Non-Stick Cookware Market Strategies and Share 2031
Polytetrafluoroethylene (PTFE), sometimes known as Teflon, is a substance that has been used to cover nonstick cookware such as fry pans and saucepans. Teflon is a chemical compound composed of carbon and fluorine atoms. Non-stick cookware is a type of utensil that has a surface that prevents food from sticking to it. Cookware with a non-stick coating is popular because it allows food to brown without sticking to the pan.
MARKET SCOPE
The "Global Non-Stick Cookware Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the non-stick cookware market with detailed market segmentation by coating type and distribution channel. The report provides key statistics on the market status of the leading non-stick cookware market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on coating type, the global non-stick cookware market is segmented teflon coated, aluminum coated, ceramic coated, others.
- Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers
- The usage of non-stick cookware has health benefits because it cooks meals with little or no oil without sacrificing flavour, which is expected to propel the non-stick cookware market's growth.
- The need for non-stick cookware is being fueled by rapid urbanization and technological innovation. A considerable number of consumers, particularly housewives, are influenced by the amount of television programmes dedicated to food and recipes. As a result, the use of non-stick cookware items rises. Non-stick cookware is becoming increasingly popular since it allows you to cook with less oil.
Restraints
- The number of consumers have moved their focus from Teflon to Cast Iron, which is recognized for non-toxic cookware, as a result of mounting worries about Teflon coating, which has been connected to a number of health problems. The market for nonstick cookware was pounded by a shift in customer preferences.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The non-stick cookware market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the non-stick cookware market in these regions.
IMPACT OF COVID-19 ON NON-STICK COOKWARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The non-stick cookware market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the non-stick cookware market in these regions.
IMPACT OF COVID-19 ON NON-STICK COOKWARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the non-stick cookware market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from non-stick cookware market are anticipated to lucrative growth opportunities in the future with the rising demand for non-stick cookware in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the non-stick cookware market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Bernde
- Bradshaw International
- Conair Corporation
- Groupe SEB
- Calphalon
- Cook N Home
- Cuisinart
- Denby Group Limited
- Cook N Home
- Nordic Ware
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Non-Stick Cookware Market - By Coating Type
1.3.2 Non-Stick Cookware Market - By Distribution Channel
1.3.3 Non-Stick Cookware Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NON-STICK COOKWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. NON-STICK COOKWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. NON-STICK COOKWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. NON-STICK COOKWARE - GLOBAL MARKET OVERVIEW
6.2. NON-STICK COOKWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NON-STICK COOKWARE MARKET - REVENUE AND FORECASTS TO 2028 - COATING TYPE
7.1. OVERVIEW
7.2. COATING TYPE MARKET FORECASTS AND ANALYSIS
7.3. TEFLON COATED
7.3.1. Overview
7.3.2. Teflon Coated Market Forecast and Analysis
7.4. ALUMINUM COATED
7.4.1. Overview
7.4.2. Aluminum Coated Market Forecast and Analysis
7.5. CERAMIC COATED
7.5.1. Overview
7.5.2. Ceramic Coated Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. NON-STICK COOKWARE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. Convenience Stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. NON-STICK COOKWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Non-Stick Cookware Market Overview
9.1.2 North America Non-Stick Cookware Market Forecasts and Analysis
9.1.3 North America Non-Stick Cookware Market Forecasts and Analysis - By Coating Type
9.1.4 North America Non-Stick Cookware Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Non-Stick Cookware Market Forecasts and Analysis - By Countries
9.1.5.1 United States Non-Stick Cookware Market
9.1.5.1.1 United States Non-Stick Cookware Market by Coating Type
9.1.5.1.2 United States Non-Stick Cookware Market by Distribution Channel
9.1.5.2 Canada Non-Stick Cookware Market
9.1.5.2.1 Canada Non-Stick Cookware Market by Coating Type
9.1.5.2.2 Canada Non-Stick Cookware Market by Distribution Channel
9.1.5.3 Mexico Non-Stick Cookware Market
9.1.5.3.1 Mexico Non-Stick Cookware Market by Coating Type
9.1.5.3.2 Mexico Non-Stick Cookware Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Non-Stick Cookware Market Overview
9.2.2 Europe Non-Stick Cookware Market Forecasts and Analysis
9.2.3 Europe Non-Stick Cookware Market Forecasts and Analysis - By Coating Type
9.2.4 Europe Non-Stick Cookware Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Non-Stick Cookware Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Non-Stick Cookware Market
9.2.5.1.1 Germany Non-Stick Cookware Market by Coating Type
9.2.5.1.2 Germany Non-Stick Cookware Market by Distribution Channel
9.2.5.2 France Non-Stick Cookware Market
9.2.5.2.1 France Non-Stick Cookware Market by Coating Type
9.2.5.2.2 France Non-Stick Cookware Market by Distribution Channel
9.2.5.3 Italy Non-Stick Cookware Market
9.2.5.3.1 Italy Non-Stick Cookware Market by Coating Type
9.2.5.3.2 Italy Non-Stick Cookware Market by Distribution Channel
9.2.5.4 United Kingdom Non-Stick Cookware Market
9.2.5.4.1 United Kingdom Non-Stick Cookware Market by Coating Type
9.2.5.4.2 United Kingdom Non-Stick Cookware Market by Distribution Channel
9.2.5.5 Russia Non-Stick Cookware Market
9.2.5.5.1 Russia Non-Stick Cookware Market by Coating Type
9.2.5.5.2 Russia Non-Stick Cookware Market by Distribution Channel
9.2.5.6 Rest of Europe Non-Stick Cookware Market
9.2.5.6.1 Rest of Europe Non-Stick Cookware Market by Coating Type
9.2.5.6.2 Rest of Europe Non-Stick Cookware Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Non-Stick Cookware Market Overview
9.3.2 Asia-Pacific Non-Stick Cookware Market Forecasts and Analysis
9.3.3 Asia-Pacific Non-Stick Cookware Market Forecasts and Analysis - By Coating Type
9.3.4 Asia-Pacific Non-Stick Cookware Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Non-Stick Cookware Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Non-Stick Cookware Market
9.3.5.1.1 Australia Non-Stick Cookware Market by Coating Type
9.3.5.1.2 Australia Non-Stick Cookware Market by Distribution Channel
9.3.5.2 China Non-Stick Cookware Market
9.3.5.2.1 China Non-Stick Cookware Market by Coating Type
9.3.5.2.2 China Non-Stick Cookware Market by Distribution Channel
9.3.5.3 India Non-Stick Cookware Market
9.3.5.3.1 India Non-Stick Cookware Market by Coating Type
9.3.5.3.2 India Non-Stick Cookware Market by Distribution Channel
9.3.5.4 Japan Non-Stick Cookware Market
9.3.5.4.1 Japan Non-Stick Cookware Market by Coating Type
9.3.5.4.2 Japan Non-Stick Cookware Market by Distribution Channel
9.3.5.5 South Korea Non-Stick Cookware Market
9.3.5.5.1 South Korea Non-Stick Cookware Market by Coating Type
9.3.5.5.2 South Korea Non-Stick Cookware Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Non-Stick Cookware Market
9.3.5.6.1 Rest of Asia-Pacific Non-Stick Cookware Market by Coating Type
9.3.5.6.2 Rest of Asia-Pacific Non-Stick Cookware Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Non-Stick Cookware Market Overview
9.4.2 Middle East and Africa Non-Stick Cookware Market Forecasts and Analysis
9.4.3 Middle East and Africa Non-Stick Cookware Market Forecasts and Analysis - By Coating Type
9.4.4 Middle East and Africa Non-Stick Cookware Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Non-Stick Cookware Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Non-Stick Cookware Market
9.4.5.1.1 South Africa Non-Stick Cookware Market by Coating Type
9.4.5.1.2 South Africa Non-Stick Cookware Market by Distribution Channel
9.4.5.2 Saudi Arabia Non-Stick Cookware Market
9.4.5.2.1 Saudi Arabia Non-Stick Cookware Market by Coating Type
9.4.5.2.2 Saudi Arabia Non-Stick Cookware Market by Distribution Channel
9.4.5.3 U.A.E Non-Stick Cookware Market
9.4.5.3.1 U.A.E Non-Stick Cookware Market by Coating Type
9.4.5.3.2 U.A.E Non-Stick Cookware Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Non-Stick Cookware Market
9.4.5.4.1 Rest of Middle East and Africa Non-Stick Cookware Market by Coating Type
9.4.5.4.2 Rest of Middle East and Africa Non-Stick Cookware Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Non-Stick Cookware Market Overview
9.5.2 South and Central America Non-Stick Cookware Market Forecasts and Analysis
9.5.3 South and Central America Non-Stick Cookware Market Forecasts and Analysis - By Coating Type
9.5.4 South and Central America Non-Stick Cookware Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Non-Stick Cookware Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Non-Stick Cookware Market
9.5.5.1.1 Brazil Non-Stick Cookware Market by Coating Type
9.5.5.1.2 Brazil Non-Stick Cookware Market by Distribution Channel
9.5.5.2 Argentina Non-Stick Cookware Market
9.5.5.2.1 Argentina Non-Stick Cookware Market by Coating Type
9.5.5.2.2 Argentina Non-Stick Cookware Market by Distribution Channel
9.5.5.3 Rest of South and Central America Non-Stick Cookware Market
9.5.5.3.1 Rest of South and Central America Non-Stick Cookware Market by Coating Type
9.5.5.3.2 Rest of South and Central America Non-Stick Cookware Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. NON-STICK COOKWARE MARKET, KEY COMPANY PROFILES
11.1. BERNDE
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BRADSHAW INTERNATIONAL
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CONAIR CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GROUPE SEB
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CALPHALON
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. COOK N HOME
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. CUISINART
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. DENBY GROUP LIMITED
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. COOK N HOME
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. NORDIC WARE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Bernde
2. Bradshaw International
3. Conair Corporation
4. Groupe SEB
5. Calphalon
6. Cook N Home
7. Cuisinart
8. Denby Group Limited
9. Cook N Home
10. Nordic Ware
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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