North America Adult Diaper Market to Grow at a CAGR of 4.9% to reach US$ 6,521.08 million from 2022 to 2030
The North America adult diaper market is expected to grow from US$ 4,519.85 million in 2022 to US$ 6,521.08 million by 2030; it is expected to record a CAGR of 4.9% from 2022 to 2030.
An adult diaper, also known as an adult brief or incontinence brief, is a type of absorbent undergarment designed to be worn by adults who experience urinary or fecal incontinence or have difficulty controlling their bladder or bowel movements. The rising geriatric population, increasing awareness regarding the benefits of adult diapers, and growing acceptance of these diapers are a few key factors propelling the North America adult diaper market growth.
Based on category, the North America adult diaper market is segmented into men, women, and unisex. The unisex segment accounted for the largest market share in 2022, and the market for this segment is expected to grow during the forecast period. Unisex adult diapers, also known as gender-neutral adult diapers, are designed to be worn by individuals of any gender who experience bladder or bowel incontinence. These diapers are typically designed with a unisex fit. They come in various sizes with varying absorbency levels. Additionally, some varieties have odor control technology to minimize unpleasant smells.
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North America Adult Diaper Market: Strategic Insights
Market Size Value in US$ 4,519.85 million in 2022 Market Size Value by US$ 6,521.08 million by 2030 Growth rate CAGR of 4.9% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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North America Adult Diaper Market: Strategic Insights
| Market Size Value in | US$ 4,519.85 million in 2022 |
| Market Size Value by | US$ 6,521.08 million by 2030 |
| Growth rate | CAGR of 4.9% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Market Insights
Increasing Awareness Regarding Benefits of Adult Diapers and Rising Acceptance
North America has a rapidly aging population. As people age, conditions such as incontinence are more prevalent, often requiring adult diapers. The growing aging population directly translates to a more extensive customer base for adult diapers.
Incontinence can significantly impact an individual's sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Various awareness campaigns by industry players and healthcare organizations have helped educate people about the prevalence of incontinence and the availability of effective solutions, such as adult diapers. These campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers as a means to maintain dignity and quality of life. In recent years, there has been a shift in societal attitudes toward adult diapers. As society becomes more supportive of incontinence and the use of adult diapers, people feel comfortable seeking help and adopting appropriate solutions. Therefore, the growing awareness of the benefits of adult diapers is boosting the North America adult diaper market growth.
Product Type-Based Insights
Based on product type, the North America adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. In 2022, the pull-up diapers segment held the largest market share. Adult pull-up diapers, also known as adult pull-on briefs or adult disposable underwear, are absorbent undergarments designed for adults affected by moderate to heavy urinary or fecal incontinence. These diapers resemble regular underwear and feature an elastic waistband that can be pulled up and down like standard underwear. They are available in various sizes and absorbency levels to meet different needs. Increasing awareness and acceptance of adult diapers among old age population as well as young population is bolstering the North America adult diaper market growth for the pull-up diapers segment.
North America Adult Diaper Market Share, by Product Type, 2022 and 2030
Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principle Business Enterprises Inc, Essity AB, Abena AS, and Paul Hartmann AG are among the major players operating in the North America adult diaper market. These companies have their production and distribution facilities for adult diaper and other accessories in various countries worldwide, especially in North American countries, which helps them in catering to a wider customer base. They are highly focused on launching innovative and customer-oriented product categories, such as topwear, bottomwear, and coveralls.
Report Spotlights
- Progressive trends in the North America adult diaper industry to help players develop effective long-term strategies
- Business growth strategies adopted by companies to secure growth in developed and developing markets
- Quantitative analysis of the North America adult diaper market from 2020 to 2030
- Estimation of the demand for adult diaper
- Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario and the demand for adult diapers
- Market trends and outlook, and factors driving and restraining the North America adult diaper market growth
- Understanding the strategies that underpin commercial interest with regard to the North America adult diaper market growth, aiding in the decision-making process
- North America adult diaper market size at various nodes of market
- Detailed overview and segmentation of the North America adult diaper market and its industry dynamics
- North America adult diaper market size in various regions with promising growth opportunities
The "North America Adult Diaper Market Forecast to 2030" is a specialized and in-depth study of the chemicals & materials industry, focusing on market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America adult diaper market is segmented on the basis of product type, category, and end-user. Based on product type, the market is segmented into pull-up diapers, tape on diapers, pad style, and others. The market, by category, is segmented into men, women, and unisex. Based on end-user, the market is segmented into residential, hospitals and clinics, and others..
Company Profiles
- Nippon Paper Industries Co Ltd
- Drylock Technologies NV
- Ontex BV
- Health Care Products Inc
- First Quality Enterprises Inc
- Kimberly-Clark Corp
- Principle Business Enterprises Inc
- Essity AB
- Abena AS
- Paul Hartmann AG
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Category, and End-User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Canada, Mexico, United States
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Adult Diaper Market, by Product Type
1.3.2 Adult Diaper Market, by Category
1.3.3 Adult Diaper Market, by End-User
1.3.4 Adult Diaper Market, by Geography
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Adult Diaper Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Adult Diaper Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Geriatric Population:
5.1.2 Increasing Awareness of Benefits of Adult Diapers and Rising Acceptance:
5.2 Market Restraints
5.2.1 Stigma and Social Taboos Associated with Incontinence and Use of Adult Diapers:
5.3 Market Opportunities
5.3.1 Penetration of E-Commerce Industry:
5.4 Future Trends
5.4.1 Innovative Product Launches:
5.5 Impact Analysis
6. Adult Diapers – Global Market Analysis
6.1 Adult Diaper Market Overview
6.2 Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
6.3 Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
6.4 Market Positioning – Key Market Players
7. North America Adult Diaper Market Analysis – By Product Type
7.1 Overview
7.2 Adult Diaper Market, By Product Type (2022 and 2030)
7.3 Pull-Up Diapers
7.3.1 Overview
7.3.2 Pull-Up Diapers: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.3.3 Pull-Up Diapers: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
7.4 Tape on Diapers
7.4.1 Overview
7.4.2 Tape on Diapers: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.4.3 Tape on Diapers: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
7.5 Pad Style
7.5.1 Overview
7.5.2 Pad Style: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.5.3 Pad Style: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
7.6.3 Others: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
8. North America Adult Diaper Market Analysis – By Category
8.1 Overview
8.2 Adult Diaper Market, By Category (2022 and 2030)
8.3 Men
8.3.1 Overview
8.3.2 Men: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
8.3.3 Men: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
8.4 Women
8.4.1 Overview
8.4.2 Women: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
8.4.3 Women: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
8.5 Unisex
8.5.1 Overview
8.5.2 Unisex: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
8.5.3 Unisex: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
9. North America Adult Diaper Market Analysis – By End-User
9.1 Overview
9.2 Adult Diaper Market, By End-User (2022 and 2030)
9.3 Residential
9.3.1 Overview
9.3.2 Residential: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
9.3.3 Residential: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
9.4 Hospitals and Clinics
9.4.1 Overview
9.4.2 Hospitals and Clinics: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
9.4.3 Hospitals and Clinics: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
9.5 Others
9.5.1 Overview
9.5.2 Others: Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
9.5.3 Others: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
10. North America Adult Diaper Market – Geographic Analysis
10.1 North America: Adult Diaper Market
10.1.1 North America: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
10.1.2 North America: Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
10.1.3 North America: Adult Diaper Market, by Product Type
10.1.4 North America: Adult Diaper Market, by Category
10.1.5 North America: Adult Diaper Market, by End-User
10.1.6 North America: Adult Diaper Market, by Key Country
10.1.6.1 US: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
10.1.6.2 US: Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
10.1.6.2.1 US: Adult Diaper Market, by Product Type
10.1.6.2.2 US: Adult Diaper Market, by Product Type
10.1.6.2.3 US: Adult Diaper Market, by Category
10.1.6.2.4 US Adult Diaper Market, by Category
10.1.6.2.5 US: Adult Diaper Market, by End-User
10.1.6.2.6 US Adult Diaper Market, by End-User
10.1.6.3 Canada: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
10.1.6.4 Canada: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
10.1.6.4.1 Canada: Adult Diaper Market, by Product Type
10.1.6.4.2 Canada: Adult Diaper Market, by Product Type
10.1.6.4.3 Canada: Adult Diaper Market, by Category
10.1.6.4.4 Canada Adult Diaper Market, by Category
10.1.6.4.5 Canada: Adult Diaper Market, by End-User
10.1.6.4.6 Canada Adult Diaper Market, by End-User
10.1.6.5 Mexico: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
10.1.6.6 Mexico: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
10.1.6.6.1 Mexico: Adult Diaper Market, by Product Type
10.1.6.6.2 Mexico: Adult Diaper Market, by Product Type
10.1.6.6.3 Mexico: Adult Diaper Market, by Category
10.1.6.6.4 Mexico Adult Diaper Market, by Category
10.1.6.6.5 Mexico: Adult Diaper Market, by End-User
10.1.6.6.6 Mexico Adult Diaper Market, by End-User
11. Impact of COVID-19 Pandemic on Adult Diaper Market
11.1 Overview
11.2 North America: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 New Product Development
13. Company Profiles
13.1 Nippon Paper Industries Co Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Drylock Technologies NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Ontex BV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Health Care Products Inc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 First Quality Enterprises Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Kmberly-Clark Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Principal Business Enterprises Inc
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Essity AB
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Paul Hartmann AG
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Abena AS
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
Table 2. Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
Table 3. North America Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 4. North America Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 5. North America Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 6. North America Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 7. North America Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 8. North America Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 9. North America Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 10. North America Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 11. North America Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 12. North America Adult Diaper Market, by Category– Revenue and Forecast to 2030 (US$ Million)
Table 13. North America Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 14. North America Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 15. US Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 16. US Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 17. US Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 18. US Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 19. US Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 20. US Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 21. Canada: Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 22. Canada: Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 23. Canada: Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 24. Canada Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 25. Canada: Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 26. Canada Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 27. Mexico Adult Diaper Market, by Product Type – Volume and Forecast to 2030 (Million Units)
Table 28. Mexico Adult Diaper Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 29. Mexico Adult Diaper Market, by Category – Volume and Forecast to 2030 (Million Units)
Table 30. Mexico Adult Diaper Market, by Category – Revenue and Forecast to 2030 (US$ Million)
Table 31. Mexico Adult Diaper Market, by End-User – Volume and Forecast to 2030 (Million Units)
Table 32. Mexico Adult Diaper Market, by End-User – Revenue and Forecast to 2030 (US$ Million)
Table 33. Glossary of Terms, North America Adult Diaper Market
LIST OF FIGURES
Figure 1. Adult Diaper Market Segmentation
Figure 2. Adult Diaper Market Segmentation – By Geography
Figure 3. North America Adult Diaper Market Overview
Figure 4. North America Adult Diaper Market, By Product-Type
Figure 5. North America Adult Diaper Market, by Geography
Figure 6. Porter's Five Forces Analysis
Figure 7. Ecosystem: Adult Diaper Market
Figure 8. Expert Opinion
Figure 9. North America Adult Diaper Market Impact Analysis of Drivers and Restraints
Figure 10. Geographic Overview of Adult Diaper Market
Figure 11. Adult Diaper Market – Volume and Forecast to 2030 (Million Units)
Figure 12. Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
Figure 13. Adult Diaper Market Revenue Share, By Product Type (2022 and 2030)
Figure 14. Pull-Up Diapers: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 15. Pull-Up Diapers: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 16. Tape on Diapers : Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 17. Tape on Diapers : Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 18. Pad Style: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 19. Pad Style: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 20. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 21. Others: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 22. Adult Diaper Market Revenue Share, By Category (2022 and 2030)
Figure 23. Men: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 24. Men: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 25. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 26. Women: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 27. Unisex: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 28. Unisex: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 29. Adult Diaper Market Revenue Share, By End-User (2022 and 2030)
Figure 30. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 31. Residential: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 32. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 33. Hospitals and Clinics: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 34. Others: Adult Diaper Market – Volume and Forecast To 2030 (Million Units)
Figure 35. Others: Adult Diaper Market – Revenue and Forecast To 2030 (US$ Million)
Figure 36. North America: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
Figure 37. North America: Adult Diaper Market – Revenue and Forecast to 2030 (US$ Million)
Figure 38. North America: Adult Diaper Market Revenue Share, by Product Type (2022 and 2030)
Figure 39. North America: Adult Diaper Market Revenue Share, by Category (2022 and 2030)
Figure 40. North America: Adult Diaper Market Revenue Share, by End-User (2022 and 2030)
Figure 41. North America: Adult Diaper Market Revenue Share, by Key Country (2022 and 2030)
Figure 42. US: Adult Diaper Market –Volume and Forecast to 2030 (Million Units)
Figure 43. US: Adult Diaper Market –Revenue and Forecast to 2030 (US$ Million)
Figure 44. Canada: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
Figure 45. Canada: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
Figure 46. Mexico: Adult Diaper Market–Volume and Forecast to 2030 (Million Units)
Figure 47. Mexico: Adult Diaper Market–Revenue and Forecast to 2030 (US$ Million)
Figure 48. Impact of COVID-19 Pandemic on North American Country Markets
The List of Companies - North America Adult Diaper Market
- Nippon Paper Industries Co Ltd
- Drylock Technologies NV
- Ontex BV
- Health Care Products Inc
- First Quality Enterprises Inc
- Kimberly-Clark Corp
- Principle Business Enterprises Inc
- Essity AB
- Abena AS
- Paul Hartmann AG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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