The Native Advertising Market is expected to register a CAGR of 19.2% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The native Advertising Market report covers an in-depth analysis by Type (In-Feed Ad Units, Search Ads, Promoted Listings, Recommendation Widgets, Custom Content); and Platform (Closed, Open, Hybrid). The global analysis is further broken down at the regional level and major countries. The Report Offers the Value in US$ for the above analysis and segments.
Purpose of the ReportThe report Native Advertising Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Native Advertising Market Segmentation
Type- In-Feed Ad Units
- Search Ads
- Promoted Listings
- Recommendation Widgets
- Custom Content
- Closed
- Open
- Hybrid
Strategic Insights
Native Advertising Market Growth Drivers- Resistance to Ad-Blockers Boosting Native Advertising: More Transitions towards being resistant to ad-blockers are pushing traditional display advertising that are considered less efficient in today's scenario. Native advertisements play well with the content, making it much less intrusive than traditional ones, but users are more likely to endorse native advertising. Such seamless alignment steers the brands to pursue native advertising strategies in order to keep the visibility and stay as close as possible to the most opted audiences.
- Authentic content need: The consumers have always wanted to have something that is actual and relatable. They want to be able to relate to the kind of lifestyle and interest it talks about. Native advertising meets this need by giving the consumer informing and engaging content that blends in well with editorial environments. This build-faith sparks user interaction, making it preferable for marketers seeking brand credibility.
- Advanced Targeting Capabilities: Technology developments in data analytics and machine learning improve the targeting of audiences in native advertising. The marketer can now determine the user's behavior and preferences to deliver better-relevant content at the right time before the right person. Higher accuracies in targeting convey higher rates in engagement and returns in the campaign effectiveness, which is why more investment will be made on native advertising.
- Increased video content integration: With time, the video consumption rate is only going to increase. Through this native ads will have increasingly abundant video formats inside them. Brands will interact with audiences in a much more vibrant way when they use video storytelling to create experiences that deeply resonate. That is going to be through campaigns which are much more interactive and also show excellent retention rates.
- Interactive Content Focus: The future of native advertising will be marked by interactivity, engaging users through polls, quizzes, and even gamified experiences that encourage users to interact more in context-rich ways, increasing engagement levels as customers get involved more meaningfully with content asking their opinions or thoughts, thus establishing an increased association with the brand.
- Rise of Programmatic Trading: Programme trading of native advertising will be on the rise, with an increasing adoption of programmatic technology that will shift the native advertising space to become automated and data-driven for ad placement. This would have the effect of streamlining campaign management for the brands involved because they could always optimize their advertising spend and be sure to get the best outcomes through real-time bidding and audience targeting.
- Expansion into Emerging Markets: Digital media consumption is growing at such a high rate that the opportunity for native advertising has become immense, particularly in the emerging markets. Brands can create content specifically suited to localized businesses, appealing to various audiences and strategizing according to the old and new preferences, targeting the untapped markets.
- Improving Native Advertising Using Influencer Collaboration: Brands can leverage influencer collaboration to better use native advertising. With the help of influencers' credibility and reach, brands can create authentic content that would help them achieve their target audience engagement, which in turn becomes converted into a natural campaign.
- Advanced Analytics for Optimizing Native Advertising Campaigns: With native advertising's maturity, there will be further adoption of advanced analytics tools. Here, brands will make the most of this by their development or integration of advanced analytics platforms, taking such insights on engagement, conversion rate, and overall campaign performance to better strategy optimization and facilitate data-driven decision-making.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Native Advertising Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Native Advertising Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Key companies in this market are: AdPushup Inc., IAB Playbook, Instinctive Inc., Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc.
The Native Advertising Market is expected to register a CAGR of 19.2% from 2023-2031.
Key future trends in this market are - AI and automation enhancing operations and predictive maintenance in modular data centers, hybrid cloud solutions facilitating on-premises and cloud resource integration, and a focus on sustainable, green technologies such as energy-efficient cooling and renewable energy to reduce data center carbon footprints.
The primary driving factors of the market are - More Transitions towards being resistant to ad-blockers and Authentic content need.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Native Advertising Market - By Type
1.3.2 Native Advertising Market - By Platform
1.3.3 Native Advertising Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NATIVE ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. NATIVE ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NATIVE ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. NATIVE ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. NATIVE ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NATIVE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. IN FEED AD UNITS
7.3.1. Overview
7.3.2. In Feed Ad Units Market Forecast and Analysis
7.4. SEARCH ADS
7.4.1. Overview
7.4.2. Search Ads Market Forecast and Analysis
7.5. PROMOTED LISTINGS
7.5.1. Overview
7.5.2. Promoted Listings Market Forecast and Analysis
7.6. RECOMMENDATION WIDGETS
7.6.1. Overview
7.6.2. Recommendation Widgets Market Forecast and Analysis
7.7. CUSTOM CONTENT
7.7.1. Overview
7.7.2. Custom Content Market Forecast and Analysis
8. NATIVE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CLOSED
8.3.1. Overview
8.3.2. Closed Market Forecast and Analysis
8.4. OPEN
8.4.1. Overview
8.4.2. Open Market Forecast and Analysis
8.5. HYBRID
8.5.1. Overview
8.5.2. Hybrid Market Forecast and Analysis
9. NATIVE ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Native Advertising Market Overview
9.1.2 North America Native Advertising Market Forecasts and Analysis
9.1.3 North America Native Advertising Market Forecasts and Analysis - By Type
9.1.4 North America Native Advertising Market Forecasts and Analysis - By Platform
9.1.5 North America Native Advertising Market Forecasts and Analysis - By Countries
9.1.5.1 United States Native Advertising Market
9.1.5.1.1 United States Native Advertising Market by Type
9.1.5.1.2 United States Native Advertising Market by Platform
9.1.5.2 Canada Native Advertising Market
9.1.5.2.1 Canada Native Advertising Market by Type
9.1.5.2.2 Canada Native Advertising Market by Platform
9.1.5.3 Mexico Native Advertising Market
9.1.5.3.1 Mexico Native Advertising Market by Type
9.1.5.3.2 Mexico Native Advertising Market by Platform
9.2. EUROPE
9.2.1 Europe Native Advertising Market Overview
9.2.2 Europe Native Advertising Market Forecasts and Analysis
9.2.3 Europe Native Advertising Market Forecasts and Analysis - By Type
9.2.4 Europe Native Advertising Market Forecasts and Analysis - By Platform
9.2.5 Europe Native Advertising Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Native Advertising Market
9.2.5.1.1 Germany Native Advertising Market by Type
9.2.5.1.2 Germany Native Advertising Market by Platform
9.2.5.2 France Native Advertising Market
9.2.5.2.1 France Native Advertising Market by Type
9.2.5.2.2 France Native Advertising Market by Platform
9.2.5.3 Italy Native Advertising Market
9.2.5.3.1 Italy Native Advertising Market by Type
9.2.5.3.2 Italy Native Advertising Market by Platform
9.2.5.4 United Kingdom Native Advertising Market
9.2.5.4.1 United Kingdom Native Advertising Market by Type
9.2.5.4.2 United Kingdom Native Advertising Market by Platform
9.2.5.5 Rest of Europe Native Advertising Market
9.2.5.5.1 Rest of Europe Native Advertising Market by Type
9.2.5.5.2 Rest of Europe Native Advertising Market by Platform
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Native Advertising Market Overview
9.3.2 Asia-Pacific Native Advertising Market Forecasts and Analysis
9.3.3 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Platform
9.3.5 Asia-Pacific Native Advertising Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Native Advertising Market
9.3.5.1.1 Australia Native Advertising Market by Type
9.3.5.1.2 Australia Native Advertising Market by Platform
9.3.5.2 China Native Advertising Market
9.3.5.2.1 China Native Advertising Market by Type
9.3.5.2.2 China Native Advertising Market by Platform
9.3.5.3 India Native Advertising Market
9.3.5.3.1 India Native Advertising Market by Type
9.3.5.3.2 India Native Advertising Market by Platform
9.3.5.4 Japan Native Advertising Market
9.3.5.4.1 Japan Native Advertising Market by Type
9.3.5.4.2 Japan Native Advertising Market by Platform
9.3.5.5 South Korea Native Advertising Market
9.3.5.5.1 South Korea Native Advertising Market by Type
9.3.5.5.2 South Korea Native Advertising Market by Platform
9.3.5.6 Rest of Asia-Pacific Native Advertising Market
9.3.5.6.1 Rest of Asia-Pacific Native Advertising Market by Type
9.3.5.6.2 Rest of Asia-Pacific Native Advertising Market by Platform
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Native Advertising Market Overview
9.4.2 Middle East and Africa Native Advertising Market Forecasts and Analysis
9.4.3 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Platform
9.4.5 Middle East and Africa Native Advertising Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Native Advertising Market
9.4.5.1.1 South Africa Native Advertising Market by Type
9.4.5.1.2 South Africa Native Advertising Market by Platform
9.4.5.2 Saudi Arabia Native Advertising Market
9.4.5.2.1 Saudi Arabia Native Advertising Market by Type
9.4.5.2.2 Saudi Arabia Native Advertising Market by Platform
9.4.5.3 U.A.E Native Advertising Market
9.4.5.3.1 U.A.E Native Advertising Market by Type
9.4.5.3.2 U.A.E Native Advertising Market by Platform
9.4.5.4 Rest of Middle East and Africa Native Advertising Market
9.4.5.4.1 Rest of Middle East and Africa Native Advertising Market by Type
9.4.5.4.2 Rest of Middle East and Africa Native Advertising Market by Platform
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Native Advertising Market Overview
9.5.2 South and Central America Native Advertising Market Forecasts and Analysis
9.5.3 South and Central America Native Advertising Market Forecasts and Analysis - By Type
9.5.4 South and Central America Native Advertising Market Forecasts and Analysis - By Platform
9.5.5 South and Central America Native Advertising Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Native Advertising Market
9.5.5.1.1 Brazil Native Advertising Market by Type
9.5.5.1.2 Brazil Native Advertising Market by Platform
9.5.5.2 Argentina Native Advertising Market
9.5.5.2.1 Argentina Native Advertising Market by Type
9.5.5.2.2 Argentina Native Advertising Market by Platform
9.5.5.3 Rest of South and Central America Native Advertising Market
9.5.5.3.1 Rest of South and Central America Native Advertising Market by Type
9.5.5.3.2 Rest of South and Central America Native Advertising Market by Platform
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. NATIVE ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. ADPUSHUP INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. IAB PLAYBOOK
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. INSTINCTIVE INC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. NATIVO, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. OUTBRAIN INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. REVCONTENT, LLC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SHARETHROUGH, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. STACKADAPT INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TABOOLA, INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TRIPLE LIFT, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. AdPushup Inc.
2. IAB Playbook
3. Instinctive Inc
4. Nativo, Inc.
5. Outbrain Inc.
6. Revcontent, LLC
7. Sharethrough, Inc.
8. StackAdapt Inc.
9. Taboola, Inc
10. Triple Lift, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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