasts and Analysis - By Countries
10.1.6.1 Canada Nail Polish Remover Market
10.1.6.1.1 Canada Nail Polish Remover Market by Category
10.1.6.1.2 Canada Nail Polish Remover Market by Form
10.1.6.1.3 Canada Nail Polish Remover Market by Distribution Channel
10.1.6.2 Mexico Nail Polish Remover Market
10.1.6.2.1 Mexico Nail Polish Remover Market by Category
10.1.6.2.2 Mexico Nail Polish Remover Market by Form
10.1.6.2.3 Mexico Nail Polish Remover Market by Distribution Channel
10.1.6.3 US Nail Polish Remover Market
10.1.6.3.1 US Nail Polish Remover Market by Category
10.1.6.3.2 US Nail Polish Remover Market by Form
10.1.6.3.3 US Nail Polish Remover Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Nail Polish Remover Market Overview
10.2.2 Europe Nail Polish Remover Market Forecasts and Analysis
10.2.3 Europe Nail Polish Remover Market Forecasts and Analysis - By Category
10.2.4 Europe Nail Polish Remover Market Forecasts and Analysis - By Form
10.2.5 Europe Nail Polish Remover Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Nail Polish Remover Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Nail Polish Remover Market
10.2.6.1.1 Germany Nail Polish Remover Market by Category
10.2.6.1.2 Germany Nail Polish Remover Market by Form
10.2.6.1.3 Germany Nail Polish Remover Market by Distribution Channel
10.2.6.2 France Nail Polish Remover Market
10.2.6.2.1 France Nail Polish Remover Market by Category
10.2.6.2.2 France Nail Polish Remover Market by Form
10.2.6.2.3 France Nail Polish Remover Market by Distribution Channel
10.2.6.3 Italy Nail Polish Remover Market
10.2.6.3.1 Italy Nail Polish Remover Market by Category
10.2.6.3.2 Italy Nail Polish Remover Market by Form
10.2.6.3.3 Italy Nail Polish Remover Market by Distribution Channel
10.2.6.4 United Kingdom Nail Polish Remover Market
10.2.6.4.1 United Kingdom Nail Polish Remover Market by Category
10.2.6.4.2 United Kingdom Nail Polish Remover Market by Form
10.2.6.4.3 United Kingdom Nail Polish Remover Market by Distribution Channel
10.2.6.5 Russia Nail Polish Remover Market
10.2.6.5.1 Russia Nail Polish Remover Market by Category
10.2.6.5.2 Russia Nail Polish Remover Market by Form
10.2.6.5.3 Russia Nail Polish Remover Market by Distribution Channel
10.2.6.6 Rest of Europe Nail Polish Remover Market
10.2.6.6.1 Rest of Europe Nail Polish Remover Market by Category
10.2.6.6.2 Rest of Europe Nail Polish Remover Market by Form
10.2.6.6.3 Rest of Europe Nail Polish Remover Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Nail Polish Remover Market Overview
10.3.2 Asia-Pacific Nail Polish Remover Market Forecasts and Analysis
10.3.3 Asia-Pacific Nail Polish Remover Market Forecasts and Analysis - By Category
10.3.4 Asia-Pacific Nail Polish Remover Market Forecasts and Analysis - By Form
10.3.5 Asia-Pacific Nail Polish Remover Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Nail Polish Remover Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Nail Polish Remover Market
10.3.6.1.1 Australia Nail Polish Remover Market by Category
10.3.6.1.2 Australia Nail Polish Remover Market by Form
10.3.6.1.3 Australia Nail Polish Remover Market by Distribution Channel
10.3.6.2 China Nail Polish Remover Market
10.3.6.2.1 China Nail Polish Remover Market by Category
10.3.6.2.2 China Nail Polish Remover Market by Form
10.3.6.2.3 China Nail Polish Remover Market by Distribution Channel
10.3.6.3 India Nail Polish Remover Market
10.3.6.3.1 India Nail Polish Remover Market by Category
10.3.6.3.2 India Nail Polish Remover Market by Form
10.3.6.3.3 India Nail Polish Remover Market by Distribution Channel
10.3.6.4 Japan Nail Polish Remover Market
10.3.6.4.1 Japan Nail Polish Remover Market by Category
10.3.6.4.2 Japan Nail Polish Remover Market by Form
10.3.6.4.3 Japan Nail Polish Remover Market by Distribution Channel
10.3.6.5 South Korea Nail Polish Remover Market
10.3.6.5.1 South Korea Nail Polish Remover Market by Category
10.3.6.5.2 South Korea Nail Polish Remover Market by Form
10.3.6.5.3 South Korea Nail Polish Remover Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Nail Polish Remover Market
10.3.6.6.1 Rest of Asia-Pacific Nail Polish Remover Market by Category
10.3.6.6.2 Rest of Asia-Pacific Nail Polish Remover Market by Form
10.3.6.6.3 Rest of Asia-Pacific Nail Polish Remover Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Nail Polish Remover Market Overview
10.4.2 Middle East and Africa Nail Polish Remover Market Forecasts and Analysis
10.4.3 Middle East and Africa Nail Polish Remover Market Forecasts and Analysis - By Category
10.4.4 Middle East and Africa Nail Polish Remover Market Forecasts and Analysis - By Form
10.4.5 Middle East and Africa Nail Polish Remover Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Nail Polish Remover Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Nail Polish Remover Market
10.4.6.1.1 South Africa Nail Polish Remover Market by Category
10.4.6.1.2 South Africa Nail Polish Remover Market by Form
10.4.6.1.3 South Africa Nail Polish Remover Market by Distribution Channel
10.4.6.2 Saudi Arabia Nail Polish Remover Market
10.4.6.2.1 Saudi Arabia Nail Polish Remover Market by Category
10.4.6.2.2 Saudi Arabia Nail Polish Remover Market by Form
10.4.6.2.3 Saudi Arabia Nail Polish Remover Market by Distribution Channel
10.4.6.3 U.A.E Nail Polish Remover Market
10.4.6.3.1 U.A.E Nail Polish Remover Market by Category
10.4.6.3.2 U.A.E Nail Polish Remover Market by Form
10.4.6.3.3 U.A.E Nail Polish Remover Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Nail Polish Remover Market
10.4.6.4.1 Rest of Middle East and Africa Nail Polish Remover Market by Category
10.4.6.4.2 Rest of Middle East and Africa Nail Polish Remover Market by Form
10.4.6.4.3 Rest of Middle East and Africa Nail Polish Remover Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Nail Polish Remover Market Overview
10.5.2 South and Central America Nail Polish Remover Market Forecasts and Analysis
10.5.3 South and Central America Nail Polish Remover Market Forecasts and Analysis - By Category
10.5.4 South and Central America Nail Polish Remover Market Forecasts and Analysis - By Form
10.5.5 South and Central America Nail Polish Remover Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Nail Polish Remover Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Nail Polish Remover Market
10.5.6.1.1 Brazil Nail Polish Remover Market by Category
10.5.6.1.2 Brazil Nail Polish Remover Market by Form
10.5.6.1.3 Brazil Nail Polish Remover Market by Distribution Channel
10.5.6.2 Argentina Nail Polish Remover Market
10.5.6.2.1 Argentina Nail Polish Remover Market by Category
10.5.6.2.2 Argentina Nail Polish Remover Market by Form
10.5.6.2.3 Argentina Nail Polish Remover Market by Distribution Channel
10.5.6.3 Rest of South and Central America Nail Polish Remover Market
10.5.6.3.1 Rest of South and Central America Nail Polish Remover Market by Category
10.5.6.3.2 Rest of South and Central America Nail Polish Remover Market by Form
10.5.6.3.3 Rest of South and Central America Nail Polish Remover Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. NAIL POLISH REMOVER MARKET, KEY COMPANY PROFILES
12.1. UNILEVER PLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. LOREAL SA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. INGLOT COSMETICS
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FACES CANADA INC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. CHANEL INC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. LVMH MOET HENNESSY LOUIS VUITTON SE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. COTY INC
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. ORLY INTERNATIONAL INC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. COLORBAR COSMETICS PVT LTD
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. DEBORAH GROUP
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Unilever Plc
2. Loreal SA
3. Inglot Cosmetics
4. Faces Canada Inc
5. Chanel Inc
6. LVMH Moet Hennessy Louis Vuitton SE
7. Coty Inc
8. Orly International Inc
9. Colorbar Cosmetics Pvt Ltd
10. Deborah Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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