Neuro Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Neuromarketing is a branch of marketing that studies the brain's responses to marketing stimuli using medical technology such as functional Magnetic Resonance Imaging (fMRI). It's a scientific study of how the brain reacts to advertising and branding, as well as how those messages can be tweaked depending on feedback to evoke even better responses. To assess certain types of brain activity in reaction to advertising messages, researchers use a variety of methods. Companies can learn about their customers' decision-making abilities and the driving force behind their personas using this information.
MARKET DYNAMICS
The growing emphasis on the impact of various marketing initiatives is the primary driver of market expansion. Market expansion is being fueled by the increasing adoption of novel marketing activities, as well as increased investment in neuromarketing to enhance profitability. Neuromarketing's increasing use in media & marketing, advertising, retail, and telecommunications is fueling industry expansion. The usage of neuroscience for marketing purposes is being pushed further by cutthroat competition leading to an increase in a marketing campaign for sustainability.
MARKET SCOPE
The "Global Neuromarketing Technology Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The neuromarketing technology market report aims to provide an overview of the neuromarketing technology market with detailed market segmentation by technology type, end-user, and geography. The global neuromarketing technology market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading neuromarketing technology market player and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global neuromarketing technology market is segmented based on technology type, end-user. Based on the technology type, the neuromarketing technology market is segmented into functional magnetic resonance imaging, electroencephalography, steady-state topography, eye tracking, magnetoencephalography. Based on end-user, the neuromarketing technology market is segmented into retail, healthcare, food and beverage, consumer electronics, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global neuromarketing technology market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The neuromarketing technology market by each region is later sub-segmented by respective countries and segments. The neuromarketing technology market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the neuromarketing technology market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the neuromarketing technology market in these regions.
IMPACT OF COVID-19 ON NEUROMARKETING TECHNOLOGY MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the neuromarketing technology market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for neuromarketing technology is increasing during COVID-19 and is also set to increase during the forecast period.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global neuromarketing technology market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The neuromarketing technology market by each region is later sub-segmented by respective countries and segments. The neuromarketing technology market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the neuromarketing technology market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the neuromarketing technology market in these regions.
IMPACT OF COVID-19 ON NEUROMARKETING TECHNOLOGY MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the neuromarketing technology market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for neuromarketing technology is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the neuromarketing technology market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from neuromarketing technology market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the neuromarketing technology market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the neuromarketing technology market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Neuromarketing Technology Market - By Technology Type
1.3.2 Neuromarketing Technology Market - By End User
1.3.3 Neuromarketing Technology Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NEUROMARKETING TECHNOLOGY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. NEUROMARKETING TECHNOLOGY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NEUROMARKETING TECHNOLOGY MARKET - GLOBAL MARKET ANALYSIS
6.1. NEURO - GLOBAL MARKET OVERVIEW
6.2. NEURO - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. NEUROMARKETING TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY TYPE
7.1. OVERVIEW
7.2. TECHNOLOGY TYPE MARKET FORECASTS AND ANALYSIS
7.3. FUNCTIONAL MAGNETIC RESONANCE IMAGING
7.3.1. Overview
7.3.2. Functional Magnetic Resonance Imaging Market Forecast and Analysis
7.4. ELECTROENCEPHALOGRAPHY
7.4.1. Overview
7.4.2. Electroencephalography Market Forecast and Analysis
7.5. STEADY-STATE TOPOGRAPHY
7.5.1. Overview
7.5.2. Steady-State Topography Market Forecast and Analysis
7.6. EYE TRACKING
7.6.1. Overview
7.6.2. Eye Tracking Market Forecast and Analysis
7.7. MAGNETOENCEPHALOGRAPHY
7.7.1. Overview
7.7.2. Magnetoencephalography Market Forecast and Analysis
8. NEUROMARKETING TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - END USER
8.1. OVERVIEW
8.2. END USER MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. FOOD AND BEVERAGE
8.5.1. Overview
8.5.2. Food and Beverage Market Forecast and Analysis
8.6. CONSUMER ELECTRONICS
8.6.1. Overview
8.6.2. Consumer Electronics Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. NEUROMARKETING TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Neuromarketing Technology Market Overview
9.1.2 North America Neuromarketing Technology Market Forecasts and Analysis
9.1.3 North America Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.1.4 North America Neuromarketing Technology Market Forecasts and Analysis - By End User
9.1.5 North America Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.1.5.1 United States Neuromarketing Technology Market
9.1.5.1.1 United States Neuromarketing Technology Market by Technology Type
9.1.5.1.2 United States Neuromarketing Technology Market by End User
9.1.5.2 Canada Neuromarketing Technology Market
9.1.5.2.1 Canada Neuromarketing Technology Market by Technology Type
9.1.5.2.2 Canada Neuromarketing Technology Market by End User
9.1.5.3 Mexico Neuromarketing Technology Market
9.1.5.3.1 Mexico Neuromarketing Technology Market by Technology Type
9.1.5.3.2 Mexico Neuromarketing Technology Market by End User
9.2. EUROPE
9.2.1 Europe Neuromarketing Technology Market Overview
9.2.2 Europe Neuromarketing Technology Market Forecasts and Analysis
9.2.3 Europe Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.2.4 Europe Neuromarketing Technology Market Forecasts and Analysis - By End User
9.2.5 Europe Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Neuromarketing Technology Market
9.2.5.1.1 Germany Neuromarketing Technology Market by Technology Type
9.2.5.1.2 Germany Neuromarketing Technology Market by End User
9.2.5.2 France Neuromarketing Technology Market
9.2.5.2.1 France Neuromarketing Technology Market by Technology Type
9.2.5.2.2 France Neuromarketing Technology Market by End User
9.2.5.3 Italy Neuromarketing Technology Market
9.2.5.3.1 Italy Neuromarketing Technology Market by Technology Type
9.2.5.3.2 Italy Neuromarketing Technology Market by End User
9.2.5.4 United Kingdom Neuromarketing Technology Market
9.2.5.4.1 United Kingdom Neuromarketing Technology Market by Technology Type
9.2.5.4.2 United Kingdom Neuromarketing Technology Market by End User
9.2.5.5 Russia Neuromarketing Technology Market
9.2.5.5.1 Russia Neuromarketing Technology Market by Technology Type
9.2.5.5.2 Russia Neuromarketing Technology Market by End User
9.2.5.6 Rest of Europe Neuromarketing Technology Market
9.2.5.6.1 Rest of Europe Neuromarketing Technology Market by Technology Type
9.2.5.6.2 Rest of Europe Neuromarketing Technology Market by End User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Neuromarketing Technology Market Overview
9.3.2 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis
9.3.3 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.3.4 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By End User
9.3.5 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Neuromarketing Technology Market
9.3.5.1.1 Australia Neuromarketing Technology Market by Technology Type
9.3.5.1.2 Australia Neuromarketing Technology Market by End User
9.3.5.2 China Neuromarketing Technology Market
9.3.5.2.1 China Neuromarketing Technology Market by Technology Type
9.3.5.2.2 China Neuromarketing Technology Market by End User
9.3.5.3 India Neuromarketing Technology Market
9.3.5.3.1 India Neuromarketing Technology Market by Technology Type
9.3.5.3.2 India Neuromarketing Technology Market by End User
9.3.5.4 Japan Neuromarketing Technology Market
9.3.5.4.1 Japan Neuromarketing Technology Market by Technology Type
9.3.5.4.2 Japan Neuromarketing Technology Market by End User
9.3.5.5 South Korea Neuromarketing Technology Market
9.3.5.5.1 South Korea Neuromarketing Technology Market by Technology Type
9.3.5.5.2 South Korea Neuromarketing Technology Market by End User
9.3.5.6 Rest of Asia-Pacific Neuromarketing Technology Market
9.3.5.6.1 Rest of Asia-Pacific Neuromarketing Technology Market by Technology Type
9.3.5.6.2 Rest of Asia-Pacific Neuromarketing Technology Market by End User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Neuromarketing Technology Market Overview
9.4.2 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis
9.4.3 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.4.4 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By End User
9.4.5 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Neuromarketing Technology Market
9.4.5.1.1 South Africa Neuromarketing Technology Market by Technology Type
9.4.5.1.2 South Africa Neuromarketing Technology Market by End User
9.4.5.2 Saudi Arabia Neuromarketing Technology Market
9.4.5.2.1 Saudi Arabia Neuromarketing Technology Market by Technology Type
9.4.5.2.2 Saudi Arabia Neuromarketing Technology Market by End User
9.4.5.3 U.A.E Neuromarketing Technology Market
9.4.5.3.1 U.A.E Neuromarketing Technology Market by Technology Type
9.4.5.3.2 U.A.E Neuromarketing Technology Market by End User
9.4.5.4 Rest of Middle East and Africa Neuromarketing Technology Market
9.4.5.4.1 Rest of Middle East and Africa Neuromarketing Technology Market by Technology Type
9.4.5.4.2 Rest of Middle East and Africa Neuromarketing Technology Market by End User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Neuromarketing Technology Market Overview
9.5.2 South and Central America Neuromarketing Technology Market Forecasts and Analysis
9.5.3 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
9.5.4 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By End User
9.5.5 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Neuromarketing Technology Market
9.5.5.1.1 Brazil Neuromarketing Technology Market by Technology Type
9.5.5.1.2 Brazil Neuromarketing Technology Market by End User
9.5.5.2 Argentina Neuromarketing Technology Market
9.5.5.2.1 Argentina Neuromarketing Technology Market by Technology Type
9.5.5.2.2 Argentina Neuromarketing Technology Market by End User
9.5.5.3 Rest of South and Central America Neuromarketing Technology Market
9.5.5.3.1 Rest of South and Central America Neuromarketing Technology Market by Technology Type
9.5.5.3.2 Rest of South and Central America Neuromarketing Technology Market by End User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. NEUROMARKETING TECHNOLOGY MARKET, KEY COMPANY PROFILES
11.1. COMPUMEDICS LIMITED
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ENTROPIK TECHNOLOGIES PVT. LTD.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. MERCHANT MECHANICS, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. MINDMETRIKS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MINDSPELLER
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NEURAL SENSE (PTY) LTD
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NIELSEN CONSUMER LLC
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SR LABS SRL
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SYNETIQ LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE NIELSEN COMPANY, LLC
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Compumedics Limited
2.Entropik Technologies Pvt. Ltd.
3.Merchant Mechanics, Inc.
4.MindMetriks
5.Mindspeller
6.Neural Sense (Pty) Ltd
7.Nielsen Consumer LLC
8.SR Labs srl
9.Synetiq Ltd.
10.The Nielsen Company, LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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