The North America photo printing market was valued at US$ 7.12 billion in 2023 and is expected to reach US$ 10.63 billion by 2031; it is estimated to record a CAGR of 5.1% from 2023 to 2031.

Analyst Perspective:

The report includes growth prospects in light of current North America photo printing market trends and driving factors influencing the market growth. The proliferation of the e-commerce sector and a rise in the penetration of the internet as well as smartphones are fueling the North America photo printing market growth. Moreover, the growing demand for kiosks and the integration of AI in photo printing drives the market. Predictive maintenance, digital automation, real-time response, and mobile photo printing are a few of the AI techniques that can improve photo printing and are expected to create opportunities for the growth of the market in the coming years.

North America Photo Printing Market Overview:

Photo printing is the process of printing an image on cards, paper, cardboard, and articles. Several types of photo printing techniques have been used for decades, such as fine art paper prints, which print a digital photo on high-quality paper. The metal prints are printed directly on metal sheets. Further, there are various types of mediums for photo printing through which photos are printed, such as offset lithography, thermographic printing, letterpress, engraving, electrostatic printing, and screen printing.

Individuals use photo printing services to retain memories, decorate their homes, and create unique gifts for occasions such as birthdays, weddings, and holidays. Commercial entities such as stores, e-commerce platforms, and marketing agencies use photo products for branding, promotional campaigns, and merchandise offerings.

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North America Photo Printing Market: Strategic Insights

Market Size Value in	US$ 7.12 billion in 2023
Market Size Value by	US$ 10.63 billion by 2031
Growth rate	CAGR of 5.1% from 2023 to 2031
Forecast Period	2023-2031
Base Year	2023

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North America Photo Printing Market Driver:

Proliferation of E-commerce Fuels North America Photo Printing Market Growth

The proliferation of e-commerce is significant in North America. As the cost associated with the infrastructure and communication is less compared to physical stores, various established large corporations and organizations are strategizing their operation toward online business. Further, online shopping is far more convenient compared to physical shopping due to which the consumers prefer to shop from various e-stores and are inclined toward customized products and solutions. The rate of online shopping has been increasing at an exponential rate, which drives the e-commerce industry. For instance, according to Digital Commerce 360, in February 2023, the US e-commerce sales in the fourth quarter of 2022 were the highest-ever Q4 sales. It was recorded to be US$ 281.58 billion in Q4 2021, which increased by 6.2%, and reached US$ 299.12 billion in Q4 2022.

Further, there are many websites offering photo printing solutions, including Printify, Inc. and Printful, Inc. The websites providing photo printing services are increasingly involved in completely customizing an article, and these websites also offer a pictorial representation of the final product. This has created interest among the target audience as they can witness the illustration of the end product and can further modify their requirements. Moreover, various e-commerce players in North America are involved in secondary growth strategies to expand their businesses. For example, in November 2021, Printful partnered with Vexels, the leading design platform for merch and commercial use graphics. This partnership will integrate over 500 pre-selected and quality-checked designs into Printful’s Design Maker tool, allowing customers across the globe to access and create more high-quality designs easily. Thus, the proliferation of e-commerce contributes to the North America photo printing market size.

North America Photo Printing Market Report Segmentation and Scope:

The North America photo printing market is segmented on the basis of product type, type, distribution channel, and geography. Based on product type, the market is segmented into prints, photo gifts, wall art, photo books, cards, calendar, and others. By type, the market is bifurcated into digital printing and film and offset printing. Based on distribution channel, the market is bifurcated into online, retail, and instant kiosk. The scope of the North America photo printing market report includes the assessment of the market performance in the US, Canada, and Mexico.

North America Photo Printing Market Segmental Analysis:

Based on distribution channel, the market is segmented into online, retail, and instant kiosk. The online segment held the largest North America photo printing market share in 2022. Online distribution channels include the sales of photo products or prints ordered through company websites or mobile applications. The presence of Snapfish, Cimpress N.V., Bay Photo Inc., Photobook Worldwide, and other companies are supporting the online segment’s growth in the North America photo printing market. Photobook Worldwide provides online photo printing, including several printing options such as Insta prints, photo prints, Insta cards, collage prints, photo props, wall photo strips, poster prints, and large format prints. Further, online distribution channels allow customers to choose between a wide range of options, with features such as product customization and customer convenience, which boost consumers' inclination toward online photo printing and merchandising. The popularity of e-commerce platforms and the rise in Internet penetration also have a significant impact on the growth of the online segment’s growth in the North America photo printing market.

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North America Photo Printing Market Country Analysis:

In terms of revenue, the US dominated the North America photo printing market share. Companies across the US are involved in revolutionizing the photo printing experience with the launch of several solutions. For example, in February 2024, Pictarine partnered with Walgreens and launched Apple Vision Pro. The launched application marks an innovative advancement in photo printing, blending cutting-edge technology. Customers can artistically curate and visualize photos in an immersive three-dimensional space and transform digital memories into personalized wall art and canvases using Apple Vision Pro.

Moreover, various players across the region are providing print services. For example, Amazon has a service called Amazon Prints. Through Amazon’s print service, the company allows consumers to print photos, customize photo books, and other photo products, such as calendars and stationery, at prices significantly cheaper than competitors. Also, players across the region are involved in the launch of the latest touch-free printing services. For example, in December 2020, Kodak Moments launched Kodak Moments to Go, a self-service photo printing station. The station is fully managed by Kodak Moments. The system allows retailers to provide excellent photo printing services to customers. Thus, such launches in the country propelled the growth of the North America photo printing market.

Key Player Analysis:

Fujifilm Corporation, Shutterfly, Bay Photo Lab, Nations Photo Lab, Walgreens Co, Kodak Alaris Inc., Cimpress, Adorama Camera Inc., ProDPI, and District Photo Inc are among the key players profiled in the North America photo printing market. Several other major market players were studied and analyzed during this market research study to get a holistic view of the market and its ecosystem. The North America photo printing market analysis provides detailed market insights, which help the key players strategize their growth.

North America Photo Printing Market Recent Developments:

The North America photo printing market forecast can help stakeholders in this marketplace plan their growth strategies. Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the market. As per company press releases, a few developments are mentioned below:

• In 2023, Fujifilm Corporation invested 4.5 billion JPY in its Ashigara Site at the Kanagawa Factory in Japan to increase production capacity for INSTAX films by approximately 20%. The new investment will be operational in stages starting in autumn 2024. Fujifilm will continue to cater to the increasing demand for INSTAX films due to product lineup expansion, broadened events, business applications, and collaborations with partner companies. By FY2025, the production capacity for INSTAX films will be around 20% higher than the current level. The company also offers INSTAX films in various formats, including mini, SQUARE, and WIDE formats.
• In 2023, Kodak Moments released a new version of its photo printing software, version 23.2, which offers 60 new features and upgrades to retailers. The software is compatible with various photo printing solutions, including Kodak Moments Kiosks, Kodak Moments Self-Service Print Stations, and the Kodak Moments Adaptive Picture Exchange (APEX) dry lab solution. The software is designed to enhance performance and ensure reliability in the field. It gives retailers greater control over order fulfillment and allows store clerks to modify print orders on the APEX dry lab solution. The software also offers a power-saving feature, allowing thermal printers to go into "sleep mode" when not in use. Retailers can now offer several new premium-quality photo products for same-day delivery, including the Kodak Moments Custom Cover Journal, an expanded drinkware module, and the Coin Bank. The new Direct Transfer feature streamlines photo uploads in-store, allowing consumers to connect their phones to kiosks and print photos stored in cloud-based repositories. The software aims to help retailers grow revenue, meet consumer demand, and deliver a superior experience.