Neuromarketing Technology Market Insights and Growth by 2031
The Neuromarketing Technology Market is expected to register a CAGR of 9.2% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is divided into two segments: Technology Type (Functional Magnetic Resonance Imaging, Electroencephalography, Steady-State Topography, Eye, Tracking, Magnetoencephalography) and End User (Retail, Healthcare, Food and Beverage, Consumer Electronics, Others). The global analysis is broken down at the regional level and major countries
Purpose of the ReportThe report Neuromarketing Technology Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Neuromarketing Technology Market Segmentation
Technology Type- Functional Magnetic Resonance Imaging
- Electroencephalography
- Steady-State Topography
- Eye
- Tracking
- Magnetoencephalography
- Retail
- Healthcare
- Food and Beverage
- Consumer Electronics
- Others
Strategic Insights
Neuromarketing Technology Market Growth Drivers- Increasing Digital Advertising: The rise of digital advertising has made it crucial to understand consumer behavior and preferences at a deeper level.
- Advancements in Neuroscience: Advances in neuroscience techniques, such as fMRI and EEG, have opened new avenues for studying brain activity and consumer responses.
- Need for Effective Marketing Strategies: Businesses are seeking innovative ways to create effective marketing campaigns that resonate with consumers.
- Integration with AI and Machine Learning: AI and ML will be used to analyze large volumes of neuroscience data, enabling more accurate predictions of consumer behavior.
- Real-time Emotion Detection: Real-time emotion detection technologies will allow marketers to gauge consumer reactions in real-time, enabling immediate adjustments to marketing strategies.
- Ethical Considerations and Data Privacy: As neuromarketing technology advances, there will be a growing focus on ethical considerations and data privacy.
- Product Development and Innovation: Neuromarketing can be used to identify consumer preferences and pain points, leading to the development of innovative products and services.
- Personalized Marketing: By understanding individual consumer preferences, neuromarketing can enable highly personalized marketing campaigns.
- Brand Building and Reputation Management: Neuromarketing can help brands build stronger emotional connections with consumers and improve their reputation.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Neuromarketing Technology Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Neuromarketing Technology Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Neuromarketing Technology Market is expected to grow at a CAGR of 9.2% between 2023-2031
The driving factors impacting the Neuromarketing Technology Market are: Unlocking Subconscious Thoughts, Digital Marketing Optimization
The future trends of the Neuromarketing Technology Market are: Advancements in Wearable Neurotechnology, Ethical Considerations and Regulation
The leading players in the Neuromarketing Technology Market are: Compumedics Limited, Entropik Technologies Pvt. Ltd., Merchant Mechanics, Inc., MindMetriks, Mindspeller, Neural Sense (Pty) Ltd, Nielsen Consumer LLC, SR Labs srl, Synetiq Ltd., The Nielsen Company, LLC
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Neuromarketing Technology Market - By Technology Type
1.3.2 Neuromarketing Technology Market - By End User
1.3.3 Neuromarketing Technology Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NEUROMARKETING TECHNOLOGY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. NEUROMARKETING TECHNOLOGY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NEUROMARKETING TECHNOLOGY MARKET - GLOBAL MARKET ANALYSIS
6.1. NEURO - GLOBAL MARKET OVERVIEW
6.2. NEURO - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. NEUROMARKETING TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY TYPE
7.1. OVERVIEW
7.2. TECHNOLOGY TYPE MARKET FORECASTS AND ANALYSIS
7.3. FUNCTIONAL MAGNETIC RESONANCE IMAGING
7.3.1. Overview
7.3.2. Functional Magnetic Resonance Imaging Market Forecast and Analysis
7.4. ELECTROENCEPHALOGRAPHY
7.4.1. Overview
7.4.2. Electroencephalography Market Forecast and Analysis
7.5. STEADY-STATE TOPOGRAPHY
7.5.1. Overview
7.5.2. Steady-State Topography Market Forecast and Analysis
7.6. EYE TRACKING
7.6.1. Overview
7.6.2. Eye Tracking Market Forecast and Analysis
7.7. MAGNETOENCEPHALOGRAPHY
7.7.1. Overview
7.7.2. Magnetoencephalography Market Forecast and Analysis
8. NEUROMARKETING TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - END USER
8.1. OVERVIEW
8.2. END USER MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. FOOD AND BEVERAGE
8.5.1. Overview
8.5.2. Food and Beverage Market Forecast and Analysis
8.6. CONSUMER ELECTRONICS
8.6.1. Overview
8.6.2. Consumer Electronics Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. NEUROMARKETING TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Neuromarketing Technology Market Overview
9.1.2 North America Neuromarketing Technology Market Forecasts and Analysis
9.1.3 North America Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.1.4 North America Neuromarketing Technology Market Forecasts and Analysis - By End User
9.1.5 North America Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.1.5.1 United States Neuromarketing Technology Market
9.1.5.1.1 United States Neuromarketing Technology Market by Technology Type
9.1.5.1.2 United States Neuromarketing Technology Market by End User
9.1.5.2 Canada Neuromarketing Technology Market
9.1.5.2.1 Canada Neuromarketing Technology Market by Technology Type
9.1.5.2.2 Canada Neuromarketing Technology Market by End User
9.1.5.3 Mexico Neuromarketing Technology Market
9.1.5.3.1 Mexico Neuromarketing Technology Market by Technology Type
9.1.5.3.2 Mexico Neuromarketing Technology Market by End User
9.2. EUROPE
9.2.1 Europe Neuromarketing Technology Market Overview
9.2.2 Europe Neuromarketing Technology Market Forecasts and Analysis
9.2.3 Europe Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.2.4 Europe Neuromarketing Technology Market Forecasts and Analysis - By End User
9.2.5 Europe Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Neuromarketing Technology Market
9.2.5.1.1 Germany Neuromarketing Technology Market by Technology Type
9.2.5.1.2 Germany Neuromarketing Technology Market by End User
9.2.5.2 France Neuromarketing Technology Market
9.2.5.2.1 France Neuromarketing Technology Market by Technology Type
9.2.5.2.2 France Neuromarketing Technology Market by End User
9.2.5.3 Italy Neuromarketing Technology Market
9.2.5.3.1 Italy Neuromarketing Technology Market by Technology Type
9.2.5.3.2 Italy Neuromarketing Technology Market by End User
9.2.5.4 United Kingdom Neuromarketing Technology Market
9.2.5.4.1 United Kingdom Neuromarketing Technology Market by Technology Type
9.2.5.4.2 United Kingdom Neuromarketing Technology Market by End User
9.2.5.5 Russia Neuromarketing Technology Market
9.2.5.5.1 Russia Neuromarketing Technology Market by Technology Type
9.2.5.5.2 Russia Neuromarketing Technology Market by End User
9.2.5.6 Rest of Europe Neuromarketing Technology Market
9.2.5.6.1 Rest of Europe Neuromarketing Technology Market by Technology Type
9.2.5.6.2 Rest of Europe Neuromarketing Technology Market by End User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Neuromarketing Technology Market Overview
9.3.2 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis
9.3.3 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.3.4 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By End User
9.3.5 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Neuromarketing Technology Market
9.3.5.1.1 Australia Neuromarketing Technology Market by Technology Type
9.3.5.1.2 Australia Neuromarketing Technology Market by End User
9.3.5.2 China Neuromarketing Technology Market
9.3.5.2.1 China Neuromarketing Technology Market by Technology Type
9.3.5.2.2 China Neuromarketing Technology Market by End User
9.3.5.3 India Neuromarketing Technology Market
9.3.5.3.1 India Neuromarketing Technology Market by Technology Type
9.3.5.3.2 India Neuromarketing Technology Market by End User
9.3.5.4 Japan Neuromarketing Technology Market
9.3.5.4.1 Japan Neuromarketing Technology Market by Technology Type
9.3.5.4.2 Japan Neuromarketing Technology Market by End User
9.3.5.5 South Korea Neuromarketing Technology Market
9.3.5.5.1 South Korea Neuromarketing Technology Market by Technology Type
9.3.5.5.2 South Korea Neuromarketing Technology Market by End User
9.3.5.6 Rest of Asia-Pacific Neuromarketing Technology Market
9.3.5.6.1 Rest of Asia-Pacific Neuromarketing Technology Market by Technology Type
9.3.5.6.2 Rest of Asia-Pacific Neuromarketing Technology Market by End User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Neuromarketing Technology Market Overview
9.4.2 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis
9.4.3 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.4.4 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By End User
9.4.5 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Neuromarketing Technology Market
9.4.5.1.1 South Africa Neuromarketing Technology Market by Technology Type
9.4.5.1.2 South Africa Neuromarketing Technology Market by End User
9.4.5.2 Saudi Arabia Neuromarketing Technology Market
9.4.5.2.1 Saudi Arabia Neuromarketing Technology Market by Technology Type
9.4.5.2.2 Saudi Arabia Neuromarketing Technology Market by End User
9.4.5.3 U.A.E Neuromarketing Technology Market
9.4.5.3.1 U.A.E Neuromarketing Technology Market by Technology Type
9.4.5.3.2 U.A.E Neuromarketing Technology Market by End User
9.4.5.4 Rest of Middle East and Africa Neuromarketing Technology Market
9.4.5.4.1 Rest of Middle East and Africa Neuromarketing Technology Market by Technology Type
9.4.5.4.2 Rest of Middle East and Africa Neuromarketing Technology Market by End User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Neuromarketing Technology Market Overview
9.5.2 South and Central America Neuromarketing Technology Market Forecasts and Analysis
9.5.3 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.5.4 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By End User
9.5.5 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Neuromarketing Technology Market
9.5.5.1.1 Brazil Neuromarketing Technology Market by Technology Type
9.5.5.1.2 Brazil Neuromarketing Technology Market by End User
9.5.5.2 Argentina Neuromarketing Technology Market
9.5.5.2.1 Argentina Neuromarketing Technology Market by Technology Type
9.5.5.2.2 Argentina Neuromarketing Technology Market by End User
9.5.5.3 Rest of South and Central America Neuromarketing Technology Market
9.5.5.3.1 Rest of South and Central America Neuromarketing Technology Market by Technology Type
9.5.5.3.2 Rest of South and Central America Neuromarketing Technology Market by End User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. NEUROMARKETING TECHNOLOGY MARKET, KEY COMPANY PROFILES
11.1. COMPUMEDICS LIMITED
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ENTROPIK TECHNOLOGIES PVT. LTD.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. MERCHANT MECHANICS, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. MINDMETRIKS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MINDSPELLER
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NEURAL SENSE (PTY) LTD
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NIELSEN CONSUMER LLC
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SR LABS SRL
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SYNETIQ LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE NIELSEN COMPANY, LLC
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Compumedics Limited
2.Entropik Technologies Pvt. Ltd.
3.Merchant Mechanics, Inc.
4.MindMetriks
5.Mindspeller
6.Neural Sense (Pty) Ltd
7.Nielsen Consumer LLC
8.SR Labs srl
9.Synetiq Ltd.
10.The Nielsen Company, LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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