Oat Drinks Market Developments by 2031
The oat drinks market is expected to register a CAGR of 8% during 2023–2031. The increasing number of consumers adopting plant-based diets is likely to remain a key trend in the market.
Oat Drinks Market Analysis
- The oat drink market is one of the fastest-growing markets in the world. This is attributed to the increasing popularity of vegetarian diet, rising awareness about the health benefits of oat drinks, and the increasing need for replacing dairy.
- Europe is among the world's largest oat drinks market, followed by North America, while the oat drinks market in the Middle East is growing, due to the spread of new marketing strategies and healthy eating habits.
- More and more consumers are turning to plant-based diets to improve their health, avoid ethical dilemmas and reduce their environmental footprints. Oat-based beverages are a suitable alternative to dairy products, as they can offer health benefits and are easy to prepare.
Oat Drinks Market Overview
- An increasing number of consumers are shifting to plant-based diets for health, ethical and environmental reasons. Oat-based beverages are becoming popular because they are plant-based and dairy-free, with better nutritional profiles.
- Companies are producing more oat drink products with added flavours like vanilla, chocolate and berry to attract more buyers, and they are working on packing solutions that are recyclable and eco-friendly in order to respond to consumer trends in terms of sustainable products.
- The major key players in the market include Quaker Oats (PepsiCo), Danone, NOSH Drinks and Oatly, and others with different geographical presence. In the recent years, companies are taking efforts to gain significant market position and launching new innovative products, business expansion, mergers and acquisitions and partnerships to expand their business to the market.
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Oat Drinks Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Oat Drinks Market: Strategic Insights
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Oat Drinks Market Drivers and Opportunities
Increasing Health and Environmental Concerns
- AS oat drinks are nutritious, consumers interested in health and wellness tend to buy them. They’re often fortified with vitamins, minerals and nutrients, making them attractive to those looking for functional drinks to supplement their diet.
- Oat drinks are packed with vitamins and fibres and have been shown to lower blood cholesterol levels caters to the health-conscious consumers.
- Environmental sustainability is one of the main reasons oat drinks have gained popularity. With dairy having a heavy environmental footprint, many consumers are looking for more sustainable alternatives.
- Environmentally, oat drinks are preferable because oats use less water and less land than dairy farming.
Rising Number of Plant-Based Diets Among Consumers
- A growing number of consumers are following plant-based diets, prompting the demand for oat drinks to rise.
- In addition, oat drinks are gaining more and more popularity among consumers because they are becoming more health-conscious, looking for functional foods and beverages that offer nutrition.
- Oat drinks are a natural fit for the plant-based movement, since they are an obvious alternative to dairy within a plant-based diet.
- Ethical concerns, including animal welfare, have also figured among the many reasons behind the rise in popularity of dairy-free alternatives.
Oat Drinks Market Report Segmentation Analysis
Key segments that contributed to the derivation of the oat drinks market analysis are deployment type and enterprise size.
- Based on product category, the oat drinks market is divided into conventional and organic.
- On the basis of flavour, the market is divided into natural, chocolate, vanilla, strawberry, and others.
- Based on sales channel, the market is divided into hypermarkets, supermarkets, convenience stores, and e-commerce
Oat Drinks Market Share Analysis by Geography
- Oat Drinks Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering oat drinks market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the oat drinks market in these regions.
Oat Drinks Market Report Scope
Oat Drinks Market News and Recent Developments
The oat drinks market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the oat drinks market are listed below:
- Life Health Foods Pvt Ltd launched a new vegan drink, So Good Oat Caramel beverage, a dairy-free, plant-based milk. The new delicious So Good Oat Caramel beverage is a healthy and versatile drink a source of calcium for building bones, it is an absolute first and great choice for health-conscious consumers. (Source: Glue Up, Press Release, December 2023)
- Oatly Group AB announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk. (Source: Oatly Group AB, Company Website, January 2024)
Oat Drinks Market Report Coverage and Deliverables
The “Oat Drinks Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Oat drinks market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Oat drinks market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Oat drinks market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the oat drinks market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global oat drinks market is expected to grow at a CAGR of 8% during the forecast period 2023 - 2031.
The increasing health and environmental concerns are one of the major factors driving the oat drinks market.
The increasing number of consumers adopting plant-based diets is anticipated to play a significant role in the global oat drinks market in the coming years.
The leading players operating in the oat drinks market are Quaker, Alpro, Drinks Brokers Ltd, Oatly AB, PepsiCo, Rude Health, Pureharvest, Blue Lake Milling, Glanbia Plc, and Riso Scotti.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Oat Drinks Market - By Product Category
1.3.2 Oat Drinks Market - By Flavor
1.3.3 Oat Drinks Market - By Sales Channel
1.3.4 Oat Drinks Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. OAT DRINKS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. OAT DRINKS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. OAT DRINKS MARKET - GLOBAL MARKET ANALYSIS
6.1. OAT DRINKS - GLOBAL MARKET OVERVIEW
6.2. OAT DRINKS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. OAT DRINKS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT CATEGORY
7.1. OVERVIEW
7.2. PRODUCT CATEGORY MARKET FORECASTS AND ANALYSIS
7.3. CONVENTIONAL
7.3.1. Overview
7.3.2. Conventional Market Forecast and Analysis
7.4. ORGANIC
7.4.1. Overview
7.4.2. Organic Market Forecast and Analysis
8. OAT DRINKS MARKET - REVENUE AND FORECASTS TO 2028 - FLAVOR
8.1. OVERVIEW
8.2. FLAVOR MARKET FORECASTS AND ANALYSIS
8.3. NATURAL
8.3.1. Overview
8.3.2. Natural Market Forecast and Analysis
8.4. CHOCOLATE
8.4.1. Overview
8.4.2. Chocolate Market Forecast and Analysis
8.5. VANILLA
8.5.1. Overview
8.5.2. Vanilla Market Forecast and Analysis
8.6. STRAWBERRY
8.6.1. Overview
8.6.2. Strawberry Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. OAT DRINKS MARKET - REVENUE AND FORECASTS TO 2028 - SALES CHANNEL
9.1. OVERVIEW
9.2. SALES CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. HYPERMARKETS
9.3.1. Overview
9.3.2. Hypermarkets Market Forecast and Analysis
9.4. SUPERMARKETS
9.4.1. Overview
9.4.2. Supermarkets Market Forecast and Analysis
9.5. CONVENIENCE STORES
9.5.1. Overview
9.5.2. Convenience Stores Market Forecast and Analysis
9.6. E-COMMERCE
9.6.1. Overview
9.6.2. E-commerce Market Forecast and Analysis
10. OAT DRINKS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Oat Drinks Market Overview
10.1.2 North America Oat Drinks Market Forecasts and Analysis
10.1.3 North America Oat Drinks Market Forecasts and Analysis - By Product Category
10.1.4 North America Oat Drinks Market Forecasts and Analysis - By Flavor
10.1.5 North America Oat Drinks Market Forecasts and Analysis - By Sales Channel
10.1.6 North America Oat Drinks Market Forecasts and Analysis - By Countries
10.1.6.1 United States Oat Drinks Market
10.1.6.1.1 United States Oat Drinks Market by Product Category
10.1.6.1.2 United States Oat Drinks Market by Flavor
10.1.6.1.3 United States Oat Drinks Market by Sales Channel
10.1.6.2 Canada Oat Drinks Market
10.1.6.2.1 Canada Oat Drinks Market by Product Category
10.1.6.2.2 Canada Oat Drinks Market by Flavor
10.1.6.2.3 Canada Oat Drinks Market by Sales Channel
10.1.6.3 Mexico Oat Drinks Market
10.1.6.3.1 Mexico Oat Drinks Market by Product Category
10.1.6.3.2 Mexico Oat Drinks Market by Flavor
10.1.6.3.3 Mexico Oat Drinks Market by Sales Channel
10.2. EUROPE
10.2.1 Europe Oat Drinks Market Overview
10.2.2 Europe Oat Drinks Market Forecasts and Analysis
10.2.3 Europe Oat Drinks Market Forecasts and Analysis - By Product Category
10.2.4 Europe Oat Drinks Market Forecasts and Analysis - By Flavor
10.2.5 Europe Oat Drinks Market Forecasts and Analysis - By Sales Channel
10.2.6 Europe Oat Drinks Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Oat Drinks Market
10.2.6.1.1 Germany Oat Drinks Market by Product Category
10.2.6.1.2 Germany Oat Drinks Market by Flavor
10.2.6.1.3 Germany Oat Drinks Market by Sales Channel
10.2.6.2 France Oat Drinks Market
10.2.6.2.1 France Oat Drinks Market by Product Category
10.2.6.2.2 France Oat Drinks Market by Flavor
10.2.6.2.3 France Oat Drinks Market by Sales Channel
10.2.6.3 Italy Oat Drinks Market
10.2.6.3.1 Italy Oat Drinks Market by Product Category
10.2.6.3.2 Italy Oat Drinks Market by Flavor
10.2.6.3.3 Italy Oat Drinks Market by Sales Channel
10.2.6.4 United Kingdom Oat Drinks Market
10.2.6.4.1 United Kingdom Oat Drinks Market by Product Category
10.2.6.4.2 United Kingdom Oat Drinks Market by Flavor
10.2.6.4.3 United Kingdom Oat Drinks Market by Sales Channel
10.2.6.5 Russia Oat Drinks Market
10.2.6.5.1 Russia Oat Drinks Market by Product Category
10.2.6.5.2 Russia Oat Drinks Market by Flavor
10.2.6.5.3 Russia Oat Drinks Market by Sales Channel
10.2.6.6 Rest of Europe Oat Drinks Market
10.2.6.6.1 Rest of Europe Oat Drinks Market by Product Category
10.2.6.6.2 Rest of Europe Oat Drinks Market by Flavor
10.2.6.6.3 Rest of Europe Oat Drinks Market by Sales Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Oat Drinks Market Overview
10.3.2 Asia-Pacific Oat Drinks Market Forecasts and Analysis
10.3.3 Asia-Pacific Oat Drinks Market Forecasts and Analysis - By Product Category
10.3.4 Asia-Pacific Oat Drinks Market Forecasts and Analysis - By Flavor
10.3.5 Asia-Pacific Oat Drinks Market Forecasts and Analysis - By Sales Channel
10.3.6 Asia-Pacific Oat Drinks Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Oat Drinks Market
10.3.6.1.1 Australia Oat Drinks Market by Product Category
10.3.6.1.2 Australia Oat Drinks Market by Flavor
10.3.6.1.3 Australia Oat Drinks Market by Sales Channel
10.3.6.2 China Oat Drinks Market
10.3.6.2.1 China Oat Drinks Market by Product Category
10.3.6.2.2 China Oat Drinks Market by Flavor
10.3.6.2.3 China Oat Drinks Market by Sales Channel
10.3.6.3 India Oat Drinks Market
10.3.6.3.1 India Oat Drinks Market by Product Category
10.3.6.3.2 India Oat Drinks Market by Flavor
10.3.6.3.3 India Oat Drinks Market by Sales Channel
10.3.6.4 Japan Oat Drinks Market
10.3.6.4.1 Japan Oat Drinks Market by Product Category
10.3.6.4.2 Japan Oat Drinks Market by Flavor
10.3.6.4.3 Japan Oat Drinks Market by Sales Channel
10.3.6.5 South Korea Oat Drinks Market
10.3.6.5.1 South Korea Oat Drinks Market by Product Category
10.3.6.5.2 South Korea Oat Drinks Market by Flavor
10.3.6.5.3 South Korea Oat Drinks Market by Sales Channel
10.3.6.6 Rest of Asia-Pacific Oat Drinks Market
10.3.6.6.1 Rest of Asia-Pacific Oat Drinks Market by Product Category
10.3.6.6.2 Rest of Asia-Pacific Oat Drinks Market by Flavor
10.3.6.6.3 Rest of Asia-Pacific Oat Drinks Market by Sales Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Oat Drinks Market Overview
10.4.2 Middle East and Africa Oat Drinks Market Forecasts and Analysis
10.4.3 Middle East and Africa Oat Drinks Market Forecasts and Analysis - By Product Category
10.4.4 Middle East and Africa Oat Drinks Market Forecasts and Analysis - By Flavor
10.4.5 Middle East and Africa Oat Drinks Market Forecasts and Analysis - By Sales Channel
10.4.6 Middle East and Africa Oat Drinks Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Oat Drinks Market
10.4.6.1.1 South Africa Oat Drinks Market by Product Category
10.4.6.1.2 South Africa Oat Drinks Market by Flavor
10.4.6.1.3 South Africa Oat Drinks Market by Sales Channel
10.4.6.2 Saudi Arabia Oat Drinks Market
10.4.6.2.1 Saudi Arabia Oat Drinks Market by Product Category
10.4.6.2.2 Saudi Arabia Oat Drinks Market by Flavor
10.4.6.2.3 Saudi Arabia Oat Drinks Market by Sales Channel
10.4.6.3 U.A.E Oat Drinks Market
10.4.6.3.1 U.A.E Oat Drinks Market by Product Category
10.4.6.3.2 U.A.E Oat Drinks Market by Flavor
10.4.6.3.3 U.A.E Oat Drinks Market by Sales Channel
10.4.6.4 Rest of Middle East and Africa Oat Drinks Market
10.4.6.4.1 Rest of Middle East and Africa Oat Drinks Market by Product Category
10.4.6.4.2 Rest of Middle East and Africa Oat Drinks Market by Flavor
10.4.6.4.3 Rest of Middle East and Africa Oat Drinks Market by Sales Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Oat Drinks Market Overview
10.5.2 South and Central America Oat Drinks Market Forecasts and Analysis
10.5.3 South and Central America Oat Drinks Market Forecasts and Analysis - By Product Category
10.5.4 South and Central America Oat Drinks Market Forecasts and Analysis - By Flavor
10.5.5 South and Central America Oat Drinks Market Forecasts and Analysis - By Sales Channel
10.5.6 South and Central America Oat Drinks Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Oat Drinks Market
10.5.6.1.1 Brazil Oat Drinks Market by Product Category
10.5.6.1.2 Brazil Oat Drinks Market by Flavor
10.5.6.1.3 Brazil Oat Drinks Market by Sales Channel
10.5.6.2 Argentina Oat Drinks Market
10.5.6.2.1 Argentina Oat Drinks Market by Product Category
10.5.6.2.2 Argentina Oat Drinks Market by Flavor
10.5.6.2.3 Argentina Oat Drinks Market by Sales Channel
10.5.6.3 Rest of South and Central America Oat Drinks Market
10.5.6.3.1 Rest of South and Central America Oat Drinks Market by Product Category
10.5.6.3.2 Rest of South and Central America Oat Drinks Market by Flavor
10.5.6.3.3 Rest of South and Central America Oat Drinks Market by Sales Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. OAT DRINKS MARKET, KEY COMPANY PROFILES
12.1. DANONE S.A.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DRINKS BROKERS LTD.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. FAZER MILLS
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. OATDEAL
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. PACIFIC FOODS
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. PEPSICO, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PUREHARVEST
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. QUAKER OATS COMPANY
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. RUDE HEALTH
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TOATS OATS COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Danone S.A.
2. Drinks Brokers Ltd.
3. Fazer Mills
4. Oatdeal
5. Pacific Foods
6. PepsiCo, Inc.
7. Pureharvest
8. Quaker Oats Company
9. Rude Health
10. Toats Oats Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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