Neonatal Infant Care Market Key Findings by 2031
The Neonatal Infant Care Market is expected to register a CAGR of 6.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Product Type (Thermoregulation Devices, Phototherapy Devices, Monitoring Systems, Neonatal Hearing Screening, Neonatal Infant Resuscitator Devices, Vision Screening, Others ). The report further presents analysis based on the End-User ( Hospitals, Nursing Homes, Pediatric and Neonatal Clinics ). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Neonatal Infant Care Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Neonatal Infant Care Market Segmentation
Product Type- Thermoregulation Devices
- Phototherapy Devices
- Monitoring Systems
- Neonatal Hearing Screening
- Neonatal Infant Resuscitator Devices
- Vision Screening
- Others
- Hospitals
- Nursing Homes
- Pediatric and Neonatal Clinics
Strategic Insights
Neonatal Infant Care Market Growth Drivers- Increase in Preterm Deliveries: The main driver of incrementation in the neonatal infant care market is the increase in preterm deliveries throughout the world. Newborns with preterm births are very fragile and need advanced care like incubators, ventilators, and monitoring devices to be able to survive and develop further. Thus, an increase in preterm birth worldwide causes a steep increase in the number of neonatal care products and equipment, thereby boosting the market.
- Advancements in Neonatal Care Technology: Technology advancements in neonatal care, like new improved incubators, advancing respiratory support systems, and monitoring devices, are pushing this market forward. Innovations like non-invasive ventilation, wearables sensors, and digital health solutions improve better monitoring, earlier detection of complications, and outcomes for neonates. Such technological advancements are revolutionizing neonatal care and propelling the growth of the market.
- Growing awareness of neonatal care and improvement in healthcare infrastructure: The demand for neonatal care products is propelled by improved healthcare awareness and infrastructure in developing regions. There is more investment in neonatal health by the governments and organizations, thus promoting usage of specialized equipment in ICUs, NICUs, and home care environments. As a result, market growth experienced an enhancement.
- Portable and Compact Neonatal Care Devices: Devices being developed for neonatal care are portable and compact. Therefore, during the last few years, there has been a tendency to develop such devices. Innovations embrace lightweight incubators, portable ventilators, monitoring systems that will be used easily in different settings. Such devices are important, especially in home care and remote healthcare settings, where convenience and flexibility are crucial.
- Implementation Of Telemedicine And Digital Health Technologies: The implementation of telemedicine and digital health technologies is revolutionizing neonatal care. Combining this with continuous vital sign monitoring allows for the care and monitoring of patients at home as necessary, regardless of distance to a hospital. Therefore, this trend is also positively impacting early diagnosis and the delivery of care to infants, particularly in rural or underserved areas, because one may not have easy access to special neonatal services.
- Emphasis on Family-Centric Care: Family-centered care is also another trend of neonatal care. The upcoming and current policy influences are to activate parents in being more participative in their newborn's care, like skin-to-skin contact or kangaroo care, and in the decision-making process. This kind of approach will bring better emotional well-being and long-term outcomes for both parents and infants.
- Emerging Markets Growth: Emerging markets across Asia-Pacific and Latin America are strongly emerging growth opportunities for the neonatal infant care market. Better access to healthcare and rising disposable incomes are driving demand for more sophisticated neonatal care equipment and services. Companies can extend their reach in the market by offering affordable, high-quality solutions suited to those growth markets.
- Neonatal Monitoring Solutions Advance: Still, certain opportunities exist for innovative neonatal monitoring solutions. Techniques of wireless monitoring, wearable sensors, and continuous monitoring of vital signs help track the health of infants in a real-time approach. These developments help bring in more personal and efficient care leading to successful outcomes for neonates and especially in areas of critical care.
- Home Care and Outpatient Services: Another area of growth for home care is the increasing numbers of infants and, increasingly, preterm or low-birth-weight babies who require continuing neonatal care outside the hospital. Portable oxygenators, compact incubators, and home monitoring devices could make such a trend possible, thereby reducing healthcare costs and improving the quality of life for families with babies that remain in the neonatal ward postdelivery. This may open up new market opportunities for providers of neonatal care.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Neonatal Infant Care Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Neonatal Infant Care Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
North America dominated the neonatal infant care market in 2023
The market drivers include rising incidence of preterm births worldwide and technological advancements in neonatal care, such as improved incubators, advanced respiratory support systems, and monitoring devices are driving the neonatal infant care market
Portable and compact neonatal care devices is likely to remain the key trend during the forecast period
The neonatal infant care market majorly consists of players such Philips Healthcare, GE Healthcare, Drägerwerk AG, Medtronic among others
Asia-Pacific region is likely to witness the fastest growth rate during the forecast period
The neonatal infant care market is estimated to grow with a CAGR of 6.5% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Neonatal Infant Care Market - By Product Type
1.3.2 Neonatal Infant Care Market - By End-User
1.3.3 Neonatal Infant Care Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NEONATAL INFANT CARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. NEONATAL INFANT CARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NEONATAL INFANT CARE MARKET - GLOBAL MARKET ANALYSIS
6.1. NEONATAL INFANT CARE - GLOBAL MARKET OVERVIEW
6.2. NEONATAL INFANT CARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NEONATAL INFANT CARE MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. THERMOREGULATION DEVICES
7.3.1. Overview
7.3.2. Thermoregulation Devices Market Forecast and Analysis
7.4. PHOTOTHERAPY DEVICES
7.4.1. Overview
7.4.2. Phototherapy Devices Market Forecast and Analysis
7.5. MONITORING SYSTEMS
7.5.1. Overview
7.5.2. Monitoring Systems Market Forecast and Analysis
7.6. NEONATAL HEARING SCREENING
7.6.1. Overview
7.6.2. Neonatal Hearing Screening Market Forecast and Analysis
7.7. NEONATAL INFANT RESUSCITATOR DEVICES
7.7.1. Overview
7.7.2. Neonatal Infant Resuscitator Devices Market Forecast and Analysis
7.8. VISION SCREENING
7.8.1. Overview
7.8.2. Vision Screening Market Forecast and Analysis
7.9. OTHERS
7.9.1. Overview
7.9.2. Others Market Forecast and Analysis
8. NEONATAL INFANT CARE MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. HOSPITALS
8.3.1. Overview
8.3.2. Hospitals Market Forecast and Analysis
8.4. NURSING HOMES
8.4.1. Overview
8.4.2. Nursing Homes Market Forecast and Analysis
8.5. PEDIATRIC AND NEONATAL CLINICS
8.5.1. Overview
8.5.2. Pediatric and Neonatal Clinics Market Forecast and Analysis
9. NEONATAL INFANT CARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Neonatal Infant Care Market Overview
9.1.2 North America Neonatal Infant Care Market Forecasts and Analysis
9.1.3 North America Neonatal Infant Care Market Forecasts and Analysis - By Product Type
9.1.4 North America Neonatal Infant Care Market Forecasts and Analysis - By End-User
9.1.5 North America Neonatal Infant Care Market Forecasts and Analysis - By Countries
9.1.5.1 United States Neonatal Infant Care Market
9.1.5.1.1 United States Neonatal Infant Care Market by Product Type
9.1.5.1.2 United States Neonatal Infant Care Market by End-User
9.1.5.2 Canada Neonatal Infant Care Market
9.1.5.2.1 Canada Neonatal Infant Care Market by Product Type
9.1.5.2.2 Canada Neonatal Infant Care Market by End-User
9.1.5.3 Mexico Neonatal Infant Care Market
9.1.5.3.1 Mexico Neonatal Infant Care Market by Product Type
9.1.5.3.2 Mexico Neonatal Infant Care Market by End-User
9.2. EUROPE
9.2.1 Europe Neonatal Infant Care Market Overview
9.2.2 Europe Neonatal Infant Care Market Forecasts and Analysis
9.2.3 Europe Neonatal Infant Care Market Forecasts and Analysis - By Product Type
9.2.4 Europe Neonatal Infant Care Market Forecasts and Analysis - By End-User
9.2.5 Europe Neonatal Infant Care Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Neonatal Infant Care Market
9.2.5.1.1 Germany Neonatal Infant Care Market by Product Type
9.2.5.1.2 Germany Neonatal Infant Care Market by End-User
9.2.5.2 France Neonatal Infant Care Market
9.2.5.2.1 France Neonatal Infant Care Market by Product Type
9.2.5.2.2 France Neonatal Infant Care Market by End-User
9.2.5.3 Italy Neonatal Infant Care Market
9.2.5.3.1 Italy Neonatal Infant Care Market by Product Type
9.2.5.3.2 Italy Neonatal Infant Care Market by End-User
9.2.5.4 Spain Neonatal Infant Care Market
9.2.5.4.1 Spain Neonatal Infant Care Market by Product Type
9.2.5.4.2 Spain Neonatal Infant Care Market by End-User
9.2.5.5 United Kingdom Neonatal Infant Care Market
9.2.5.5.1 United Kingdom Neonatal Infant Care Market by Product Type
9.2.5.5.2 United Kingdom Neonatal Infant Care Market by End-User
9.2.5.6 Rest of Europe Neonatal Infant Care Market
9.2.5.6.1 Rest of Europe Neonatal Infant Care Market by Product Type
9.2.5.6.2 Rest of Europe Neonatal Infant Care Market by End-User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Neonatal Infant Care Market Overview
9.3.2 Asia-Pacific Neonatal Infant Care Market Forecasts and Analysis
9.3.3 Asia-Pacific Neonatal Infant Care Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Neonatal Infant Care Market Forecasts and Analysis - By End-User
9.3.5 Asia-Pacific Neonatal Infant Care Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Neonatal Infant Care Market
9.3.5.1.1 Australia Neonatal Infant Care Market by Product Type
9.3.5.1.2 Australia Neonatal Infant Care Market by End-User
9.3.5.2 China Neonatal Infant Care Market
9.3.5.2.1 China Neonatal Infant Care Market by Product Type
9.3.5.2.2 China Neonatal Infant Care Market by End-User
9.3.5.3 India Neonatal Infant Care Market
9.3.5.3.1 India Neonatal Infant Care Market by Product Type
9.3.5.3.2 India Neonatal Infant Care Market by End-User
9.3.5.4 Japan Neonatal Infant Care Market
9.3.5.4.1 Japan Neonatal Infant Care Market by Product Type
9.3.5.4.2 Japan Neonatal Infant Care Market by End-User
9.3.5.5 South Korea Neonatal Infant Care Market
9.3.5.5.1 South Korea Neonatal Infant Care Market by Product Type
9.3.5.5.2 South Korea Neonatal Infant Care Market by End-User
9.3.5.6 Rest of Asia-Pacific Neonatal Infant Care Market
9.3.5.6.1 Rest of Asia-Pacific Neonatal Infant Care Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Neonatal Infant Care Market by End-User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Neonatal Infant Care Market Overview
9.4.2 Middle East and Africa Neonatal Infant Care Market Forecasts and Analysis
9.4.3 Middle East and Africa Neonatal Infant Care Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Neonatal Infant Care Market Forecasts and Analysis - By End-User
9.4.5 Middle East and Africa Neonatal Infant Care Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Neonatal Infant Care Market
9.4.5.1.1 South Africa Neonatal Infant Care Market by Product Type
9.4.5.1.2 South Africa Neonatal Infant Care Market by End-User
9.4.5.2 Saudi Arabia Neonatal Infant Care Market
9.4.5.2.1 Saudi Arabia Neonatal Infant Care Market by Product Type
9.4.5.2.2 Saudi Arabia Neonatal Infant Care Market by End-User
9.4.5.3 U.A.E Neonatal Infant Care Market
9.4.5.3.1 U.A.E Neonatal Infant Care Market by Product Type
9.4.5.3.2 U.A.E Neonatal Infant Care Market by End-User
9.4.5.4 Rest of Middle East and Africa Neonatal Infant Care Market
9.4.5.4.1 Rest of Middle East and Africa Neonatal Infant Care Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Neonatal Infant Care Market by End-User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Neonatal Infant Care Market Overview
9.5.2 South and Central America Neonatal Infant Care Market Forecasts and Analysis
9.5.3 South and Central America Neonatal Infant Care Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Neonatal Infant Care Market Forecasts and Analysis - By End-User
9.5.5 South and Central America Neonatal Infant Care Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Neonatal Infant Care Market
9.5.5.1.1 Brazil Neonatal Infant Care Market by Product Type
9.5.5.1.2 Brazil Neonatal Infant Care Market by End-User
9.5.5.2 Argentina Neonatal Infant Care Market
9.5.5.2.1 Argentina Neonatal Infant Care Market by Product Type
9.5.5.2.2 Argentina Neonatal Infant Care Market by End-User
9.5.5.3 Rest of South and Central America Neonatal Infant Care Market
9.5.5.3.1 Rest of South and Central America Neonatal Infant Care Market by Product Type
9.5.5.3.2 Rest of South and Central America Neonatal Infant Care Market by End-User
10. IMPACT OF COVID-19 PANDEMIC ON GLOBAL NEONATAL INFANT CARE MARKET
10.1 North America
10.2 Europe
10.3 Asia-Pacific
10.4 Middle East and Africa
10.5 South and Central America
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. NEONATAL INFANT CARE MARKET, KEY COMPANY PROFILES
12.1. ATOM MEDICAL CORP
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DRäGERWERK AG AND CO. KGAA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. FISHER AND PAYKEL HEALTHCARE LIMITED
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GE HEALTHCARE
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. IBIS MEDICAL
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MEDTRONIC
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NATUS MEDICAL INCORPORATED
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. INTERNATIONAL BIOMEDICAL
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. KONINKLIJKE PHILIPS N.V.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. PHOENIX MEDICAL SYSTEMS PVT LTD
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Atom Medical Corp
2. Drägerwerk AG & Co. KGaA
3. Fisher & Paykel Healthcare Limited
4. GE Healthcare
5. Ibis Medical
6. Medtronic
7. Natus Medical Incorporated
8. International Biomedical
9. Koninklijke Philips N.V.
10. Phoenix Medical Systems Pvt Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.