North America Artificial Intelligence in Marketing Market to Grow at a CAGR of 31.8% to reach US$ 35,863.11 million from 2021 to 2028
The artificial intelligence in marketing market in North America is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028.
The US, Canada, and Mexico are major economies in North America. Customer-centricity enables companies to better understand their customers and predict as well as satisfy their needs at any time. It is proved that companies that have successfully shifted to customer-centric engagement, enjoy a major competitive advantage and growth in sales and revenue.
North America is one of the most important regions for adopting and developing new technologies due to favorable government policies to boost innovation, the presence of a huge industrial base, and high purchasing power, especially in developed countries such as the US and Canada. Hence, any impact on the growth of industries is expected to affect the region's economic growth negatively. Moreover, COVID-19 has positively impacted businesses in marketing. According to Worldometer till 20th April 2021 32,475,043 cases have been registered in the US alone. In the first nine months, overhead costs, including expenses for sales, Research & Development (R&D), and administration of various providers fell adversely, due to severe measures taken during the pandemic. Despite the effects of the global outbreak, earnings were improved, primarily due to continuous optimization of the cost structure. Besides, owing to the rising number of cases in North America, many ongoing projects that were considered essential by the government authorities were not stopped, moreover rise in demand of artificial intelligence has been seen in pandemic.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Artificial Intelligence in Marketing market. The North America private artificial intelligence marketing market is expected to grow at a good CAGR during the forecast period.
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North America Artificial Intelligence in Marketing Market Segmentation
North America Artificial Intelligence in Marketing Market – By Offering
- Solution
- Services
North America Artificial Intelligence in Marketing Market- By Application
- Social Media Advertising
- Search Advertising
- Dynamic Pricing
- Virtual Assistant
- Content Curation
- Sales & Marketing Automation
- Analytics Platform
- Others
North America Artificial Intelligence in Marketing Market – By End-Use Industry
- BFSI
- Retail
- Consumer Goods
- Media and Entertainment
- Others
North America Artificial Intelligence in Marketing Market - By Country
- US
- Canada
- Mexico
North America Artificial Intelligence in Marketing Market -Companies Mentioned
- Accenture
- Adobe
- Affectiva
- Amazon Web Services
- Bidalgo
- CognitiveScale
- IBM Corporation
- Microsoft Corporation
- Novantas (Amplero), Inc.
- Oracle Corporation
- Salesforce.com, inc.
- SAP SE
- SAS Institute Inc.
- Xilinx, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 North America PEST Analysis
5. North America Artificial Intelligence in Marketing Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Expanding Adoption of Customer-Centric Marketing Strategies
5.1.2 Amplifying Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Finite Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Sprouting Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Vigorous Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints
6. Artificial Intelligence in Marketing Market – North America Market Analysis
6.1 North America Artificial Intelligence in Marketing Market
6.2 North America Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
7. North America Artificial Intelligence in Marketing Market – By Offering
7.1 Overview
7.2 North America Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Artificial Intelligence in Marketing Market – By Application
8.1 Overview
8.2 North America Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Artificial Intelligence in Marketing Market – By End-Use Industry
9.1 Overview
9.2 North America Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Artificial Intelligence in Marketing Market – Country Analysis
10.1 Overview North America: Artificial Intelligence in Marketing market
10.1.1 North America: Artificial Intelligence in Marketing Market, by Key Country
10.1.1.1 US: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.1.1 US: Artificial Intelligence in Marketing Market, by Offering
10.1.1.1.2 US: Artificial Intelligence in Marketing Market, by Application
10.1.1.1.3 US: Artificial Intelligence in Marketing Market, by End-User
10.1.1.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering
10.1.1.2.2 Canada: Artificial Intelligence in Marketing Market, by Application
10.1.1.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User
10.1.1.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering
10.1.1.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application
10.1.1.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User
11. Impact of COVID-19 Pandemic on North America Artificial Intelligence in Marketing Market
11.1 Overview
12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments
14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms
LIST OF TABLES
Table 1. North America Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. US: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 4. US: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 8. Mexico: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. Mexico: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 11. Organic Developments Done by Companies
Table 12. Inorganic Developments Done by Companies
Table 13. Glossary of Term: Artificial Intelligence in Marketing Market
LIST OF FIGURES
Figure 1. North America Artificial Intelligence in Marketing Market Segmentation
Figure 2. North America Artificial Intelligence in Marketing Market Segmentation – By Country
Figure 3. Solution segment to dominate the North America Artificial Intelligence in Marketing Market by offering throughout the forecast period
Figure 4. Virtual Assistant segment is expected to witness high growth North America Artificial Intelligence in Marketing Market by application
Figure 5. BFSI segment is expected to dominate the North America Artificial Intelligence in Marketing Market in terms of end-user industry by 2028
Figure 6. North America Artificial Intelligence in Marketing Market Overview
Figure 7. US holds a largest share in the North America Artificial Intelligence in Marketing Market
Figure 8. North America Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America - PEST Analysis
Figure 11. North America Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 12. North America Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 13. North America Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 14. North America Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 17. North America Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. North America Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. North America Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 26. North America BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. North America Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. North America Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. North America Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. North America: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)
Figure 32. North America: Artificial Intelligence in Marketing Market Revenue Share, by Key Country (2020 &2028)
Figure 33. US: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Canada: Artificial Intelligence in Marketing Market – Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 35. Mexico: Artificial Intelligence in Marketing Market – Revenue and Forecast 2028 (US$ Million)
Figure 36. Impact of COVID-19 Pandemic in North American Country Markets
- Accenture
- Adobe
- Affectiva
- Amazon Web Services
- Bidalgo
- CognitiveScale
- IBM Corporation
- Microsoft Corporation
- Novantas (Amplero), Inc.
- Oracle Corporation
- Salesforce.com, inc.
- SAP SE
- SAS Institute Inc.
- Xilinx, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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