The NAND Flash Market is expected to register a CAGR of 17.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
NAND Flash Market covers analysis by Type (3D NAND, 2D NAND); Technology (TLC, MLC, SLC, Others); Application (Smartphone, SSD, Memory card, Tablet, Others) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America)
Purpose of the ReportThe report NAND Flash Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
NAND Flash Market Segmentation
Type- 3D NAND
- 2D NAND
- TLC
- MLC
- SLC
- Others
- Smartphone
- SSD
- Memory card
- Tablet
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
NAND Flash Market Growth Drivers- Increased Demand for Data Storage: With the exponential growth of data generation from industries such as big data analytics, cloud computing, and IoT, the need for fast and reliable data storage solutions is rising. NAND flash memory is preferred due to its high-speed read and write capabilities, leading to a surge in demand for NAND flash storage in consumer electronics, data centers, and enterprise systems.
- Growth of Consumer Electronics: The growing adoption of smartphones, tablets, laptops, and gaming consoles has driven the demand for NAND flash memory. These devices require high-capacity, fast, and reliable storage to handle data-intensive applications like gaming, video streaming, and multitasking. The shift to digital content consumption further fuels the demand for NAND flash storage in mobile devices and wearables.
- Shift Toward 3D NAND Flash Technology: 3D NAND flash, which stacks memory cells vertically, is rapidly replacing traditional 2D NAND due to its higher density, improved performance, and lower cost per bit. This trend allows manufacturers to produce larger storage capacities while maintaining or reducing costs. 3D NAND is becoming increasingly prevalent in consumer electronics, data centers, and high-performance computing devices.
- Increase in Multi-Level Cell (MLC) and Triple-Level Cell (TLC) NAND: The trend toward using Multi-Level Cell (MLC) and Triple-Level Cell (TLC) NAND technology is gaining momentum. These technologies store more than one bit of data per cell, increasing storage density and reducing manufacturing costs. While offering larger capacities at lower prices, MLC and TLC NAND technologies also meet the growing demand for high-capacity storage devices like SSDs and USB drives.
- Adoption of NAND Flash in IoT Applications: The Internet of Things (IoT) is driving the need for localized, fast, and reliable storage solutions to support the growing number of connected devices. NAND flash is ideal for IoT applications, including smart homes, industrial automation, and health monitoring devices, due to its low power consumption, compact size, and fast read/write capabilities. As IoT adoption grows, NAND flash presents a significant market opportunity in these sectors.
- Rising Demand for Flash Storage in Automotive Applications: The automotive industry is increasingly relying on NAND flash memory for applications such as in-vehicle infotainment systems, navigation, and autonomous driving technologies. With the rise of electric and self-driving vehicles, NAND flash memory's role in storing real-time data from sensors, cameras, and onboard systems is expanding, creating ample growth opportunities for NAND flash in the automotive sector.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the NAND Flash Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the NAND Flash Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The major players includes Samsung Electronics Co. Ltd., KIOXIA Corporation, Micron Technology Inc., SK Hynix Inc., Intel Corporation, Kingston Technology Europe Co LLP., TOSHIBA Corporation, Winbond
Flactuating raw material pricing and high cost manufacturing the NAND Flash hinders the market growth.
The NAND Flash Market covers analysis by Type (3D NAND, 2D NAND); Technology (TLC, MLC, SLC, Others); Application (Smartphone, SSD, Memory card, Tablet, Others) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America) is estimated to witness a CAGR of 17.5% from 2023 to 2031
The major factors driving the NAND Flash Market are: The exponential growth in data generation and consumption across various sectors, including consumer electronics, enterprise storage, and cloud computing, is a primary driver of the NAND flash market.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 NAND Flash Market - By Type
1.3.2 NAND Flash Market - By Technology
1.3.3 NAND Flash Market - By Application
1.3.4 NAND Flash Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NAND FLASH MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. NAND FLASH MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NAND FLASH MARKET - GLOBAL MARKET ANALYSIS
6.1. NAND FLASH - GLOBAL MARKET OVERVIEW
6.2. NAND FLASH - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NAND FLASH MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. 3D NAND
7.3.1. Overview
7.3.2. 3D NAND Market Forecast and Analysis
7.4. 2D NAND
7.4.1. Overview
7.4.2. 2D NAND Market Forecast and Analysis
8. NAND FLASH MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1. OVERVIEW
8.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3. TLC
8.3.1. Overview
8.3.2. TLC Market Forecast and Analysis
8.4. MLC
8.4.1. Overview
8.4.2. MLC Market Forecast and Analysis
8.5. SLC
8.5.1. Overview
8.5.2. SLC Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. NAND FLASH MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. SMARTPHONE
9.3.1. Overview
9.3.2. Smartphone Market Forecast and Analysis
9.4. SSD
9.4.1. Overview
9.4.2. SSD Market Forecast and Analysis
9.5. MEMORY CARD
9.5.1. Overview
9.5.2. Memory card Market Forecast and Analysis
9.6. TABLET
9.6.1. Overview
9.6.2. Tablet Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. NAND FLASH MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America NAND Flash Market Overview
10.1.2 North America NAND Flash Market Forecasts and Analysis
10.1.3 North America NAND Flash Market Forecasts and Analysis - By Type
10.1.4 North America NAND Flash Market Forecasts and Analysis - By Technology
10.1.5 North America NAND Flash Market Forecasts and Analysis - By Application
10.1.6 North America NAND Flash Market Forecasts and Analysis - By Countries
10.1.6.1 United States NAND Flash Market
10.1.6.1.1 United States NAND Flash Market by Type
10.1.6.1.2 United States NAND Flash Market by Technology
10.1.6.1.3 United States NAND Flash Market by Application
10.1.6.2 Canada NAND Flash Market
10.1.6.2.1 Canada NAND Flash Market by Type
10.1.6.2.2 Canada NAND Flash Market by Technology
10.1.6.2.3 Canada NAND Flash Market by Application
10.1.6.3 Mexico NAND Flash Market
10.1.6.3.1 Mexico NAND Flash Market by Type
10.1.6.3.2 Mexico NAND Flash Market by Technology
10.1.6.3.3 Mexico NAND Flash Market by Application
10.2. EUROPE
10.2.1 Europe NAND Flash Market Overview
10.2.2 Europe NAND Flash Market Forecasts and Analysis
10.2.3 Europe NAND Flash Market Forecasts and Analysis - By Type
10.2.4 Europe NAND Flash Market Forecasts and Analysis - By Technology
10.2.5 Europe NAND Flash Market Forecasts and Analysis - By Application
10.2.6 Europe NAND Flash Market Forecasts and Analysis - By Countries
10.2.6.1 Germany NAND Flash Market
10.2.6.1.1 Germany NAND Flash Market by Type
10.2.6.1.2 Germany NAND Flash Market by Technology
10.2.6.1.3 Germany NAND Flash Market by Application
10.2.6.2 France NAND Flash Market
10.2.6.2.1 France NAND Flash Market by Type
10.2.6.2.2 France NAND Flash Market by Technology
10.2.6.2.3 France NAND Flash Market by Application
10.2.6.3 Italy NAND Flash Market
10.2.6.3.1 Italy NAND Flash Market by Type
10.2.6.3.2 Italy NAND Flash Market by Technology
10.2.6.3.3 Italy NAND Flash Market by Application
10.2.6.4 Spain NAND Flash Market
10.2.6.4.1 Spain NAND Flash Market by Type
10.2.6.4.2 Spain NAND Flash Market by Technology
10.2.6.4.3 Spain NAND Flash Market by Application
10.2.6.5 Russia NAND Flash Market
10.2.6.5.1 Russia NAND Flash Market by Type
10.2.6.5.2 Russia NAND Flash Market by Technology
10.2.6.5.3 Russia NAND Flash Market by Application
10.2.6.6 Rest of Europe NAND Flash Market
10.2.6.6.1 Rest of Europe NAND Flash Market by Type
10.2.6.6.2 Rest of Europe NAND Flash Market by Technology
10.2.6.6.3 Rest of Europe NAND Flash Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific NAND Flash Market Overview
10.3.2 Asia-Pacific NAND Flash Market Forecasts and Analysis
10.3.3 Asia-Pacific NAND Flash Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific NAND Flash Market Forecasts and Analysis - By Technology
10.3.5 Asia-Pacific NAND Flash Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific NAND Flash Market Forecasts and Analysis - By Countries
10.3.6.1 Australia NAND Flash Market
10.3.6.1.1 Australia NAND Flash Market by Type
10.3.6.1.2 Australia NAND Flash Market by Technology
10.3.6.1.3 Australia NAND Flash Market by Application
10.3.6.2 China NAND Flash Market
10.3.6.2.1 China NAND Flash Market by Type
10.3.6.2.2 China NAND Flash Market by Technology
10.3.6.2.3 China NAND Flash Market by Application
10.3.6.3 India NAND Flash Market
10.3.6.3.1 India NAND Flash Market by Type
10.3.6.3.2 India NAND Flash Market by Technology
10.3.6.3.3 India NAND Flash Market by Application
10.3.6.4 Japan NAND Flash Market
10.3.6.4.1 Japan NAND Flash Market by Type
10.3.6.4.2 Japan NAND Flash Market by Technology
10.3.6.4.3 Japan NAND Flash Market by Application
10.3.6.5 South Korea NAND Flash Market
10.3.6.5.1 South Korea NAND Flash Market by Type
10.3.6.5.2 South Korea NAND Flash Market by Technology
10.3.6.5.3 South Korea NAND Flash Market by Application
10.3.6.6 Rest of Asia-Pacific NAND Flash Market
10.3.6.6.1 Rest of Asia-Pacific NAND Flash Market by Type
10.3.6.6.2 Rest of Asia-Pacific NAND Flash Market by Technology
10.3.6.6.3 Rest of Asia-Pacific NAND Flash Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa NAND Flash Market Overview
10.4.2 Middle East and Africa NAND Flash Market Forecasts and Analysis
10.4.3 Middle East and Africa NAND Flash Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa NAND Flash Market Forecasts and Analysis - By Technology
10.4.5 Middle East and Africa NAND Flash Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa NAND Flash Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa NAND Flash Market
10.4.6.1.1 South Africa NAND Flash Market by Type
10.4.6.1.2 South Africa NAND Flash Market by Technology
10.4.6.1.3 South Africa NAND Flash Market by Application
10.4.6.2 Saudi Arabia NAND Flash Market
10.4.6.2.1 Saudi Arabia NAND Flash Market by Type
10.4.6.2.2 Saudi Arabia NAND Flash Market by Technology
10.4.6.2.3 Saudi Arabia NAND Flash Market by Application
10.4.6.3 U.A.E NAND Flash Market
10.4.6.3.1 U.A.E NAND Flash Market by Type
10.4.6.3.2 U.A.E NAND Flash Market by Technology
10.4.6.3.3 U.A.E NAND Flash Market by Application
10.4.6.4 Rest of Middle East and Africa NAND Flash Market
10.4.6.4.1 Rest of Middle East and Africa NAND Flash Market by Type
10.4.6.4.2 Rest of Middle East and Africa NAND Flash Market by Technology
10.4.6.4.3 Rest of Middle East and Africa NAND Flash Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America NAND Flash Market Overview
10.5.2 South and Central America NAND Flash Market Forecasts and Analysis
10.5.3 South and Central America NAND Flash Market Forecasts and Analysis - By Type
10.5.4 South and Central America NAND Flash Market Forecasts and Analysis - By Technology
10.5.5 South and Central America NAND Flash Market Forecasts and Analysis - By Application
10.5.6 South and Central America NAND Flash Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil NAND Flash Market
10.5.6.1.1 Brazil NAND Flash Market by Type
10.5.6.1.2 Brazil NAND Flash Market by Technology
10.5.6.1.3 Brazil NAND Flash Market by Application
10.5.6.2 Argentina NAND Flash Market
10.5.6.2.1 Argentina NAND Flash Market by Type
10.5.6.2.2 Argentina NAND Flash Market by Technology
10.5.6.2.3 Argentina NAND Flash Market by Application
10.5.6.3 Rest of South and Central America NAND Flash Market
10.5.6.3.1 Rest of South and Central America NAND Flash Market by Type
10.5.6.3.2 Rest of South and Central America NAND Flash Market by Technology
10.5.6.3.3 Rest of South and Central America NAND Flash Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. NAND FLASH MARKET, KEY COMPANY PROFILES
12.1. ADATA TECHNOLOGY CO., LTD.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CYPRESS SEMICONDUCTOR CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. INTEL CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. KINGSTON TECHNOLOGY CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MICRON TECHNOLOGY, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SAMSUNG
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SK HYNIX INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TOSHIBA CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TRANSCEND INFORMATION, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WESTERN DIGITAL CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. ADATA Technology Co., Ltd.
2. Cypress Semiconductor Corporation
3. Intel Corporation
4. Kingston Technology Corporation
5. Micron Technology, Inc.
6. SAMSUNG
7. SK HYNIX INC.
8. TOSHIBA CORPORATION
9. Transcend Information, Inc.
10. Western Digital Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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