[Research Report] The network analytics market size is estimated to grow from US$ 3.10 billion in 2022 to US$ 12.89 billion by 2030; it is projected to register a CAGR of 19.5% from 2022 to 2030.

The network analytics market report emphasizes the key factors driving the market and prominent players' developments.

Analyst Perspective:

The network analytics market has witnessed significant growth in recent years. Technological advancements and complexities, increases in data volume, and changes in traffic patterns are the major factors contributing to market growth. Additionally, the increasing awareness of data protection is expected to bring new network analytics market trends in the coming years.

Market Analysis:

Network analytics refers to the process of examining and interpreting data generated by network infrastructure and operations to derive actionable insights that drive informed business decisions and operational improvements. This practice involves leveraging advanced tools and techniques to collect, monitor, and analyze network data, with the goal of optimizing performance, enhancing security, and enabling efficient resource allocation.

In the context of modern enterprises, network analytics plays a pivotal role in enabling organizations to gain a comprehensive understanding of their network ecosystem. By scrutinizing data related to network traffic, device connectivity, application performance, and security incidents, businesses can identify patterns, anomalies, and trends that impact their operations. This, in turn, empowers them to proactively address potential issues, streamline network management, and bolster cybersecurity measures.

Network analytics provides valuable insights into user behavior, application usage, and overall network performance, facilitating strategic decision-making regarding technology investments, capacity planning, and infrastructure upgrades. By harnessing the power of network analytics, businesses can optimize their IT resources, enhance user experiences, and align their network strategies with broader organizational objectives.

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Network Analytics Market: Strategic Insights

Market Size Value in	US$ 3.10 billion in 2022
Market Size Value by	US$ 12.89 billion by 2030
Growth rate	CAGR of 19.5% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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Market Driver:

Rising Need to Manage Exponential Surge in Data to Drive Network Analytics Market 

In today's digital landscape, the proliferation of network devices and the exponential surge in data they generate have presented a pressing challenge for businesses. The escalating need to effectively manage this deluge of data has emerged as a pivotal driver influencing organizational strategies and IT investments. The influx of data from network devices, including IoT sensors, connected machinery, and employee devices, has reached unprecedented levels, necessitating robust management solutions. This surge in data is driven by the increasing interconnectedness of devices and the rising adoption of digital technologies across industries. As a result, businesses are grappling with the complexities of storing, processing, and deriving actionable insights from this vast volume of data.

To address this challenge, organizations are increasingly recognizing the significance of implementing advanced data management and analytics solutions tailored to the unique requirements of their network environments. By leveraging sophisticated tools and technologies, businesses can gain valuable insights into network performance, security threats, and user behaviors, thereby enabling informed decision-making and proactive network management. Furthermore, the ability to effectively manage the exponential surge in data generated by network devices is instrumental in enhancing operational efficiency, optimizing resource utilization, and bolstering cybersecurity measures. It enables organizations to extract meaningful intelligence from their data, driving innovation, improving customer experiences, and gaining a competitive edge in the marketplace. Thus, such applications are anticipated to propel the network analytics market growth during the forecast period.

Segmentation and Scope:

The global network analytics market is segmented on the basis of component, deployment type, end user, and geography. Based on components, the market is segmented into solutions and services. Based on deployment type, the market is segmented into on-premise and cloud. By end user, the market is segmented into telecom providers, cloud providers, managed service providers, and others. Based on geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Segmental Analysis:

Based on end user, the network analytics market analysis is segmented into telecom providers, cloud providers, managed service providers, and others. The telecom providers segment held the largest network analytics market share in 2022. Telecommunication companies handle vast volumes of data from network devices, customer interactions, and subscriber behavior. Network analytics solutions enable organizations to derive valuable insights from this data, optimizing customer services and overall experience. Moreover, the deployment of 5G networks requires sophisticated network analytics solutions to manage the surge in data volume, dynamic network connectivity, and the need for low latency. The increasing need for network analytics solutions to improve operational efficiency within the telecom sector is anticipated to fuel network analytics market expansion.

Regional Analysis:

The North America network analytics market analysis includes countries such as the US, Canada, and Mexico. The US accounted for the largest network analytics market share in North America in 2022 for various reasons. Firstly, the rapid pace of technological advancements and digital transformation throughout the region is projected to stimulate the demand for network analytics. These solutions primarily enhance networks to accommodate advanced technologies and digital endeavors. Moreover, North American organizations prioritize data-informed decision-making, and network analytics solutions enable them to gain insights into network performance, security, and user behavior. Such factors have also contributed to the growth of the region's network analytics market.

In October 2022, Oracle introduced the Oracle Network Analytics Suite, a cloud-native portfolio of analytics solutions designed to integrate network function data with machine learning and artificial intelligence. This offering aims to empower operators to make more informed, automated decisions regarding the overall stability and performance of their entire 5G network core. Specifically, the suite enables operators to swiftly identify anomalies that could potentially lead to critical network function failures, ultimately impacting customer service. Thus, such initiatives are anticipated to propel the network analytics market growth.

Network Analytics Market Report Scope

Key Player Analysis:

The network analytics market report emphasizes the key factors driving the market and prominent players' developments. IBM Corporation; Hewlett Packard Enterprise Development LP; Fortinet, Inc.; Huawei Technologies Co., Ltd.; Cisco Systems, Inc.; Broadcom, Inc.; Extreme Networks, Inc.; Juniper Networks, Inc.; Sandvine Corporation; Ciena Corporation; Allot Ltd.; and Nivid Technologies are among the prominent players profiled in the network analytics market report.

Recent Developments:

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by network analytics market players. A few recent key market developments are listed below: 

• In May 2023, Juniper Networks, Inc. introduced the Mist Access Assurance service, marking a significant milestone as the first cloud-native service of its kind. This innovative offering leverages Mist AI and a contemporary microservices cloud to provide a comprehensive suite of network access control (NAC) and policy management capabilities. Notably, these capabilities encompass Juniper's wired access, wireless access, indoor location, SD-WAN, and secure client-to-cloud portfolio, delivering unparalleled automation, insight, and assurance for superior access control and policy enforcement. The result is a solution that not only ensures exceptional operational savings but also offers businesses the flexibility and simplicity needed to navigate the complexities of modern network management.
• In June 2023, Cisco introduced the Networking Cloud Platform, aiming to streamline the administration of networking equipment through a unified, standardized interface. This launch coincided with updates to various Cisco products, such as the ThousandEyes infrastructure monitoring service and the Catalyst portfolio.
• In June 2022, at RSAC 2022, IBM Corporation unveiled its intention to acquire Randori, a prominent attack surface management (ASM) and offensive cybersecurity enterprise based in Boston. Randori specializes in assisting customers in identifying external assets visible to potential attackers, whether located on-premises or in the cloud, and prioritizing the most critical ones for protection.
• In October 2022, Oracle introduced the Oracle Network Analytics Suite, a cloud-native portfolio of analytics solutions designed to integrate network function data with machine learning and artificial intelligence. This offering aims to empower operators to make more informed, automated decisions regarding the overall stability and performance of their entire 5G network core. Specifically, the suite enables operators to swiftly identify anomalies that could potentially lead to critical network function failures, ultimately impacting customer service. This new suite is strategically positioned to assist telecom operators in leveraging advanced technologies, such as machine learning and AI, to enhance their decision-making processes and ensure the optimal functioning of their 5G networks. By harnessing the power of data analytics and cutting-edge technologies, operators can proactively address potential network disruptions and maintain a high level of service reliability for their customers. The Oracle Network Analytics Suite represents a significant advancement in the realm of network analytics, offering operators the tools they need to navigate the complexities of 5G network management with greater precision and efficiency. As the telecommunications industry continues to evolve, solutions like the Oracle Network Analytics Suite are poised to play a pivotal role in driving operational excellence and delivering exceptional customer experiences.